{"id":938,"date":"2011-12-15T12:23:32","date_gmt":"2011-12-15T12:23:32","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=938"},"modified":"2014-08-11T20:23:04","modified_gmt":"2014-08-11T18:23:04","slug":"firemni-facebook-stranka-jak-zacit","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/firemni-facebook-stranka-jak-zacit\/","title":{"rendered":"Firemn\u00ed Facebook str\u00e1nka - Jak&nbsp;za\u010d\u00edt?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>L\u00e1k\u00e1 v\u00e1s potenci\u00e1l soci\u00e1ln\u00ed s\u00edt\u011b Facebook pro podporu va\u0161eho podnik\u00e1n\u00ed? Nebo jste ji\u017e u\u010dinili prvn\u00ed (pro n\u011bkter\u00e9 posledn\u00ed) krok - tedy registraci Facebook str\u00e1nky? \u00dasp\u011b\u0161n\u00e1 prezence spole\u010dnosti na&nbsp;soci\u00e1ln\u00ed s\u00edti skute\u010dn\u011b nekon\u010d\u00ed registrac\u00ed profilu \u010di v&nbsp;hor\u0161\u00edm p\u0159\u00edpad\u011b nekone\u010dn\u00fdm hl\u00e1s\u00e1n\u00edm, jak skv\u011bl\u00e9 jsou va\u0161e produkty.<\/p>\n<p>\u010cl\u00e1nk\u016f, tutori\u00e1l\u016f, prezentac\u00ed a&nbsp;dal\u0161\u00edch multim\u00e9di\u00ed, kter\u00e9 rad\u00ed jak maj\u00ed spole\u010dnosti p\u0159istupovat k&nbsp;Facebooku je cel\u00e1 \u0159ada, m\u00e1lokdy v\u0161ak tyto zdroje p\u0159inesou konkr\u00e9tn\u00ed doporu\u010den\u00ed bez zbyte\u010dn\u00e9ho teoretizov\u00e1n\u00ed. <!--more--> Zam\u011b\u0159\u00edme-li se na&nbsp;Facebook marketing, pro\u010d si nenechat poradit p\u0159\u00edmo od&nbsp;lid\u00ed z&nbsp;Facebooku? Nejen za\u010d\u00e1te\u010dn\u00edk\u016fm m\u016f\u017ee poslou\u017eit taktick\u00fd pl\u00e1n pro prvn\u00ed t\u0159i t\u00fddny p\u016fsoben\u00ed spole\u010dnosti na&nbsp;t\u00e9to soci\u00e1ln\u00ed s\u00edti s&nbsp;n\u00e1zvem - <strong>Pr\u016fvodce obchodn\u00edho \u00fasp\u011bchu na&nbsp;Facebooku<\/strong> (orig. Guide to Business Success on Facebook). Origin\u00e1l t\u00e9to p\u0159\u00edru\u010dky si m\u016f\u017eete st\u00e1hnout na&nbsp;ofici\u00e1ln\u00edch str\u00e1nk\u00e1ch&nbsp;<a href=\"http:\/\/www.facebook.com\/marketing\">Facebook Marketing Solutions<\/a> a&nbsp;to <a href=\"http:\/\/www.facebook.com\/marketing?sk=app_222738017797863\">zde ve&nbsp;form\u00e1tu PDF<\/a>. P\u0159\u00edru\u010dka nab\u00edz\u00ed vedle naprosto z\u00e1kladn\u00edch my\u0161lenek i&nbsp;pokro\u010dil\u00e9 tipy, a&nbsp;tak jsem se rozhodl ty nejlep\u0161\u00ed p\u0159elo\u017eit a&nbsp;doplnit na\u0161imi zku\u0161enostmi.<\/p>\n<h2>T\u00fdden \u010d.1. Zalo\u017ete a&nbsp;uka\u017ete svou Facebook str\u00e1nku<\/h2>\n<ul>\n<li><strong>Definujte si p\u0159esn\u011b c\u00edlovou skupinu<\/strong> a&nbsp;ov\u011b\u0159te zdali je tato c\u00edlov\u00e1 skupina na&nbsp;Facebooku.<\/li>\n<li>Pokud va\u0161e spole\u010dnost je\u0161t\u011b nem\u00e1 str\u00e1nku na&nbsp;Facebooku, zalo\u017ete ji na&nbsp;adrese <a href=\"http:\/\/www.facebook.com\/page\">facebook.com\/page<\/a> - <strong>vypl\u0148\u0165e maximum informac\u00ed<\/strong> a&nbsp;p\u0159idejte fotky.<em> Vypln\u011bn\u00ed v\u0161ech dostupn\u00fdch informac\u00ed o&nbsp;firm\u011b zv\u00fd\u0161\u00ed \u0161ance na&nbsp;zobrazen\u00ed ve&nbsp;vyhled\u00e1v\u00e1n\u00ed na&nbsp;Facebooku.<\/em><\/li>\n<li>Vytvo\u0159te prvn\u00ed status a&nbsp;<strong>p\u0159em\u00fd\u0161lejte<\/strong> nad t\u00edm <strong>co, kdy a&nbsp;jak budete publikovat<\/strong> vzhledem k&nbsp;va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b.<\/li>\n<li>Na svou str\u00e1nku ze za\u010d\u00e1tku&nbsp;<strong>pozv\u011bte zam\u011bstnance, p\u0159\u00e1tele, partnery<\/strong> a&nbsp;z\u00e1kazn\u00edky. <em>Osobn\u011b v\u0161ak doporu\u010duji z\u00e1kazn\u00edky a&nbsp;partnery zv\u00e1t a\u017e do&nbsp;zab\u011bhnut\u00e9 str\u00e1nky s&nbsp;ur\u010ditou histori\u00ed, po\u010dtem fanou\u0161k\u016f a&nbsp;vytvo\u0159en\u00fdm obsahem.<\/em><\/li>\n<li><strong>Rezervujte si svoji vlastn\u00ed adresu<\/strong> ve&nbsp;tvaru <span style=\"text-decoration: underline\">facebook.com\/vasefirma<\/span>. To <a href=\"http:\/\/www.facebook.com\/username\">m\u016f\u017eete prov\u00e9st<\/a>,&nbsp;pokud m\u00e1te alespo\u0148 25 fanou\u0161k\u016f.<\/li>\n<li>Nebojte se <strong>vlo\u017eit adresu va\u0161\u00ed facebook str\u00e1nky na&nbsp;klasick\u00e9 propaga\u010dn\u00ed materi\u00e1ly<\/strong> - vizitky, firemn\u00ed dokumenty, pati\u010dky v&nbsp;emailu, materi\u00e1ly uvnit\u0159 prodejny \u010di kancel\u00e1\u0159e.<\/li>\n<\/ul>\n<h2>T\u00fdden \u010d.2. Oslovte c\u00edlovou skupinu a&nbsp;jejich p\u0159\u00e1tele<\/h2>\n<ul>\n<li><strong>Komunikujte se sv\u00fdmi fanou\u0161ky<\/strong> alespo\u0148 jednou nebo dvakr\u00e1t t\u00fddn\u011b. Publikujte obr\u00e1zky a&nbsp;videa, ptejte se na&nbsp;ot\u00e1zky a&nbsp;z\u00edsk\u00e1vejte zp\u011btnou vazbu. <em>Tak zn\u00ed doporu\u010den\u00ed Facebooku. V&nbsp;praxi je komunikace kl\u00ed\u010dov\u00fdm bodem cel\u00e9ho marketingu na&nbsp;Facebooku a&nbsp;v\u00edce se j\u00ed v\u011bnujeme nap\u0159. v&nbsp;na\u0161ich <a href=\"http:\/\/www.slideshare.net\/igloonet\">materi\u00e1lech z&nbsp;p\u0159edn\u00e1\u0161ek.<\/a><\/em><\/li>\n<li><strong>Zkuste nab\u00eddnout slevy, akce a&nbsp;exkluzivn\u00ed nab\u00eddky jen pro fanou\u0161ky<\/strong>. <em>I&nbsp;zde je to o&nbsp;kreativit\u011b - odm\u011b\u0148te ka\u017ed\u00fd t\u00fdden n\u011bjak\u00e9ho fanou\u0161ka, odm\u011b\u0148te fanou\u0161ky, kte\u0159\u00ed s&nbsp;v\u00e1mi komunikuj\u00ed, nab\u00eddn\u011bte slevu prvn\u00edm 5&nbsp;fanou\u0161k\u016fm, kte\u0159\u00ed se vyfot\u00ed s&nbsp;va\u0161\u00edm produktem&nbsp;.\u2026<\/em><\/li>\n<li><strong>Vyzkou\u0161ejte reklamu na&nbsp;Facebooku<\/strong> alespo\u0148 s&nbsp;minim\u00e1ln\u00edm rozpo\u010dtem. Experimentujte s&nbsp;r\u016fzn\u00fdm c\u00edlen\u00edm dle bydli\u0161t\u011b u\u017eivatel\u016f, z\u00e1jm\u016f, \u0161ir\u0161\u00edho zam\u011b\u0159en\u00ed z\u00e1jm\u016f a&nbsp;demografick\u00fdch metrik. <em>P\u0159e\u010dt\u011bte si v\u00edce o&nbsp;<\/em><em><a href=\"http:\/\/www.facebook-reklamy.cz\/jak-na-reklamy.html\">Facebook reklam\u00e1ch a&nbsp;jejich optimalizaci.<\/a><\/em><\/li>\n<li><strong>Experimentujte s&nbsp;r\u016fzn\u00fdmi variantami reklamn\u00edch text\u016f a&nbsp;obr\u00e1zk\u016f.<\/strong> Facebook doporu\u010duje vyzkou\u0161et 5&nbsp;a\u017e 10 r\u016fzn\u00fdch kombinac\u00ed a&nbsp;porovnat jejich v\u00fdslednou cenu za proklik a&nbsp;cenu za konverzi.<\/li>\n<li><strong>Zva\u017ete vytvo\u0159en\u00ed vstupn\u00ed\/uv\u00edtac\u00ed str\u00e1nky<\/strong> (orig. Welcome tab \u010di Landing page), kter\u00e1 m\u016f\u017ee podstatn\u011b zv\u00fd\u0161it \u0161anci, \u017ee&nbsp;se u\u017eivatel stane va\u0161\u00edm fanou\u0161kem. <em>Pod\u00edvejte se na&nbsp;\u00fasp\u011b\u0161n\u00e9 p\u0159\u00edklady <a href=\"http:\/\/www.dreamgrow.com\/26-great-facebook-landing-page-examples\/\">vstupn\u00edch str\u00e1nek.<\/a> P\u0159\u00edklad\u016f m\u016f\u017eete naj\u00edt celou \u0159adu, sta\u010d\u00ed zadat do&nbsp;vyhled\u00e1va\u010de nap\u0159. \u201eBest Facebook landing pages\u201c.&nbsp;<\/em><\/li>\n<\/ul>\n<h2>T\u00fdden \u010d.3. U\u010dte se a&nbsp;optimalizujte<\/h2>\n<ul>\n<li><strong>Nahl\u00e9dn\u011bte a&nbsp;pou\u010dte se z<\/strong> dat z&nbsp;<strong>ofici\u00e1ln\u00edch p\u0159ehled\u016f.<\/strong> V&nbsp;nastaven\u00ed Facebook str\u00e1nky naleznete volbu <strong>P\u0159ehledy. <\/strong><em>Pod\u00edvejte se, jak u\u017eivatel\u00e9 reaguj\u00ed na&nbsp;va\u0161e p\u0159\u00edsp\u011bvky, co m\u011blo nejvy\u0161\u0161\u00ed a&nbsp;nejni\u017e\u0161\u00ed \u00fasp\u011bch. Opakujte \u00fasp\u011b\u0161n\u00e9 formy komunikace a&nbsp;vyvarujte se nudn\u00fdm p\u0159\u00edsp\u011bvk\u016fm, kter\u00e9 z\u016fstaly bez odezvy.&nbsp;<\/em><\/li>\n<li><strong>Napl\u00e1nujte si reporty z&nbsp;reklam <\/strong>a&nbsp;nad\u00e1le je optimalizujte s&nbsp;c\u00edlem zv\u00fd\u0161it jejich v\u00fdkonnost (cenu za proklik, CTR, cenu za konverzi). <em>Pokud sm\u011b\u0159ujete sv\u00e9 reklamy i&nbsp;na&nbsp;webov\u00e9 str\u00e1nky, doporu\u010dujeme v\u0161echny reklamn\u00ed texty ozna\u010dkovat n\u00e1strojem <a href=\"http:\/\/support.google.com\/googleanalytics\/bin\/answer.py?hl=cs&amp;answer=55578\">Google URL Builder<\/a> a&nbsp;m\u011b\u0159it jejich v\u00fdsledky separ\u00e1tn\u011b pomoc\u00ed Google Analytics.<\/em><\/li>\n<li><strong>Opat\u0159ete sv\u00e9 webov\u00e9 str\u00e1nky n\u011bkter\u00fdm ze <a href=\"http:\/\/developers.facebook.com\/docs\/plugins\/\">soci\u00e1ln\u00edch plugin\u016f.<\/a> <\/strong>M\u016f\u017eete tak z\u00edsk\u00e1vat nov\u00e9 fanou\u0161ky p\u0159\u00edmo z&nbsp;webov\u00fdch str\u00e1nek. Doporu\u010dujeme zvolit <a href=\"http:\/\/developers.facebook.com\/docs\/reference\/plugins\/like\">Like Button<\/a> \u010di <a href=\"http:\/\/developers.facebook.com\/docs\/reference\/plugins\/like-box\">Like Box.<\/a><\/li>\n<li><strong>Zapojte fanou\u0161ky do&nbsp;diskuse. <\/strong><em>Facebook v&nbsp;tomto bod\u011b rad\u00ed konvertovat fanou\u0161ky v&nbsp;plat\u00edc\u00ed z\u00e1kazn\u00edky, co\u017e je sice kr\u00e1sn\u011b motiva\u010dn\u00ed ale samo o&nbsp;sob\u011b k&nbsp;ni\u010demu. \u010cek\u00e1 v\u00e1s dlouhodob\u00e1 pr\u00e1ce s&nbsp;fanou\u0161ky a&nbsp;va\u0161\u00edm c\u00edlem by m\u011blo b\u00fdt v&nbsp;prvn\u00ed \u0159ad\u011b vytvo\u0159en\u00ed \u010di prohlouben\u00ed vztahu u\u017eivatel\u016f s&nbsp;va\u0161\u00ed firmou. Uka\u017ete lidem kdo, jak, kdy a&nbsp;pro\u010d vyr\u00e1b\u00ed produkty, kter\u00e9 jim nab\u00edz\u00edte. Uka\u017ete z\u00e1kulis\u00ed a&nbsp;dejte firm\u011b lidskou tv\u00e1\u0159. Zapojte fanou\u0161ky do&nbsp;hry a&nbsp;zeptejte se, co oni o\u010dek\u00e1vaj\u00ed, \u017ee&nbsp;budete d\u011blat. Zeptejte se, jak si oni p\u0159edstavuj\u00ed booklet va\u0161eho nov\u00e9ho CD \u010di n\u00e1pl\u0148 jazykov\u00fdch kurz\u016f. Kdo jin\u00fd to m\u00e1 v\u011bd\u011bt ne\u017eli va\u0161i z\u00e1kazn\u00edci? Velmi podobn\u00fd n\u00e1zor m\u00e1 nap\u0159. <a href=\"http:\/\/simulakra.cz\/promeny-google-s-lenosti-je-konec-marketingov\">Roman H\u0159ebeck\u00fd<\/a>, by\u0165 v&nbsp;tomto \u010dl\u00e1nku v&nbsp;kontextu nov\u00e9ho \u0159ad\u00edc\u00edho algoritmu vyhled\u00e1va\u010de Google. Doporu\u010duji p\u0159e\u010d\u00edst.&nbsp;<\/em><\/li>\n<\/ul>\n<p>Marketing na&nbsp;soci\u00e1ln\u00edch s\u00edt\u00edch je velmi rozs\u00e1hl\u00e9 t\u00e9ma a&nbsp;tento \u010dl\u00e1nek tvo\u0159\u00ed jen malou \u010d\u00e1st skl\u00e1danky \u00fasp\u011b\u0161n\u00e9 prezence spole\u010dnosti na&nbsp;Facebooku. Nen\u00ed sporu, \u017ee&nbsp;<strong>Facebook nab\u00edz\u00ed obrovsk\u00fd potenci\u00e1l bez ohledu na&nbsp;to, jak velk\u00e1 va\u0161e firma je a&nbsp;jak velk\u00fd m\u00e1 rozpo\u010det na&nbsp;marketing. Tak\u017ee? Bu\u010fte kreativn\u00ed, cht\u011bjte n\u011bco d\u011blat, u\u010dte se a&nbsp;komunikujte. Marketing se&nbsp;m\u011bn\u00ed.&nbsp;<\/strong><\/p>\n<p>Tento \u010dl\u00e1nek byl vytvo\u0159en na&nbsp;z\u00e1klad\u011b ofici\u00e1ln\u00ed p\u0159iru\u010dky s&nbsp;n\u00e1zvem Guide To Business Success on Facebook. M\u016f\u017eete si ji ve&nbsp;form\u00e1tu PDF st\u00e1hnout ze str\u00e1nky <a href=\"http:\/\/www.facebook.com\/marketing?sk=app_222738017797863\">Facebook Marketing Solutions<\/a>,&nbsp;na kter\u00e9 rovn\u011b\u017e naleznete <a href=\"http:\/\/www.facebook.com\/marketing?sk=app_226968603997732\">dal\u0161\u00ed v\u00fdukov\u00e9 materi\u00e1ly<\/a> a&nbsp;<a href=\"http:\/\/www.facebook.com\/marketing?sk=app_169039963158542\">zaj\u00edmav\u00e9 p\u0159\u00edpadov\u00e9 studie.<\/a> Pokud hled\u00e1te dal\u0161\u00ed inspiraci a&nbsp;tipy pro marketing, v\u0159ele doporu\u010duji seri\u00e1l magaz\u00ednu Mashable o&nbsp;<a href=\"http:\/\/mashable.com\/follow\/topics\/facebook-marketing-series\/\">Facebook marketingu.<\/a> V&nbsp;na\u0161ich prezentac\u00edch a&nbsp;\u0161kolen\u00edch se sna\u017e\u00edme poskytovat konkr\u00e9tn\u00ed tipy a&nbsp;doporu\u010den\u00ed firm\u00e1m pro pr\u00e1ci se soci\u00e1ln\u00edmi s\u00edt\u011bmi. Materi\u00e1ly d\u00e1v\u00e1me k&nbsp;dispozici zdarma a&nbsp;jsou k&nbsp;nalezen\u00ed nap\u0159. na&nbsp;na\u0161em <a href=\"http:\/\/www.slideshare.net\/Igloonet\">Slideshare profilu.<\/a><\/p>\n<h3>Zaj\u00edmav\u00e9 zdroje pro dal\u0161\u00ed informace<\/h3>\n<ol>\n<li><a href=\"http:\/\/www.facebook.com\/marketing\">Ofici\u00e1ln\u00ed str\u00e1nka Facebook Marketing Solutions<\/a><\/li>\n<li><a href=\"http:\/\/www.facebook.com\/marketing?sk=app_306731902680072\">PDF p\u0159\u00edru\u010dka Guide To Business Success on Facebook<\/a><\/li>\n<li><a href=\"http:\/\/ads.ak.facebook.com\/ads\/FacebookAds\/Best_Practice_Guide_042811_10.pdf\">PDF p\u0159\u00edru\u010dka Best Practice Guide Marketing on Facebook<\/a><\/li>\n<li><a href=\"http:\/\/mashable.com\/follow\/topics\/facebook-marketing-series\/\">Rozs\u00e1hl\u00fd seri\u00e1l Mashable o&nbsp;Facebook marketingu<\/a><\/li>\n<li><a href=\"http:\/\/facebookadtactics.com\">FBAdTactcics.com - Tipy a&nbsp;triky pro Facebook reklamy<\/a><\/li>\n<li><a href=\"http:\/\/www.allfacebook.com\/\">AllFacebook.com - Marketing, podnik\u00e1n\u00ed a&nbsp;obecn\u00e9 novinky na&nbsp;Facebooku<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e1k\u00e1 v\u00e1s potenci\u00e1l soci\u00e1ln\u00ed s\u00edt\u011b Facebook pro podporu va\u0161eho podnik\u00e1n\u00ed? Nebo jste ji\u017e u\u010dinili prvn\u00ed (pro n\u011bkter\u00e9 posledn\u00ed) krok - tedy registraci Facebook str\u00e1nky? \u00dasp\u011b\u0161n\u00e1 prezence spole\u010dnosti na&nbsp;soci\u00e1ln\u00ed s\u00edti skute\u010dn\u011b nekon\u010d\u00ed registrac\u00ed profilu \u010di v&nbsp;hor\u0161\u00edm p\u0159\u00edpad\u011b nekone\u010dn\u00fdm hl\u00e1s\u00e1n\u00edm, jak skv\u011bl\u00e9 jsou va\u0161e produkty.<\/p>\n<p>\u010cl\u00e1nk\u016f, tutori\u00e1l\u016f, prezentac\u00ed a&nbsp;dal\u0161\u00edch multim\u00e9di\u00ed, kter\u00e9 rad\u00ed jak maj\u00ed spole\u010dnosti p\u0159istupovat k&nbsp;Facebooku je cel\u00e1 \u0159ada, m\u00e1lokdy v\u0161ak tyto zdroje p\u0159inesou konkr\u00e9tn\u00ed doporu\u010den\u00ed bez zbyte\u010dn\u00e9ho teoretizov\u00e1n\u00ed.&nbsp;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[16,18],"class_list":["post-938","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-facebook","tag-socialni-site"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Firemn\u00ed Facebook str\u00e1nka - Jak za\u010d\u00edt?  | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/firemni-facebook-stranka-jak-zacit\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firemn\u00ed Facebook str\u00e1nka - Jak za\u010d\u00edt?  | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"L\u00e1k\u00e1 v\u00e1s potenci\u00e1l soci\u00e1ln\u00ed s\u00edt\u011b Facebook pro podporu va\u0161eho podnik\u00e1n\u00ed? 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