{"id":889,"date":"2011-12-08T14:29:18","date_gmt":"2011-12-08T14:29:18","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=889"},"modified":"2014-08-11T20:23:04","modified_gmt":"2014-08-11T18:23:04","slug":"60-praktickych-tipu-pro-vas-facebook-marketing","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/60-praktickych-tipu-pro-vas-facebook-marketing\/","title":{"rendered":"60 praktick\u00fdch tip\u016f pro V\u00e1\u0161 Facebook marketing"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Facebook, Twitter, LinkedIn, soci\u00e1ln\u00ed s\u00edt\u011b a&nbsp;marketing na&nbsp;nich jsou dnes hork\u00fdm t\u00e9matem. Mnoho lid\u00ed se ka\u017ed\u00fd den pt\u00e1, jak roz\u0161i\u0159ovat z\u00e1kladnu fanou\u0161k\u016f\u2026 M\u00e1lo lid\u00ed se v\u0161ak zab\u00fdv\u00e1 ot\u00e1zkou: \u201ePro\u010d?\u201c. I&nbsp;tomuto t\u00e9matu, z\u00e1kladn\u00ed ot\u00e1zce celkov\u00e9 prezence spole\u010dnosti na&nbsp;ur\u010dit\u00e9 soci\u00e1ln\u00ed s\u00edti, jsem se sna\u017eil v\u011bnovat \u010das v&nbsp;na\u0161\u00ed posledn\u00ed p\u0159edn\u00e1\u0161ce. Ve&nbsp;\u010dtvrtek 1.12.&nbsp;jsme vystoupili na&nbsp;prosincov\u00e9 <a href=\"http:\/\/session-brno.cz\">Internet Session Brno<\/a> s&nbsp;p\u0159edn\u00e1\u0161kou nazvanou <strong>\u201e60 tip\u016f pro Facebook marketing na&nbsp;60 slidech\u201c. <\/strong>P\u0159edn\u00e1\u0161ku jsem postavil tak, aby odpov\u011bd\u011bla na&nbsp;n\u011bkter\u00e9 hlavn\u00ed ot\u00e1zky Facebook marketingu a&nbsp;poskytla rychl\u00e9, jednodu\u0161e realizovateln\u00e9 tipy, kter\u00e9 mohou pomoci vylep\u0161it Va\u0161i tv\u00e1\u0159 na&nbsp;Facebooku. <!--more-->Prezentaci d\u00e1v\u00e1m pln\u011b k&nbsp;dispozici a&nbsp;m\u016f\u017eete si ji rovn\u011b\u017e <a href=\"http:\/\/www.facebook-reklamy.cz\/60tipu.pdf\">st\u00e1hnout ve&nbsp;form\u00e1tu PDF.<\/a><\/p>\n<iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/10421885\" width=\"803\" height=\"642\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br><br>\n<ol>\n<ol>\n<li>Marketing je v\u0161echno co d\u011bl\u00e1te.<\/li>\n<\/ol>\n<\/ol>\n<p><strong>Obecn\u00e9 rady - Zakl\u00e1d\u00e1n\u00ed profil\u016f, nastaven\u00ed, offline sv\u011bt<\/strong><\/p>\n<ol>\n<ol>\n<li>Volte vhodn\u00fd n\u00e1zev<\/li>\n<li>Vypl\u0148te v\u0161echny \u00fadaje<\/li>\n<li>Rezervujte si URL adresu<\/li>\n<li>Definujte jasn\u011b d\u016fvod. \u201cPro\u010d?\u201d<\/li>\n<li>Oslovte komunity<\/li>\n<li>Uka\u017ete soci\u00e1ln\u00ed s\u00edt\u011b na&nbsp;vizitk\u00e1ch<\/li>\n<li>V\u011bnujte Facebooku prostor v&nbsp;Newsletteru<\/li>\n<li>Nezapome\u0148te na&nbsp;pati\u010dku v&nbsp;emailech<\/li>\n<\/ol>\n<\/ol>\n<p><strong>Profilovky, vstupn\u00ed str\u00e1nky a&nbsp;dal\u0161\u00ed aplikace<\/strong><\/p>\n<ol>\n<ol>\n<li>Pou\u017e\u00edvejte vertik\u00e1ln\u00ed logo<\/li>\n<li>Profilovka nemus\u00ed nutn\u011b b\u00fdt&nbsp;LOGO!<\/li>\n<li>\u0158ekn\u011bte profilovkou co pr\u00e1v\u011b nab\u00edz\u00edte<\/li>\n<li>Co takhle zm\u011bnit profilovku na&nbsp;fotku toho, kdo za str\u00e1nku zrovna komunikuje. Je to na&nbsp;V\u00e1s!<\/li>\n<li>Nab\u00eddn\u011bte \u201calespo\u0148\u201d vstupn\u00ed str\u00e1nky<\/li>\n<li>Uve\u010fte \u201cPro\u010d\u201d v&nbsp;Landing page<\/li>\n<li>Vytvo\u0159te Exkluzivitu pro fanou\u0161ky<\/li>\n<li>Pou\u017eijte jinou str\u00e1nku pro fanou\u0161ka a&nbsp;nefanou\u0161ka<\/li>\n<li>Pou\u017eijte jinou vstupn\u00ed str\u00e1nku dle ro\u010dn\u00edho obdob\u00ed, dne v&nbsp;t\u00fddnu, \u010dasu \u010di aktu\u00e1ln\u00edho po\u010das\u00ed<\/li>\n<li>M\u00e1te mezin\u00e1rodn\u00ed projekt? Distribujte jinou vstupn\u00ed str\u00e1nku pro u\u017eivatele z&nbsp;r\u016fzn\u00fdch zem\u00ed<\/li>\n<li>A d\u00e1le je to o&nbsp;kreativit\u011b. Vstupn\u00ed str\u00e1nka dle zdroje provozu? Dle&nbsp;m\u011bsta?<\/li>\n<li>Pro vstupn\u00ed str\u00e1nky a&nbsp;dal\u0161\u00ed FB aplikace pot\u0159ebujete <a href=\"http:\/\/www.ssl-certifikaty.cz\">SSL Certifik\u00e1t<\/a><\/li>\n<li>Zkuste \u201cFacebook Eshop\u201d<\/li>\n<li>Ka\u0161lete na&nbsp;\u201cFacebook Eshop\u201d - <em>Facebook Eshop m\u00e1 v\u00fdznam jen v&nbsp;ur\u010dit\u00fdch p\u0159\u00edpadech. Nab\u00eddn\u011bte jen p\u00e1r produkt\u016f a&nbsp;dejte u\u017eivatel\u016fm d\u016fvod. Zkop\u00edrovat cel\u00fd katalog zbo\u017e\u00ed na&nbsp;Facebook str\u00e1nku V\u00e1m u\u017eitek nep\u0159inese.<\/em><\/li>\n<li>Porovnejte si dodavatele \u201cFacebook eshop\u016f\u201d<\/li>\n<li>Oboha\u0165te Facebook Flickerem\/Youtube\/Twitterem \u010di FourSquarem<\/li>\n<li>Dal\u0161\u00ed aplikace, kter\u00e9 se mohou&nbsp;hodit<\/li>\n<li>Kdy\u017e u\u017e m\u00e1te taby, uka\u017ete je<\/li>\n<li>Chlapsk\u00e1 rada od&nbsp;Mladykreativec.sk<\/li>\n<\/ol>\n<\/ol>\n<p><strong>Komunikace a&nbsp;strategie - Nakupov\u00e1n\u00ed fanou\u0161k\u016f, psan\u00ed status\u016f, n\u00e1vratnost, sout\u011b\u017ee\u2026<\/strong><\/p>\n<ol>\n<ol>\n<li>Sledujte metriku \u201cX lid\u00ed o&nbsp;tom mluv\u00ed\u201d<\/li>\n<li>Nebu\u010fte hlup\u00e1ci<\/li>\n<li>Najd\u011bte m\u00edsto mezi net\u00e9matick\u00fdm p\u0159ita\u017eliv\u00fdm obsahem a&nbsp;t\u00e9matickou nudou.<\/li>\n<li>Spravujte si Facebook sami<\/li>\n<li>Form\u00e1lnost si nechte t\u0159eba pro&nbsp;web<\/li>\n<li>Odpov\u00eddejte bez rozd\u00edl\u016f v\u0161em na&nbsp;v\u0161echno<\/li>\n<li>Nekomunikujte jen v&nbsp;pracovn\u00ed dob\u011b<\/li>\n<li>Nezatracujte textov\u00e9 statusy<\/li>\n<li>Na Facebooku je to obr\u00e1cen\u011b, tedy krat\u0161\u00ed =&nbsp;kep\u0161\u00ed<\/li>\n<li>Vyu\u017e\u00edvejte Hootsuite \u010di Tweetdeck pro spr\u00e1vu v\u00edce profil\u016f<\/li>\n<li>Vyhn\u011bte se pl\u00e1novan\u00fdm (a&nbsp;hlavn\u011b pravideln\u00fdm) status\u016fm<\/li>\n<li>Vyhn\u011bte se i&nbsp;importu RSS<\/li>\n<li>Cokoliv \u201cnav\u00edc\u201d je&nbsp;fajn<\/li>\n<li>Vyu\u017eijte p\u0159ehledy a&nbsp;\u201cu\u010dte se\u201d<\/li>\n<li>Zm\u011b\u0159te si p\u0159\u00edm\u00e9 finan\u010dn\u00ed dopady komunikace na&nbsp;Facebooku<\/li>\n<li>M\u00e1te super produkt? Uka\u017ete super&nbsp;fotky<\/li>\n<li>Trochu to p\u0159e\u017ee\u0148te&nbsp;\u2026<\/li>\n<li>\u2026 ale ne zase&nbsp;moc<\/li>\n<li>Tvo\u0159te pohotov\u00fd a&nbsp;t\u00e9matick\u00fd obsah<\/li>\n<li>Vyu\u017eijte c\u00edlen\u00ed komunikace<\/li>\n<li>Zatraktivn\u011bte vkl\u00e1dan\u00e9 odkazy dle libosti<\/li>\n<li>\u201cRecyklujte\u201d galerie<\/li>\n<li>Minitip: Zjist\u011bte co maj\u00ed r\u00e1di Va\u0161i fanou\u0161ci.<\/li>\n<li>Nezoufejte, FB fakt m\u016f\u017ee prod\u00e1vat.<\/li>\n<li>Bacha na&nbsp;ty sout\u011b\u017ee. \u010ct\u011bte Promotion Guidelines a&nbsp;sna\u017ete se b\u00fdt profesion\u00e1ln\u00ed<\/li>\n<li>P\u00e1r tip\u016f pro sout\u011b\u017ee&nbsp;<ol>\n<li><a href=\"http:\/\/www.facebook.com\/promotions_guidelines.php\">\u010ct\u011bte Promotion Guidelines<\/a><\/li>\n<li>Kombinujte Facebook se sout\u011b\u017e\u00ed na&nbsp;webu<\/li>\n<li>Pou\u017eijte vlastn\u00ed aplikaci<\/li>\n<li>Pou\u017eijte aplikace t\u0159et\u00edch stran nap\u0159. <a href=\"http:\/\/www.fanzila.com\/\">http:\/\/www.fanzila.com\/<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/ol>\n<p><strong>Facebook Ads - N\u00e1vrh, tvorba a&nbsp;optimalizace reklam na&nbsp;Facebooku<\/strong><\/p>\n<ol>\n<li>Za\u010dn\u011bte n\u00e1vrhem struktury<\/li>\n<li>Spo\u010d\u00edtejte si Price Per Fan a&nbsp;optimalizujte kampan\u011b<\/li>\n<li>Berte v&nbsp;\u00favahu \u017eivotn\u00ed cyklus kampan\u00ed<\/li>\n<li>Donu\u0165te Facebook uprost\u0159ednit Va\u0161e reklamy<\/li>\n<li>C\u00edlit se d\u00e1 t\u00e9m\u011b\u0159 na&nbsp;v\u0161echno<\/li>\n<li>Zn\u00e1te sponzored stories for domains?<\/li>\n<\/ol>\n<p>O Facebooku a&nbsp;marketingu p\u0159edn\u00e1\u0161\u00edme ji\u017e del\u0161\u00ed dobu. Na&nbsp;na\u0161em <a href=\"http:\/\/www.slideshare.net\/IglooNET\">Slideshare profilu<\/a> se m\u016f\u017eete pod\u00edvat na&nbsp;dal\u0161\u00ed prezentace. Chcete se o&nbsp;Facebook marketingu a&nbsp;Facebook reklam\u011b dozv\u011bd\u011bt je\u0161t\u011b v\u00edce? Na&nbsp;webu <a href=\"http:\/\/www.facebook-reklamy.cz\">FacebookReklamy.cz<\/a> jsme publikovali n\u011bkolik \u010dl\u00e1nk\u016f o&nbsp;nastaven\u00ed a&nbsp;optimalizaci reklam na&nbsp;Facebooku.<\/p>\n<p><em>Zaj\u00edm\u00e1 v\u00e1s internetov\u00fd marketing, soci\u00e1ln\u00ed s\u00edt\u011b, vyu\u017eit\u00ed Facebooku \u010di Google Analytics v\u00edce do&nbsp;hloubky? Chcete tyto n\u00e1stroje pou\u017e\u00edvat efektivn\u011b k&nbsp;propagaci va\u0161\u00ed firmy? Pr\u00e1v\u011b pro v\u00e1s nab\u00edz\u00edme <a href=\"http:\/\/www.igloonet.cz\/skoleni?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=paticka\">v&nbsp;Brn\u011b odborn\u00e1 \u0161kolen\u00ed<\/a>, kter\u00e1 si zakl\u00e1daj\u00ed na&nbsp;praxi a&nbsp;re\u00e1ln\u00fdch zku\u0161enostech lektor\u016f. Nab\u00edz\u00edme v\u00e1m na\u0161e zku\u0161enosti a&nbsp;re\u00e1lnou praxi <a href=\"http:\/\/www.igloonet.cz\/skoleni?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=paticka\">ji\u017e od&nbsp;2&nbsp;290&nbsp;K\u010d<\/a> a&nbsp;k&nbsp;tomu a\u017e 90&nbsp;% slevy pro studenty.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook, Twitter, LinkedIn, soci\u00e1ln\u00ed s\u00edt\u011b a&nbsp;marketing na&nbsp;nich jsou dnes hork\u00fdm t\u00e9matem. Mnoho lid\u00ed se ka\u017ed\u00fd den pt\u00e1, jak roz\u0161i\u0159ovat z\u00e1kladnu fanou\u0161k\u016f\u2026 M\u00e1lo lid\u00ed se v\u0161ak zab\u00fdv\u00e1 ot\u00e1zkou: \u201ePro\u010d?\u201c. I&nbsp;tomuto t\u00e9matu, z\u00e1kladn\u00ed ot\u00e1zce celkov\u00e9 prezence spole\u010dnosti na&nbsp;ur\u010dit\u00e9 soci\u00e1ln\u00ed s\u00edti, jsem se sna\u017eil v\u011bnovat \u010das v&nbsp;na\u0161\u00ed posledn\u00ed p\u0159edn\u00e1\u0161ce. Ve&nbsp;\u010dtvrtek 1.12.&nbsp;jsme vystoupili na&nbsp;prosincov\u00e9 Internet Session Brno s&nbsp;p\u0159edn\u00e1\u0161kou nazvanou \u201e60 tip\u016f pro Facebook marketing na&nbsp;60 slidech\u201c. P\u0159edn\u00e1\u0161ku jsem postavil tak, aby odpov\u011bd\u011bla na&nbsp;n\u011bkter\u00e9 hlavn\u00ed ot\u00e1zky Facebook marketingu a&nbsp;poskytla rychl\u00e9, jednodu\u0161e realizovateln\u00e9 tipy, kter\u00e9&nbsp;mohou<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[16,18],"class_list":["post-889","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-facebook","tag-socialni-site"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>60 praktick\u00fdch tip\u016f pro V\u00e1\u0161 Facebook marketing | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/60-praktickych-tipu-pro-vas-facebook-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"60 praktick\u00fdch tip\u016f pro V\u00e1\u0161 Facebook marketing | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Facebook, Twitter, LinkedIn, soci\u00e1ln\u00ed s\u00edt\u011b a&nbsp;marketing na&nbsp;nich jsou dnes hork\u00fdm t\u00e9matem. Mnoho lid\u00ed se ka\u017ed\u00fd den pt\u00e1, jak roz\u0161i\u0159ovat z\u00e1kladnu fanou\u0161k\u016f\u2026 M\u00e1lo lid\u00ed se v\u0161ak zab\u00fdv\u00e1 ot\u00e1zkou: \u201ePro\u010d?\u201c. I&nbsp;tomuto t\u00e9matu, z\u00e1kladn\u00ed ot\u00e1zce celkov\u00e9 prezence spole\u010dnosti na&nbsp;ur\u010dit\u00e9 soci\u00e1ln\u00ed s\u00edti, jsem se sna\u017eil v\u011bnovat \u010das v&nbsp;na\u0161\u00ed posledn\u00ed p\u0159edn\u00e1\u0161ce. Ve&nbsp;\u010dtvrtek 1.12.&nbsp;jsme vystoupili na&nbsp;prosincov\u00e9 Internet Session Brno s&nbsp;p\u0159edn\u00e1\u0161kou nazvanou \u201e60 tip\u016f pro Facebook marketing na&nbsp;60 slidech\u201c. P\u0159edn\u00e1\u0161ku jsem postavil tak, aby odpov\u011bd\u011bla na&nbsp;n\u011bkter\u00e9 hlavn\u00ed ot\u00e1zky Facebook marketingu a&nbsp;poskytla rychl\u00e9, jednodu\u0161e realizovateln\u00e9 tipy, kter\u00e9 mohou\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igloonet.cz\/blog\/60-praktickych-tipu-pro-vas-facebook-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"igloonet blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igloonet\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-08T14:29:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-11T18:23:04+00:00\" \/>\n<meta name=\"author\" content=\"Jind\u0159ich F\u00e1borsk\u00fd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@igloonet\" \/>\n<meta name=\"twitter:site\" content=\"@igloonet\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta 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