{"id":8688,"date":"2026-06-30T15:51:07","date_gmt":"2026-06-30T13:51:07","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=8688"},"modified":"2026-07-01T07:29:16","modified_gmt":"2026-07-01T05:29:16","slug":"agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/","title":{"rendered":"Agenti v&nbsp;datech: nejen konverza\u010dn\u00ed analytika, ale i&nbsp;na&nbsp;co si d\u00e1t&nbsp;pozor"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Agent v&nbsp;datech? Co ud\u011blat pro to, aby se v&nbsp;nich neztratil a&nbsp;nep\u00e1lil zbyte\u010dn\u011b jak moc sv\u00fdch token\u016f, tak computing datov\u00e9ho skladu? Tedy: aby n\u00e1s nebolel \u00fa\u010det za n\u00e1\u0161 BigQuery \u00fa\u010det?<\/p>\n<p>Na posledn\u00edm <a href=\"https:\/\/igloonet.cz\/webinare\/\"><i>tu\u010d\u0148\u00e1\u010d\u00edm webin\u00e1\u0159i<\/i><\/a> jsme prob\u00edrali jak <i>doporu\u010den\u00ed<\/i><a href=\"https:\/\/claude.com\/blog\/how-anthropic-enables-self-service-data-analytics-with-claude\"><i> Anthropicu pro pr\u00e1ci s&nbsp;agentickou analytikou<\/i><\/a>, tak na\u0161e lok\u00e1ln\u00ed zku\u0161enosti, kter\u00e9 jsou vzhledem k&nbsp;mo\u017enostem m\u00edstn\u00edm firm\u00e1m bli\u017e\u0161\u00ed. Agentick\u00e1 analytika m\u00e1 dnes dv\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1sti: konverza\u010dn\u00ed analytiku a&nbsp;vlastn\u00ed tvorbu p\u0159ehled\u016f, co\u017e beru jako nadstavbu nad konverza\u010dn\u00ed analytikou.<\/p>\n<p><!--more--><\/p>\n<blockquote><p><i>Konverza\u010dn\u00ed analytika umo\u017e\u0148uje pt\u00e1t se na&nbsp;data b\u011b\u017enou \u0159e\u010d\u00ed, tedy bez pou\u017e\u00edv\u00e1n\u00ed SQL a&nbsp;dost\u00e1vat odpov\u011bdi op\u011bt v&nbsp;b\u011b\u017en\u00e9 \u0159e\u010di.<\/i><\/p><\/blockquote>\n<p>V teorii to zn\u00ed skv\u011ble, ale jak p\u00ed\u0161e s\u00e1m Anthropic \u201cjen napojit Claude na&nbsp;datov\u00fd sklad m\u016f\u017ee vytv\u00e1\u0159et fale\u0161n\u00fd pocit p\u0159esnosti\u201d. V&nbsp;moment\u011b, kdy to \u0159\u00edkaj\u00ed sami tv\u016frci Claude, bych to nebral na&nbsp;lehkou v\u00e1hu.<\/p>\n<h2>Celkov\u011b je toti\u017e pot\u0159eba vy\u0159e\u0161it t\u0159i probl\u00e9my<\/h2>\n<p>1) <b>Nejednozna\u010dnost metrik<\/b>: u\u017eivatel chce zjistit, jak\u00e9 byly tr\u017eby za minul\u00fd m\u011bs\u00edc, ale v&nbsp;datov\u00e9m skladu jsou jak tr\u017eby namodelovan\u00e9 pro mana\u017eersk\u00fd report, tak pro finan\u010dn\u00ed. Nav\u00edc nen\u00ed jasn\u00e9, jestli bude u\u017eivatel cht\u00edt tr\u017eby s&nbsp;DPH, bez DPH, p\u0159\u00edpadn\u011b jak pracovat s&nbsp;vratkami.<\/p>\n<p>2) <b>Zastar\u00e1v\u00e1n\u00ed dat<\/b>: je super, kdy\u017e postav\u00edme spr\u00e1vn\u00e9 datov\u00e9 z\u00e1klady a&nbsp;v\u0161echno vylad\u00edme, ale firma \u017eije d\u00e1l, a&nbsp;proto je pot\u0159eba jak assety, tak agentn\u00ed \u201eznalosti\u201c st\u00e1le aktualizovat.<\/p>\n<p>3) <b>Nedohled\u00e1n\u00ed informace<\/b>: opak k&nbsp;nejednozna\u010dnosti metrik, v&nbsp;tomto p\u0159\u00edpad\u011b nen\u00ed probl\u00e9m v&nbsp;tom, \u017ee&nbsp;by agent neum\u011bl vybrat mezi v\u00edce r\u016fzn\u00fdmi metrikami, ale v&nbsp;tom, \u017ee&nbsp;nen\u00ed schopen informaci v&nbsp;datech v\u016fbec&nbsp;naj\u00edt.<\/p>\n<h2>Jak ty probl\u00e9my \u0159e\u0161it<\/h2>\n<h3>Samotn\u00fd datov\u00fd sklad<\/h3>\n<p>Dobr\u00e1 zpr\u00e1va je, \u017ee&nbsp;t\u00e9m\u011b\u0159 v\u0161echny body byly best practices pro budov\u00e1n\u00ed datov\u00e9ho skladu u\u017e dlouho p\u0159ed p\u0159\u00edchodem analytick\u00fdch agent\u016f. Koncept data lake \/ data swamp na\u0161t\u011bst\u00ed po z\u00e1sluze bloud\u00ed po skladi\u0161ti slep\u00fdch uli\u010dek a&nbsp;vr\u00e1tili jsme se k&nbsp;po\u0159\u00e1dn\u011b popsan\u00fdm a&nbsp;dostate\u010dn\u011b srozumiteln\u00fdm datov\u00fdm sklad\u016fm, ve&nbsp;kter\u00fdch se l\u00e9pe vyznaj\u00ed jak lid\u00e9, tak agenti.<\/p>\n<p>Data pot\u0159ebujeme namodelovat nejen efektivn\u011b, abychom minimalizovali budouc\u00ed n\u00e1klady spojen\u00e9 se \u010dten\u00edm t\u011bchto dat, ale hlavn\u011b p\u0159ehledn\u011b. C\u00edlem jsou \u010dist\u00e9 L3, ve&nbsp;kter\u00fdch se vyzn\u00e1 jak analytik, tak&nbsp;agent.<\/p>\n<p>V r\u00e1mci datov\u00e9ho skladu tak\u00e9 \u0159e\u0161\u00edme role, maskov\u00e1n\u00ed dat a&nbsp;nastavov\u00e1n\u00ed limit\u016f. Tedy omezen\u00ed dat, ke&nbsp;kter\u00fdm by agent m\u011bl a&nbsp;nem\u011bl m\u00edt p\u0159\u00edstup, a\u0165 u\u017e z&nbsp;hlediska leg\u00e1lnosti (osobn\u00ed identifika\u010dn\u00ed \u00fadaje), proto\u017ee n\u00e1m p\u0159ijdou p\u0159\u00edli\u0161 citliv\u00e9, nebo proto, \u017ee&nbsp;je\u0161t\u011b nejsou p\u0159ipraven\u00e1 a&nbsp;nechceme, aby je zbyte\u010dn\u011b prol\u00e9zal a&nbsp;p\u00e1lil na&nbsp;nich nejen tokeny. \u010c\u00edm men\u0161\u00ed hrac\u00ed pole pro agenta vyty\u010d\u00edme, t\u00edm lep\u0161\u00ed a&nbsp;levn\u011bj\u0161\u00ed odpov\u011bdi budeme dost\u00e1vat.<\/p>\n<p>Datov\u00e9 sklady t\u00e9m\u011b\u0159 v\u017edycky stav\u00edme v&nbsp;BigQuery. D\u016fvod je jednoduch\u00fd: jedin\u00e9 p\u0159\u00edm\u00e9 napojen\u00ed na&nbsp;Google Analytics. Pokud firma u\u017e n\u011bjak\u00fd datov\u00fd sklad m\u00e1 jinde (Microsoft \/ Amazon stack, tedy Fabric, nebo Redshift), rozv\u00edj\u00edme ten existuj\u00edc\u00ed, ale minim\u00e1ln\u011b streamu z&nbsp;BigQuery se nevyhneme, pokud nechceme jen omezen\u00e1 data p\u0159es GA&nbsp;API.<\/p>\n<p>Na modelov\u00e1n\u00ed dat je pak industry standard dbt. V&nbsp;moment\u011b, kdy pracujeme s&nbsp;BigQuery, tak v\u011bt\u0161inou pou\u017e\u00edv\u00e1me Dataform, kter\u00fd je sou\u010d\u00e1st\u00ed Google Cloud Platform. Ka\u017edop\u00e1dn\u011b n\u00e1m p\u0159ijde dobr\u00e9 stav\u011bt v\u0161e modul\u00e1rn\u011b, abychom kdykoliv mohli \u010d\u00e1st infrastruktury vym\u011bnit.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu2.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu2-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu2-300x113.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu2-1024x385.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu2.png 2254w\" sizes=\"(min-width: 1024px) 2254px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"alignnone size-full wp-image-8689\" alt=\"modelov\u00e1n\u00ed dat \" width=\"2254\" height=\"848\"><\/a><\/p>\n<h3>S\u00e9mantick\u00e1 vrstva<\/h3>\n<p>Jeden z&nbsp;m\u00e1la overhyped p\u0159\u00edstup\u016f k&nbsp;pr\u00e1ci s&nbsp;daty z&nbsp;posledn\u00edch let, kter\u00fd je v&nbsp;agentn\u00ed dob\u011b st\u00e1le aktu\u00e1ln\u00ed. S\u00e9mantick\u00e1 vrstva je ve&nbsp;sv\u00e9 podstat\u011b hrozn\u011b jednoduch\u00fd koncept. V&nbsp;podstat\u011b se jedn\u00e1 o&nbsp;v\u00fdkladov\u00fd slovn\u00edk (pozor nepl\u00e9st s&nbsp;data dictionary, kter\u00fd m\u00e1 se s\u00e9mantickou vrstvou velk\u00fd p\u0159ekryv, ale p\u0159eci jen je n\u011bco trochu jin\u00e9ho). Na&nbsp;jednom m\u00edst\u011b jsou namapovan\u00e9 analyticky pojmenovan\u00e9 metriky na&nbsp;re\u00e1ln\u00e9 byznysov\u00e9 metriky, vysv\u011btlen\u00fd jejich v\u00fdpo\u010det, definovan\u00fd povolen\u00fd rozpad (m\u016f\u017eeme marketingov\u00e9 n\u00e1klady rozpadat pouze na&nbsp;zdroj \/ kampa\u0148, nebo je m\u00e1me namodelovan\u00e9 i&nbsp;na&nbsp;\u00farove\u0148 produktu \u010di z\u00e1kazn\u00edka) a&nbsp;tak\u00e9 informace o&nbsp;tom, s&nbsp;\u010d\u00edm je m\u016f\u017eeme spojovat, aby to v&nbsp;na\u0161em modelu st\u00e1le d\u00e1valo smysl.<\/p>\n<p>&nbsp;<\/p>\n<p>S\u00e9mantickou vrstvu v\u011bt\u0161inou zpracov\u00e1v\u00e1me v&nbsp;<a href=\"http:\/\/cube.js\">cube.js<\/a>. I&nbsp;tady op\u011bt plat\u00ed, \u017ee&nbsp;se sna\u017e\u00edme preferovat open source projekty, a&nbsp;hlavn\u00ed za n\u00e1s je, aby bylo mo\u017en\u00e9 jednotliv\u00e9 komponenty modul\u00e1rn\u011b vym\u011bnit. Vyhnout se nap\u0159\u00edklad tomu, abychom byli zam\u010den\u00ed ve&nbsp;vizualiza\u010dn\u00edch n\u00e1stroj\u00edch, kter\u00e9 se \u010dasto sna\u017e\u00ed, aby si firmy budovaly s\u00e9mantickou vrstvu p\u0159\u00edmo v&nbsp;jejich prost\u0159ed\u00ed.<\/p>\n<h3>Datov\u00fd katalog<\/h3>\n<p>T\u00edm ukon\u010dujeme svatou trojici p\u0159\u00edpravy datov\u00e9ho skladu na&nbsp;agentickou analytiku. Dobr\u00fd datov\u00fd sklad by m\u011bl minim\u00e1ln\u011b obsahovat informace o&nbsp;tom, kdo je za metriku zodpov\u011bdn\u00fd, jestli obsahuje osobn\u00ed identifika\u010dn\u00ed \u00fadaje, jak \u010dasto se aktualizuje a&nbsp;jak vypad\u00e1 jej\u00ed lineage (odkud se bere, jak se po\u010d\u00edt\u00e1). M\u016f\u017ee to vypadat, \u017ee&nbsp;datov\u00fd sklad je z&nbsp;t\u00e9 trojice nejm\u00e9n\u011b d\u016fle\u017eit\u00fd, ale i&nbsp;tak je ned\u00edlnou sou\u010d\u00e1st\u00ed.<\/p>\n<p>V jednom z&nbsp;nejv\u011bt\u0161\u00edch e-commerce projekt\u016f v&nbsp;\u010cesk\u00e9 republice te\u010f testuj\u00ed agentickou analytiku bez s\u00e9mantick\u00e9 vrstvy a&nbsp;datov\u00e9ho katalogu (\u010dist\u011b s&nbsp;velmi solidn\u011b p\u0159ipraven\u00fdm datov\u00fdm skladem). Na&nbsp;dotaz, jak jsou spokojen\u00ed s&nbsp;procentu\u00e1ln\u00ed kvalitou odpov\u011bd\u00ed, sd\u011blili, \u017ee&nbsp;p\u0159i t\u011bch p\u00e1r testovac\u00edch pokusech super. Jen p\u0159i jednom dotazu agent nezjistil, \u017ee&nbsp;d\u00e1v\u00e1 data za celou skupinu, a&nbsp;ne jen za \u010deskou \u010d\u00e1st. Co\u017e je na\u0161t\u011bst\u00ed dostate\u010dn\u011b velk\u00e1 chyba, aby si j\u00ed v\u0161iml t\u00e9m\u011b\u0159 ka\u017ed\u00fd. Tak jako tak jde p\u0159esn\u011b o&nbsp;ten typ chyby, kter\u00fd by m\u011bla lineage odstranit.<\/p>\n<p>Na datov\u00fd katalog pou\u017e\u00edv\u00e1me Knowledge catalog v&nbsp;r\u00e1mci GCP, p\u0159\u00edpadn\u011b z&nbsp;open source \u0159e\u0161en\u00ed DataHub. Mo\u017enost\u00ed je ale daleko v\u00edc.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu5.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu5-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu5-300x197.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu5-1024x674.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu5.png 2310w\" sizes=\"(min-width: 1024px) 2310px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"alignnone size-full wp-image-8690\" alt=\"DataHub\" width=\"2310\" height=\"1520\"><\/a><\/p>\n<p>A co je c\u00edlem? Certifikovan\u00fd datov\u00fd produkt. Popsan\u00e1 metrika, jak se po\u010d\u00edt\u00e1, jak jde rozpadnout, s&nbsp;jak\u00fdmi dimenzemi zobrazovat, z\u00e1kladn\u00ed pravidla a&nbsp;business kontext, informace o&nbsp;tom, kdo za ni zodpov\u00edd\u00e1, jak \u010dasto se aktualizuje, zda obsahuje osobn\u00ed identifika\u010dn\u00ed \u00fadaje, jak vypad\u00e1 lineage a&nbsp;kde se vlastn\u011b nach\u00e1z\u00ed.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu6.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu6-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu6-300x166.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu6-1024x567.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Nakres-bez-nazvu6.png 2307w\" sizes=\"(min-width: 1024px) 2307px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"alignnone size-full wp-image-8691\" alt=\"Certifikovan\u00fd datov\u00fd produkt\" width=\"2307\" height=\"1278\"><\/a><\/p>\n<p>U spousty v\u011bc\u00ed sv\u00e1d\u00ed nechat si je rovnou vygenerovat Claude Code, tady ale Anthropic celkem d\u016frazn\u011b varuje, \u017ee&nbsp;to tak\u00e9 zkou\u0161eli a&nbsp;v\u00fdsledky byly dost \u0161patn\u00e9. Minim\u00e1ln\u011b zat\u00edm to vypad\u00e1, \u017ee&nbsp;ide\u00e1ln\u00ed postup je nechat si lidmi (klidn\u011b ve&nbsp;spolupr\u00e1ci s&nbsp;AI) p\u0159ipravit datov\u00e9 z\u00e1klady a&nbsp;teprve potom pozvat na&nbsp;upraven\u00e9 h\u0159i\u0161t\u011b agenty.<\/p>\n<h2>A co skills?<\/h2>\n<p>Toto je up\u0159\u00edmn\u011b \u010d\u00e1st, kter\u00e9 jsme nep\u0159ikl\u00e1dali takovou d\u016fle\u017eitost. Minim\u00e1ln\u011b ne tak velkou, jak nazna\u010duje Anthropic. Ten tvrd\u00ed, \u017ee&nbsp;p\u0159ed zapojen\u00edm skills do&nbsp;agentn\u00ed analytiky nebyli schopni se dostat p\u0159es 21% sk\u00f3re na&nbsp;sv\u00fdch evals (klasifik\u00e1torech agentn\u00ed odpov\u011bdi). S&nbsp;postupn\u00fdm zaveden\u00edm skills se ale dostali a\u017e na&nbsp;95&nbsp;%. To je v\u0161ak minim\u00e1ln\u011b trochu zav\u00e1d\u011bj\u00edc\u00ed. Anthropic ve&nbsp;sv\u00fdch evals m\u00e1 jako jeden z&nbsp;hlavn\u00edch bod\u016f, zda se agent jako prvn\u00ed dopt\u00e1v\u00e1 s\u00e9mantick\u00e9 vrstvy a&nbsp;a\u017e pot\u00e9 jde p\u0159\u00edpadn\u011b jinam. Pr\u00e1v\u011b to je jedno z&nbsp;chov\u00e1n\u00ed, kter\u00e9 se bez skills neda\u0159ilo konzistentn\u011b vynucovat.<\/p>\n<p>Samoz\u0159ejm\u011b, \u017ee&nbsp;ka\u017ed\u00fd, kdo si s&nbsp;Claude Code hr\u00e1l d\u00e9le ne\u017e jedno odpoledne v\u00ed, \u017ee&nbsp;skilly nejsou samosp\u00e1sn\u00e9. Ob\u010das se agent rozhodne jinak bez ohledu na&nbsp;to, jak jasn\u011b m\u00e1 popsan\u00fd doporu\u010den\u00fd postup.<\/p>\n<p>Pozor, bez udr\u017eov\u00e1n\u00ed skill\u016f up to day u\u017e za m\u011bs\u00edc poklesla p\u0159esnost u&nbsp;Anthropicu z&nbsp;95&nbsp;% na&nbsp;65&nbsp;%.<\/p>\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"generic\">---\nname: [warehouse-skill]\nversion: [x.y.z]\ndescription: \"IF the user asks to query [the company]'s data warehouse for any\n  [list of business domains] question \u2014 THEN invoke this skill. DO NOT invoke\n  for [adjacent engineering tasks] or questions with no data-warehouse component.\"\n---\n\n# [Warehouse] Skill Instructions\n\n## Description\nThe single source of truth for safe and effective [warehouse] querying.\nReferenced by other skills [listed] for query execution guidance.\n\nAct as a Data Analyst, providing strategic insights and data-driven\nrecommendations but seek guidance along the way.\n\n**Out-of-scope decisions**: [product areas, etc.] \u2192 surface data only,\nstate \"decision is [owning team]'s call\", do NOT take a position or author\ncode fixes.\n\n## Executing queries\nPriority:\n1. **[Managed connection]** (if available): [query tool] \/ [schema tool]\n2. **[CLI fallback]** (if installed): [default project, fallback project]\n3. **Neither** \u2014 ask the user to authenticate, then stop\n\n# Semantic Layer (REQUIRED first step)\n\nThe governed semantic layer is the **mandatory default path** for every data\nquestion \u2014 same numbers as [the BI tool], joins\/grain\/filters baked in. Raw SQL\nvia the reference docs below is the **fallback**, used only after the\nsemantic-layer path is shown not to cover the ask.\n\n## Required workflow\n1. **Load** \u2014 [how to load the semantic layer in each runtime, with fallbacks]\n2. **Discover** \u2014 search measures\/dimensions by keyword; **always check\n   segments** (the named canonical population filters \u2014 hand-rolled WHERE\n   clauses for these are the dominant wrong-answer mode)\n3. **Compile + run** \u2014 build the spec \u2192 compile to SQL \u2192 execute\n4. **Fallback** \u2014 only if discovery finds no relevant metric or compile fails\n   \u2192 raw SQL via `references\/*.md` (PART 3 below)\n\n&gt; **Don't bail early.** Do NOT fall back to raw SQL on these grounds:\n&gt; - \"[custom date filtering \/ cohorts]\" \u2192 [covered by time-dimension specs]\n&gt; - \"[needs a join]\" \u2192 [the metric layer already encapsulates its joins]\n&gt; - [3\u20134 more pre-rebutted excuses agents use to skip the semantic layer]\n\n### Date windows &amp; timezone \u2014 decide before you query\n- **As-of date vs trailing-N days**: [convention for each]\n- **\"Last week\/month\"** \u2192 the last *complete* calendar week\/month, not trailing-7\/30\n- **Timezone default**: [TZ]; [exception for certain reporting rollups]\n- **Freshness lag**: [some] tables settle late \u2014 anchor on MAX(date), not \"yesterday\"\n\n<\/pre>\n<p><em>Uk\u00e1zka skillu<\/em><\/p>\n<h2>Co je \u00fapln\u011b k&nbsp;ni\u010demu<\/h2>\n<p>Jedna z&nbsp;best practices p\u0159\u00edpravy na&nbsp;agentickou analytiku je query corpus. Uk\u00e1zky spr\u00e1vn\u00fdch SQL s&nbsp;v\u00fdsledky, notebooky, historick\u00e9 anal\u00fdzy. Tady jsme my osobn\u011b \u017e\u00e1dn\u00e9 testov\u00e1n\u00ed vlivu query corpusu na&nbsp;spr\u00e1vnost v\u00fdsledk\u016f ned\u011blali, ka\u017edop\u00e1dn\u011b Anthropic toto testoval \u00fadajn\u011b dostate\u010dn\u011b d\u016fkladn\u011b a&nbsp;zjistil, \u017ee&nbsp;na&nbsp;spr\u00e1vnost odpov\u011bdi to nem\u00e1 v&nbsp;podstat\u011b \u017e\u00e1dn\u00fd vliv. Agent zkr\u00e1tka v\u011bt\u0161inou nebyl schopn\u00fd nap\u00e1rovat nov\u00fd dotaz na&nbsp;ji\u017e existuj\u00edc\u00ed query \u010di anal\u00fdzu. Nav\u00edc analytick\u00e9 best practices jsou sou\u010d\u00e1st\u00ed skill\u016f a&nbsp;jako takov\u00e9 jsou pro agenta jednodu\u0161eji uchopiteln\u00e9 ne\u017e destilace spr\u00e1vn\u00e9ho postupu z&nbsp;query corpusu.<\/p>\n<h2>95&nbsp;% a&nbsp;nen\u00ed to m\u00e1lo, Antone Pavlovi\u010di?<\/h2>\n<p>P\u0159esnost, na&nbsp;kterou se Anthropic dostal, zn\u00ed dost skv\u011ble. Je pot\u0159eba si ale \u0159\u00edct, \u017ee&nbsp;to je:<\/p>\n<p>1) opravdu po\u0159\u00e1dn\u011b p\u0159ipraven\u00fd datov\u00fd sklad, s\u00e9mantick\u00e1 vrstva, datov\u00fd katalog i&nbsp;vypimpen\u00e9 skills,<br>\n2) Anthropic nejsp\u00ed\u0161 \u00fapln\u011b ne\u0161et\u0159\u00ed na&nbsp;intern\u00edm pou\u017e\u00edv\u00e1n\u00ed Claude, jeho limitech a&nbsp;modelu - situace, kter\u00e1 nejsp\u00ed\u0161 nebude ve&nbsp;v\u0161ech firm\u00e1ch stejn\u00e1,<br>\n3) i&nbsp;tak je ka\u017ed\u00e1 dvac\u00e1t\u00e1 odpov\u011b\u010f \u0161patn\u00e1, zav\u00e1d\u011bj\u00edc\u00ed.<\/p>\n<p>Anthropic si nejsp\u00ed\u0161 s\u00e1m tyto limitace uv\u011bdomuje, proto uv\u00e1d\u00ed, \u017ee&nbsp;agentickou analytiku pou\u017e\u00edvaj\u00ed na&nbsp;95&nbsp;% business dotaz\u016f. Na&nbsp;ty strategicky nejd\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zky tedy nejsp\u00ed\u0161 agenty nepou\u017e\u00edvaj\u00ed. To je podle m\u011b spr\u00e1vn\u00fd p\u0159\u00edstup. Tam, kde to pro m\u011b nen\u00ed naprosto kritick\u00e9, m\u016f\u017eu agenta pou\u017e\u00edt a&nbsp;na&nbsp;odpov\u011b\u010f se do&nbsp;n\u011bjak\u00e9 m\u00edry spolehnout. Na&nbsp;ty z\u00e1sadn\u00ed dotazy v\u0161ak pot\u0159ebuji minim\u00e1ln\u011b n\u00e1slednou kontrolu.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Snimek-obrazovky-z-2026-06-30-16-25-11.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Snimek-obrazovky-z-2026-06-30-16-25-11-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Snimek-obrazovky-z-2026-06-30-16-25-11-300x167.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Snimek-obrazovky-z-2026-06-30-16-25-11-1024x570.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/Snimek-obrazovky-z-2026-06-30-16-25-11.png 1907w\" sizes=\"(min-width: 1024px) 1907px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"alignnone size-full wp-image-8697\" alt=\"Adam a Domino\" width=\"1907\" height=\"1061\"><\/a><\/p>\n<h2>Co ty validace<\/h2>\n<p>Asi jste pochopili, \u017ee&nbsp;pou\u0161t\u011bt agenty do&nbsp;sebel\u00e9pe p\u0159ipraven\u00fdch dat bez prvotn\u00edho testov\u00e1n\u00ed p\u0159esnosti a&nbsp;pr\u016fb\u011b\u017en\u00e9 validace je celkem blb\u00fd n\u00e1pad. Bohu\u017eel to ale b\u00fdv\u00e1 nej\u010dast\u011bj\u0161\u00ed postup. Pro firmy v\u011bt\u0161inou p\u0159\u00edprava na&nbsp;agenty v&nbsp;datech kon\u010d\u00ed \u00fapravami datov\u00e9ho skladu, postaven\u00edm s\u00e9mantick\u00e9 vrstvy a&nbsp;spu\u0161t\u011bn\u00edm datov\u00e9ho katalogu.<\/p>\n<p>\u00dapln\u00e9 minimum by m\u011blo b\u00fdt z\u00e1t\u011b\u017eov\u00e9 testov\u00e1n\u00ed p\u0159ed spu\u0161t\u011bn\u00edm, p\u0159i zm\u011bn\u011b modelu nebo roz\u0161\u00ed\u0159en\u00edm oblasti, ke&nbsp;kter\u00e9 m\u00e1 agent p\u0159\u00edstup (nap\u0159\u00edklad budu cht\u00edt, aby agent nov\u011b analyzoval i&nbsp;skladov\u00e1 data).<\/p>\n<p>A jak by takov\u00e1 offline validace m\u011bla vypadat?<\/p>\n<p>Kombinace jednodu\u0161e vyhodnotiteln\u00fdch ot\u00e1zek z&nbsp;minulosti (m\u00e1me na&nbsp;n\u011b p\u0159ipraven\u00e9 odpov\u011bdi) a&nbsp;referen\u010dn\u00edch ot\u00e1zek, p\u0159i kter\u00fdch ov\u011b\u0159ujeme, jak agent rozum\u00ed pojm\u016fm jako \u201cnejhor\u0161\u00ed kampa\u0148\u201d, nebo \u201cminul\u00fd t\u00fdden\u201d. Krom\u011b toho tak\u00e9 sledujeme, jestli n\u00e1sleduje doporu\u010den\u00fd postup (s\u00e9mantick\u00e1 vrstva -&gt; odpov\u00eddaj\u00edc\u00ed L3, pot\u0159ebn\u00e1 kontrola v&nbsp;datov\u00e9m katalogu), p\u0159\u00edpadn\u011b analytick\u00e9 best practices, kter\u00e9 by dle skill\u016f m\u011bl (pokud testujete extern\u00edho agenta a&nbsp;ne built in, jako je t\u0159eba Gemini in BigQuery) dodr\u017eovat.<\/p>\n<p>Stejn\u011b by se m\u011bly sledovat nejen p\u0159ipraven\u00e9 dotazy v&nbsp;r\u00e1mci offline validace, ale i&nbsp;pr\u016fb\u011b\u017en\u00e9 agentn\u00ed v\u00fdstupy. Teprve ty mohou odhalit slep\u00e9 skvrny, kter\u00e9 by n\u00e1m jinak unikly. To je ale daleko slo\u017eit\u011bj\u0161\u00ed, proto\u017ee je pot\u0159eba p\u0159ipravit celou infrastrukturu k&nbsp;logov\u00e1n\u00ed vstup\u016f, agentova postupu, fin\u00e1ln\u00edho v\u00fdstupu, p\u0159\u00edpadn\u00e9 u\u017eivatelsk\u00e9 zp\u011btn\u00e9 vazby, ale i&nbsp;hodnocen\u00ed efektivity dotaz\u016f na&nbsp;datab\u00e1zi a&nbsp;hled\u00e1n\u00ed vzorc\u016f u&nbsp;nep\u0159esn\u00fdch v\u00fdstup\u016f.<\/p>\n<p>Na webin\u00e1\u0159i jsme se dotkli ot\u00e1zky cloud-based a&nbsp;self-hosted model\u016f, bezpe\u010dnosti a&nbsp;celkov\u011b ot\u00e1zky vendor locku. Jakmile z\u00e1znam uprav\u00edme, r\u00e1di bychom ho za p\u00e1r m\u011bs\u00edc\u016f zve\u0159ejnili. P\u0159\u00edpadn\u011b pokud si jej chcete pustit je\u0161t\u011b v&nbsp;syrov\u00e9 form\u011b, dejte n\u00e1m v\u011bd\u011bt a&nbsp;po\u0161leme v\u00e1m odkaz. Ka\u017edop\u00e1dn\u011b stay tuned na&nbsp;dal\u0161\u00ed tu\u010d\u0148\u00e1\u010d\u00ed webin\u00e1\u0159e a&nbsp;akce. Nezpomalujeme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agent v&nbsp;datech? Co ud\u011blat pro to, aby se v&nbsp;nich neztratil a&nbsp;nep\u00e1lil zbyte\u010dn\u011b jak moc sv\u00fdch token\u016f, tak computing datov\u00e9ho skladu? Tedy: aby n\u00e1s nebolel \u00fa\u010det za n\u00e1\u0161 BigQuery \u00fa\u010det?<\/p>\n<p>Na posledn\u00edm tu\u010d\u0148\u00e1\u010d\u00edm webin\u00e1\u0159i jsme prob\u00edrali jak doporu\u010den\u00ed Anthropicu pro pr\u00e1ci s&nbsp;agentickou analytikou, tak na\u0161e lok\u00e1ln\u00ed zku\u0161enosti, kter\u00e9 jsou vzhledem k&nbsp;mo\u017enostem m\u00edstn\u00edm firm\u00e1m bli\u017e\u0161\u00ed. Agentick\u00e1 analytika m\u00e1 dnes dv\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1sti: konverza\u010dn\u00ed analytiku a&nbsp;vlastn\u00ed tvorbu p\u0159ehled\u016f, co\u017e beru jako nadstavbu nad konverza\u010dn\u00ed analytikou.<\/p>\n","protected":false},"author":7,"featured_media":8695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[370,70],"tags":[169,340,432],"class_list":["post-8688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytika","category-marketing","tag-automatizace","tag-data","tag-data-driven"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Agent v&nbsp;datech? Co ud\u011blat pro to, aby se v&nbsp;nich neztratil a&nbsp;nep\u00e1lil zbyte\u010dn\u011b jak moc sv\u00fdch token\u016f, tak computing datov\u00e9ho skladu? Tedy: aby n\u00e1s nebolel \u00fa\u010det za n\u00e1\u0161 BigQuery \u00fa\u010det? Na posledn\u00edm tu\u010d\u0148\u00e1\u010d\u00edm webin\u00e1\u0159i jsme prob\u00edrali jak doporu\u010den\u00ed Anthropicu pro pr\u00e1ci s&nbsp;agentickou analytikou, tak na\u0161e lok\u00e1ln\u00ed zku\u0161enosti, kter\u00e9 jsou vzhledem k&nbsp;mo\u017enostem m\u00edstn\u00edm firm\u00e1m bli\u017e\u0161\u00ed. Agentick\u00e1 analytika m\u00e1 dnes dv\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1sti: konverza\u010dn\u00ed analytiku a&nbsp;vlastn\u00ed tvorbu p\u0159ehled\u016f, co\u017e beru jako nadstavbu nad konverza\u010dn\u00ed analytikou.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/\" \/>\n<meta property=\"og:site_name\" content=\"igloonet blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igloonet\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T13:51:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T05:29:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/adam-ai-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adam \u0160ilhan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NEmarketak\" \/>\n<meta name=\"twitter:site\" content=\"@igloonet\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam \u0160ilhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/\"},\"author\":{\"name\":\"Adam \u0160ilhan\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/#\\\/schema\\\/person\\\/a1aada43c3b360cc63f8e2c01809d429\"},\"headline\":\"Agenti v&nbsp;datech: nejen konverza\u010dn\u00ed analytika, ale i&nbsp;na&nbsp;co si d\u00e1t&nbsp;pozor\",\"datePublished\":\"2026-06-30T13:51:07+00:00\",\"dateModified\":\"2026-07-01T05:29:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/\"},\"wordCount\":2076,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/adam-ai-data.png\",\"keywords\":[\"automatizace\",\"data\",\"data-driven\"],\"articleSection\":[\"Analytika\",\"Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/\",\"url\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/\",\"name\":\"Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor | igloonet blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/adam-ai-data.png\",\"datePublished\":\"2026-06-30T13:51:07+00:00\",\"dateModified\":\"2026-07-01T05:29:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/adam-ai-data.png\",\"contentUrl\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/adam-ai-data.png\",\"width\":1200,\"height\":628,\"caption\":\"Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Analytika\",\"item\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/rubriky\\\/analytika\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/\",\"name\":\"igloonet blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/#organization\",\"name\":\"igloonet\",\"url\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/RGB_LVPC_igloonet.png\",\"contentUrl\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/RGB_LVPC_igloonet.png\",\"width\":650,\"height\":465,\"caption\":\"igloonet\"},\"image\":{\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/igloonet\",\"https:\\\/\\\/x.com\\\/igloonet\",\"https:\\\/\\\/instagram.com\\\/igloonet\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/igloonet\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/#\\\/schema\\\/person\\\/a1aada43c3b360cc63f8e2c01809d429\",\"name\":\"Adam \u0160ilhan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa03ce5f493a168de15b09b9835eb6f92c752b564ac1f18cf0ff09c3863bcba2?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa03ce5f493a168de15b09b9835eb6f92c752b564ac1f18cf0ff09c3863bcba2?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa03ce5f493a168de15b09b9835eb6f92c752b564ac1f18cf0ff09c3863bcba2?s=96&d=retro&r=g\",\"caption\":\"Adam \u0160ilhan\"},\"description\":\"Vedu igloo t\u00fdm analytik\u016f a s klienty \u0159e\u0161\u00edm tu z\u00e1bavnou \u010d\u00e1st na pomez\u00ed dat a marketingu. V posledn\u00ed dob\u011b m\u011b chytnul freediving, tak m\u011b ob\u010das m\u016f\u017eete vid\u011bt topit.\",\"sameAs\":[\"https:\\\/\\\/igloonet.cz\\\/adam\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/adamsilhan\\\/\",\"https:\\\/\\\/x.com\\\/NEmarketak\"],\"url\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/author\\\/adam\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor | igloonet blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/","og_locale":"cs_CZ","og_type":"article","og_title":"Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor | igloonet blog","og_description":"Agent v&nbsp;datech? Co ud\u011blat pro to, aby se v&nbsp;nich neztratil a&nbsp;nep\u00e1lil zbyte\u010dn\u011b jak moc sv\u00fdch token\u016f, tak computing datov\u00e9ho skladu? Tedy: aby n\u00e1s nebolel \u00fa\u010det za n\u00e1\u0161 BigQuery \u00fa\u010det? Na posledn\u00edm tu\u010d\u0148\u00e1\u010d\u00edm webin\u00e1\u0159i jsme prob\u00edrali jak doporu\u010den\u00ed Anthropicu pro pr\u00e1ci s&nbsp;agentickou analytikou, tak na\u0161e lok\u00e1ln\u00ed zku\u0161enosti, kter\u00e9 jsou vzhledem k&nbsp;mo\u017enostem m\u00edstn\u00edm firm\u00e1m bli\u017e\u0161\u00ed. Agentick\u00e1 analytika m\u00e1 dnes dv\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1sti: konverza\u010dn\u00ed analytiku a&nbsp;vlastn\u00ed tvorbu p\u0159ehled\u016f, co\u017e beru jako nadstavbu nad konverza\u010dn\u00ed analytikou.","og_url":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/","og_site_name":"igloonet blog","article_publisher":"https:\/\/www.facebook.com\/igloonet","article_published_time":"2026-06-30T13:51:07+00:00","article_modified_time":"2026-07-01T05:29:16+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/adam-ai-data.png","type":"image\/png"}],"author":"Adam \u0160ilhan","twitter_card":"summary_large_image","twitter_creator":"@NEmarketak","twitter_site":"@igloonet","twitter_misc":{"Napsal(a)":"Adam \u0160ilhan","Odhadovan\u00e1 doba \u010dten\u00ed":"10 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/#article","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/"},"author":{"name":"Adam \u0160ilhan","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/a1aada43c3b360cc63f8e2c01809d429"},"headline":"Agenti v&nbsp;datech: nejen konverza\u010dn\u00ed analytika, ale i&nbsp;na&nbsp;co si d\u00e1t&nbsp;pozor","datePublished":"2026-06-30T13:51:07+00:00","dateModified":"2026-07-01T05:29:16+00:00","mainEntityOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/"},"wordCount":2076,"commentCount":0,"publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/adam-ai-data.png","keywords":["automatizace","data","data-driven"],"articleSection":["Analytika","Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/","url":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/","name":"Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor | igloonet blog","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/#primaryimage"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/adam-ai-data.png","datePublished":"2026-06-30T13:51:07+00:00","dateModified":"2026-07-01T05:29:16+00:00","breadcrumb":{"@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/#primaryimage","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/adam-ai-data.png","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2026\/06\/adam-ai-data.png","width":1200,"height":628,"caption":"Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor"},{"@type":"BreadcrumbList","@id":"https:\/\/igloonet.cz\/blog\/agenti-v-datech-nejen-konverzacni-analytika-ale-i-na-co-si-dat-pozor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Analytika","item":"https:\/\/igloonet.cz\/blog\/rubriky\/analytika\/"},{"@type":"ListItem","position":2,"name":"Agenti v datech: nejen konverza\u010dn\u00ed analytika, ale i na co si d\u00e1t pozor"}]},{"@type":"WebSite","@id":"https:\/\/igloonet.cz\/blog\/#website","url":"https:\/\/igloonet.cz\/blog\/","name":"igloonet blog","description":"","publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igloonet.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/igloonet.cz\/blog\/#organization","name":"igloonet","url":"https:\/\/igloonet.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","width":650,"height":465,"caption":"igloonet"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/igloonet","https:\/\/x.com\/igloonet","https:\/\/instagram.com\/igloonet\/","https:\/\/www.linkedin.com\/company\/igloonet"]},{"@type":"Person","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/a1aada43c3b360cc63f8e2c01809d429","name":"Adam \u0160ilhan","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/aa03ce5f493a168de15b09b9835eb6f92c752b564ac1f18cf0ff09c3863bcba2?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa03ce5f493a168de15b09b9835eb6f92c752b564ac1f18cf0ff09c3863bcba2?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa03ce5f493a168de15b09b9835eb6f92c752b564ac1f18cf0ff09c3863bcba2?s=96&d=retro&r=g","caption":"Adam \u0160ilhan"},"description":"Vedu igloo t\u00fdm analytik\u016f a s klienty \u0159e\u0161\u00edm tu z\u00e1bavnou \u010d\u00e1st na pomez\u00ed dat a marketingu. V posledn\u00ed dob\u011b m\u011b chytnul freediving, tak m\u011b ob\u010das m\u016f\u017eete vid\u011bt topit.","sameAs":["https:\/\/igloonet.cz\/adam","https:\/\/www.linkedin.com\/in\/adamsilhan\/","https:\/\/x.com\/NEmarketak"],"url":"https:\/\/igloonet.cz\/blog\/author\/adam\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/8688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/comments?post=8688"}],"version-history":[{"count":3,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/8688\/revisions"}],"predecessor-version":[{"id":8701,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/8688\/revisions\/8701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media\/8695"}],"wp:attachment":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media?parent=8688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/categories?post=8688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/tags?post=8688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}