{"id":7983,"date":"2024-03-11T15:00:27","date_gmt":"2024-03-11T14:00:27","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=7983"},"modified":"2024-03-11T14:47:12","modified_gmt":"2024-03-11T13:47:12","slug":"zacina-dalsi-measurecamp-sezona-jak-to-vypadalo-loni-v-bratislave","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/zacina-dalsi-measurecamp-sezona-jak-to-vypadalo-loni-v-bratislave\/","title":{"rendered":"Za\u010d\u00edn\u00e1 dal\u0161\u00ed MeasureCamp sez\u00f3na. Jak to vypadalo loni v&nbsp;Bratislav\u011b?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Nov\u00e1 sez\u00f3na MeasureCamp\u016f pomalu za\u010d\u00edn\u00e1. Pokud zva\u017eujete, zda se letos na&nbsp;n\u011bkter\u00fd pod\u00edv\u00e1te, p\u0159e\u010dt\u011bte si, jak prob\u011bhl lo\u0148sk\u00fd ro\u010dn\u00edk v&nbsp;Bratislav\u011b. Sepsal jsem pro v\u00e1s post\u0159ehy, kter\u00e9 jsem na\u010derpal. A&nbsp;\u017ee&nbsp;je toho plno! Na&nbsp;akci m\u011b nejv\u00edc p\u0159ekvapila komunita, kter\u00e1 se kolem (nejen) webov\u00e9 analytiky vytvo\u0159ila. Nab\u00edz\u00ed prostor pro nov\u00e9 kontakty a&nbsp;zaj\u00edmav\u00fd networking.<\/p>\n<p><!--more--><\/p>\n<p>Tu\u010d\u0148\u00e1\u010d\u00ed analytick\u00fd t\u00fdm nemohl jinak, ne\u017e do&nbsp;programu p\u0159isp\u011bt sv\u00fdmi p\u0159edn\u00e1\u0161kami. Tom\u00e1\u0161 si vzal na&nbsp;starosti diskuzi o&nbsp;vzd\u011bl\u00e1v\u00e1n\u00ed juniorn\u00edch analytik\u016f a&nbsp;Adam se v\u011bnoval sv\u00e9 obl\u00edben\u00e9 inkrementalit\u011b. P\u0159edn\u00e1\u0161ky si nachyst\u00e1me i&nbsp;na&nbsp;leto\u0161n\u00ed ro\u010dn\u00edk, tak\u017ee se m\u00e1te na&nbsp;co t\u011b\u0161it!<\/p>\n<div id=\"attachment_7986\" style=\"width: 2058px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im2.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im2-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im2-300x225.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im2-1024x768.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im2.png 2048w\" sizes=\"(min-width: 1024px) 2048px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7986\" class=\"size-full wp-image-7986\" alt width=\"2048\" height=\"1536\"><\/a><p id=\"caption-attachment-7986\" class=\"wp-caption-text\">Harmonogram konference. Zdroj: FB <a href=\"https:\/\/www.facebook.com\/photo\/?fbid=644481444516090&amp;set=pcb.644486864515548\">MeasureCampu<\/a><\/p><\/div>\n<p>Konference je specifick\u00e1 ve&nbsp;vytv\u00e1\u0159en\u00ed obsahu \u00fa\u010dastn\u00edky p\u0159\u00edmo na&nbsp;m\u00edst\u011b. Vyslechl jsem erudovan\u00e9 p\u0159edn\u00e1\u0161ky o&nbsp;sou\u010dasn\u00fdch i&nbsp;budouc\u00edch n\u00e1stroj\u00edch a&nbsp;postupech, z\u00fa\u010dastnit se medita\u010dn\u00edch setk\u00e1n\u00ed, diskuz\u00ed \u010di tvorby vlastn\u00edho rodokmenu.<\/p>\n<div id=\"attachment_7988\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/ima_845dcdc-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7988\" class=\"wp-image-7988 size-full\" src=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/ima_845dcdc-scaled.jpeg\" alt width=\"2560\" height=\"1920\"><\/a><p id=\"caption-attachment-7988\" class=\"wp-caption-text\">igloo analytick\u00fd t\u00fdm na&nbsp;MeasureCampu<\/p><\/div>\n<h2>Marketing Mix Modeling \u2013 nov\u00e1 budoucnost?<\/h2>\n<p>Mnoho p\u0159edn\u00e1\u0161ek sm\u011b\u0159ovalo k&nbsp;Marketing Mix Modelingu (zkr\u00e1cen\u011b MMM). Hovo\u0159ili o&nbsp;jeho mo\u017en\u00e9 pou\u017eitelnosti, v\u00fdhod\u00e1ch, nev\u00fdhod\u00e1ch, ale i&nbsp;mo\u017enostech nav\u00e1z\u00e1n\u00ed na&nbsp;slu\u017eby t\u0159et\u00edch stran \u010di extern\u00ed \u0159e\u0161en\u00ed. Osobn\u011b jsem se z\u00fa\u010dastnil p\u0159edn\u00e1\u0161ky od&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/marek-kobulsk%C3%BD-0349229a\/\">Marka Kobulsk\u00e9ho<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/tomas-putnoky\/\">Tom\u00e1\u0161e Putnok\u00e9ho<\/a> a&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/zuzana-%C4%8Depcov%C3%A1-074346131\/\">Zuzany \u010cepcov\u00e9<\/a>.<\/p>\n<h3>MMM pro za\u010d\u00e1te\u010dn\u00edky<\/h3>\n<p>Marek Kobulsk\u00fd p\u0159edstavil koncept MMM od&nbsp;z\u00e1klad\u016f, tak\u017ee do&nbsp;problematiky mohl proniknout i&nbsp;\u00fapln\u00fd nov\u00e1\u010dek. Zd\u016fraz\u0148oval p\u0159edev\u0161\u00edm perfektn\u00ed znalost reklamn\u00edch kan\u00e1l\u016f. Mus\u00edme v\u011bd\u011bt:<\/p>\n<ul>\n<li>Jak\u00e9 placen\u00e9 a&nbsp;neplacen\u00e9 kan\u00e1ly m\u00e1me<\/li>\n<li>Kolik n\u00e1s kter\u00fd kan\u00e1l&nbsp;stoj\u00ed<\/li>\n<li>Baseline revenue<\/li>\n<li>Kontextu\u00e1ln\u00ed prom\u011bnn\u00e9 (po\u010das\u00ed, inflace, nezam\u011bstnanost atd.)<\/li>\n<li>Kategorick\u00e9 prom\u011bnn\u00e9 (black friday, black swan ud\u00e1losti atd.)<\/li>\n<\/ul>\n<p>Vhodn\u00e9 je za\u010d\u00ednat modelov\u00e1n\u00ed pouze s&nbsp;nastaven\u00edm kan\u00e1l\u016f a&nbsp;nezahrnovat kontextu\u00e1ln\u00ed prom\u011bnn\u00e9. Model toti\u017e m\u016f\u017ee d\u00e1t ne\u00fam\u011brnou v\u00e1hu, v\u00fdsledek tak bude zkreslen\u00fd a&nbsp;nep\u0159esn\u00fd.<\/p>\n<p>S perfektn\u00ed znalost\u00ed na\u0161ich dat a&nbsp;kampan\u00ed souvis\u00ed i&nbsp;pov\u011bdom\u00ed, co jak\u00fd kan\u00e1l d\u011bl\u00e1 a&nbsp;jak se chov\u00e1. Pokud nap\u0159\u00edklad zjist\u00edme, \u017ee&nbsp;n\u011bkter\u00fd siln\u011b koreluje s&nbsp;celkov\u00fdmi p\u0159\u00edjmy, jedn\u00e1 se pravd\u011bpodobn\u011b o&nbsp;remarketing.<\/p>\n<p>MMM rovn\u011b\u017e nepracuje dob\u0159e s&nbsp;negativn\u00edmi efekty, ktere je pot\u0159eba oto\u010dit na&nbsp;pozitivn\u00ed.<\/p>\n<div id=\"attachment_7987\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/ima_565bfcb-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7987\" class=\"size-full wp-image-7987\" src=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/ima_565bfcb-scaled.jpeg\" alt width=\"2560\" height=\"1920\"><\/a><p id=\"caption-attachment-7987\" class=\"wp-caption-text\">Marek a&nbsp;jeho p\u0159edn\u00e1\u0161ka<\/p><\/div>\n<p>K MMM m\u016f\u017eeme vyu\u017e\u00edt experiment\u00e1ln\u00ed modely od&nbsp;<a href=\"https:\/\/facebookexperimental.github.io\/Robyn\/\">Mety<\/a> nebo <a href=\"https:\/\/github.com\/google\/lightweight_mmm\">Googlu<\/a>, kter\u00e9 ale mus\u00edme dob\u0159e nastavit, a&nbsp;tak\u00e9 do&nbsp;nich nahr\u00e1t spr\u00e1vn\u00e1 data. Ka\u017ed\u00fd z&nbsp;kan\u00e1l\u016f pracuje na&nbsp;jin\u00e9 architektu\u0159e \u2013 Meta pou\u017e\u00edv\u00e1 jazyk R&nbsp;a&nbsp;Google b\u011b\u017e\u00ed na&nbsp;Pythonu. Robyn (Meta) je slo\u017eit\u011bj\u0161\u00ed a&nbsp;n\u00e1ro\u010dn\u011bj\u0161\u00ed na&nbsp;v\u00fdpo\u010detn\u00ed v\u00fdkon. Hod\u00ed se na&nbsp;hloubkov\u00e9 a&nbsp;slo\u017eit\u00e9 anal\u00fdzy. LightweightMMM (Google) je jednodu\u0161\u0161\u00ed a&nbsp;p\u0159\u00edstupn\u011bj\u0161\u00ed i&nbsp;pro m\u00e9n\u011b technicky zdatn\u00e9. Jednoduchost je ale vykoupena ni\u017e\u0161\u00ed m\u00edrou customizace a&nbsp;pou\u017eitelnosti.<\/p>\n<p>Marek se v\u011bnoval i&nbsp;porovn\u00e1n\u00ed MMM s&nbsp;atribu\u010dn\u00edm modelov\u00e1n\u00edm. Jako nev\u00fdhodu u&nbsp;MMM vid\u00ed slo\u017eit\u011bj\u0161\u00ed a&nbsp;komplexn\u011bj\u0161\u00ed modely, v\u00fdhodou naopak existenci baseline, mo\u017enost modelov\u00e1n\u00ed offline kan\u00e1l\u016f a&nbsp;pohled do&nbsp;budoucnosti. Oproti atribuci je MMM vhodn\u00fd na&nbsp;dlouhodob\u00e9 pl\u00e1nov\u00e1n\u00ed v&nbsp;r\u00e1mci m\u011bs\u00edc\u016f.<\/p>\n<p>Pozornost v\u011bnoval i&nbsp;slo\u017eit\u00e9 implementaci do&nbsp;marketingov\u00fdch t\u00fdm\u016f, proto\u017ee MMM a&nbsp;inkrementalita ukazuj\u00ed, co d\u011blal celou dobu marketingov\u00fd t\u00fdm \u0161patn\u011b.<\/p>\n<h3>Technick\u00fd pohled na&nbsp;MMM<\/h3>\n<p>Tom\u00e1\u0161 Putnok\u00fd a&nbsp;Zuzana \u010cepcov\u00e1 zm\u00ednili technick\u00fd pohled a&nbsp;navrhli konkr\u00e9tn\u00ed \u0159e\u0161en\u00ed MMM. P\u0159edn\u00e1\u0161ku zah\u00e1jili informac\u00ed, \u017ee&nbsp;a\u017e polovina utracen\u00fdch pen\u011bz za marketing je zbyte\u010dn\u00e1, proto\u017ee jsou kampan\u011b neefektivn\u00ed. MMM je aktu\u00e1ln\u00ed t\u00e9ma, kter\u00e9 \u0161et\u0159\u00ed firm\u00e1m pen\u00edze.<\/p>\n<blockquote><p>MMM se d\u00e1 p\u0159irovnat k&nbsp;anal\u00fdze fotbalov\u00e9ho z\u00e1pasu \u2013 jednotliv\u00e9 reklamn\u00ed kan\u00e1ly mezi sebou hraj\u00ed fotbal a&nbsp;MMM analyzuje, kdo dal nejv\u00edce g\u00f3l\u016f, p\u0159ihr\u00e1vek a&nbsp;v&nbsp;kone\u010dn\u00e9m d\u016fsledku, kdo byl nejlep\u0161\u00edm hr\u00e1\u010dem na&nbsp;h\u0159i\u0161ti.<\/p><\/blockquote>\n<p>Cel\u00e1 p\u0159edn\u00e1\u0161ka by se dala shrnout do&nbsp;n\u011bkolika bod\u016f:<\/p>\n<ul>\n<li>Konverze z&nbsp;kan\u00e1l\u016f chod\u00ed opo\u017ed\u011bn\u011b (ka\u017ed\u00e1 kampa\u0148 m\u00e1 svoji setrva\u010dnost)<\/li>\n<li>Na pozad\u00ed MMM b\u011b\u017e\u00ed slo\u017eit\u00fd statistick\u00fd model<\/li>\n<li>Velmi d\u016fle\u017eit\u00fd je sb\u011br dat, jejich p\u0159\u00edprava a&nbsp;validace<\/li>\n<li>Je pot\u0159eba nastavit spr\u00e1vn\u00fd split mezi kan\u00e1ly \u2013 pot\u0159ebujeme minim\u00e1ln\u011b 100 konverz\u00ed v&nbsp;r\u00e1mci ka\u017ed\u00e9ho kan\u00e1lu a&nbsp;velikost jednotliv\u00fdch kan\u00e1lu by m\u011bla b\u00fdt mezi 5 \u2013&nbsp;30&nbsp;%<\/li>\n<li>Nedostatek konverz\u00ed m\u016f\u017eeme suplovat nap\u0159.&nbsp;leady<\/li>\n<li>Ka\u017ed\u00fd reklamn\u00ed kan\u00e1l m\u00e1 svoji saturaci \u2013 p\u0159i pln\u00e9m saturov\u00e1n\u00ed kan\u00e1lu se sni\u017euje v\u00fdkonnost<\/li>\n<\/ul>\n<p>Jakmile je v\u0161e p\u0159ipraven\u00e9 a&nbsp;nastaven\u00e9, v\u00fdstupem MMM by m\u011blo b\u00fdt n\u011bkolik model\u016f. Na\u0161im \u00fakolem je porovnat, kter\u00fd model je nejvhodn\u011bj\u0161\u00ed. Kdy\u017e se od&nbsp;sebe jednotliv\u00e9 modely li\u0161\u00ed o&nbsp;vy\u0161\u0161\u00ed jednotky, \u010di dokonce des\u00edtky procent, p\u0159ich\u00e1z\u00ed na&nbsp;\u0159adu inkrementalita, kter\u00e1 cel\u00e9 modelov\u00e1n\u00ed zp\u0159es\u0148uje. Lze ji pou\u017e\u00edvat v&nbsp;cel\u00e9m procesu modelov\u00e1n\u00ed, jen tak toti\u017e dos\u00e1hneme p\u0159esn\u00fdch v\u00fdsledk\u016f. Pro cel\u00fd MMM je proto kl\u00ed\u010dov\u00e1.<\/p>\n<p>Pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed MMM pot\u0159ebujeme perfektn\u011b zn\u00e1t data, kampan\u011b a&nbsp;p\u0159edev\u0161\u00edm business \u2013 bez t\u011bchto z\u00e1kladn\u00edch znalost\u00ed nebude fungovat sebelep\u0161\u00ed model.<\/p>\n<h2>Tom\u00e1\u0161ova premi\u00e9ra \u2013 p\u0159\u00edstup k&nbsp;junior\u016fm v&nbsp;procesu vzd\u011bl\u00e1v\u00e1n\u00ed<\/h2>\n<p>I pro m\u00e9ho kolegu <a href=\"https:\/\/www.linkedin.com\/in\/tom%C3%A1%C5%A1-hlobil-8157b4256\/\">Tom\u00e1\u0161e<\/a> se jednalo o&nbsp;prvn\u00ed MeasureCamp. O&nbsp;to v\u00edc je obdivuhodn\u00e9, \u017ee&nbsp;se rozhodl uspo\u0159\u00e1dat diskuzi, ve&nbsp;kter\u00e9 se v\u011bnoval p\u0159\u00edstupu k&nbsp;junior\u016fm v&nbsp;prost\u0159ed\u00ed webov\u00e9 analytiky. Diskuze se z\u00fa\u010dastnili junio\u0159i, medio\u0159i, ale i&nbsp;senio\u0159i. Ka\u017ed\u00fd m\u011bl co \u0159\u00edct a&nbsp;p\u0159idat zku\u0161enosti a&nbsp;poznatky do&nbsp;diskuze.<\/p>\n<div id=\"attachment_7989\" style=\"width: 1030px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image2-1.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image2-1-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image2-1-300x226.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image2-1.png 1020w\" sizes=\"(min-width: 300px) 1020px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7989\" class=\"size-full wp-image-7989\" alt width=\"1020\" height=\"768\"><\/a><p id=\"caption-attachment-7989\" class=\"wp-caption-text\">Tom\u00e1\u0161 diskutuj\u00edc\u00ed se sv\u00fdmi poslucha\u010di<\/p><\/div>\n<p>V plodn\u00e9 rozprav\u011b jsme se v\u0161ichni shodli, \u017ee&nbsp;je pro juniory p\u0159\u00ednosn\u00fd mentoring. Nov\u00e1\u010dek se tak u\u010d\u00ed s\u00e1m, prozkoum\u00e1v\u00e1 nov\u00e9 cesty a&nbsp;mo\u017enosti. Mentor p\u016fsob\u00ed jako ukazetel sm\u011bru a&nbsp;d\u00e1v\u00e1 podn\u011bty k&nbsp;dal\u0161\u00edm\u016f zkoum\u00e1n\u00ed a&nbsp;u\u010den\u00ed se.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mareklecian\/\">Marek Leci\u00e1n<\/a> m\u011bl dobrou pozn\u00e1mku o&nbsp;pot\u0159eb\u011b pracovn\u00edho volna, ve&nbsp;kter\u00e9m se junior sebevzd\u011bl\u00e1v\u00e1. I&nbsp;kdy\u017e je v&nbsp;oboru webov\u00e9 analytiky velmi dlouho, nech\u00e1v\u00e1 si pond\u011bl\u00ed a&nbsp;p\u00e1tek na&nbsp;u\u010den\u00ed.<\/p>\n<p>Junior mus\u00ed b\u00fdt samostatn\u00fd. Nejhor\u0161\u00edm p\u0159\u00edstupem (p\u0159edev\u0161\u00edm v&nbsp;agentur\u00e1ch) je, kdy\u017e se nov\u00e1\u010dek nepokus\u00ed \u00fakol ani vy\u0159e\u0161it a&nbsp;hned si \u017e\u00e1d\u00e1 pomoc od&nbsp;star\u0161\u00edho kolegy. Pr\u00e1v\u011b vlastn\u00edm objevov\u00e1n\u00edm se nau\u010d\u00edme nejv\u00edc.<\/p>\n<div id=\"attachment_7985\" style=\"width: 2983px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im1.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im1-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im1-300x142.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im1-1024x485.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/im1.png 2973w\" sizes=\"(min-width: 1024px) 2973px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7985\" class=\"size-full wp-image-7985\" alt width=\"2973\" height=\"1409\"><\/a><p id=\"caption-attachment-7985\" class=\"wp-caption-text\">Diskuze v&nbsp;kruhu. Zdroj: <a href=\"https:\/\/www.facebook.com\/photo?fbid=644484784515756&amp;set=pcb.644486864515548\">FB MeasureCampu<\/a><\/p><\/div>\n<h2>Po pr\u00e1ci z\u00e1bava<\/h2>\n<p>Po akci jsme v&nbsp;klasick\u00e9 bratislavsk\u00e9 hospod\u011b jsme zapili \u00fasp\u011b\u0161n\u00fd den a&nbsp;bavili se nejen o&nbsp;analytick\u00fdch v\u011bcech. Shodli jsme se, \u017ee&nbsp;dal\u0161\u00ed rok se op\u011bt sejdeme na&nbsp;zna\u010dk\u00e1ch, a\u0165 u\u017e se bude jubilejn\u00ed MeasureCamp konat v&nbsp;Praze \u010di v&nbsp;Brn\u011b. A&nbsp;t\u0159eba se potk\u00e1me i&nbsp;na&nbsp;dal\u0161\u00edch konferenc\u00edch o&nbsp;analytice!<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"111401\", fc1:\"06091e542fa415e7\",fc2:\"7312adba1c1f4e3d\", dt:\"13486\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.fch7kf93n=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"fch7kf93n\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"fch7kf93n\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Za\u010d\u00edn\u00e1 dal\u0161\u00ed MeasureCamp sez\u00f3na. Jak to vypadalo loni v&nbsp;Bratislav\u011b?<\/h2>\n\t            <p>P\u0159ihlaste se k&nbsp;odb\u011bru novinek, a\u0165 u\u017e v\u00e1m ze sv\u011bta online marketingu, analytiky a&nbsp;e-commerce nic neunikne.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e1 sez\u00f3na MeasureCamp\u016f pomalu za\u010d\u00edn\u00e1. Pokud zva\u017eujete, zda se letos na&nbsp;n\u011bkter\u00fd pod\u00edv\u00e1te, p\u0159e\u010dt\u011bte si, jak prob\u011bhl lo\u0148sk\u00fd ro\u010dn\u00edk v&nbsp;Bratislav\u011b. Sepsal jsem pro v\u00e1s post\u0159ehy, kter\u00e9 jsem na\u010derpal. A&nbsp;\u017ee&nbsp;je toho plno! Na&nbsp;akci m\u011b nejv\u00edc p\u0159ekvapila komunita, kter\u00e1 se kolem (nejen) webov\u00e9 analytiky vytvo\u0159ila. Nab\u00edz\u00ed prostor pro nov\u00e9 kontakty a&nbsp;zaj\u00edmav\u00fd networking.<\/p>\n","protected":false},"author":48,"featured_media":7984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[370],"tags":[74,414,97,415],"class_list":["post-7983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytika","tag-analytika","tag-marketing-mix-modeling-inkrementalita","tag-measurecamp","tag-networking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Za\u010d\u00edn\u00e1 dal\u0161\u00ed MeasureCamp sez\u00f3na. 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