{"id":7958,"date":"2024-03-06T08:00:22","date_gmt":"2024-03-06T07:00:22","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=7958"},"modified":"2024-03-11T14:49:51","modified_gmt":"2024-03-11T13:49:51","slug":"tipy-na-praci-s-cost-importem","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/tipy-na-praci-s-cost-importem\/","title":{"rendered":"3 tipy na&nbsp;pr\u00e1ci s&nbsp;cost importem"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>P\u0159\u00edchod GA4 zm\u011bnil zp\u016fsob, jak\u00fdm obvykle pracujeme s&nbsp;cost importem. Nab\u00edz\u00ed nejen nov\u00e9 mo\u017enosti, zm\u011bnil ale spoustu star\u00fdch postup\u016f. V&nbsp;\u010dl\u00e1nku si p\u0159e\u010dtete, jak s&nbsp;importem n\u00e1klad\u016f z&nbsp;reklamn\u00ed syst\u00e9m\u016f pracovat efektivn\u011b.&nbsp;<!--more--><\/p>\n<p>Existuje \u0159ada n\u00e1stroj\u016f (jako t\u0159eba <a href=\"https:\/\/www.ga-porter.com\/\">GA Porter<\/a> nebo <a href=\"https:\/\/ga4dataimport.com\/\">GA4 Data Import<\/a>), kter\u00e9 po propojen\u00ed import do&nbsp;GA4 \u010di do&nbsp;dal\u0161\u00edch datov\u00fdch sklad\u016f samy zajist\u00ed. My se ale v\u017edy sna\u017e\u00edme hledat \u0159e\u0161en\u00ed uvnit\u0159 firmy, proto m\u016f\u017eeme ke&nbsp;cost importu p\u0159\u00edmo do&nbsp;GA4 vyu\u017e\u00edt na\u0161e hostingov\u00e9 odd\u011blen\u00ed nebo zku\u0161enosti zam\u011bstnanc\u016f.<\/p>\n<p>Z\u00e1kladem v\u0161ech t\u0159\u00ed tip\u016f je <a href=\"https:\/\/www.cost-import.cz\/\">cost import do&nbsp;Google Sheet\u016f od&nbsp;Standy J\u00edlka<\/a>.<\/p>\n<p>K pr\u00e1ci budeme m\u00edt soubor, kter\u00fd vypad\u00e1 p\u0159ibli\u017en\u011b takto:<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image1.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image1-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image1-300x41.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image1-1024x138.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image1.png 1235w\" sizes=\"(min-width: 1024px) 1235px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7959\" alt width=\"1235\" height=\"167\"><\/a><\/p>\n<p>Pro pr\u00e1ci v&nbsp;Looker studiu i&nbsp;pro import do&nbsp;BigQuery je soubor ve&nbsp;sv\u00e9m z\u00e1kladu vcelku p\u0159ipraven\u00fd. Pro Data import do&nbsp;GA4 budeme prov\u00e1d\u011bt p\u00e1r zm\u011bn, na&nbsp;kter\u00e9 se zam\u011b\u0159\u00edme v&nbsp;\u010dl\u00e1nku.<\/p>\n<h2>Import dat do&nbsp;Looker studia<\/h2>\n<p>Nejjednodu\u0161\u0161\u00edm zp\u016fsobem bez v\u011bt\u0161\u00edch p\u0159\u00edprav je import p\u0159\u00edmo do&nbsp;Looker Studia. M\u00e1 to ale sv\u00e1 pro a&nbsp;proti.<\/p>\n<p><strong>V\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Jednoduchost<\/li>\n<li>Rychlost<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Data nejsou p\u0159\u00edmo ulo\u017eena v&nbsp;syst\u00e9mu, jen v&nbsp;sheetu<\/li>\n<\/ul>\n<p>Postup:<\/p>\n<p>1.&nbsp;V&nbsp;Looker studiu rozklikn\u011bte z\u00e1lo\u017eku <em>Zdroj &gt; Spravovat p\u0159idan\u00e9 zdroje dat<\/em>. D\u00e1le zvolte <em>P\u0159idat zdroj dat<\/em> a&nbsp;v&nbsp;<em>Tabulky Google<\/em> vyberte tabulku s&nbsp;n\u00e1klady a&nbsp;p\u0159ipojte zdroj. Pro lep\u0161\u00ed pr\u00e1ci p\u0159i m\u00edsen\u00ed dat je vhodn\u00e9 je\u0161t\u011b ve&nbsp;zdroji p\u0159idat nov\u00e9 pole <em>source\/medium<\/em>.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image7.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image7-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image7-300x152.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image7.png 372w\" sizes=\"(min-width: 300px) 372px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7965\" alt width=\"372\" height=\"189\"><\/a><\/p>\n<p>2. Data m\u016f\u017eete pou\u017e\u00edvat samostatn\u011b nebo sm\u00edsit s&nbsp;daty z&nbsp;GA4 nebo Big Query. V&nbsp;obou p\u0159\u00edpadech si p\u0159ipravte tabulku, kter\u00e1 obsahuje nap\u0159. v\u0161echny placen\u00e9 zdroje, n\u00e1zvy kampan\u00ed a&nbsp;tr\u017eby za danou kampa\u0148 z&nbsp;GA4.<\/p>\n<p>3.&nbsp;V&nbsp;lev\u00e9m sloupci zvolte <em>Sm\u00edsit data<\/em>.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image9.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image9-150x142.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image9.png 156w\" sizes=\"(min-width: 150px) 156px, 150px\" class=\"aligncenter size-full wp-image-7967\" alt width=\"156\" height=\"142\"><\/a><\/p>\n<p>Aby v\u00e1m v\u0161e fungovalo jak m\u00e1, vypl\u0148te data dle informac\u00ed n\u00ed\u017ee na&nbsp;obr\u00e1zku.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image5.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image5-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image5-300x180.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image5.png 1020w\" sizes=\"(min-width: 300px) 1020px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7963\" alt width=\"1020\" height=\"613\"><\/a><\/p>\n<p>Nezapome\u0148te nakonfigurovat p\u0159ipojen\u00ed:<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image8.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image8-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image8-300x256.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image8.png 647w\" sizes=\"(min-width: 300px) 647px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7966\" alt width=\"647\" height=\"553\"><\/a><\/p>\n<p>4. Z\u00e1v\u011bre\u010dnou tabulku si u\u017e m\u016f\u017eete nastavit, jak pot\u0159ebujete, a&nbsp;to v\u010detn\u011b tvorby sloupce s&nbsp;hodnotami PNO nebo&nbsp;ROAS.<\/p>\n<blockquote><p>\ud83d\udca1 PNO = (n\u00e1klady\/tr\u017eby)*100<br>\n\ud83d\udca1 ROAS = (tr\u017eby\/n\u00e1klady)*100<\/p>\n<p>Ob\u011b metriky vyjad\u0159uj\u00ed finan\u010dn\u00ed n\u00e1vratnost kan\u00e1l\u016f. PNO ud\u00e1v\u00e1 kolik procent z&nbsp;tr\u017eeb kan\u00e1lu spolknou n\u00e1klady na&nbsp;reklamu. \u010c\u00edm ni\u017e\u0161\u00ed je PNO, t\u00edm v\u00fdd\u011ble\u010dn\u011bj\u0161\u00ed je reklama.<\/p>\n<p>ROAS je metrika opa\u010dn\u00e1 a&nbsp;\u0159\u00edk\u00e1 n\u00e1m, jak moc byly reklamy v\u00fdnosn\u00e9, tedy kolik % reklamy vyd\u011blaly na&nbsp;jednu vynalo\u017eenou korunu. Jde n\u00e1m tedy na&nbsp;rozd\u00edl od&nbsp;PNO o&nbsp;maximalizaci.<\/p><\/blockquote>\n<h2>Cost import do&nbsp;GA4<\/h2>\n<p>Srovnateln\u011b jednoduch\u00e9 je nastaven\u00ed cost importu do&nbsp;GA4. Nebudeme se bavit o&nbsp;ru\u010dn\u00edm nahr\u00e1v\u00e1n\u00ed, to je v&nbsp;dne\u0161n\u00ed dob\u011b pas\u00e9. Od&nbsp;doby, co p\u0159ibyla mo\u017enost importu skrz SFTP, lze nahr\u00e1vat data p\u0159\u00edmo do&nbsp;GA4 automatizovan\u011b. Pro automatick\u00fd cost import m\u016f\u017eete vyu\u017e\u00edt extern\u00ed n\u00e1stroje, nebo si zalo\u017eit virtu\u00e1ln\u00ed server u&nbsp;Googlu a&nbsp;cost import vy\u0159e\u0161it p\u0159es n\u011bj, <a href=\"https:\/\/marketingmakers.net\/import-nakladu-do-ga4-s-vyuzitim-cost-import-cz-make-com-a-virtualniho-serveru-krok-za-krokem\/\">jak popisoval Michal Bla\u017eek<\/a>.<\/p>\n<blockquote><p>\ud83e\udef5\ud83c\udffb TIP: Proto\u017ee m\u00e1me v&nbsp;igloo vlastn\u00ed servery, \u0159e\u0161ili jsme to na&nbsp;nich. \u0160li jsme je\u0161t\u011b o&nbsp;kousek d\u00e1l a&nbsp;nachystali \u0159e\u0161en\u00ed i&nbsp;pro v\u00e1s. Za 360&nbsp;K\u010d bez DPH za rok dostanete nejen pot\u0159rebn\u00fd SFTP hosting, ale z\u00e1rove\u0148 pro v\u00e1s na&nbsp;serveru i&nbsp;v\u0161e nastav\u00edme. Sta\u010d\u00ed na&nbsp;<a href=\"https:\/\/igloonet.hosting\/webhosting\/\">str\u00e1nce webhostingu<\/a> jako CMS zvolit SFTP pro cost Import. Po objedn\u00e1vce se v\u00e1m ozveme a&nbsp;nastav\u00edme automatick\u00e9 stahov\u00e1n\u00ed CSV i&nbsp;p\u0159\u00edstup pro&nbsp;GA4.<\/p><\/blockquote>\n<p>P\u0159ed spu\u0161t\u011bn\u00edm importu nastavte fin\u00e1ln\u00ed soubor. B\u011bhem toho ale m\u016f\u017eete narazit na&nbsp;probl\u00e9my, kv\u016fli kter\u00fdm nedojde k&nbsp;dop\u00e1rov\u00e1n\u00ed n\u00e1klad\u016f ke&nbsp;kampan\u00edm. Abyste se jim vyhli, m\u00e1me pro v\u00e1s p\u00e1r doporu\u010den\u00ed:<\/p>\n<ul>\n<li>Zkontrolujte si, zda m\u00e1te shodn\u011b nastavenou diakritiku a&nbsp;velikosti p\u00edsmen v&nbsp;n\u00e1zvech kampan\u00ed v&nbsp;sheetu i&nbsp;GA4.<\/li>\n<li>Vypl\u0148te v&nbsp;configu cost importu n\u00e1zev kampan\u011b tam, kde nen\u00ed automaticky (zpravidla srovn\u00e1va\u010de).<\/li>\n<li>Do URL kampan\u00ed nastavte <em>utm_id<\/em> (nezapome\u0148te na&nbsp;Sklik, Heur\u00e9ku a&nbsp;dal\u0161\u00ed srovn\u00e1va\u010de), a&nbsp;kde nen\u00ed, tak i&nbsp;<em>campaign_name<\/em> (mus\u00ed se shodovat s&nbsp;hodnotou v&nbsp;configu \u2013 viz bod&nbsp;v\u00fd\u0161e)&nbsp;<ul>\n<li>Vypadat m\u016f\u017ee takto: <em>&amp;utm_campaign=shopalike&amp;<\/em><em>u<br>\ntm_id=shopalike.cz_product<br>\n&amp;utm_medium=product<br>\n&amp;utm_source=shopalike.cz<br>\n&amp;utm_term=381975<\/em><\/li>\n<\/ul>\n<\/li>\n<li>Zkontrolujte si&nbsp;m\u011bny.<\/li>\n<\/ul>\n<p>Jakmile ale dojde k&nbsp;mal\u00e9mu mno\u017estv\u00ed proklik\u016f z&nbsp;kampan\u011b za den a&nbsp;\u017e\u00e1dn\u00fd neprojde p\u0159es cookie li\u0161tu do&nbsp;GA4, nemaj\u00ed se n\u00e1klady k&nbsp;\u010demu nap\u00e1rovat a&nbsp;v&nbsp;GA4 pot\u00e9 chyb\u00ed jednotky korun z&nbsp;t\u011bchto kampan\u00ed.<\/p>\n<p>P\u0159i nastaven\u00ed postupujte n\u00e1sledovn\u011b:<\/p>\n<p>1.&nbsp;V&nbsp;Google Sheetu s&nbsp;n\u00e1klady zvolte <em>Soubor &gt; Sd\u00edlet &gt; Publikovat na&nbsp;web<\/em> a&nbsp;publikujte soubor jako csv. Tento odkaz n\u00e1m po\u0161lete.<br>\n2. My vytvo\u0159\u00edme v\u00e1\u0161 unik\u00e1tn\u00ed virtu\u00e1ln\u00ed server, kam um\u00edst\u00edme soubor s&nbsp;pravidelnou aktualizac\u00ed a&nbsp;za\u0161leme v\u00e1m SFTP server username a&nbsp;SFTP server url.<br>\n3.&nbsp;V&nbsp;GA4 vytvo\u0159\u00edte na&nbsp;kart\u011b <em>Admin &gt; Data collection and modification &gt; Data import Data source<\/em> a&nbsp;vypln\u00edte \u00fadaje.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/unnamed.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/unnamed-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/unnamed-300x132.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/unnamed-1024x449.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/unnamed.png 1402w\" sizes=\"(min-width: 1024px) 1402px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7970\" alt width=\"1402\" height=\"615\"><\/a><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image4.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image4-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image4-300x144.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image4-1024x492.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image4.png 1610w\" sizes=\"(min-width: 1024px) 1610px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7962\" alt width=\"1610\" height=\"774\"><\/a><\/p>\n<p>4. <span style=\"font-weight: 400;\">V&nbsp;dal\u0161\u00edm kroku vypln\u00edte mapov\u00e1n\u00ed podle Google Sheetu s&nbsp;cost importem.<\/span><\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image6.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image6-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image6-300x109.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image6-1024x371.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image6.png 1778w\" sizes=\"(min-width: 1024px) 1778px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7964\" alt width=\"1778\" height=\"644\"><\/a><\/p>\n<p>5. N\u00e1sledovn\u011b se v\u00e1m vygeneruje Public Key, kter\u00fd n\u00e1m za\u0161lete, my ho spoj\u00edme s&nbsp;virtu\u00e1ln\u00edm serverem a&nbsp;v\u0161e je hotovo.<br>\n6. Po prvn\u00edm dni doporu\u010dujeme cost import zkontrolovat.<br>\n7. D\u00e1vejte pozor na&nbsp;logick\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed \u010das\u016f aktualizac\u00ed, v&nbsp;GA4 pak nelze&nbsp;m\u011bnit.<\/p>\n<p>I toto \u0159e\u0161en\u00ed m\u00e1 ale sv\u00e9 plusy a&nbsp;m\u00ednusy:<\/p>\n<p><strong>V\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Jednodu\u0161\u0161\u00ed na&nbsp;nastaven\u00ed<\/li>\n<li>Jednodu\u0161\u0161\u00ed reporty v&nbsp;Looker studiu<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Stoj\u00ed pen\u00edze nav\u00edc (360&nbsp;K\u010d)<\/li>\n<li>Nevhodn\u00e9 pro mal\u00e9 kampan\u011b nebo \u00fa\u010dty s&nbsp;n\u00edzk\u00fdm p\u0159ijet\u00edm cookies<\/li>\n<li>V\u011bt\u0161\u00ed zpo\u017ed\u011bn\u00ed na\u010dten\u00ed dat<\/li>\n<\/ul>\n<h2>Import n\u00e1klad\u016f do&nbsp;BigQuery<\/h2>\n<p>Posledn\u00ed mo\u017enost\u00ed je cost import do&nbsp;BigQuery. Ten ale vy\u017eaduje nejv\u00edce znalost\u00ed. Za n\u00e1s je to nej\u010dist\u0161\u00ed \u0159e\u0161en\u00ed a&nbsp;sna\u017e\u00edme se jej zahrnout do&nbsp;v\u0161ech \u00fa\u010dt\u016f. Programov\u00e1n\u00ed se nemus\u00edte b\u00e1t, p\u0159ipravili jsme detailn\u00ed postup i&nbsp;s&nbsp;k\u00f3dy.<\/p>\n<p>Op\u011bt pot\u0159ebujete Google Sheet s&nbsp;daty o&nbsp;n\u00e1kladech, nav\u00edc pot\u0159ebujete propojen\u00ed BigQuery a&nbsp;GA4 a&nbsp;nastaven\u00fd billing account v&nbsp;Google Cloudu.<\/p>\n<p>1. <a href=\"https:\/\/console.cloud.google.com\/bigquery\">Zde<\/a> se p\u0159ihlaste a&nbsp;zkontrolujte, \u017ee&nbsp;jste ve&nbsp;spr\u00e1vn\u00e9m projektu, tam se budou \u00fa\u010dtovat n\u00e1klady. U&nbsp;men\u0161\u00edch \u00fa\u010dt\u016f ale zpravidla <a href=\"https:\/\/cloud.google.com\/bigquery\/quotas\">pr\u00e1ce v&nbsp;BigQuery nic nestoj\u00ed<\/a>.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image11.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image11-150x47.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image11-300x34.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image11.png 411w\" sizes=\"(min-width: 300px) 411px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7969\" alt width=\"411\" height=\"47\"><\/a><\/p>\n<p>2. Vyberte nebo vytvo\u0159te dataset, do&nbsp;kter\u00e9ho chcete ulo\u017eit tabulku a&nbsp;zvolte <em>+CREATE TABLE<\/em>.<\/p>\n<p>3. Nastavte:<\/p>\n<ul>\n<li>CREATE TABLE FROM:&nbsp;Drive<\/li>\n<li>FILE FORMAT: Google Sheet<\/li>\n<li>Vlo\u017e\u00edte URL tabulky<\/li>\n<li>Vyberete rozsah tak, aby tabulka ignorovala prvn\u00ed sloupec a&nbsp;prvn\u00ed \u0159\u00e1dek. Zpravidla je to B2:KK<\/li>\n<li>Pojmenujte tabulku podle sv\u00e9ho&nbsp;gusta<\/li>\n<li>Vytvo\u0159te vlastn\u00ed sch\u00e9ma kliknut\u00edm na&nbsp;ADD FIELD. Pro cost import bude vypadat takto:<\/li>\n<\/ul>\n<div id=\"attachment_7960\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image2.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image2-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image2-300x227.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2024\/02\/image2.png 800w\" sizes=\"(min-width: 300px) 800px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7960\" class=\"wp-image-7960 size-full\" alt width=\"800\" height=\"606\"><\/a><p id=\"caption-attachment-7960\" class=\"wp-caption-text\">Date zde pojmenov\u00e1v\u00e1me jako datum, aby n\u00e1m ned\u011blal probl\u00e9m v&nbsp;p\u0159\u00edpad\u011b datov\u00e9ho typu&nbsp;date<\/p><\/div>\n<p>4.&nbsp;V&nbsp;dan\u00e9m datasetu pak uvid\u00edte kompletn\u00ed tabulku. Proto\u017ee je ale extern\u00ed, neuvid\u00edte preview m\u00f3d a&nbsp;nezkontrolujete si tak, zda se tabulka nahr\u00e1la. Proto vyu\u017eijte nap\u0159\u00edklad k\u00f3d:<\/p>\n<pre>SELECT * FROM `muj_projekt.muj_dataset.cost_import`\nWHERE datum = '2023-07-31' \/** tady dejte n\u011bjak\u00e9 aktu\u00e1ln\u011bj\u0161\u00ed datum **\/<\/pre>\n<p>5. Tabulka je extern\u00ed, a&nbsp;nestoj\u00ed tak jej\u00ed dotazov\u00e1n\u00ed \u017e\u00e1dn\u00e9 pen\u00edze. Nev\u00fdhodou ale je, \u017ee&nbsp;jedin\u00e9 m\u00edsto, kde jsou ulo\u017een\u00e9 n\u00e1klady, je pr\u00e1v\u011b Google Sheet. Jak data trvale ulo\u017eit a&nbsp;nemuset se spol\u00e9hat na&nbsp;trvanlivost z\u00e1znam\u016f v&nbsp;Google sheetu se dozv\u00edte v&nbsp;content upgradu, sta\u010d\u00ed se p\u0159ihl\u00e1sit k&nbsp;odb\u011bru novinek a&nbsp;my v\u00e1m ho za\u0161leme na&nbsp;e\u2011mail.<\/p>\n<p>Mo\u017enost\u00ed, jak nakl\u00e1dat s&nbsp;extern\u00edmi daty o&nbsp;n\u00e1kladech je v\u00edcero a&nbsp;ka\u017ed\u00e1 se hod\u00ed pro jinou pr\u00e1ci. Ne u&nbsp;v\u0161ech klient\u016f nap\u0159\u00edklad budete vyu\u017e\u00edvat BigQuery. Zhodno\u0165te si tedy ka\u017ed\u00fd s\u00e1m, jak\u00e1 varianta v\u00e1m bude d\u00e1vat pro dan\u00fd projekt nejv\u011bt\u0161\u00ed smysl.<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"111400\", fc1:\"166ace83fd2ad996\",fc2:\"09b07d62c46b2a06\", dt:\"26318\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.fch7gmd3k=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"fch7gmd3k\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"fch7gmd3k\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Zaujal v\u00e1s \u010dl\u00e1nek a&nbsp;chcete se dozv\u011bd\u011bt v\u00edce?<\/h2>\n\t            <p>P\u0159ihlaste se k&nbsp;odb\u011bru novinek a&nbsp;st\u00e1hn\u011bte si n\u00e1vod, jak trvale ulo\u017eit data z&nbsp;cost importu.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edchod GA4 zm\u011bnil zp\u016fsob, jak\u00fdm obvykle pracujeme s&nbsp;cost importem. Nab\u00edz\u00ed nejen nov\u00e9 mo\u017enosti, zm\u011bnil ale spoustu star\u00fdch postup\u016f. V&nbsp;\u010dl\u00e1nku si p\u0159e\u010dtete, jak s&nbsp;importem n\u00e1klad\u016f z&nbsp;reklamn\u00ed syst\u00e9m\u016f pracovat efektivn\u011b.&nbsp;<\/p>\n","protected":false},"author":47,"featured_media":7976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[369,408,338,409],"class_list":["post-7958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-big-query","tag-cost-import","tag-ga4","tag-import-nakladu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 tipy na pr\u00e1ci s cost importem | igloonet blog<\/title>\n<meta name=\"description\" content=\"P\u0159e\u010dt\u011bte si, jak efektivn\u011b pracovat s importem n\u00e1klad\u016f z reklamn\u00edch syst\u00e9m\u016f do GA4. 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