{"id":7805,"date":"2023-11-07T14:00:19","date_gmt":"2023-11-07T13:00:19","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=7805"},"modified":"2024-01-11T14:06:38","modified_gmt":"2024-01-11T13:06:38","slug":"data-restart-tucnacima-ocima","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/data-restart-tucnacima-ocima\/","title":{"rendered":"Data Restart tu\u010d\u0148\u00e1\u010d\u00edma o\u010dima"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Na leto\u0161n\u00ed konferenci Data Restart vystoupil n\u00e1\u0161 Adam s&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/data-restart-2023-adam-silhan-atribuce-a-inkrementalita-proc-jak-a-kdy\">prezentac\u00ed o&nbsp;atribuci a&nbsp;inkrementalit\u011b<\/a>. Tu\u010d\u0148\u00e1\u010d\u00ed parta coby fanou\u0161kovsk\u00e1 z\u00e1kladna tam samoz\u0159ejm\u011b nesm\u011bla chyb\u011bt. P\u0159e\u010dt\u011bte si, jak vypadal den nabit\u00fd p\u0159edn\u00e1\u0161kami, skv\u011bl\u00fdm j\u00eddlem a&nbsp;networkingem. Uk\u00e1\u017eu v\u00e1m zaj\u00edmav\u00e9 highlighty, kter\u00e9 se v\u00e1m p\u0159i pr\u00e1ci s&nbsp;daty budou&nbsp;hodit.<\/p>\n<p><!--more--><\/p>\n<h2>P\u0159edn\u00e1\u0161ka za p\u0159edn\u00e1\u0161kou<\/h2>\n<p>Konference se konala v&nbsp;prostor\u00e1ch kina Dlaba\u010dov na&nbsp;Praze 6. Na&nbsp;tomto m\u00edst\u011b se slu\u0161\u00ed pochv\u00e1lit Taste Academy za suprovou organizaci. Sou\u010d\u00e1st\u00ed programu bylo v\u00edce ne\u017e deset p\u0159edn\u00e1\u0161ek, t\u00fdkaj\u00edc\u00edch se r\u016fzn\u00fdch problematik spojen\u00fdch s&nbsp;daty. V\u0161ichni p\u0159edn\u00e1\u0161ej\u00edc\u00ed prezentovali zaj\u00edmav\u00e1 t\u00e9mata. Jak\u00e1 byla ta nejzaj\u00edmav\u011bj\u0161\u00ed? \u010ct\u011bte&nbsp;d\u00e1l.<\/p>\n<h2>Atribuce, inkrementalita, nebo&nbsp;oboj\u00ed?<\/h2>\n<p><a href=\"https:\/\/igloonet.cz\/adam\">Adam<\/a> sklidil bujar\u00fd potlesk se svou p\u0159edn\u00e1\u0161kou o&nbsp;atribuci a&nbsp;inkrementalit\u011b, v&nbsp;n\u00ed\u017e se v\u011bnoval p\u0159edev\u0161\u00edm rozd\u00edl\u016fm t\u011bchto dvou pojm\u016f. \u0158e\u010d byla tak\u00e9 o&nbsp;mo\u017en\u00e9 aplikac\u00ed MMM (Marketing Mix Modeling) do&nbsp;cel\u00e9ho marketingov\u00e9ho procesu. Pozornosti neuniklo ani A\/B testov\u00e1n\u00ed. V&nbsp;tomto p\u0159\u00edpad\u011b je velmi slo\u017eit\u00e9, a&nbsp;to p\u0159edev\u0161\u00edm kv\u016fli mo\u017en\u00e9 ne\u010ditelnosti jednotliv\u00fdch z\u00e1kazn\u00edk\u016f v&nbsp;cel\u00e9m n\u00e1kupn\u00edm procesu, zp\u016fsoben\u00e9 hlavn\u011b limitac\u00ed na&nbsp;stran\u011b consentu a&nbsp;cookies. P\u0159edn\u00e1\u0161ka uk\u00e1zala poslucha\u010d\u016fm, k&nbsp;\u010demu slou\u017e\u00ed atribuce a&nbsp;jak m\u016f\u017ee inkrementalita pomoct v&nbsp;cel\u00e9m marketingov\u00e9m procesu, p\u0159\u00edpadn\u011b kdy a&nbsp;pro\u010d je vhodn\u00e9 ji pou\u017e\u00edt.<\/p>\n<div id=\"attachment_7810\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/6.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/6-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/6-300x200.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/6-1024x682.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/6.png 1600w\" sizes=\"(min-width: 1024px) 1600px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7810\" class=\"wp-image-7810 size-full\" alt width=\"1600\" height=\"1066\"><\/a><p id=\"caption-attachment-7810\" class=\"wp-caption-text\">Adam p\u0159edn\u00e1\u0161ej\u00edc\u00ed o&nbsp;atribuci a&nbsp;inkrementalit\u011b. Zdroj <a href=\"https:\/\/www.facebook.com\/photo\/?fbid=770396458432508&amp;set=a.770397811765706\">Facebook Taste<\/a>.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Pokud se chcete o&nbsp;vztahu atribuce a&nbsp;inkrementality dozv\u011bd\u011bt v\u00edce, nezoufejte. Ji\u017e brzy vyjde na&nbsp;blogu Adam\u016fv \u010dl\u00e1nek, ve&nbsp;kter\u00e9m v\u0161e rozebere do&nbsp;nejmen\u0161\u00edch podrobnost\u00ed!<\/span><\/p>\n<h2>Soukrom\u00ed z\u00e1kazn\u00edk\u016f na&nbsp;prvn\u00edm m\u00edst\u011b, ale\u2026<\/h2>\n<p>Po Adamov\u011b p\u0159edn\u00e1\u0161ce p\u0159i\u0161la \u0159e\u010d i&nbsp;na&nbsp;soukrom\u00ed u\u017eivatel\u016f. Vystoupila Petra Dolej\u0161ov\u00e1 s&nbsp;legislativn\u00edmi novinkami v&nbsp;kontextu privacy a&nbsp;pr\u00e1ce s&nbsp;daty. V\u011bnovala se spr\u00e1vn\u00e9mu nastaven\u00ed cookie li\u0161ty a&nbsp;uji\u0161t\u011bn\u00ed, \u017ee&nbsp;i&nbsp;kdy\u017e si mysl\u00edme, \u017ee&nbsp;m\u00e1me my i&nbsp;na\u0161i klienti nastaven\u00e9 v\u0161echno v&nbsp;souladu s&nbsp;legislativou, tak tomu tak ve&nbsp;v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f nen\u00ed. Pod&nbsp;spr\u00e1vn\u011b nastavenou cookie li\u0161tou se rozum\u00ed:<\/p>\n<ul>\n<li>Umo\u017enit n\u00e1v\u0161t\u011bvn\u00edkovi str\u00e1nek odm\u00edtnout cookies v&nbsp;prvn\u00ed vrstv\u011b<\/li>\n<li>M\u00edt spr\u00e1vn\u011b popsan\u00e9, pro\u010d, na&nbsp;co a&nbsp;jak\u00e9 cookies pot\u0159ebujeme souhlas<\/li>\n<li>Funguj\u00edc\u00ed cookie li\u0161ta (ne Pot\u011bmkinova)<\/li>\n<\/ul>\n<p>Pro p\u0159\u00edklad spr\u00e1vn\u011b nastaven\u00e9 cookie li\u0161ty nemus\u00edte j\u00edt daleko. Inspirujte se na&nbsp;<a href=\"https:\/\/igloonet.cz\/\">na\u0161em webu<\/a>. Pokud i&nbsp;nad\u00e1le v\u00e1h\u00e1te a&nbsp;nejste si jist\u00ed spr\u00e1vn\u00fdm nastaven\u00edm, \u010dt\u011bte <a href=\"https:\/\/igloonet.cz\/blog\/cookie-lista\/\">Adam\u016fv \u010dl\u00e1nek<\/a>. Spr\u00e1vn\u00e9 nastaven\u00ed v&nbsp;n\u011bm rozebral do&nbsp;nejmen\u0161\u00edch detail\u016f.<\/p>\n<div id=\"attachment_7809\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/5.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/5-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/5-300x154.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/5.png 900w\" sizes=\"(min-width: 300px) 900px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7809\" class=\"wp-image-7809 size-full\" alt width=\"900\" height=\"462\"><\/a><p id=\"caption-attachment-7809\" class=\"wp-caption-text\">P\u0159\u00edklad spr\u00e1vn\u011b nastaven\u00e9 cookie li\u0161ty<\/p><\/div>\n<p>\u00da\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f provozovatele str\u00e1nek o&nbsp;proh\u0159e\u0161c\u00edch dote\u010f jen varoval a&nbsp;<a href=\"https:\/\/old.uoou.cz\/udeleny%2Dpokuty%2Dve%2Dvysi%2Dtemer%2D4%2D5%2Dmil%2Dkc\/d-56938\">pokuty<\/a> rozd\u00e1val a\u017e po n\u011bkolik\u00e1t\u00e9m upozorn\u011bn\u00ed. Nov\u011b \u00da\u0159ad str\u00e1nky vyhodnocuje pomoc\u00ed automatizovan\u00fdch n\u00e1stroj\u016f. Pokuty se nyn\u00ed odes\u00edlaj\u00ed bez p\u0159ede\u0161l\u00e9ho upozorn\u011bn\u00ed.<\/p>\n<p>Pozor si dejte i&nbsp;na&nbsp;p\u016fvod pou\u017e\u00edvan\u00fdch n\u00e1stroj\u016f. Mus\u00ed poch\u00e1zet z&nbsp;EU, ze zem\u00ed schv\u00e1len\u00fdch EU nebo m\u00edt v\u00fdjimku. Ta se vztahuje nap\u0159. na&nbsp;Google n\u00e1stroje. EU toti\u017e neza\u0159adila USA na&nbsp;seznam schv\u00e1len\u00fdch zem\u00ed.<\/p>\n<p>Dle chystan\u00e9 legislativy (<a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-services-act-ensuring-safe-and-accountable-online-environment_en\">DSA \u2013\u2060 Digital Services Act<\/a>) budou muset ty nejv\u011bt\u0161\u00ed on\u2011line platformy, mezi n\u011b\u017e pat\u0159\u00ed Facebook, TikTok, YouTube \u010di Google Search, poskytovat informace o&nbsp;reklam\u00e1ch a&nbsp;zp\u0159\u00edstup\u0148ovat jejich arch\u00edv. Vyu\u017e\u00edt to m\u016f\u017eete nap\u0159. na&nbsp;anal\u00fdzu konkurence. Datab\u00e1ze reklam toti\u017e bude muset obsahovat i&nbsp;v\u00fdkonnost reklam, po\u010det zasa\u017een\u00fdch u\u017eivatel\u016f \u010di c\u00edlen\u00ed.<\/p>\n<p>Dal\u0161\u00ed pl\u00e1novan\u00e1 zm\u011bna v&nbsp;legislativ\u011b (<a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\">DMA \u2013 Digital Marketing Act<\/a>) je\u0161t\u011b v\u00edce omez\u00ed firmy p\u0159i sb\u011bru dat o&nbsp;z\u00e1kazn\u00edc\u00edch. Tzv. \u201eGatekeepers\u201c budou muset sd\u00edlet velk\u00e9 mno\u017estv\u00ed nasb\u00edran\u00fdch dat a&nbsp;\u201epod\u011blit\u201c se o&nbsp;n\u011b s&nbsp;ostatn\u00edmi slu\u017ebami a&nbsp;platformami. Naopak nebudou sm\u011bt up\u0159ednost\u0148ovat sv\u00e9 slu\u017eby p\u0159i inzerci na&nbsp;vlastn\u00edch platform\u00e1ch p\u0159ed slu\u017ebami jin\u00fdch t\u0159et\u00edch stran.<\/p>\n<p><a style=\"font-weight: bold; background-color: transparent; font-size: 1rem;\" href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/4.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/4-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/4-300x168.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/4-1024x575.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/4.png 1584w\" sizes=\"(min-width: 1024px) 1584px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"size-full wp-image-7808\" alt width=\"1584\" height=\"889\"><\/a><span style=\"color: #757575; font-size: 0.857143rem; font-style: italic; background-color: transparent;\">Vybran\u00e9 slu\u017eby a&nbsp;platformy, kter\u00fdch se t\u00fdk\u00e1 pl\u00e1novan\u00e9 na\u0159\u00edzen\u00ed DMA. Zdroj: <\/span><a style=\"font-size: 0.857143rem; font-style: italic; background-color: transparent;\" href=\"https:\/\/www.slideshare.net\/tastecz\/data-restart-2023-petra-dolejsova-prace-s-daty-v-roce-2023\">p\u0159edn\u00e1\u0161ka Petry Dolej\u0161ov\u00e9<\/a><\/p>\n<h2>V\u0161e se to\u010d\u00ed kolem Big&nbsp;Query<\/h2>\n<p>Z v\u00fdletu do&nbsp;pr\u00e1vn\u00edch vod a&nbsp;soukrom\u00ed u\u017eivatel\u016f se vrac\u00edme zp\u011bt k&nbsp;dat\u016fm, konkr\u00e9tn\u011b do&nbsp;prost\u0159ed\u00ed Big Query, zmi\u0148ovan\u00e9ho hned v&nbsp;n\u011bkolika v\u00fdstupech. Pozornost \u0159e\u010dn\u00edci v\u011bnovali opakov\u00e1n\u00ed z\u00e1klad\u016f, pokro\u010dil\u00e9 pr\u00e1ci (nap\u0159. s&nbsp;n\u00e1strojem <a href=\"https:\/\/cloud.google.com\/dataform\">Dataform<\/a>) \u010di vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a&nbsp;<em>machine learningu<\/em> p\u0159i pr\u00e1ci s&nbsp;datab\u00e1zemi.<\/p>\n<div id=\"attachment_7807\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/3.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/3-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/3-300x200.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/3-1024x682.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/3.png 1600w\" sizes=\"(min-width: 1024px) 1600px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7807\" class=\"size-full wp-image-7807\" alt width=\"1600\" height=\"1066\"><\/a><p id=\"caption-attachment-7807\" class=\"wp-caption-text\">V\u00e1clav R\u00e1\u0161 a&nbsp;jeho p\u0159edn\u00e1\u0161ka \u201e10 tip\u016f, jak pracovat s&nbsp;SQL\u201c. Zdroj: <a href=\"https:\/\/www.facebook.com\/photo\/?fbid=770396315099189&amp;set=a.770397811765706\">Facebook Taste<\/a><\/p><\/div>\n<p>Pr\u00e1ci s&nbsp;Dataformem prezentovali <strong>Kuba K\u0159\u00ed\u017e<\/strong> a&nbsp;<strong>Viet Anh&nbsp;Chu.&nbsp;<\/strong><\/p>\n<p>Jde o&nbsp;n\u00e1stroj integrovan\u00fd do&nbsp;prost\u0159ed\u00ed Google Cloud Platform. Integrace p\u0159itom n\u00e1stroji poskytuje velkou v\u00fdhodu oproti konkuren\u010dn\u00edm slu\u017eb\u00e1m, jako jsou <a href=\"https:\/\/www.getdbt.com\/\">dbt<\/a> nebo <a href=\"https:\/\/www.keboola.com\/\">Keboola<\/a>. Nav\u00edc je bezplatn\u00fd.. A&nbsp;co Dataform vlastn\u011b um\u00ed?<\/p>\n<ul>\n<li>Vytv\u00e1\u0159et a&nbsp;spravovat pipelines<\/li>\n<li>Spou\u0161t\u011bt komplexn\u00ed SQL transformace<\/li>\n<li>Sledovat a&nbsp;verzovat zm\u011bny v&nbsp;datech<\/li>\n<li>Testovat a&nbsp;validovat datov\u00e9 transformace<\/li>\n<li>Tvo\u0159it dokumentaci<\/li>\n<\/ul>\n<p>V n\u00e1stroji se pracuje s&nbsp;SQL n\u00e1stavbou SQLX, co\u017e je kombinace SQL a&nbsp;JavaScriptu. Proces vytv\u00e1\u0159en\u00ed Dataformu je jednoduch\u00fd a&nbsp;intuitivn\u00ed, co\u017e p\u0159edn\u00e1\u0161ej\u00edc\u00ed uk\u00e1zali na&nbsp;praktick\u00e9m p\u0159\u00edkladu. Chuan prezentovan\u00fd n\u00e1stroj nastavil a&nbsp;nasadil za p\u00e1r minut p\u0159\u00edmo na&nbsp;p\u00f3diu. V&nbsp;jeho aplikaci je p\u0159ipraven na&nbsp;p\u0159ij\u00edm\u00e1n\u00ed dat z&nbsp;Google Analytics 4. Chyst\u00e1 se tak\u00e9 roz\u0161\u00ed\u0159en\u00ed o&nbsp;zpracov\u00e1v\u00e1n\u00ed z\u00e1kladn\u00edch GA4 event\u016f, GTM kontejneru, kter\u00fd dok\u00e1\u017ee automaticky zpracovat e\u2011commerce eventy, \u010di tvorbu jednoduch\u00e9ho reportu v&nbsp;Looker Studiu. Dataform je ve\u0159ejn\u011b p\u0159\u00edstupn\u00fd, a&nbsp;pokud se chcete do&nbsp;tvorby a&nbsp;vylep\u0161ov\u00e1n\u00ed zapojit i&nbsp;vy, najdete ho <a href=\"https:\/\/github.com\/optimics\/analytics\/tree\/master\/dataform\/ecom-report-transform?fbclid=IwAR0jVQR5NaMpQRDT-wjE0d53DUYGXNkys05saqelz-e6bkmPtAFmwmuDj4Y\">ZDE<\/a>.<\/p>\n<div id=\"attachment_7806\" style=\"width: 1597px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/2.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/2-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/2-300x169.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/2-1024x576.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/2.png 1587w\" sizes=\"(min-width: 1024px) 1587px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7806\" class=\"size-full wp-image-7806\" alt width=\"1587\" height=\"892\"><\/a><p id=\"caption-attachment-7806\" class=\"wp-caption-text\">Uk\u00e1zka n\u00e1stavby SQLX, pou\u017e\u00edvan\u00e9 v&nbsp;prost\u0159ed\u00ed Dataformu. Zdroj: <a href=\"https:\/\/www.slideshare.net\/tastecz\/data-restart-2023-viet-anh-chu-jakub-kriz-od-teorie-k-praxi-efektivni-prace-s-dataform\">p\u0159edn\u00e1\u0161ka Chuan a&nbsp;Jakuba K\u0159\u00ed\u017ee<\/a><\/p><\/div>\n<p>Konferen\u010dn\u00ed den zakon\u010dil <strong>V\u00e1clav R\u00e1\u0161<\/strong> s&nbsp;workshopem o&nbsp;tipech a&nbsp;tric\u00edch v&nbsp;Big Query. Na&nbsp;p\u0159\u00edkladech uk\u00e1zal, jak s&nbsp;n\u00edm efektivn\u011b pracovat. Prostor v\u011bnoval p\u0159edev\u0161\u00edm usnadn\u011bn\u00ed pr\u00e1ce nap\u0159. skrze velk\u00e9 mno\u017estv\u00ed kl\u00e1vesov\u00fdch zkratek, tvorbu efektivn\u00edch <em>queries<\/em>, \u0161et\u0159\u00edc\u00edch n\u00e1klady za datov\u00fd p\u0159enos, spr\u00e1vn\u00e9 form\u00e1tov\u00e1n\u00ed dotazu \u010di <em>machine learningu<\/em>. Nejv\u00edce m\u011b zaujalo:<\/p>\n<ul>\n<li>Zji\u0161t\u011bn\u00ed, \u017ee&nbsp;query <em>stringu<\/em> stoj\u00ed v\u00edc pen\u011bz ne\u017e <em>query integeru<\/em><\/li>\n<li>Velk\u00e9 mno\u017estv\u00ed kl\u00e1vesov\u00fdch zkratek, kter\u00e9 usnadn\u00ed a&nbsp;urychl\u00ed pr\u00e1ci (zkuste ozna\u010dit \u010d\u00e1st query a&nbsp;zm\u00e1\u010dknout F1 \u2013 uvid\u00edte divy!)<\/li>\n<li>Detekce machine learning anom\u00e1li\u00ed \u010di sentimentu za pomoci AI n\u00e1stroje Bard, p\u0159\u00edmo integrovan\u00e9ho v&nbsp;GCP<\/li>\n<li>Vysv\u011btlen\u00ed z\u00e1kladn\u00edch postup\u016f p\u0159i billingu, nastaven\u00ed expirace tabulek \u010di obnoven\u00ed t\u011bch smazan\u00fdch, co\u017e m\u016f\u017ee zachr\u00e1nit nejednoho analytika<\/li>\n<\/ul>\n<div id=\"attachment_7811\" style=\"width: 1594px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/unnamed.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/unnamed-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/unnamed-300x168.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/unnamed-1024x574.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/11\/unnamed.png 1584w\" sizes=\"(min-width: 1024px) 1584px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7811\" class=\"size-full wp-image-7811\" alt width=\"1584\" height=\"888\"><\/a><p id=\"caption-attachment-7811\" class=\"wp-caption-text\">Optimalizace n\u00e1klad\u016f za pomoci spr\u00e1vn\u00e9 formulace dotazu. Zdroj: <a href=\"https:\/\/www.slideshare.net\/tastecz\/data-restart-2023-vaclav-ras-10-tipu-jak-pracovat-s-bigquery\">p\u0159edn\u00e1\u0161ka V\u00e1clava R\u00e1\u0161e<\/a><\/p><\/div>\n<h2>Po pr\u00e1ci z\u00e1bava<\/h2>\n<p>Nov\u011b nabyt\u00e9 informace jsme nechali ule\u017eet. V&nbsp;z\u00e1v\u011bru cel\u00e9ho dne dominovala after party v&nbsp;re\u017eii samotn\u00fdch \u00fa\u010dastn\u00edk\u016f. Jednalo se samoz\u0159ejm\u011b o&nbsp;legend\u00e1rn\u00ed okam\u017eik, na&nbsp;kter\u00e9m se p\u0159ihodilo spoustu v\u011bc\u00ed. Co se v\u0161ak stane na&nbsp;after party, na&nbsp;after party i&nbsp;z\u016fstane, tak\u017ee pokud chcete za\u017e\u00edt v\u0161e na&nbsp;vlastn\u00ed k\u016f\u017ei, je\u010fte za rok s&nbsp;n\u00e1mi, proto\u017ee tu\u010d\u0148\u00e1ci rozhodn\u011b nebudou chyb\u011bt!<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"109480\", fc1:\"1933831b8caecf00\",fc2:\"c1affa96e3521016\", dt:\"26318\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.fb17805da=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"fb17805da\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"fb17805da\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Nem\u016f\u017eete se do\u010dkat Adamova \u010dl\u00e1nku o&nbsp;atribuci a&nbsp;inkrementalit\u011b?<\/h2>\n\t            <p>P\u0159ihlaste se k&nbsp;odb\u011bru a&nbsp;st\u00e1hn\u011bte si jeho prezentaci hned&nbsp;te\u010f!<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Na leto\u0161n\u00ed konferenci Data Restart vystoupil n\u00e1\u0161 Adam s&nbsp;prezentac\u00ed o&nbsp;atribuci a&nbsp;inkrementalit\u011b. Tu\u010d\u0148\u00e1\u010d\u00ed parta coby fanou\u0161kovsk\u00e1 z\u00e1kladna tam samoz\u0159ejm\u011b nesm\u011bla chyb\u011bt. P\u0159e\u010dt\u011bte si, jak vypadal den nabit\u00fd p\u0159edn\u00e1\u0161kami, skv\u011bl\u00fdm j\u00eddlem a&nbsp;networkingem. Uk\u00e1\u017eu v\u00e1m zaj\u00edmav\u00e9 highlighty, kter\u00e9 se v\u00e1m p\u0159i pr\u00e1ci s&nbsp;daty budou&nbsp;hodit.<\/p>\n","protected":false},"author":48,"featured_media":7840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[370],"tags":[74,369,366,32,368,367],"class_list":["post-7805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytika","tag-analytika","tag-big-query","tag-data-restart","tag-konference","tag-sql","tag-webova-analytika"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Restart tu\u010d\u0148\u00e1\u010d\u00edma o\u010dima | igloonet blog<\/title>\n<meta name=\"description\" content=\"Tu\u010d\u0148\u00e1ci na Data Restartu 2023\" \/>\n<meta name=\"robots\" content=\"index, follow, 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