{"id":7772,"date":"2023-10-30T16:45:59","date_gmt":"2023-10-30T15:45:59","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=7772"},"modified":"2023-11-03T13:57:39","modified_gmt":"2023-11-03T12:57:39","slug":"inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/","title":{"rendered":"Inzerce produkt\u016f na&nbsp;Favi poloautomaticky a&nbsp;bez programov\u00e1n\u00ed"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>N\u00e1stroje pro inzerci ve&nbsp;Favi, Bianu nebo dal\u0161\u00edch galeri\u00edch nejsou pro optimalizaci \u00fapln\u011b p\u0159\u00edv\u011btiv\u00e9. Jde o&nbsp;zdlouhavou, nudnou a&nbsp;zbyte\u010dn\u011b manu\u00e1ln\u00ed pr\u00e1ci, kter\u00e1 si zaslou\u017e\u00ed zautomatizovat. V&nbsp;\u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme, jak na&nbsp;to.<\/p>\n<p><!--more--><\/p>\n<h3>Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat?<\/h3>\n<p>Favi i&nbsp;Biano \u010dasto protla\u010duj\u00ed produkty, kter\u00e9 nenos\u00ed tr\u017eby, a&nbsp;utr\u00e1c\u00ed tak zbyte\u010dn\u00e9 pen\u00edze.<\/p>\n<p>Co s&nbsp;takov\u00fdmi produkty m\u016f\u017eeme ud\u011blat?<\/p>\n<ul>\n<li>Sn\u00ed\u017eit <em>CPC<\/em>, pokud je&nbsp;kam.<\/li>\n<li>Vy\u0159adit produkt z&nbsp;inzerce v&nbsp;administraci (v&nbsp;p\u0159\u00edpad\u011b Biana).<\/li>\n<li>Vy\u0159adit produkt z&nbsp;feedu (v&nbsp;p\u0159\u00edpad\u011b Favi).<\/li>\n<\/ul>\n<p>Vy\u0159e\u0161it to m\u016f\u017eete bidov\u00e1n\u00edm na&nbsp;kategorie, skladovost i&nbsp;konkr\u00e9tn\u00ed produkty. V&nbsp;administraci Biana oproti Favi lze konkr\u00e9tn\u00ed kategorie \u010di produkt z&nbsp;inzerce i&nbsp;vy\u0159adit. <strong>V&nbsp;p\u0159\u00edpad\u011b Favi mus\u00edte v\u0161ak s\u00e1hnout p\u0159\u00edmo do&nbsp;feedu<\/strong>. To v\u0161e je ale zdlouhav\u00e1 pr\u00e1ce nav\u00e1zan\u00e1 na&nbsp;mnoho p\u0159ehled\u016f uvnit\u0159 i&nbsp;mimo syst\u00e9my.<\/p>\n<p>Pokud ale chcete produkty do&nbsp;feedu zase vr\u00e1tit, mus\u00edte je slo\u017eit\u011b hledat a&nbsp;op\u011bt ru\u010dn\u011b jeden za druh\u00fdm za\u0159adit. Biano to m\u00e1 o\u0161et\u0159en\u00e9 p\u0159\u00edmo v&nbsp;administraci a&nbsp;po 30 dnech se produkt do&nbsp;inzerce vrac\u00ed&nbsp;s\u00e1m.<\/p>\n<p><span style=\"font-size: 1rem;\">Ru\u010dn\u00ed pr\u00e1ce a&nbsp;neust\u00e1l\u00e9 hl\u00edd\u00e1n\u00ed n\u00e1s v&nbsp;igloo zat\u011b\u017eovalo tolik, \u017ee&nbsp;jsme se rozhodli si na&nbsp;problematick\u00e9 produkty posv\u00edtit a&nbsp;vytvo\u0159ili si poloautomatizovan\u00e9 \u0159e\u0161en\u00ed. R\u00e1di se o&nbsp;n\u011bj s&nbsp;v\u00e1mi pod\u011bl\u00edme.<\/span><\/p>\n<h3>Co pro \u0159e\u0161en\u00ed pot\u0159ebujeme?<\/h3>\n<ul>\n<li>GA4,<\/li>\n<li>Supermetrics nebo jin\u00fd n\u00e1stroj pro export dat z&nbsp;Analytics,<\/li>\n<li>znalost n\u00e1kladnosti inzertn\u00edho syst\u00e9mu (jejich cenu za proklik),<\/li>\n<li>Mergado.<\/li>\n<\/ul>\n<h2>A jak na&nbsp;to prakticky?<\/h2>\n<h3>1. Export dat z&nbsp;GA4 do&nbsp;Google Sheetu p\u0159es Supermetrics<\/h3>\n<p>Na\u0161\u00edm obl\u00edben\u00fdm n\u00e1strojem na&nbsp;tah\u00e1n\u00ed dat z&nbsp;r\u016fzn\u00fdch zdroj\u016f se staly Supermetrics pro Google Sheets.<\/p>\n<h4>N\u00e1vod k&nbsp;instalaci:<\/h4>\n<ol>\n<li>Otev\u0159ete si Google Sheets.<\/li>\n<li>Zvolte z\u00e1lo\u017eku <em>Roz\u0161\u00ed\u0159en\u00ed &gt; Dopl\u0148ky &gt; Z\u00edskat dopl\u0148ky<\/em> a&nbsp;pak <em>Supermetrics<\/em>.<\/li>\n<li>V z\u00e1lo\u017ece <em>Roz\u0161\u00ed\u0159en\u00ed<\/em> se v\u00e1m pak zobraz\u00ed nov\u00fd \u0159\u00e1dek <em>Supermetrics<\/em>. Zvolte <em>Launch sidebar<\/em>.<\/li>\n<\/ol>\n<h4>Jak nastavit prvn\u00ed export?<\/h4>\n<ol>\n<li><em>Data source<\/em>: Google Analytics 4<\/li>\n<li><em>Select account:<\/em> Tv\u016fj \u00fa\u010det&nbsp;GA4<\/li>\n<li><em>Select date:<\/em> Dostate\u010dn\u011b dlouh\u00e9, ale ne zas p\u0159\u00edli\u0161 rozs\u00e1hl\u00e9 obdob\u00ed (zpravidla, jak jste zvykl\u00ed b\u011b\u017en\u011b vyhodnocovat \u2013 nap\u0159\u00edklad posledn\u00edch 30&nbsp;dn\u00ed. N\u011bkdy vyu\u017eijete i&nbsp;del\u0161\u00ed obdob\u00ed)<\/li>\n<li><em>Select metrics:<\/em> Sessions, Conversions a&nbsp;Purchase revenue<\/li>\n<li><em>Split by dimensions<\/em>: Landing page<\/li>\n<li><em>Filter<\/em>: Session source\/medium contains Favi nebo&nbsp;Biano<\/li>\n<li><em>Apply changes<\/em><\/li>\n<\/ol>\n<p>A takto vypad\u00e1 vypln\u011bn\u00fd sidebar s&nbsp;nastaven\u00edm:<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-137x300.png 137w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design.png 300w\" sizes=\"(min-width: 150px) 300px, (min-width: 137px) 150px, 137px\" class=\"aligncenter wp-image-7802 size-full\" alt width=\"300\" height=\"658\"><\/a><\/p>\n<p>Do samostatn\u00e9ho listu pak ulo\u017ete query, kter\u00e1 bude pro zvolen\u00fd zdroj a&nbsp;obdob\u00ed vypisovat cenu a&nbsp;po\u010det sessions. Pro z\u00edsk\u00e1n\u00ed ceny m\u016f\u017eete vyu\u017e\u00edt export p\u0159\u00edmo z&nbsp;GA4 nebo Cost import pro Google Sheets od&nbsp;<a href=\"https:\/\/www.cost-import.cz\/navody\/\">Standy J\u00edlka<\/a>. Z&nbsp;t\u011bchto dat pak z\u00edsk\u00e1te pr\u016fm\u011brn\u00e9 <em>CPC<\/em>.<\/p>\n<p>Na cel\u00fd soubor si nastavte p\u0159es sidebar <em>Supermetrics<\/em> v&nbsp;z\u00e1lo\u017ece <em>Schedule trigger<\/em>, kter\u00fd v\u00e1m ka\u017ed\u00fd den query spust\u00ed a&nbsp;vygeneruje nov\u00e1&nbsp;data.<\/p>\n<p>Kdy\u017e m\u00e1te spo\u010d\u00edtan\u00e9 pr\u016fm\u011brn\u00e9 <em>CPC<\/em>, vypo\u010d\u00edtejte ke&nbsp;ka\u017ed\u00e9mu \u0159\u00e1dku tabulky s&nbsp;v\u00fdsledky jednotliv\u00fdch landing pages cenu za n\u00e1v\u0161t\u011bvy.<\/p>\n<p>Z t\u00e9to ceny a&nbsp;tr\u017eeb jste pak schopn\u00ed spo\u010d\u00edtat <em>PNO<\/em>, ide\u00e1ln\u011b s&nbsp;vyu\u017eit\u00edm funkce <code>IFERROR<\/code> <code>(=IFERROR(naklady\/trzby;1))<\/code>, kter\u00e1 p\u0159i\u0159ad\u00ed p\u0159i d\u011blen\u00ed 0&nbsp;hodnotu 1.<\/p>\n<p>Do posledn\u00edho sloupce pak pomoc\u00ed funkce <code>CONCAT<\/code> vlo\u017e\u00edte cel\u00e9 <em>URL<\/em> adresy.<\/p>\n<p>V\u00fdsledn\u00e1 tabulka bude vypadat takto:<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/2.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/2-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/2-300x160.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/2.png 998w\" sizes=\"(min-width: 300px) 998px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7774\" alt width=\"998\" height=\"532\"><\/a><\/p>\n<p>Z t\u00e9to tabulky u\u017e jen do&nbsp;dal\u0161\u00edho listu vytvo\u0159te o\u010di\u0161t\u011bnou tabulku, kde budete m\u00edt sloupce pojmenovan\u00e9 stejn\u011b jako ve&nbsp;feedu. V&nbsp;na\u0161em p\u0159\u00edpad\u011b jde o&nbsp;LINK s&nbsp;nov\u011b vzniklou <em>URL<\/em> ze sloupce G&nbsp;a&nbsp;nov\u00e9 sloupce <em>PNO<\/em>, Transakce a&nbsp;Cena.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/3.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/3-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/3-300x270.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/3.png 567w\" sizes=\"(min-width: 300px) 567px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7776\" alt width=\"567\" height=\"510\"><\/a><\/p>\n<h3>2. Import \u00fadaj\u016f do&nbsp;Mergada<\/h3>\n<p>Abyste mohli v&nbsp;n\u00e1sleduj\u00edc\u00edm kroku prov\u00e9st import do&nbsp;Mergada, je v&nbsp;n\u011bm pot\u0159eba prvn\u011b vytvo\u0159it nov\u00e9 elementy v&nbsp;exportu pro Favi\/Biano.<\/p>\n<p><strong>a) Tvorba element\u016f v&nbsp;Mergadu<\/strong><\/p>\n<p>Klikn\u011bte na&nbsp;z\u00e1lo\u017eku <em>Elementy<\/em> a&nbsp;zvolte <em>Nov\u00fd element<\/em>. Pojmenujte ho \u00fapln\u011b stejn\u011b jako sloupce v&nbsp;tabulce. Ud\u011blejte to pro <em>PNO<\/em>, Transakce a&nbsp;Cenu.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/d.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/d-150x94.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/d-300x19.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/d-1024x63.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/d.png 1516w\" sizes=\"(min-width: 1024px) 1516px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7781\" alt width=\"1516\" height=\"94\"><\/a><\/p>\n<p><strong>b) Publikov\u00e1n\u00ed exportu<\/strong><\/p>\n<p>Dal\u0161\u00edm krokem je vytvo\u0159en\u00ed exportu z&nbsp;Google Sheetu. Vra\u0165te se do&nbsp;tabulky a&nbsp;klikn\u011bte na&nbsp;<em>Soubor &gt; Sd\u00edlet &gt; Publikovat na&nbsp;web<\/em>. V&nbsp;okn\u011b pak najd\u011bte list, na&nbsp;kter\u00e9m m\u00e1te fin\u00e1ln\u00ed o\u010di\u0161t\u011bnou tabulku, zvolte typ exportu jako <em>Hodnoty odd\u011blen\u00e9 \u010d\u00e1rkou (.csv)<\/em> a&nbsp;dejte <em>Publikovat<\/em>.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/4.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/4-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/4-300x221.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/4.png 540w\" sizes=\"(min-width: 300px) 540px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7777\" alt width=\"540\" height=\"397\"><\/a><\/p>\n<p><em>URL<\/em> si zkop\u00edrujte, budete jej pot\u0159ebovat v&nbsp;Mergadu.<\/p>\n<p>V \u010d\u00e1sti nastaven\u00ed <em>Sd\u00edlen\u00ed<\/em> pak zvolte pr\u00e1va pro <em>v\u0161echny, kte\u0159\u00ed maj\u00ed odkaz<\/em>.<\/p>\n<p><strong>c) Nastaven\u00ed pravidla pro import v&nbsp;Mergadu<\/strong><\/p>\n<p>V z\u00e1lo\u017ece Pravidla vytvo\u0159te nov\u00e9 pravidlo typu <em>Import datov\u00e9ho souboru<\/em>.<\/p>\n<ol>\n<li><em>V\u00fdb\u011bry<\/em>: V\u0161echny produkty.<\/li>\n<li><em>Re\u017eim mapov\u00e1n\u00ed<\/em>: Kl\u00ed\u010d se p\u0159esn\u011b shoduje. Kl\u00ed\u010dem je v&nbsp;na\u0161em p\u0159\u00edpad\u011b <em>URL<\/em> adresa z&nbsp;feedu, tak\u017ee se p\u0159esv\u011bd\u010dte, \u017ee&nbsp;m\u00e1te na&nbsp;sv\u00e9m m\u00edst\u011b v\u0161echna <em>www<\/em>, <em>https<\/em> aj. D\u011bl\u00e1me to proto, abychom p\u0159ede\u0161li mo\u017enosti, \u017ee&nbsp;se adresa nap\u00e1ruje nap\u0159\u00edklad k&nbsp;jin\u00e9 variant\u011b, pokud bychom zvolili jen \u010d\u00e1ste\u010dnou shodu&nbsp;kl\u00ed\u010de.<\/li>\n<li><em>Zdroj datov\u00e9ho souboru<\/em>: Zadat <em>URL<\/em><\/li>\n<li><em>URL adresa<\/em>: Publikovan\u00fd sheet<\/li>\n<li><em>Odd\u011blova\u010d pol\u00ed<\/em>: \u010d\u00e1rka.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/5.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/5-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/5-198x300.png 198w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/5.png 586w\" sizes=\"(min-width: 198px) 586px, (min-width: 150px) 198px, 150px\" class=\"aligncenter size-full wp-image-7778\" alt width=\"586\" height=\"888\"><\/a><\/p>\n<p>Kdyby v\u00e1m n\u011bco nefungovalo, o&nbsp;pravidle importu napsalo <a href=\"https:\/\/www.mergado.cz\/blog\/csv-import-mergado-release\">Mergado \u010dl\u00e1nek<\/a>, stejn\u011b jako <a href=\"https:\/\/www.mergado.cz\/data-z-sheets-do-mergada\">o&nbsp;exportu z&nbsp;Google Sheet\u016f<\/a>.<\/p>\n<p><strong>c) Tad\u00e1!<\/strong><br>\nV&nbsp;z\u00e1lo\u017ece <em>Produkty<\/em> si zkontrolujte, \u017ee&nbsp;se v\u0161e importovalo \u00fasp\u011b\u0161n\u011b:<\/p>\n<h3><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/6.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/6-150x87.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/6-300x27.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/6.png 982w\" sizes=\"(min-width: 300px) 982px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7779\" alt width=\"982\" height=\"87\"><\/a><\/h3>\n<h3>3. Nastaven\u00ed pravidel<\/h3>\n<p>Te\u010f u\u017e zb\u00fdv\u00e1 posledn\u00ed krok, a&nbsp;to stanovit si, kdy se maj\u00ed produkty skr\u00fdt. Pravidel existuje mnoho. M\u016f\u017eete se inspirovat t\u011bmi, kter\u00e1 jsme aplikovali i&nbsp;testovali. Jednodu\u0161e podle preferenc\u00ed vytvo\u0159\u00edte <em>V\u00fdb\u011br produkt\u016f<\/em> a&nbsp;ten pak vlo\u017e\u00edte do&nbsp;pravidla <em>Skryt\u00ed produktu<\/em>.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/7.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/7-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/7-300x231.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/7.png 595w\" sizes=\"(min-width: 300px) 595px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7775\" alt width=\"595\" height=\"459\"><\/a><\/p>\n<p>Dal\u0161\u00ed p\u0159\u00edklady pravidel najdete n\u00ed\u017ee a&nbsp;jist\u011b jich vymysl\u00edte i&nbsp;v\u00edc.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/8.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/8-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/8-300x215.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/8.png 497w\" sizes=\"(min-width: 300px) 497px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-7773\" alt width=\"497\" height=\"357\"><\/a><\/p>\n<p>V\u00fdhodou tohoto zp\u016fsobu pr\u00e1ce je, \u017ee&nbsp;jakmile produkt p\u0159estane spl\u0148ovat pravidlo, vr\u00e1t\u00ed se s\u00e1m do&nbsp;inzerce, a&nbsp;pokud ho zase spln\u00ed, v&nbsp;Mergadu se&nbsp;vypne.<\/p>\n<h2>M\u00e1 to i&nbsp;sv\u00e1 omezen\u00ed<\/h2>\n<p>Pamatujte na&nbsp;to, \u017ee&nbsp;jde pouze o&nbsp;poloautomatizaci. Na\u0161e \u0159e\u0161en\u00ed po\u010d\u00edt\u00e1 s&nbsp;ide\u00e1ln\u00ed situac\u00ed, kdy se do&nbsp;GA dostanou v\u0161echny prokliky a&nbsp;stoj\u00ed stejnou cenu. Krom\u011b crawlov\u00e1n\u00ed ze syst\u00e9mu nem\u00e1me \u017e\u00e1dnou jinou mo\u017enost, jak z\u00edskat konkr\u00e9tn\u00ed <em>CPC<\/em> za proklik k&nbsp;vybidovan\u00fdm produkt\u016fm. P\u0159i stanovov\u00e1n\u00ed c\u00edl\u016f myslete na&nbsp;to, \u017ee&nbsp;produkt m\u016f\u017ee m\u00edt <em>CPC<\/em> o&nbsp;hodn\u011b vy\u0161\u0161\u00ed nebo i&nbsp;ni\u017e\u0161\u00ed, ne\u017e je pr\u016fm\u011br.<\/p>\n<p>Limitac\u00ed je, \u017ee&nbsp;pracujeme na&nbsp;\u00farovni landing page z&nbsp;dan\u00e9ho syst\u00e9mu. Nev\u00edme tak, jestli z\u00e1kazn\u00edk nakoupil prokliknut\u00fd produkt, nebo \u00fapln\u011b jin\u00fd. Mohou n\u00e1m tak v&nbsp;inzerci z\u016fst\u00e1vat produkty, kter\u00e9 vod\u00ed n\u00e1kupy, ale re\u00e1ln\u011b se nenakupuj\u00ed. Je to chyba? Vad\u00ed v\u00e1m to v&nbsp;n\u011b\u010dem? Zhodno\u0165te si sami v&nbsp;kontextu sv\u00e9ho byznysu.<\/p>\n<h2>Dal\u0161\u00ed roz\u0161\u00ed\u0159en\u00ed<\/h2>\n<p>Tento typ poloautomatizace m\u016f\u017eete vyu\u017e\u00edt i&nbsp;na&nbsp;skr\u00fdv\u00e1n\u00ed konkr\u00e9tn\u00edch kategori\u00ed nebo v\u00fdrobc\u016f. Zde je pak ale zapot\u0159eb\u00ed hr\u00e1t si s&nbsp;\u00fapravou <em>UTM<\/em> a&nbsp;p\u00e1rovat data k&nbsp;v\u00fdsledk\u016fm kampan\u011b.<\/p>\n<p>Pokud by v\u00e1m nesta\u010dilo jedno \u010dasov\u00e9 vymezen\u00ed (nap\u0159\u00edklad z&nbsp;d\u016fvodu pomalej\u0161\u00edho na\u010d\u00edt\u00e1n\u00ed dat na&nbsp;m\u00e9n\u011b nav\u0161t\u011bvovan\u00fdch produktech), m\u016f\u017eete vytvo\u0159it i&nbsp;druh\u00fd export s&nbsp;del\u0161\u00edm sledovan\u00fdm obdob\u00edm a&nbsp;tyto dva importy kombinovat s&nbsp;r\u016fzn\u00fdmi n\u00e1roky a&nbsp;c\u00edli.<\/p>\n<p>Pro dal\u0161\u00ed mo\u017enosti pou\u017eit\u00ed se p\u0159ihla\u0161te k&nbsp;<strong>odb\u011bru novinek<\/strong>. My v\u00e1m za\u0161leme, jak lze tyto postupy pou\u017e\u00edt d\u00e1l.<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"108187\", fc1:\"103b6d84f189c2de\",fc2:\"465e0333073b4489\", dt:\"26318\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.fa8bkh6n1=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"fa8bkh6n1\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"fa8bkh6n1\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Inzerce produkt\u016f na Favi poloautomaticky a&nbsp;bez programov\u00e1n\u00ed<\/h2>\n\t            <p>Pro dal\u0161\u00ed mo\u017enosti pou\u017eit\u00ed se p\u0159ihlaste k&nbsp;odb\u011bru novinek. My v\u00e1m za\u0161leme, jak lze tyto postupy pou\u017e\u00edt d\u00e1l.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1stroje pro inzerci ve&nbsp;Favi, Bianu nebo dal\u0161\u00edch galeri\u00edch nejsou pro optimalizaci \u00fapln\u011b p\u0159\u00edv\u011btiv\u00e9. Jde o&nbsp;zdlouhavou, nudnou a&nbsp;zbyte\u010dn\u011b manu\u00e1ln\u00ed pr\u00e1ci, kter\u00e1 si zaslou\u017e\u00ed zautomatizovat. V&nbsp;\u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme, jak na&nbsp;to.<\/p>\n","protected":false},"author":47,"featured_media":7792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[350,349,348,351],"class_list":["post-7772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-biano","tag-favi","tag-mergado","tag-poloautomatizace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inzerce produkt\u016f na Favi poloautomaticky a bez programov\u00e1n\u00ed | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inzerce produkt\u016f na Favi\" \/>\n<meta property=\"og:description\" content=\"N\u00e1stroje pro inzerci nejsou pro optimalizaci \u00fapln\u011b p\u0159\u00edv\u011btiv\u00e9. Jde o zdlouhavou, nudnou a zbyte\u010dn\u011b manu\u00e1ln\u00ed pr\u00e1ci. V \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme, jak to cel\u00e9 zautomatizovat bez programov\u00e1n\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/\" \/>\n<meta property=\"og:site_name\" content=\"igloonet blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igloonet\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T15:45:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T12:57:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/CHARLIE-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"T\u00fdm Marketingu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@igloonet\" \/>\n<meta name=\"twitter:site\" content=\"@igloonet\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u00fdm Marketingu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/\"},\"author\":{\"name\":\"T\u00fdm Marketingu\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/e0c3ba74bc30566181ef238cb2c8956d\"},\"headline\":\"Inzerce produkt\u016f na&nbsp;Favi poloautomaticky a&nbsp;bez programov\u00e1n\u00ed\",\"datePublished\":\"2023-10-30T15:45:59+00:00\",\"dateModified\":\"2023-11-03T12:57:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/\"},\"wordCount\":1408,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/favi-biano-1.png\",\"keywords\":[\"biano\",\"favi\",\"mergado\",\"poloautomatizace\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/\",\"url\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/\",\"name\":\"Inzerce produkt\u016f na Favi poloautomaticky a bez programov\u00e1n\u00ed | igloonet blog\",\"isPartOf\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/favi-biano-1.png\",\"datePublished\":\"2023-10-30T15:45:59+00:00\",\"dateModified\":\"2023-11-03T12:57:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#primaryimage\",\"url\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/favi-biano-1.png\",\"contentUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/favi-biano-1.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Marketing\",\"item\":\"https:\/\/igloonet.cz\/blog\/rubriky\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inzerce produkt\u016f na Favi poloautomaticky a bez programov\u00e1n\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#website\",\"url\":\"https:\/\/igloonet.cz\/blog\/\",\"name\":\"igloonet blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/igloonet.cz\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\",\"name\":\"igloonet\",\"url\":\"https:\/\/igloonet.cz\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png\",\"contentUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png\",\"width\":650,\"height\":465,\"caption\":\"igloonet\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/igloonet\",\"https:\/\/x.com\/igloonet\",\"https:\/\/instagram.com\/igloonet\/\",\"https:\/\/www.linkedin.com\/company\/igloonet\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/e0c3ba74bc30566181ef238cb2c8956d\",\"name\":\"T\u00fdm Marketingu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1636368bb27c330ea4e613d7eb55ffc0107fedde37813331432d874122f2a907?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1636368bb27c330ea4e613d7eb55ffc0107fedde37813331432d874122f2a907?s=96&d=retro&r=g\",\"caption\":\"T\u00fdm Marketingu\"},\"sameAs\":[\"https:\/\/igloonet.cz\/marketing\"],\"url\":\"https:\/\/igloonet.cz\/blog\/author\/marketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inzerce produkt\u016f na Favi poloautomaticky a bez programov\u00e1n\u00ed | igloonet blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/","og_locale":"cs_CZ","og_type":"article","og_title":"Inzerce produkt\u016f na Favi","og_description":"N\u00e1stroje pro inzerci nejsou pro optimalizaci \u00fapln\u011b p\u0159\u00edv\u011btiv\u00e9. Jde o zdlouhavou, nudnou a zbyte\u010dn\u011b manu\u00e1ln\u00ed pr\u00e1ci. V \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme, jak to cel\u00e9 zautomatizovat bez programov\u00e1n\u00ed.","og_url":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/","og_site_name":"igloonet blog","article_publisher":"https:\/\/www.facebook.com\/igloonet","article_published_time":"2023-10-30T15:45:59+00:00","article_modified_time":"2023-11-03T12:57:39+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/CHARLIE-2.png","type":"image\/png"}],"author":"T\u00fdm Marketingu","twitter_card":"summary_large_image","twitter_creator":"@igloonet","twitter_site":"@igloonet","twitter_misc":{"Napsal(a)":"T\u00fdm Marketingu","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#article","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/"},"author":{"name":"T\u00fdm Marketingu","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/e0c3ba74bc30566181ef238cb2c8956d"},"headline":"Inzerce produkt\u016f na&nbsp;Favi poloautomaticky a&nbsp;bez programov\u00e1n\u00ed","datePublished":"2023-10-30T15:45:59+00:00","dateModified":"2023-11-03T12:57:39+00:00","mainEntityOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/"},"wordCount":1408,"commentCount":0,"publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/favi-biano-1.png","keywords":["biano","favi","mergado","poloautomatizace"],"articleSection":["Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/","url":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/","name":"Inzerce produkt\u016f na Favi poloautomaticky a bez programov\u00e1n\u00ed | igloonet blog","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#primaryimage"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/favi-biano-1.png","datePublished":"2023-10-30T15:45:59+00:00","dateModified":"2023-11-03T12:57:39+00:00","breadcrumb":{"@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#primaryimage","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/favi-biano-1.png","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2023\/10\/favi-biano-1.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/igloonet.cz\/blog\/inzerce-produktu-na-favi-poloautomaticky-a-bez-programovani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing","item":"https:\/\/igloonet.cz\/blog\/rubriky\/marketing\/"},{"@type":"ListItem","position":2,"name":"Inzerce produkt\u016f na Favi poloautomaticky a bez programov\u00e1n\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/igloonet.cz\/blog\/#website","url":"https:\/\/igloonet.cz\/blog\/","name":"igloonet blog","description":"","publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igloonet.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/igloonet.cz\/blog\/#organization","name":"igloonet","url":"https:\/\/igloonet.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","width":650,"height":465,"caption":"igloonet"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/igloonet","https:\/\/x.com\/igloonet","https:\/\/instagram.com\/igloonet\/","https:\/\/www.linkedin.com\/company\/igloonet"]},{"@type":"Person","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/e0c3ba74bc30566181ef238cb2c8956d","name":"T\u00fdm Marketingu","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1636368bb27c330ea4e613d7eb55ffc0107fedde37813331432d874122f2a907?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1636368bb27c330ea4e613d7eb55ffc0107fedde37813331432d874122f2a907?s=96&d=retro&r=g","caption":"T\u00fdm Marketingu"},"sameAs":["https:\/\/igloonet.cz\/marketing"],"url":"https:\/\/igloonet.cz\/blog\/author\/marketing\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/7772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/comments?post=7772"}],"version-history":[{"count":9,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/7772\/revisions"}],"predecessor-version":[{"id":7803,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/7772\/revisions\/7803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media\/7792"}],"wp:attachment":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media?parent=7772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/categories?post=7772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/tags?post=7772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}