{"id":7345,"date":"2021-11-12T14:42:20","date_gmt":"2021-11-12T13:42:20","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=7345"},"modified":"2021-11-12T14:52:38","modified_gmt":"2021-11-12T13:52:38","slug":"zaciname-s-emailingem","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/","title":{"rendered":"Za\u010d\u00edn\u00e1me s&nbsp;e-mailingem"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>E\u2011mailing je jedn\u00edm z&nbsp;nejosobn\u011bj\u0161\u00edch p\u0159\u00edstup\u016f v&nbsp;marketingu. D\u00e1 se personalizovat tak dob\u0159e, \u017ee&nbsp;si koncov\u00fd u\u017eivatel bude p\u0159ipadat, jako byste psali p\u0159\u00edmo jemu. Pom\u016f\u017ee budovat zna\u010dku i&nbsp;vztahy se z\u00e1kazn\u00edky, a&nbsp;v&nbsp;neposledn\u00ed \u0159ad\u011b v\u00e1m vyd\u011bl\u00e1 bal\u00edk pen\u011bz. Mus\u00edte na&nbsp;to ale j\u00edt spr\u00e1vn\u011b.<\/p>\n<p><!--more--><\/p>\n<p>E\u2011mailing v&nbsp;sob\u011b ukr\u00fdv\u00e1 obrovsk\u00fd potenci\u00e1l. Abyste ho naplno vyu\u017eili, mus\u00edte zvl\u00e1dnout spoustu v\u011bc\u00ed od&nbsp;budov\u00e1n\u00ed datab\u00e1ze kontakt\u016f po technick\u00e9 nastaven\u00ed rozes\u00edlek. Na\u0161t\u011bst\u00ed na&nbsp;to nejste sami a&nbsp;pom\u016f\u017eu v\u00e1m za\u010d\u00edt. V&nbsp;\u010dl\u00e1nku se zam\u011b\u0159\u00edm p\u0159edev\u0161\u00edm na&nbsp;tvorbu newsletter\u016f a&nbsp;spole\u010dn\u011b probereme:<\/p>\n<ul>\n<li aria-level=\"1\">jak se do&nbsp;mailingu pustit od&nbsp;sam\u00e9ho za\u010d\u00e1tku,<\/li>\n<li aria-level=\"1\">kde hledat kontakty,<\/li>\n<li aria-level=\"1\">podle \u010deho vybrat n\u00e1stroj pro tvorbu rozes\u00edlek,<\/li>\n<li aria-level=\"1\">jak rozes\u00edlky vytv\u00e1\u0159et,<\/li>\n<li aria-level=\"1\">na co si d\u00e1t&nbsp;pozor.<\/li>\n<\/ul>\n<p>Ne\u017e se do&nbsp;toho pust\u00edte, promyslete si, <strong>co od&nbsp;mailingu o\u010dek\u00e1v\u00e1te<\/strong>. Je to osloven\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f? Prodej? Nebo n\u011bco \u00fapln\u011b jin\u00e9ho? Stanovte si tak\u00e9, jak\u00e9 typy mail\u016f chcete pos\u00edlat, co va\u0161e publikum zaj\u00edm\u00e1, jak\u00e1 t\u00e9mata chcete komunikovat a&nbsp;jak. M\u00e1te z\u00e1kladn\u00ed p\u0159edstavu? V\u00fdborn\u011b, poj\u010fme na&nbsp;to.<\/p>\n<h2>Bez kontakt\u016f to nep\u016fjde<\/h2>\n<p>Jako prvn\u00ed v\u011bc <strong>pot\u0159ebujete datab\u00e1zi kontakt\u016f<\/strong>, na&nbsp;kter\u00e9 budete obsah pos\u00edlat. T\u00edm samoz\u0159ejm\u011b mysl\u00edm e\u2011mailov\u00e9 adresy z\u00e1kazn\u00edk\u016f, a\u0165 u\u017e minul\u00fdch \u010di budouc\u00edch. Pokud m\u00e1te ji\u017e n\u011bjakou dobu funguj\u00edc\u00edho klienta nebo sami provozujete e\u2011shop, kontakty budou n\u011bkde ulo\u017een\u00e9. Mohou se schov\u00e1vat ve&nbsp;faktura\u010dn\u00edch syst\u00e9mech, dotazn\u00edc\u00edch nebo v&nbsp;seznamu u\u017eivatel\u016f, kte\u0159\u00ed nakoupili \u010di se p\u0159ihl\u00e1sili k&nbsp;odb\u011bru. Ne\u017e adresy pou\u017eijete pro rozes\u00edlky, mus\u00edte si polo\u017eit dv\u011b ot\u00e1zky:<\/p>\n<ul>\n<li>M\u00e1m opr\u00e1vn\u011bn\u00ed t\u011bmto z\u00e1kazn\u00edk\u016fm zas\u00edlat marketingov\u00e1 sd\u011blen\u00ed?<\/li>\n<li aria-level=\"1\">Kde jsem tyto kontakty sehnal\/a?<\/li>\n<\/ul>\n<p>Zas\u00edl\u00e1n\u00edm marketingov\u00fdch zpr\u00e1v bez souhlasu u\u017eivatele toti\u017e <strong>poru\u0161ujete z\u00e1sady GDPR<\/strong>. Nejste\u2011li si jist\u00ed, \u017ee&nbsp;odpov\u011bd\u00ed na&nbsp;prvn\u00ed ot\u00e1zku je jednozna\u010dn\u00e9 \u201e<em>ANO<\/em>,\u201c kontakt rad\u011bji sma\u017ete.<\/p>\n<p>Ob\u010das naraz\u00edte na&nbsp;mo\u017enost <strong>koup\u011b mailingov\u00e9 datab\u00e1ze, co\u017e vysoce nedoporu\u010duju<\/strong>. V&nbsp;prv\u00e9 \u0159ad\u011b nezn\u00e1te p\u016fvod kontakt\u016f a&nbsp;nem\u00e1te \u017e\u00e1dn\u00e9 opr\u00e1vn\u011bn\u00ed na&nbsp;tyto adresy pos\u00edlat obchodn\u00ed sd\u011blen\u00ed. Zadruh\u00e9 pravd\u011bpodobn\u011b v\u016fbec nep\u016fjde o&nbsp;relevantn\u00ed u\u017eivatele, kter\u00e9 by va\u0161e zna\u010dka zaj\u00edmala.<\/p>\n<p>Jak tedy z\u00edskat souhlas a&nbsp;nov\u00e9 kontakty? Mo\u017enost\u00ed je cel\u00e1&nbsp;\u0159ada:<\/p>\n<p><span style=\"text-decoration: underline;\">1) Registra\u010dn\u00ed formul\u00e1\u0159e na&nbsp;webu<\/span><\/p>\n<p>Jedn\u00edm ze zp\u016fsob\u016f je oby\u010dejn\u00e1 registrace z\u00e1kazn\u00edka, do&nbsp;kter\u00e9 p\u0159id\u00e1te mo\u017enost p\u0159ihl\u00e1\u0161en\u00ed k&nbsp;mailingu. M\u016f\u017ee vypadat t\u0159eba&nbsp;takto:<\/p>\n<div id=\"attachment_7292\" style=\"width: 534px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/registrace.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/registrace-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/registrace-300x285.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/registrace.png 512w\" sizes=\"(min-width: 300px) 512px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7292\" class=\" wp-image-7292\" alt=\"Registra\u010dn\u00ed formul\u00e1\u0159 na webu ikea.cz. U\u017eivatel vol\u00ed, zda chce dost\u00e1vat odm\u011bny a slevy. \" width=\"524\" height=\"498\" data-wp-editing=\"1\"><\/a><p id=\"caption-attachment-7292\" class=\"wp-caption-text\">Zdroj: ikea.cz<\/p><\/div>\n<p><span style=\"text-decoration: underline;\">2) P\u0159ihl\u00e1\u0161en\u00ed k&nbsp;odb\u011bru newsletter\u016f<\/span><\/p>\n<p>Druh\u00fdm zp\u016fsobem je registra\u010dn\u00ed formul\u00e1\u0159 pro odb\u011br marketingov\u00fdch novinek v&nbsp;podob\u011b newsletter\u016f. Jeliko\u017e se u\u017eivatel\u00e9 hl\u00e1s\u00ed sami od&nbsp;sebe, takov\u00e9 kontakty jsou <strong>velmi hodnotn\u00e9<\/strong>.<\/p>\n<div id=\"attachment_7321\" style=\"width: 689px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/newsletter-2-1.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/newsletter-2-1-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/newsletter-2-1-300x45.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/newsletter-2-1-1024x153.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/newsletter-2-1.png 1064w\" sizes=\"(min-width: 1024px) 1064px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7321\" class=\" wp-image-7321\" alt width=\"679\" height=\"101\"><\/a><p id=\"caption-attachment-7321\" class=\"wp-caption-text\">Zdroj: snowboardzezula.cz<\/p><\/div>\n<blockquote class=\"wp-block-quote\"><p><em>U registra\u010dn\u00edho formul\u00e1\u0159e na&nbsp;webu a&nbsp;p\u0159ihl\u00e1\u0161en\u00ed k&nbsp;odb\u011bru newsletter\u016f je d\u016fle\u017eit\u00fd double opt\u2011in, tedy proces dvouf\u00e1zov\u00e9ho p\u0159ihl\u00e1\u0161en\u00ed.<\/em><\/p><\/blockquote>\n<p><span style=\"text-decoration: underline;\">3) Opr\u00e1vn\u011bn\u00fd z\u00e1jem<\/span><\/p>\n<p>Kdy\u017e u&nbsp;v\u00e1s klient nakoup\u00ed, <strong>automaticky z\u00edsk\u00e1v\u00e1te opr\u00e1vn\u011bn\u00ed k&nbsp;zas\u00edl\u00e1n\u00ed obchodn\u00edch sd\u011blen\u00ed<\/strong> (to zahrnuje i&nbsp;newslettery). V&nbsp;tomto bod\u011b tak nepot\u0159ebujete explicitn\u00ed souhlas.<\/p>\n<h3>Myslete na&nbsp;personalizaci<\/h3>\n<p>Jak u\u017e jsem zm\u00ednila, je dobr\u00e9 pos\u00edlat co nejosobn\u011bj\u0161\u00ed e\u2011maily. Pro za\u010d\u00e1tek bude sta\u010dit, kdy\u017e o&nbsp;potenci\u00e1ln\u00edm z\u00e1kazn\u00edkovi nasb\u00edr\u00e1te co nejv\u00edc informac\u00ed. Z\u00e1kladem je <strong>jm\u00e9no a&nbsp;p\u0159\u00edjmen\u00ed<\/strong>, m\u016f\u017eete j\u00edt ale je\u0161t\u011b&nbsp;d\u00e1l.<\/p>\n<p>Personalizovat jde v&nbsp;e\u2011mailingu toti\u017e opravdu cokoliv, jako je lokalita, ze kter\u00e9 z\u00e1kazn\u00edk poch\u00e1z\u00ed, pohlav\u00ed, v\u011bk, ale i&nbsp;n\u00e1kupn\u00ed historie nebo zdroj, ze kter\u00e9ho k&nbsp;v\u00e1m p\u0159i\u0161el. Nejjednodu\u0161\u0161\u00ed zp\u016fsob je za\u0159adit tyto informace do&nbsp;sb\u011brn\u00e9ho formul\u00e1\u0159e. P\u0159i tvorb\u011b mailu si pak snadno vyt\u00e1hnete p\u0159esn\u011b ty prvky, kter\u00e9 do&nbsp;kampan\u011b pot\u0159ebujete. Kdo by t\u0159eba necht\u011bl b\u00fdt v&nbsp;osloven \u201eV\u00e1\u017een\u00fd pane in\u017een\u00fdre,\u201d po tom, co se p\u011bt let tr\u00e1pil na&nbsp;vysok\u00e9 \u0161kole?<\/p>\n<div id=\"attachment_7294\" style=\"width: 522px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/personalizovany-mail.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/personalizovany-mail-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/personalizovany-mail-300x262.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/personalizovany-mail.png 512w\" sizes=\"(min-width: 300px) 512px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7294\" class=\"wp-image-7294 size-full\" alt=\"Personalizovan\u00fd mail z booking.com, kter\u00fd doporu\u010duje pobyt na z\u00e1klad\u011b vyhled\u00e1v\u00e1n\u00ed na webu. Oslovuje tak\u00e9 k\u0159estn\u00edm jm\u00e9nem.\" width=\"512\" height=\"447\"><\/a><p id=\"caption-attachment-7294\" class=\"wp-caption-text\">Zdroj: Newsletter od&nbsp;booking.com<\/p><\/div>\n<p>N\u011bkter\u00e9 n\u00e1stroje si s&nbsp;personalizac\u00ed porad\u00ed o&nbsp;n\u011bco l\u00e9pe ne\u017e jin\u00e9. Mailkit um\u00ed nap\u0159\u00edklad sklo\u0148ovat jm\u00e9na.<\/p>\n<div id=\"attachment_7295\" style=\"width: 522px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/osloveni.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/osloveni-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/osloveni-300x132.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/osloveni.png 512w\" sizes=\"(min-width: 300px) 512px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7295\" class=\"wp-image-7295 size-full\" alt width=\"512\" height=\"226\"><\/a><p id=\"caption-attachment-7295\" class=\"wp-caption-text\">Zdroj: newsletter od&nbsp;planetaher.cz<\/p><\/div>\n<h3>\u010ci\u0161t\u011bn\u00ed datab\u00e1ze a&nbsp;import kontakt\u016f<\/h3>\n<p>Datab\u00e1zi doporu\u010duju p\u0159ed importem do&nbsp;mailingov\u00e9ho n\u00e1stroje <strong>zkontrolovat a&nbsp;pro\u010distit<\/strong>. P\u0159edejdete tak spoust\u011b probl\u00e9m\u016f, jako jsou zkomolen\u00e1 jm\u00e9na, zas\u00edl\u00e1n\u00ed e\u2011mail\u016f na&nbsp;neplatn\u00e9 adresy nebo prohozen\u00e9 jm\u00e9no s&nbsp;p\u0159\u00edjmen\u00edm. Jednodu\u0161e upravte nebo vyma\u017ete kontakty, kter\u00e9 jsou podivn\u00e9 a&nbsp;ned\u016fv\u011bryhodn\u00e9 (nap\u0159. podle dom\u00e9ny).<\/p>\n<p>Vy\u010di\u0161t\u011bnou a&nbsp;p\u0159ipravenou datab\u00e1zi naimportujte ze souboru (CSV, XLS, XLSX, ODS nebo TXT) do&nbsp;mailingov\u00e9 n\u00e1stroje.<\/p>\n<h2>Jak se neztratit ve&nbsp;v\u00fdb\u011bru n\u00e1stroje?<\/h2>\n<p><span style=\"color: #444444; font-size: 1rem;\">V\u00fdb\u011br spolehliv\u00e9ho n\u00e1stroje pro tvorbu rozes\u00edlek je prvn\u00edm krokem k&nbsp;\u00fasp\u011bchu. V&nbsp;\u010desk\u00e9m prost\u0159ed\u00ed najdete nap\u0159\u00edklad <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/www.mail-komplet.cz\/\">Mail Komplet<\/a><span style=\"color: #444444; font-size: 1rem;\">, <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/exponea.com\/\">Exponeu<\/a><span style=\"color: #444444; font-size: 1rem;\">, <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/www.mailkit.com\/cz\">Mailkit<\/a><span style=\"color: #444444; font-size: 1rem;\">, <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a><span style=\"color: #444444; font-size: 1rem;\"> nebo <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/www.aweber.com\/index-t3.htm\">AWeber<\/a><span style=\"color: #444444; font-size: 1rem;\">. Ka\u017ed\u00fd m\u00e1 sv\u00e9 v\u00fdhody i&nbsp;nev\u00fdhody, p\u0159i v\u00fdb\u011bru tak zohledn\u011bte svoje pot\u0159eby. Mezi rozd\u00edly nap\u0159.&nbsp;pat\u0159\u00ed:<\/span><\/p>\n<ul>\n<li><strong>Funkce<\/strong> \u2013 Jak\u00e9 dodate\u010dn\u00e9 funkce n\u00e1stroj nab\u00edz\u00ed? Um\u00ed testovat a&nbsp;vyhodnocovat kampan\u011b? Poskytne v\u00e1m p\u0159ehledn\u00e9 statistiky?<\/li>\n<li><strong>Cena a&nbsp;velikost va\u0161\u00ed datab\u00e1ze<\/strong> \u2013 Velk\u00fd e\u2011shop s&nbsp;tis\u00edcovkami kontakt\u016f bude m\u00edt nejsp\u00ed\u0161 jinou volbu ne\u017e mal\u00fd e\u2011shopa\u0159 s&nbsp;p\u00e1r stovkami adres. R\u016fzn\u00e9 n\u00e1stroje toti\u017e nab\u00edzej\u00ed r\u016fzn\u00e9 ceny za kontakt nebo velikost datab\u00e1ze. D\u016fle\u017eit\u00e9 je i&nbsp;zv\u00e1\u017eit, kolik rozes\u00edlek budete cht\u00edt m\u011bs\u00ed\u010dn\u011b pos\u00edlat.<\/li>\n<li><strong>Technick\u00e9 \u0159e\u0161en\u00ed<\/strong> \u2013 Zam\u011b\u0159te se i&nbsp;na&nbsp;hodnocen\u00ed kvality rozes\u00edlac\u00edch server\u016f. Nab\u00edz\u00ed t\u0159eba mo\u017enost dedikovan\u00e9 IP adresy? Z&nbsp;hlediska bezpe\u010dnosti dat je ide\u00e1ln\u00ed m\u00edt servery v&nbsp;zemi, ve&nbsp;kter\u00e9 maily rozes\u00edl\u00e1te. D\u00e1le si ov\u011b\u0159te dostupnost API a&nbsp;mo\u017enosti technick\u00e9 podpory.<\/li>\n<\/ul>\n<p>Dal\u0161\u00ed rozd\u00edly najdete u&nbsp;tvorby obsahu. V\u011bt\u0161ina n\u00e1stroj\u016f nab\u00edz\u00ed <strong>\u0161ablony<\/strong>, kter\u00e9 jednodu\u0161e uprav\u00edte a&nbsp;p\u0159izp\u016fsob\u00edte konkr\u00e9tn\u00ed zna\u010dce. \u010casto si je m\u016f\u017eete <strong>zdarma vyzkou\u0161et<\/strong>, \u010d\u00edm\u017e velmi rychle zjist\u00edte, jak se v\u00e1m s&nbsp;n\u00e1strojem pracuje a&nbsp;zda v\u00e1m sed\u00ed jeho rozhran\u00ed.<\/p>\n<p>\u010casem si m\u016f\u017eete<strong> nak\u00f3dovat i&nbsp;vlastn\u00ed drag and drop \u0161ablonu<\/strong>, kter\u00e1 bude l\u00e9pe sed\u011bt do&nbsp;va\u0161eho brand manu\u00e1lu. Tvorba rozes\u00edlek se t\u00edm v\u00fdrazn\u011b zrychl\u00ed i&nbsp;zefektivn\u00ed. A&nbsp;co si budeme, e\u2011maily budou vypadat l\u00e9pe.<\/p>\n<div id=\"attachment_7296\" style=\"width: 354px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/sablona.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/sablona-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/sablona-220x300.png 220w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/sablona.png 376w\" sizes=\"(min-width: 220px) 376px, (min-width: 150px) 220px, 150px\" aria-describedby=\"caption-attachment-7296\" class=\" wp-image-7296\" alt width=\"344\" height=\"468\"><\/a><p id=\"caption-attachment-7296\" class=\"wp-caption-text\">Newsletter ze z\u00e1kladn\u00ed p\u0159ednastaven\u00e9 \u0161ablony. Zdroj: Zoner Photo Studio<\/p><\/div>\n<div id=\"attachment_7297\" style=\"width: 355px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/drag-and-drop.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/drag-and-drop-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/drag-and-drop-202x300.png 202w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/drag-and-drop.png 345w\" sizes=\"(min-width: 202px) 345px, (min-width: 150px) 202px, 150px\" aria-describedby=\"caption-attachment-7297\" class=\"wp-image-7297 size-full\" alt width=\"345\" height=\"512\"><\/a><p id=\"caption-attachment-7297\" class=\"wp-caption-text\">Newsletter z&nbsp;nak\u00f3dovan\u00e9 drag and drop \u0161ablony. Zdroj: nabytek-helcel.cz<\/p><\/div>\n<h2>Tvo\u0159\u00edme prvn\u00ed&nbsp;mail<\/h2>\n<p>Typ\u016f mailingov\u00fdch kampan\u00ed je n\u011bkolik. V&nbsp;z\u00e1kladu <strong>rozli\u0161ujeme mezi newslettery a&nbsp;automatick\u00fdmi \u010di transak\u010dn\u00edmi e\u2011maily<\/strong>. Automatick\u00e9 e\u2011maily jsou ty, kter\u00e9 si p\u0159edem nastav\u00edte, a&nbsp;po spln\u011bn\u00ed ur\u010dit\u00fdch podm\u00ednek se pos\u00edlaj\u00ed samy. Jde nap\u0159\u00edklad o&nbsp;kampa\u0148 na&nbsp;zapomenut\u00fd ko\u0161\u00edk, obnovu p\u0159edplatn\u00e9ho, welcome kampa\u0148 a&nbsp;mnoho dal\u0161\u00edch.<\/p>\n<p>D\u00edky automatick\u00fdm mail\u016fm oslov\u00edte z\u00e1kazn\u00edka v&nbsp;jak\u00e9koliv f\u00e1zi n\u00e1kupn\u00edho procesu. Nov\u00fd kontakt lze zahrnout sadou pr\u016fvodn\u00edch rozes\u00edlek, ve&nbsp;kter\u00fdch ho p\u0159iv\u00edt\u00e1te a&nbsp;sezn\u00e1m\u00edte se zna\u010dkou. U\u017eivateli, kter\u00fd u&nbsp;v\u00e1s nakoupil, zase m\u016f\u017eete po n\u011bjak\u00e9 dob\u011b nab\u00eddnout vhodn\u00e9 p\u0159\u00edslu\u0161enstv\u00ed (nap\u0159\u00edklad roz\u0161\u00ed\u0159en\u00ed u&nbsp;deskovek) nebo relevantn\u00ed obsah (nap\u0159. tipy na&nbsp;\u00fadr\u017ebu snowboardu).<\/p>\n<p>O <a href=\"https:\/\/igloonet.cz\/blog\/automaticke-e-maily-jak-pracovat-s-opustenym-kosikem\/\">opu\u0161t\u011bn\u00e9m ko\u0161\u00edku<\/a> a&nbsp;<a href=\"https:\/\/igloonet.cz\/blog\/co-nesmi-chybet-ve-skvele-welcome-kampani\/\">welcome kampani<\/a> jsme na&nbsp;blogu ji\u017e psali. Doporu\u010duji si oba \u010dl\u00e1nky p\u0159e\u010d\u00edst, poskytnou v\u00e1m mimo jin\u00e9 i&nbsp;rady, jak napsat ten nejlep\u0161\u00ed p\u0159edm\u011bt nebo t\u0159eba co je to preheader a&nbsp;pro\u010d jsou tyto dva komponenty v&nbsp;mailingu veled\u016fle\u017eit\u00e9.<\/p>\n<div id=\"attachment_6563\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/05\/Zezula-kosik.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/05\/Zezula-kosik-113x300.png 113w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/05\/Zezula-kosik-150x150.png 150w\" sizes=\"(min-width: 113px) 150px, 113px\" aria-describedby=\"caption-attachment-6563\" class=\"wp-image-6563 size-thumbnail\" alt width=\"150\" height=\"150\"><\/a><p id=\"caption-attachment-6563\" class=\"wp-caption-text\">P\u0159\u00edklad opu\u0161t\u011bn\u00e9ho ko\u0161\u00edku ze snowboard-zezula.cz<\/p><\/div>\n<p>V tomto \u010dl\u00e1nku se v\u011bnuji p\u0159edev\u0161\u00edm newsletter\u016fm, proto se v\u00edce zastav\u00edm u&nbsp;nich. <strong>Newsletter by nikdy nem\u011bl b\u00fdt slo\u017een \u010dist\u011b z&nbsp;obr\u00e1zku!<\/strong> Mnoho provider\u016f je toti\u017e p\u0159i otev\u0159en\u00ed e\u2011mailu zkr\u00e1tka nezobraz\u00ed. Krom toho nev\u011bd\u00ed, co na&nbsp;n\u011bm je, a&nbsp;nemohou tak zkontrolovat obsah. Pokud mailov\u00fd klient nem\u00e1 obr\u00e1zky p\u0159\u00edmo aktivovan\u00e9, u\u017eivatel mus\u00ed ud\u011blat krok nav\u00edc a&nbsp;kliknout na&nbsp;odkaz \u201ezobrazit obr\u00e1zky\u201d.<\/p>\n<p>Obr\u00e1zky samoz\u0159ejm\u011b v&nbsp;rozes\u00edlce pou\u017e\u00edvat m\u016f\u017eete, kombinujte je v\u0161ak s&nbsp;textov\u00fdmi bloky a&nbsp;call to action prvky. Mnohon\u00e1sobn\u011b t\u00edm zv\u00fd\u0161\u00edte \u010dten\u00e1\u0159ovu motivaci prokliknout.<\/p>\n<h3>Mailu to mus\u00ed slu\u0161et<\/h3>\n<p>Chytlav\u00fd copywriting je z\u00e1klad, pozor si ale dejte i&nbsp;na&nbsp;celkov\u00fd vzhled. Kdy\u017e bude e\u2011mail p\u0159ehledn\u00fd, bude se sn\u00e1z \u010d\u00edst. Myslete hlavn\u011b na&nbsp;grafick\u00e9 zpracov\u00e1n\u00ed, kter\u00e9 by m\u011blo ladit s&nbsp;webem a&nbsp;brandem. Jak z&nbsp;hlediska vzhledu, tak stylu komunikace.<\/p>\n<p>Rozli\u0161te velikost titulk\u016f (maxim\u00e1ln\u00ed velikost je 55), nadpis\u016f (36), podnadpis\u016f (24) a&nbsp;z\u00e1kladn\u00edho textu (16). Nezapome\u0148te ani na&nbsp;pati\u010dku, kter\u00e1 m\u016f\u017ee b\u00fdt o&nbsp;n\u011bco men\u0161\u00ed (11). P\u0159\u00edjemce v&nbsp;n\u00ed mus\u00ed naj\u00edt informace o&nbsp;tom, jak se dostal do&nbsp;datab\u00e1ze, \u017ee&nbsp;se jedn\u00e1 o&nbsp;obchodn\u00ed sd\u011blen\u00ed a&nbsp;mo\u017enost odhl\u00e1\u0161en\u00ed z&nbsp;odb\u011bru novinek.<\/p>\n<p>P\u0159ehlednosti pom\u016f\u017ee i&nbsp;<strong>hierarchick\u00e9 \u0159azen\u00ed mailu<\/strong> a&nbsp;dal\u0161\u00ed vizu\u00e1ln\u00ed prvky. P\u00ed\u0161ete\u2011li del\u0161\u00ed text t\u0159eba v&nbsp;\u00favodu po osloven\u00ed, sna\u017ete se ho sm\u011b\u0159ovat <strong>do tvaru obr\u00e1cen\u00e9 pyramidy<\/strong> od&nbsp;del\u0161\u00edch odstavc\u016f po krat\u0161\u00ed. Bu\u010fte kreativn\u00ed a&nbsp;<strong>vzbu\u010fte u&nbsp;\u010dten\u00e1\u0159e zv\u011bdavost<\/strong> \u010di touhu p\u0159e\u010d\u00edst si cel\u00fd e\u2011mail.<\/p>\n<p>Pozornost v\u011bnujte i&nbsp;rozm\u011br\u016fm. <strong>Optim\u00e1ln\u00ed \u0161\u00ed\u0159ka by m\u011bla b\u00fdt 660&nbsp;px<\/strong>. Pokud z&nbsp;n\u011bjak\u00e9ho d\u016fvodu nefunguje responzivn\u00ed zobrazen\u00ed, kvalita se p\u0159i \u0161\u00ed\u0159ce 600&nbsp;px na&nbsp;mobilu\/tabletu nijak razantn\u011b nezhor\u0161\u00ed.<\/p>\n<p>Co se t\u00fd\u010de font\u016f, v\u016fbec nejlep\u0161\u00ed je jednodu\u0161e pou\u017e\u00edt <strong>p\u00edsmo z&nbsp;p\u0159ednastaven\u00e9 \u0161ablony<\/strong> mailingov\u00e9ho n\u00e1stroje. K\u00f3dujete\u2011li si vlastn\u00ed HTML \u0161ablonu, pak doporu\u010duji vybrat bezpe\u010dn\u00e9 fonty, u&nbsp;kter\u00fdch m\u00e1te jistotu, \u017ee&nbsp;je e\u2011mailov\u00ed provide\u0159i zobraz\u00ed. Zapome\u0148te na&nbsp;slo\u017eit\u00e1 a&nbsp;promakan\u00e1 p\u00edsma. Nebudou v\u00e1m v&nbsp;mnoha p\u0159\u00edpad\u016f fungovat a&nbsp;je to zbyte\u010dn\u00e1 chyba.<\/p>\n<p>Bezpe\u010dn\u00e9 fonty&nbsp;jsou:<\/p>\n<ul>\n<li aria-level=\"1\">Arial,<\/li>\n<li aria-level=\"1\">Courier New,<\/li>\n<li aria-level=\"1\">Georgia,<\/li>\n<li aria-level=\"1\">Lucida Sans Unicode,<\/li>\n<li aria-level=\"1\">Tahoma,<\/li>\n<li aria-level=\"1\">Times New&nbsp;Roman,<\/li>\n<li aria-level=\"1\">Trebuchet MS,<\/li>\n<li aria-level=\"1\">Verdana.<\/li>\n<\/ul>\n<h3>SPAM, aneb jak se vyhnout zbyte\u010dn\u00e9mu pl\u00fdtv\u00e1n\u00ed<\/h3>\n<p>Podle nejnov\u011bj\u0161\u00edch <a href=\"https:\/\/talosintelligence.com\/reputation_center\/email_rep\">v\u00fdzkum\u016f<\/a> asi 84&nbsp;% newsletter\u016f po cel\u00e9m sv\u011bt\u011b pad\u00e1 do&nbsp;spam\u016f. Ka\u017ed\u00fd odeslan\u00fd e\u2011mail proch\u00e1z\u00ed mnohon\u00e1sobnou kontrolou e\u2011mailov\u00fdch provider\u016f, kte\u0159\u00ed se rozhoduj\u00ed, jestli je v&nbsp;po\u0159\u00e1dku, nebo zda ho maj\u00ed poslat do&nbsp;nevy\u017e\u00e1dan\u00e9 po\u0161ty. Proto je extr\u00e9mn\u011b d\u016fle\u017eit\u00e9 m\u00edt v\u0161e nastaven\u00e9 spr\u00e1vn\u011b tak, aby doru\u010ditelnost byla co nejvy\u0161\u0161\u00ed. Je toti\u017e ve&nbsp;v\u00fdsledku jedno, jak skv\u011blou rozes\u00edlku po\u0161lete, kdy\u017e ji nikdo neuvid\u00ed.<\/p>\n<p>Prvn\u00edm a&nbsp;jednodu\u0161\u0161\u00edm bodem, jak tomu zamezit, je <strong>spam rating<\/strong>, kter\u00fd najdete v&nbsp;n\u011bkter\u00fdch mailingov\u00fdch n\u00e1stroj\u00edch. P\u0159i psan\u00ed kontroluje obsah rozes\u00edlky a&nbsp;po\u010d\u00edt\u00e1 pravd\u011bpodobnost um\u00edst\u011bn\u00ed do&nbsp;spamu. Takto vypad\u00e1 nap\u0159\u00edklad u&nbsp;Mailkitu:<\/p>\n<div id=\"attachment_7298\" style=\"width: 224px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/spam-score.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/spam-score-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/spam-score-203x300.png 203w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/10\/spam-score.png 214w\" sizes=\"(min-width: 203px) 214px, (min-width: 150px) 203px, 150px\" aria-describedby=\"caption-attachment-7298\" class=\"size-full wp-image-7298\" alt width=\"214\" height=\"317\"><\/a><p id=\"caption-attachment-7298\" class=\"wp-caption-text\">Zdroj: spam rating Mailkitu<\/p><\/div>\n<p>Ecomail zase nab\u00edz\u00ed mo\u017enost proj\u00edt tzv. <strong>spam testem<\/strong>, kter\u00fd odhal\u00ed problematick\u00e9 pas\u00e1\u017ee a&nbsp;\u0159ekne, jestli je v\u00e1\u0161 e\u2011mail obsahov\u011b v&nbsp;po\u0159\u00e1dku.<\/p>\n<p><strong>Spam score a&nbsp;spam test<\/strong> v\u0161ak <strong>kontroluj\u00ed<\/strong> <strong>pouze obsah<\/strong>. \u0158e\u0161\u00ed v\u011bci jako mno\u017estv\u00ed vyk\u0159i\u010dn\u00edk\u016f, kapit\u00e1lek apod. Pokud jich m\u00e1te v&nbsp;mailu moc, sk\u00f3re v\u00e1m bude r\u016fst a&nbsp;test vykazovat \u0161patn\u00e9 v\u00fdsledky. To je ale jen jedna v\u011bc, na&nbsp;kterou si v&nbsp;souvislosti s&nbsp;hrozbou p\u00e1du do&nbsp;spamu mus\u00edte d\u00e1t&nbsp;pozor.<\/p>\n<p>Tou dal\u0161\u00ed je technick\u00e9 nastaven\u00ed. Zkontrolujte, zda m\u00e1te spr\u00e1vn\u011b zvolenou dom\u00e9nu, ze kter\u00e9 budou e\u2011maily chodit. V\u017edy byste si m\u011bli vyhradit speci\u00e1ln\u00ed mailovou adresu na&nbsp;marketingov\u00e9 rozes\u00edlky a&nbsp;transak\u010dn\u00ed e\u2011maily (potvrzen\u00ed objedn\u00e1vky atd.). Pohl\u00eddejte si tak\u00e9 spr\u00e1vn\u00e9 nasazen\u00ed DKIM, DMARC a&nbsp;SPF, jsou z\u00e1sadn\u00ed pro spr\u00e1vnou doru\u010ditelnost. Sv\u00e9 technick\u00e9 nastaven\u00ed si zkontrolujte t\u0159eba tady: <a href=\"https:\/\/dmarcian.com\/dmarc-tools\/\">https:\/\/dmarcian.com\/dmarc-tools\/<\/a>.<\/p>\n<p>Podrobn\u011bji se o&nbsp;problematice dozv\u00edte v&nbsp;na\u0161em p\u0159edchoz\u00edm \u010dl\u00e1nku <a href=\"https:\/\/igloonet.cz\/blog\/jak-spravne-odesilat-e-maily-z-webove-stranky\/\">6&nbsp;rad, jak spr\u00e1vn\u011b odes\u00edlat e\u2011maily z&nbsp;webov\u00e9 str\u00e1nky<\/a>.<\/p>\n<h2>M\u011b\u0159te ka\u017ed\u00fd sv\u016fj&nbsp;krok<\/h2>\n<p>V\u0161e, co d\u011bl\u00e1te, v&nbsp;neposledn\u00ed \u0159ad\u011b m\u011b\u0159te. Metrik pro vyhodnocen\u00ed \u00fasp\u011b\u0161nosti je mnoho. P\u0159edstav\u00edm v\u00e1m ty nejd\u016fle\u017eit\u011bj\u0161\u00ed, na&nbsp;kter\u00e9 si dejte pozor hned od&nbsp;za\u010d\u00e1tku.<\/p>\n<p>Prvn\u00ed z&nbsp;nich u\u017e jsem nadhodila v&nbsp;p\u0159edchoz\u00ed \u010d\u00e1sti a&nbsp;je j\u00ed <strong>doru\u010ditelnost<\/strong>. Kontrolujte zejm\u00e9na tzv. <strong>bounce rate<\/strong>, kter\u00fd v\u00e1m \u0159\u00edk\u00e1, kolik mail\u016f se v\u00e1m vr\u00e1tilo nedoru\u010den\u00fdch. M\u00e1\u2011li n\u011bkter\u00fd z&nbsp;kontakt\u016f dlouhodob\u011b vysok\u00fd bounce rate, nel\u00edtostn\u011b ho z&nbsp;datab\u00e1ze sma\u017ete.<\/p>\n<p>Druhou metrikou je <strong>open rate<\/strong>, tedy kolik doru\u010den\u00fdch e\u2011mail\u016f n\u011bkdo unik\u00e1tn\u011b otev\u0159el. Hodnota open rate je hodn\u011b individu\u00e1ln\u00ed a&nbsp;v\u017edy se bude li\u0161it v&nbsp;z\u00e1vislosti na&nbsp;tom, o&nbsp;jak\u00fd typ kampan\u011b se jedn\u00e1. \u017d\u00e1dost o&nbsp;obnovu hesla m\u016f\u017ee m\u00edt i&nbsp;100&nbsp;%, lep\u0161\u00ed v\u00fdsledek jde \u010dekat i&nbsp;u&nbsp;welcome kampan\u011b.<\/p>\n<p>Doporu\u010dujeme m\u011b\u0159it i&nbsp;m\u00edru <strong>click through rate<\/strong> (CTR), tedy pod\u00edl odkaz\u016f v&nbsp;e\u2011mail\u016f, na&nbsp;kter\u00e9 u\u017eivatel\u00e9 klikli a&nbsp;m\u00edru odhl\u00e1\u0161en\u00ed odb\u011bru.<\/p>\n<h3>Testov\u00e1n\u00ed je matkou moudrosti<\/h3>\n<p>Testujte, co se d\u00e1. Uk\u00e1\u017ee v\u00e1m to slab\u00e1 i&nbsp;siln\u00e1 m\u00edsta va\u0161ich rozes\u00edlek a&nbsp;zjist\u00edte, co zlep\u0161it. Zam\u011b\u0159te se t\u0159eba&nbsp;na:<\/p>\n<ul>\n<li aria-level=\"1\">p\u0159edm\u011bt,<\/li>\n<li aria-level=\"1\">call to action prvky,<\/li>\n<li aria-level=\"1\">obsah,<\/li>\n<li aria-level=\"1\">\u010dasy rozes\u00edlek,<\/li>\n<li aria-level=\"1\">vzhled e\u2011mailu,<\/li>\n<li aria-level=\"1\">v podstat\u011b cokoliv.<\/li>\n<\/ul>\n<p>Jako nejsnaz\u0161\u00ed zp\u016fsob se tu nab\u00edz\u00ed <strong>A\/B testov\u00e1n\u00ed<\/strong>. Nev\u00edte si rady, co p\u0159esn\u011b bude na&nbsp;z\u00e1kazn\u00edky fungovat nebo m\u00e1te zkr\u00e1tka v\u00edc n\u00e1pad\u016f? Nedom\u00fd\u0161lejte si, co by va\u0161e c\u00edlovka vid\u011bla rad\u0161i. S\u00e1hn\u011bte po A\/B&nbsp;testu.<\/p>\n<p>Je jednoduch\u00fd a&nbsp;ve&nbsp;v\u011bt\u0161in\u011b mailingov\u00fdch n\u00e1stroj\u016f jde snadno a&nbsp;intuitivn\u011b nastavit. Nikdy ale <strong>netestujte v\u00edc ne\u017e jednu prom\u011bnnou<\/strong>. Rozd\u00edl mezi maily A&nbsp;a&nbsp;B&nbsp;by m\u011bl b\u00fdt pouze v&nbsp;jedn\u00e9 v\u011bci (nap\u0159. jen v&nbsp;p\u0159edm\u011btu nebo jen v&nbsp;textaci). Pokud testy zkombinujete, nikdy nezjist\u00edte, co z&nbsp;toho v\u00e1m zaru\u010duje lep\u0161\u00ed \u010di hor\u0161\u00ed v\u00fdsledky. Testy se nebojte opakovat. Pom\u016f\u017ee v\u00e1m to poznat sv\u00e9 z\u00e1kazn\u00edky a&nbsp;tvo\u0159it prvot\u0159\u00eddn\u00ed obsah \u0161it\u00fd na&nbsp;m\u00edru. S&nbsp;vyhodnocen\u00edm v\u00e1m pom\u016f\u017ee t\u0159eba m\u011b\u0159en\u00ed signifikance v\u00fdsledk\u016f A\/B test\u016f od&nbsp;<a href=\"https:\/\/exponea.com\/ab-test-significance-calculator\/\">Exponei<\/a>.<\/p>\n<p>Mailing je velmi komplexn\u00ed a&nbsp;vy\u017eaduje va\u0161i soustavnou pr\u00e1ci. Kdy\u017e ale v\u0161e nastav\u00edte spr\u00e1vn\u011b a&nbsp;budete se mu v\u011bnovat, ponese sv\u00e9&nbsp;ovoce.<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"92335\", fc1:\"b1f45d4d1ac2c054\",fc2:\"70756c812dc94689\", dt:\"13486\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.ekeb539ik=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"ekeb539ik\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"ekeb539ik\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Z\u016fsta\u0148te v&nbsp;obraze<\/h2>\n\t            <p>Nenechte si uj\u00edt dal\u0161\u00ed novinky a&nbsp;tipy. Zadejte sv\u016fj e\u2011mail, a&nbsp;u\u017e v\u00e1m nic neunikne.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>E\u2011mailing je jedn\u00edm z&nbsp;nejosobn\u011bj\u0161\u00edch p\u0159\u00edstup\u016f v&nbsp;marketingu. D\u00e1 se personalizovat tak dob\u0159e, \u017ee&nbsp;si koncov\u00fd u\u017eivatel bude p\u0159ipadat, jako byste psali p\u0159\u00edmo jemu. Pom\u016f\u017ee budovat zna\u010dku i&nbsp;vztahy se z\u00e1kazn\u00edky, a&nbsp;v&nbsp;neposledn\u00ed \u0159ad\u011b v\u00e1m vyd\u011bl\u00e1 bal\u00edk pen\u011bz. Mus\u00edte na&nbsp;to ale j\u00edt spr\u00e1vn\u011b.<\/p>\n","protected":false},"author":45,"featured_media":7340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[200],"class_list":["post-7345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-e-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Za\u010d\u00edn\u00e1me s e-mailingem | igloonet blog<\/title>\n<meta name=\"description\" content=\"Provedeme v\u00e1s z\u00e1klady e-mail marketingu od budov\u00e1n\u00ed datab\u00e1ze kontakt\u016f po v\u00fdb\u011br n\u00e1stroje a technick\u00e9 nastaven\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pos\u00edlejte e-maily jako prof\u00edk\" \/>\n<meta property=\"og:description\" content=\"E\u2011mailing v sob\u011b ukr\u00fdv\u00e1 obrovsk\u00fd potenci\u00e1l. Pom\u016f\u017eeme v\u00e1m za\u010d\u00edt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/\" \/>\n<meta property=\"og:site_name\" content=\"igloonet blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igloonet\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-12T13:42:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-12T13:52:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eli\u0161ka Hyp\u0161manov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Pos\u00edlejte e-maily jako prof\u00edk\" \/>\n<meta name=\"twitter:description\" content=\"Provedeme v\u00e1s z\u00e1klady e-mail marketingu od budov\u00e1n\u00ed datab\u00e1ze kontakt\u016f po v\u00fdb\u011br n\u00e1stroje a technick\u00e9 nastaven\u00ed.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png\" \/>\n<meta name=\"twitter:creator\" content=\"@igloonet\" \/>\n<meta name=\"twitter:site\" content=\"@igloonet\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eli\u0161ka Hyp\u0161manov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/\"},\"author\":{\"name\":\"Eli\u0161ka Hyp\u0161manov\u00e1\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/6507a158172d7ee31c097214686c6ab7\"},\"headline\":\"Za\u010d\u00edn\u00e1me s&nbsp;e-mailingem\",\"datePublished\":\"2021-11-12T13:42:20+00:00\",\"dateModified\":\"2021-11-12T13:52:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/\"},\"wordCount\":2742,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png\",\"keywords\":[\"e-mailing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/\",\"url\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/\",\"name\":\"Za\u010d\u00edn\u00e1me s e-mailingem | igloonet blog\",\"isPartOf\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png\",\"datePublished\":\"2021-11-12T13:42:20+00:00\",\"dateModified\":\"2021-11-12T13:52:38+00:00\",\"description\":\"Provedeme v\u00e1s z\u00e1klady e-mail marketingu od budov\u00e1n\u00ed datab\u00e1ze kontakt\u016f po v\u00fdb\u011br n\u00e1stroje a technick\u00e9 nastaven\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#primaryimage\",\"url\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png\",\"contentUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Marketing\",\"item\":\"https:\/\/igloonet.cz\/blog\/rubriky\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Za\u010d\u00edn\u00e1me s&nbsp;e-mailingem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#website\",\"url\":\"https:\/\/igloonet.cz\/blog\/\",\"name\":\"igloonet blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/igloonet.cz\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\",\"name\":\"igloonet\",\"url\":\"https:\/\/igloonet.cz\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png\",\"contentUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png\",\"width\":650,\"height\":465,\"caption\":\"igloonet\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/igloonet\",\"https:\/\/x.com\/igloonet\",\"https:\/\/instagram.com\/igloonet\/\",\"https:\/\/www.linkedin.com\/company\/igloonet\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/6507a158172d7ee31c097214686c6ab7\",\"name\":\"Eli\u0161ka Hyp\u0161manov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b5b27e4ae4dd9680524281d65dd5c4e5193ccd7863a76e6cbb4516814b6b0972?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b5b27e4ae4dd9680524281d65dd5c4e5193ccd7863a76e6cbb4516814b6b0972?s=96&d=retro&r=g\",\"caption\":\"Eli\u0161ka Hyp\u0161manov\u00e1\"},\"sameAs\":[\"https:\/\/igloonet.cz\/eliska\"],\"url\":\"https:\/\/igloonet.cz\/blog\/author\/eliska\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Za\u010d\u00edn\u00e1me s e-mailingem | igloonet blog","description":"Provedeme v\u00e1s z\u00e1klady e-mail marketingu od budov\u00e1n\u00ed datab\u00e1ze kontakt\u016f po v\u00fdb\u011br n\u00e1stroje a technick\u00e9 nastaven\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/","og_locale":"cs_CZ","og_type":"article","og_title":"Pos\u00edlejte e-maily jako prof\u00edk","og_description":"E\u2011mailing v sob\u011b ukr\u00fdv\u00e1 obrovsk\u00fd potenci\u00e1l. Pom\u016f\u017eeme v\u00e1m za\u010d\u00edt.","og_url":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/","og_site_name":"igloonet blog","article_publisher":"https:\/\/www.facebook.com\/igloonet","article_published_time":"2021-11-12T13:42:20+00:00","article_modified_time":"2021-11-12T13:52:38+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png","type":"image\/png"}],"author":"Eli\u0161ka Hyp\u0161manov\u00e1","twitter_card":"summary_large_image","twitter_title":"Pos\u00edlejte e-maily jako prof\u00edk","twitter_description":"Provedeme v\u00e1s z\u00e1klady e-mail marketingu od budov\u00e1n\u00ed datab\u00e1ze kontakt\u016f po v\u00fdb\u011br n\u00e1stroje a technick\u00e9 nastaven\u00ed.","twitter_image":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png","twitter_creator":"@igloonet","twitter_site":"@igloonet","twitter_misc":{"Napsal(a)":"Eli\u0161ka Hyp\u0161manov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"11 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#article","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/"},"author":{"name":"Eli\u0161ka Hyp\u0161manov\u00e1","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/6507a158172d7ee31c097214686c6ab7"},"headline":"Za\u010d\u00edn\u00e1me s&nbsp;e-mailingem","datePublished":"2021-11-12T13:42:20+00:00","dateModified":"2021-11-12T13:52:38+00:00","mainEntityOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/"},"wordCount":2742,"commentCount":2,"publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png","keywords":["e-mailing"],"articleSection":["Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/","url":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/","name":"Za\u010d\u00edn\u00e1me s e-mailingem | igloonet blog","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#primaryimage"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png","datePublished":"2021-11-12T13:42:20+00:00","dateModified":"2021-11-12T13:52:38+00:00","description":"Provedeme v\u00e1s z\u00e1klady e-mail marketingu od budov\u00e1n\u00ed datab\u00e1ze kontakt\u016f po v\u00fdb\u011br n\u00e1stroje a technick\u00e9 nastaven\u00ed.","breadcrumb":{"@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#primaryimage","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/11\/eliska-cover.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/igloonet.cz\/blog\/zaciname-s-emailingem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing","item":"https:\/\/igloonet.cz\/blog\/rubriky\/marketing\/"},{"@type":"ListItem","position":2,"name":"Za\u010d\u00edn\u00e1me s&nbsp;e-mailingem"}]},{"@type":"WebSite","@id":"https:\/\/igloonet.cz\/blog\/#website","url":"https:\/\/igloonet.cz\/blog\/","name":"igloonet blog","description":"","publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igloonet.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/igloonet.cz\/blog\/#organization","name":"igloonet","url":"https:\/\/igloonet.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","width":650,"height":465,"caption":"igloonet"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/igloonet","https:\/\/x.com\/igloonet","https:\/\/instagram.com\/igloonet\/","https:\/\/www.linkedin.com\/company\/igloonet"]},{"@type":"Person","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/6507a158172d7ee31c097214686c6ab7","name":"Eli\u0161ka Hyp\u0161manov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b5b27e4ae4dd9680524281d65dd5c4e5193ccd7863a76e6cbb4516814b6b0972?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b5b27e4ae4dd9680524281d65dd5c4e5193ccd7863a76e6cbb4516814b6b0972?s=96&d=retro&r=g","caption":"Eli\u0161ka Hyp\u0161manov\u00e1"},"sameAs":["https:\/\/igloonet.cz\/eliska"],"url":"https:\/\/igloonet.cz\/blog\/author\/eliska\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/7345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/comments?post=7345"}],"version-history":[{"count":2,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/7345\/revisions"}],"predecessor-version":[{"id":7347,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/7345\/revisions\/7347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media\/7340"}],"wp:attachment":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media?parent=7345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/categories?post=7345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/tags?post=7345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}