{"id":7226,"date":"2021-09-29T10:18:28","date_gmt":"2021-09-29T08:18:28","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=7226"},"modified":"2021-09-29T10:18:28","modified_gmt":"2021-09-29T08:18:28","slug":"pripravte-se-na-black-friday","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/pripravte-se-na-black-friday\/","title":{"rendered":"P\u0159ipravte se na&nbsp;Black Friday: 7&nbsp;tip\u016f pro facebookovou reklamu"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Black Friday se pomalu bl\u00ed\u017e\u00ed, a&nbsp;jestli to bude podobn\u00fd fi\u010d\u00e1k jako loni, bez po\u0159\u00e1dn\u00e9 p\u0159\u00edpravy se neobejdete. V&nbsp;7 tipech si p\u0159e\u010dtete, jak vyzr\u00e1t na&nbsp;facebookovou reklamu.<\/p>\n<p><!--more--><\/p>\n<p>E\u2011commerce sezona sp\u011bje koncem roku do&nbsp;fin\u00e1le a&nbsp;s&nbsp;n\u00ed p\u0159ich\u00e1z\u00ed i&nbsp;sv\u00e1tek n\u00e1kup\u016f \u2013 Black Friday. V&nbsp;\u010cR ho sice jist\u00ed mimozem\u0161\u0165an\u00e9 zneu\u017e\u00edvaj\u00ed n\u011bkolikr\u00e1t do&nbsp;roka, ale t\u00edm prav\u00fdm dnem slev a&nbsp;v\u00fdprodej\u016f je p\u00e1tek po D\u00edkuvzd\u00e1n\u00ed. Letos vych\u00e1z\u00ed na&nbsp;26.&nbsp;listopadu.<\/p>\n<p>Z\u00e1jem o&nbsp;n\u00e1kupy je b\u011bhem p\u00e1tku a&nbsp;n\u00e1sleduj\u00edc\u00edho v\u00edkendu enormn\u00ed. Jenom \u010cesk\u00e1 po\u0161ta loni na&nbsp;Black Friday p\u0159ijala do&nbsp;p\u0159epravy 1&nbsp;082&nbsp;657 bal\u00edk\u016f, a&nbsp;to tu m\u00e1me hromadu dal\u0161\u00edch dopravc\u016f. Samoz\u0159ejm\u011b tomu pomohly zav\u0159en\u00e9 prodejny, ale kdo v\u00ed, co u&nbsp;n\u00e1s nap\u00e1ch\u00e1 delta. Sv\u016fj pod\u00edl z&nbsp;kol\u00e1\u010de si tak logicky chce urvat ka\u017ed\u00fd e\u2011shop.<\/p>\n<p>Jedno je jist\u00e9, <strong>bez po\u0159\u00e1dn\u00e9 p\u0159\u00edpravy to nep\u016fjde<\/strong>. Pokud \u010dek\u00e1te, \u017ee&nbsp;25.&nbsp;listopadu ve&nbsp;23:59 zapnete po ro\u010dn\u00ed pauze reklamu a&nbsp;v&nbsp;ned\u011bli ve\u010der budete plavat v&nbsp;pen\u011bz\u00edch jako str\u00fd\u010dek Skrbl\u00edk, zklamu v\u00e1s. Slevy budou m\u00edt v\u0161ichni a&nbsp;kdy\u017e mal\u00fd generick\u00fd e\u2011 shop s&nbsp;oble\u010den\u00edm nahod\u00ed banner \u201e\u201115&nbsp;% na&nbsp;v\u0161e,\u201c akor\u00e1t se ztrat\u00ed v&nbsp;davu (samoz\u0159ejm\u011b v\u017edy z\u00e1le\u017e\u00ed na&nbsp;konkr\u00e9tn\u00ed zna\u010dce \u2013 lovebrand s&nbsp;ru\u010dn\u011b \u0161itou m\u00f3dou na&nbsp;m\u00edru m\u016f\u017ee m\u00edt okam\u017eit\u011b vyprod\u00e1no, ale ch\u00e1peme se...). Reklamy proto nepodce\u0148te a&nbsp;po\u0159\u00e1dn\u011b se na&nbsp;Black Friday (i&nbsp;v\u00e1no\u010dn\u00ed sezonu) p\u0159ipravte. Slu\u0161\u00ed se \u0159\u00edct, \u017ee&nbsp;tento \u010dl\u00e1nek nen\u00ed o&nbsp;celkov\u00e9 strategii a&nbsp;po\u010d\u00edt\u00e1 s&nbsp;t\u00edm, \u017ee&nbsp;u\u017e zhruba v\u00edte, co, kdy a&nbsp;jak budete prod\u00e1vat. Zam\u011b\u0159\u00edm se tu \u010dist\u011b na&nbsp;tipy pro Facebook reklamu.<\/p>\n<h3>1) Pracujte s&nbsp;publiky u\u017e v&nbsp;\u0159\u00edjnu<\/h3>\n<p>Konkurence je obrovsk\u00e1 a&nbsp;slevy m\u00e1 tak\u0159ka ka\u017ed\u00fd e\u2011 shop. <strong>Hod\u00ed se tedy, kdy\u017e z\u00e1kazn\u00edci va\u0161i zna\u010dku alespo\u0148 trochu znaj\u00ed<\/strong> a&nbsp;v\u011bd\u00ed, co od&nbsp;n\u00ed \u010dekat. Vzpome\u0148te si na&nbsp;<a href=\"https:\/\/www.kaushik.net\/avinash\/see-think-do-content-marketing-measurement-business-framework\/\">STDC framework<\/a> \u2013 jestli p\u0159esko\u010d\u00edte f\u00e1ze SEE a&nbsp;THINK a&nbsp;rovnou za\u010dnete na&nbsp;studen\u00e1 publika k\u0159i\u010det \u201eKUP TO,\u201c v\u00fdsledek se nemus\u00ed dostavit.<\/p>\n<p>Za\u010dn\u011bte proto s&nbsp;men\u0161\u00ed inzerc\u00ed u\u017e cca m\u011bs\u00edc p\u0159edem a&nbsp;zam\u011b\u0159te se na&nbsp;to, <strong>KDO jste a&nbsp;CO prod\u00e1v\u00e1te<\/strong>. Hezky pro tyto \u00fa\u010dely funguj\u00ed nap\u0159\u00edklad:<\/p>\n<ul>\n<li aria-level=\"1\">videa,<\/li>\n<li aria-level=\"1\">propagace p\u0159\u00edsp\u011bvk\u016f z&nbsp;FB\/IG (engagement),<\/li>\n<li aria-level=\"1\">podle pot\u0159eby i&nbsp;proklikov\u00e9 kampan\u011b.<\/li>\n<\/ul>\n<p>V den D je oslovte jednou velkou remarketingovou sadou.<\/p>\n<h3>2) Testujte<\/h3>\n<p>Celoro\u010dn\u00ed facebookov\u00ed inzerenti maj\u00ed nejsp\u00ed\u0161 spln\u011bno, ale pokud reklamy zap\u00edn\u00e1te jen na&nbsp;sezonu, ur\u010dit\u011b si ud\u011blejte p\u00e1r A\/B test\u016f. <strong>Do Black Friday chcete j\u00edt s&nbsp;v\u00fdbavou, o&nbsp;kter\u00e9 v\u00edte, \u017ee&nbsp;opravdu funguje.<\/strong> Zam\u011b\u0159te se nap\u0159\u00edklad na:<\/p>\n<ul>\n<li aria-level=\"1\">r\u016fzn\u00e1 z\u00e1jmov\u00e1 publika nebo lookaliky,<\/li>\n<li aria-level=\"1\">kreativy (\u010dist\u011b produktov\u00e1 fotka X produkt s&nbsp;\u010dlov\u011bkem),<\/li>\n<li aria-level=\"1\">srovn\u00e1n\u00ed produktov\u00e1 kategorie X bestsellerov\u00fd produkt,<\/li>\n<li aria-level=\"1\">pokro\u010dilej\u0161\u00ed mohou testovat i&nbsp;r\u016fzn\u00e9 optimalizace.<\/li>\n<\/ul>\n<div id=\"attachment_7228\" style=\"width: 3610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/dom.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/dom-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/dom-300x150.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/dom-1024x512.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/dom.png 3600w\" sizes=\"(min-width: 1024px) 3600px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7228\" class=\"wp-image-7228 size-full\" alt=\"Dva podobn\u00e9 bannery, kter\u00e9 se li\u0161\u00ed v barevn\u00e9m filtru a textaci.\" width=\"3600\" height=\"1800\"><\/a><p id=\"caption-attachment-7228\" class=\"wp-caption-text\">P\u0159\u00edklad dvou kreativ na&nbsp;testov\u00e1n\u00ed pro Snowboard Zezula.<\/p><\/div>\n<p>Univerz\u00e1ln\u00ed n\u00e1vod CO testovat v\u00e1m ned\u00e1m, proto\u017ee v\u017edycky z\u00e1le\u017e\u00ed na&nbsp;konkr\u00e9tn\u00ed podob\u011b akce. Sou\u010dasn\u00fd trend Facebooku je nap\u0159\u00edklad v&nbsp;tom, \u017ee&nbsp;<strong>up\u0159ednost\u0148uje velk\u00e1 publika<\/strong>, z&nbsp;kter\u00fdch postupn\u011b vyzob\u00e1v\u00e1 vhodn\u00e9 u\u017eivatele.<\/p>\n<p>Pl\u00e1nujete 14&nbsp;dn\u00ed nep\u0159etr\u017eit\u00fdch slev? Ur\u010dit\u011b se cestou velk\u00fdch c\u00edlovek vydejte \u2013 reklama se za tu dobu zvl\u00e1dne nau\u010dit. U&nbsp;jednodenn\u00ed akce s&nbsp;men\u0161\u00edm rozpo\u010dtem (t\u0159eba 1&nbsp;000&nbsp;K\u010d na&nbsp;set) je naopak lep\u0161\u00ed specifi\u010dt\u011bj\u0161\u00ed c\u00edlen\u00ed.<\/p>\n<h3>3) Zkontrolujte si technick\u00e9 nastaven\u00ed<\/h3>\n<p>Technik\u00e1lie facebookov\u00e9 reklamy se za posledn\u00ed rok docela zm\u011bnily. Od&nbsp;jara plat\u00ed opat\u0159en\u00ed v&nbsp;souvislosti s&nbsp;iOS 14 a&nbsp;nap\u0159\u00edklad bez ov\u011b\u0159en\u00e9 dom\u00e9ny nespust\u00edte konverzn\u00ed kampan\u011b. A&nbsp;ty chcete. Jestli se nechyt\u00e1te, p\u0159e\u010dt\u011bte si m\u016fj <a href=\"https:\/\/igloonet.cz\/blog\/facebook-a-ios-14-pripravte-se-na-zmeny\/\">star\u0161\u00ed \u010dl\u00e1nek, kde najdete podrobn\u00e9 vysv\u011btlen\u00ed a&nbsp;n\u00e1vody<\/a>.<\/p>\n<div id=\"attachment_7229\" style=\"width: 257px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/domena.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/domena-150x90.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/domena.png 247w\" sizes=\"(min-width: 150px) 247px, 150px\" aria-describedby=\"caption-attachment-7229\" class=\"wp-image-7229 size-full\" alt=\"ov\u011b\u0159en\u00e1 dom\u00e9na v business manageru\" width=\"247\" height=\"90\"><\/a><p id=\"caption-attachment-7229\" class=\"wp-caption-text\">Ov\u011b\u0159en\u00e1 dom\u00e9na v&nbsp;Business Manageru<\/p><\/div>\n<p>Stejn\u011b tak je 25.&nbsp;listopadu nep\u0159\u00edjemn\u00e9 zjistit, \u017ee&nbsp;v\u00e1m nefunguje pixel. Vyhn\u011bte se zbyte\u010dn\u00fdm probl\u00e9m\u016fm a&nbsp;s&nbsp;dostate\u010dn\u00fdm p\u0159edstihem zkontrolujete technick\u00e9 v\u011bci:<\/p>\n<ul>\n<li aria-level=\"1\">v \u201eNastaven\u00ed firmy\u201d m\u00e1m ov\u011b\u0159enou dom\u00e9nu,<\/li>\n<li aria-level=\"1\">na webu m\u00e1m nasazen\u00fd pixel a&nbsp;v\u0161echny d\u016fle\u017eit\u00e9 eventy,<\/li>\n<li>v z\u00e1lo\u017ece \u201eSouhrnn\u00e9 m\u011b\u0159en\u00ed ud\u00e1lost\u00ed\u201c (Aggregated Event Measurement) m\u00e1m ud\u00e1losti spr\u00e1vn\u011b se\u0159azen\u00e9,<\/li>\n<li aria-level=\"1\">ud\u00e1losti na&nbsp;ko\u0161\u00edk a&nbsp;n\u00e1kup pos\u00edlaj\u00ed cenu a&nbsp;ID, kter\u00e9 je sp\u00e1rovan\u00e9 s&nbsp;feedem,<\/li>\n<li aria-level=\"1\">v katalogu jsou v\u0161echny bestsellerov\u00e9, ak\u010dn\u00ed a&nbsp;v\u00fdprodejov\u00e9 produkty povolen\u00e9,<\/li>\n<li aria-level=\"1\">v Business Manageru je aktu\u00e1ln\u00ed karta a&nbsp;nem\u00e1m nastaven\u00fd limit na&nbsp;v\u00fddaje.<\/li>\n<\/ul>\n<h3>4) Textace<\/h3>\n<p>Textace u&nbsp;slevov\u00fdch akc\u00ed nen\u00ed \u017e\u00e1dn\u00e1 v\u011bda. S&nbsp;kreativn\u00edm copywritingem jste si hr\u00e1li u&nbsp;budov\u00e1n\u00ed zna\u010dky, te\u010f p\u0159i\u0161el \u010das prod\u00e1vat. Z\u00e1kazn\u00edk\u016fm dejte jen <strong>ty informace, kter\u00e9 je p\u0159esv\u011bd\u010d\u00ed k&nbsp;n\u00e1kupu<\/strong>. Na&nbsp;balast kolem se vyka\u0161lete a&nbsp;vyu\u017eijte <strong>osv\u011bd\u010den\u00e1 USP jako dopravu zdarma nebo d\u00e1rek k&nbsp;n\u00e1kupu<\/strong>.<\/p>\n<p>S d\u00e9lkou se nacp\u011bte do&nbsp;3 \u0159\u00e1dk\u016f, a\u0165 je hned vid\u011bt cel\u00e1 reklama. Na&nbsp;prvn\u00edm uve\u010fte slevovou akci, na&nbsp;dal\u0161\u00edch se pus\u0165te do&nbsp;jednotliv\u00fdch v\u00fdhod. Pozor na&nbsp;to, a\u0165 zbyte\u010dn\u011b nezdvojujete informace, kter\u00e9 u\u017e m\u00e1te na&nbsp;banneru.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/likvidace.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/likvidace-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/likvidace-185x300.png 185w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/likvidace.png 301w\" sizes=\"(min-width: 185px) 301px, (min-width: 150px) 185px, 150px\" class=\"aligncenter wp-image-7230 size-full\" alt=\"uk\u00e1zka v\u00fdprodejov\u00e9 reklamy pro Snowboard Zezula\" width=\"301\" height=\"488\"><\/a><\/p>\n<p>Nap\u0159\u00edklad n\u00e1\u0161 slevov\u00fd banner u&nbsp;Snowboard Zezula s\u00e1z\u00ed na&nbsp;minimalismus. Sd\u011bluje jedinou v\u011bc \u2013 slevy a\u017e 70&nbsp;%. V&nbsp;textaci proto konkretizuju, co za produkty vlastn\u011b na&nbsp;z\u00e1kazn\u00edky \u010dek\u00e1. V&nbsp;nadpisu m\u00e1m USP s&nbsp;dopravou zdarma a&nbsp;v&nbsp;popisu v\u00fd\u010det obl\u00edben\u00fdch zna\u010dek.<\/p>\n<p>Kdy\u017e se vr\u00e1t\u00edm k&nbsp;druh\u00e9mu bodu, u&nbsp;t\u00e9to reklamy jsem nap\u0159\u00edklad testoval verze textu s&nbsp;kategoriemi (tenisky, tri\u010dka, mikiny) a&nbsp;zna\u010dkami (kousky od&nbsp;Vans, Burton a&nbsp;DC).<\/p>\n<h3>5) Sezonn\u00ed r\u00e1me\u010dky<\/h3>\n<p>Obl\u00edben\u00fdm a&nbsp;funk\u010dn\u00edm form\u00e1tem je reklama z&nbsp;katalogu. Pl\u00e1nujete \u010dist\u011b sez\u00f3nn\u00ed produktov\u00fd set? O\u017eivte ho p\u011bkn\u00fdm r\u00e1me\u010dkem, kter\u00fd u\u017eivateli hned \u0159ekne, \u017ee&nbsp;kouk\u00e1 na&nbsp;Black Friday nab\u00eddku. \u0160ikovn\u011b m\u016f\u017eete zapracovat i&nbsp;jednotnou slevu \u2013 bude vypadat mnohem l\u00e9pe ne\u017e v&nbsp;p\u0159ednastaven\u00e9m \u0161t\u00edtku.<\/p>\n<div id=\"attachment_7231\" style=\"width: 351px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/50.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/50-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/50-300x300.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/50-1024x1024.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/50.png 1080w\" sizes=\"(min-width: 1024px) 1080px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-7231\" class=\" wp-image-7231\" alt=\"uk\u00e1zka r\u00e1me\u010dku\" width=\"341\" height=\"341\"><\/a><p id=\"caption-attachment-7231\" class=\"wp-caption-text\">Rychl\u00fd Black Friday r\u00e1me\u010dek z&nbsp;Canvy.<\/p><\/div>\n<h3>6) Pravidla a&nbsp;schvalov\u00e1n\u00ed<\/h3>\n<p>M\u011bs\u00edc testujete, m\u00e1te napln\u011bn\u00e1 remarketingov\u00e1 publika a&nbsp;nachystan\u00e9 bannery. Spou\u0161t\u00edte reklamu a\u2026 podpora v\u00e1m ji zak\u00e1\u017ee. T\u0159eba proto, \u017ee&nbsp;v&nbsp;obr\u00e1zku je kou\u0159 a&nbsp;ten Facebook nem\u00e1 r\u00e1d. Extern\u00ed grafik je zasekan\u00fd a&nbsp;nikdo ve&nbsp;firm\u011b nem\u00e1 k&nbsp;\u0161ablon\u011b p\u0159\u00edstup. Sm\u016fla, tak zase za rok.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/meme.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/meme-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/meme-300x217.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2021\/09\/meme.png 500w\" sizes=\"(min-width: 300px) 500px, (min-width: 150px) 300px, 150px\" class=\"wp-image-7244 aligncenter\" alt=\"Internetov\u00fd meme \"That\u00b4s the evilest thing I can imagine\"\" width=\"390\" height=\"282\"><\/a><\/p>\n<p>Probl\u00e9m\u016fm s&nbsp;podporou se nikdy 100&nbsp;% nevyhnete, ale ud\u011blejte alespo\u0148 preventivn\u00ed opat\u0159en\u00ed:<\/p>\n<ul>\n<li aria-level=\"1\">P\u0159e\u010dt\u011bte si <a href=\"https:\/\/www.facebook.com\/policies\/ads\/\">pravidla pro reklamu<\/a>, a\u0165 se zbyte\u010dn\u011b nediv\u00edte. Pozor hlavn\u011b na&nbsp;textace, kter\u00e9 pracuj\u00ed s&nbsp;osobn\u00edmi vlastnostmi. V\u011bty jako \u201eM\u00e1te deprese?\u201c nebo \u201eChcete kone\u010dn\u011b zhubnout?\u201c Facebook nemilosrdn\u011b zakazuje.<\/li>\n<li aria-level=\"1\">Ve Spr\u00e1vci reklam si v\u0161e nachystejte alespo\u0148 p\u00e1r dn\u00ed p\u0159edem. Reklama v&nbsp;klidu projde schvalovac\u00edm procesem a&nbsp;vy se hned dozv\u00edte, \u017ee&nbsp;je n\u011bkde probl\u00e9m. Pokud v\u00e1\u0161 marke\u0165\u00e1k za\u010dne s&nbsp;nasazov\u00e1n\u00edm a\u017e\u00a0 26.&nbsp;v&nbsp;8 r\u00e1no, schvalov\u00e1n\u00ed m\u016f\u017ee trvat n\u011bkolik hodin a&nbsp;zbyte\u010dn\u011b p\u0159ijdete o&nbsp;pen\u00edze.<\/li>\n<li aria-level=\"1\">Pro jistotu m\u011bjte p\u0159ipravenou i&nbsp;druhou verzi banneru, kter\u00e1 se dostate\u010dn\u011b odli\u0161uje.<\/li>\n<\/ul>\n<h3>7) Optimalizace a&nbsp;\u0161k\u00e1lov\u00e1n\u00ed<\/h3>\n<p>Podpora v\u00e1m m\u016f\u017ee zava\u0159it, bohat\u011b to ale vykompenzuj\u00ed chytr\u00e9 faceboo\u010d\u00ed algoritmy. Kdy\u017e chcete oslovit n\u011bkolik r\u016fzn\u00fdch c\u00edlov\u00fdch skupin (nap\u0159\u00edklad na&nbsp;z\u00e1klad\u011b z\u00e1jm\u016f), v\u011b\u0159te um\u011bl\u00e9 inteligenci a&nbsp;zapn\u011bte <strong>optimalizaci rozpo\u010dtu na&nbsp;\u00farovni kampan\u011b<\/strong>. Za posledn\u00ed rok u\u0161la po\u0159\u00e1dn\u00fd kus cesty a&nbsp;um\u00ed velmi dob\u0159e poznat, do&nbsp;kter\u00fdch reklamn\u00edch sad investovat.<\/p>\n<p>Pokro\u010dilej\u0161\u00ed marke\u0165\u00e1ci se m\u016f\u017eou pustit do&nbsp;techniky \u0161k\u00e1lov\u00e1n\u00ed. O&nbsp;co jde? \u0158ekn\u011bme, \u017ee&nbsp;chcete oslovit milovn\u00edky turistiky a&nbsp;m\u00e1te denn\u00ed rozpo\u010det 12 tis\u00edc K\u010d. M\u00edsto jedn\u00e9 reklamn\u00ed sady vytvo\u0159te 3 (v\u0161echny stejn\u00e9) a&nbsp;ka\u017ed\u00e9 dejte rozpo\u010det 4 tis\u00edce. Ve\u010der se pod\u00edvejte na&nbsp;v\u00fdsledky, tu nejhor\u0161\u00ed sadu z&nbsp;trojice vypn\u011bte a&nbsp;jej\u00ed rozpo\u010det rozd\u011blte mezi zbytek. Dal\u0161\u00ed den to op\u011bt zopakujte.<\/p>\n<p>Pozor, <strong>pro \u0161k\u00e1lov\u00e1n\u00ed pot\u0159ebujete dostate\u010dn\u011b velk\u00e9 c\u00edlov\u00e9 skupiny<\/strong>. U&nbsp;c\u00edlovky s&nbsp;velikost\u00ed 5 tis\u00edc u\u017eivatel\u016f se budou jednotliv\u00e9 sady akor\u00e1t t\u0159\u00edskat. Rovn\u011b\u017e je nesmysl \u0161k\u00e1lovat s&nbsp;mal\u00fdmi rozpo\u010dty (nap\u0159. 200&nbsp;K\u010d na&nbsp;set).<\/p>\n<p>To je k&nbsp;\u010dern\u00e9mu p\u00e1tku za m\u011b v\u0161echno. Nezapome\u0148te, \u017ee&nbsp;konverze z&nbsp;Apple za\u0159\u00edzen\u00ed maj\u00ed a\u017e 3denn\u00ed zpo\u017ed\u011bn\u00ed a&nbsp;m\u016f\u017eou v\u00e1m lehce zkomplikovat vyhodnocov\u00e1n\u00ed. V&nbsp;koment\u00e1\u0159\u00edch se klidn\u011b pod\u011blte o&nbsp;dal\u0161\u00ed tipy. Hodn\u011b \u0161t\u011bst\u00ed.<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"91781\", fc1:\"a7911834a37d65db\",fc2:\"0e45d4a61b32515c\", dt:\"13486\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.ejkjmmfnj=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"ejkjmmfnj\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"ejkjmmfnj\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Z\u016fsta\u0148te v obraze<\/h2>\n\t            <p>Nenechte si uj\u00edt dal\u0161\u00ed novinky a tipy. Zadejte sv\u016fj e-mail, a u\u017e v\u00e1m nic neunikne.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value=\"\" required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value=\"\" required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail. \n\t\t<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Black Friday se pomalu bl\u00ed\u017e\u00ed, a&nbsp;jestli to bude podobn\u00fd fi\u010d\u00e1k jako loni, bez po\u0159\u00e1dn\u00e9 p\u0159\u00edpravy se neobejdete. V&nbsp;7&nbsp;tipech si p\u0159e\u010dtete, jak vyzr\u00e1t na&nbsp;facebookovou reklamu.<\/p>\n","protected":false},"author":36,"featured_media":7235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[272,49],"class_list":["post-7226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-black-friday","tag-facebook-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159ipravte se na Black Friday: 7 tip\u016f pro facebookovou reklamu |<\/title>\n<meta name=\"description\" content=\"Black Friday se bl\u00ed\u017e\u00ed a bez po\u0159\u00e1dn\u00e9 p\u0159\u00edpravy to nep\u016fjde. 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