{"id":6879,"date":"2020-12-01T15:44:15","date_gmt":"2020-12-01T14:44:15","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=6879"},"modified":"2021-01-13T08:45:01","modified_gmt":"2021-01-13T07:45:01","slug":"jak-pouzivat-audience-insights-na-facebooku","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/jak-pouzivat-audience-insights-na-facebooku\/","title":{"rendered":"Nau\u010dte se analyzovat u\u017eivatele na&nbsp;Facebooku"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Nau\u010dte se pou\u017e\u00edvat n\u00e1stroj Audience Insights a&nbsp;zanalyzujte va\u0161e fanou\u0161ky nebo rovnou celou facebookovou populaci. Je zcela zdarma a&nbsp;um\u00ed toho v\u00edc, ne\u017e se na&nbsp;prvn\u00ed pohled zd\u00e1.<\/p>\n<p><!--more--><\/p>\n<p>Facebookov\u00fd Business Manager nen\u00ed jen Spr\u00e1vce reklam. Skr\u00fdv\u00e1 celou \u0159adu u\u017eite\u010dn\u00fdch n\u00e1stroj\u016f, se kter\u00fdmi zlep\u0161\u00edte v\u00fdkon sv\u00fdch kampan\u00ed. Poj\u010fme si n\u011bkter\u00e9 postupn\u011b p\u0159edstavit a&nbsp;uk\u00e1zat v&nbsp;praxi.<\/p>\n<h2>Analyzujte facebookov\u00e9 u\u017eivatele<\/h2>\n<p>Za\u010dneme <em>P\u0159ehledy pro okruhy u\u017eivatel\u016f<\/em> (anglicky <em>Audience Insights<\/em>, d\u00e1le jen <em>P\u0159ehledy<\/em>). Tento jednoduch\u00fd pomocn\u00edk analyzuje chov\u00e1n\u00ed u\u017eivatel\u016f Facebooku a&nbsp;zdarma v\u00e1m&nbsp;\u0159ekne:<\/p>\n<ul>\n<li>KDO jsou,<\/li>\n<li>CO je zaj\u00edm\u00e1,<\/li>\n<li>KDE \u017eij\u00ed,<\/li>\n<li>JAK Facebook pou\u017e\u00edvaj\u00ed.<\/li>\n<\/ul>\n<p>Velkou v\u00fdhodou je, \u017ee&nbsp;pro pou\u017e\u00edv\u00e1n\u00ed <em>P\u0159ehled\u016f<\/em> nemus\u00edte m\u00edt vlastn\u00ed byznys jako u&nbsp;Google Analytics. Um\u00ed sice analyzovat data o&nbsp;fanou\u0161c\u00edch va\u0161ich facebokov\u00fdch str\u00e1nek, stejn\u011b tak se ale dostanete k&nbsp;informac\u00edm o&nbsp;v\u0161ech u\u017eivatel\u00edch t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b. M\u016f\u017eete je pak d\u00e1le <strong>filtrovat na&nbsp;z\u00e1klad\u011b geografick\u00fdch a&nbsp;demografick\u00fdch \u00fadaj\u016f nebo z\u00e1jm\u016f<\/strong>.<\/p>\n<p>K \u010demu jsou takov\u00e9 p\u0159ehledy v\u016fbec dobr\u00e9? Hod\u00ed se t\u0159eba&nbsp;pro:<\/p>\n<ul>\n<li>pr\u016fzkum trhu p\u0159i rozjezdu nov\u00e9ho byznysu,<\/li>\n<li>p\u0159\u00edpravu na&nbsp;zahrani\u010dn\u00ed expanzi,<\/li>\n<li>zp\u0159esn\u011bn\u00ed c\u00edlen\u00ed u&nbsp;reklam,<\/li>\n<li>anal\u00fdzu konkurence,<\/li>\n<li>hled\u00e1n\u00ed influencer\u016f a&nbsp;web\u016f pro spolupr\u00e1ce.<\/li>\n<\/ul>\n<p><em>P\u0159ehledy<\/em> najdete v&nbsp;Business Manageru v&nbsp;z\u00e1lo\u017ece \u201eAnal\u00fdzy a&nbsp;reportov\u00e1n\u00ed\u201c.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/prehled-1.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/prehled-1-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/prehled-1-236x300.png 236w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/prehled-1.png 482w\" sizes=\"(min-width: 236px) 482px, (min-width: 150px) 236px, 150px\" class=\"aligncenter wp-image-6882\" alt=\"Zv\u00fdrazn\u011bn\u00e9 P\u0159ehledy pro okruhy u\u017eivatel\u016f v seznamu n\u00e1stroj\u016f Business Manageru\" width=\"310\" height=\"394\"><\/a><\/p>\n<p>Ne\u017e za\u010dneme, v&nbsp;lokalit\u011b si zm\u011b\u0148te p\u0159ednastaven\u00e9 Spojen\u00e9 st\u00e1ty na&nbsp;\u010ceskou republiku (funguje i&nbsp;\u00farove\u0148 m\u011bsta nebo kombinace n\u011bkolika st\u00e1t\u016f). Jen pozor, pokud je zadan\u00fd okruh u\u017eivatel\u016f p\u0159\u00edli\u0161 mal\u00fd, str\u00e1nka z\u016fstane b\u00edl\u00e1. Nezobraz\u00ed se v\u00e1m \u017e\u00e1dn\u00e1 chybov\u00e1 hl\u00e1\u0161ka, co\u017e m\u016f\u017ee zpo\u010d\u00e1tku m\u00e1st.<\/p>\n<div id=\"attachment_6883\" style=\"width: 939px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/malo-dat.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/malo-dat-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/malo-dat-300x200.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/malo-dat.png 929w\" sizes=\"(min-width: 300px) 929px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-6883\" class=\"wp-image-6883 size-full\" alt=\"Uk\u00e1zka b\u00edl\u00e9 str\u00e1nky p\u0159i mal\u00e9m okruhu\" width=\"929\" height=\"619\"><\/a><p id=\"caption-attachment-6883\" class=\"wp-caption-text\">Chci zobrazit mu\u017esk\u00e9 fanou\u0161ky sv\u00e9 str\u00e1nky ve&nbsp;v\u011bku 18\u201120 let. Okruh je ale p\u0159\u00edli\u0161 mal\u00fd.<\/p><\/div>\n<h2>P\u0159ehledy v&nbsp;praxi<\/h2>\n<p>Praktick\u00e9 pou\u017eit\u00ed <em>P\u0159ehled\u016f<\/em> v\u00e1m uk\u00e1\u017eu na&nbsp;p\u0159\u00edkladu na\u0161eho klienta <a href=\"https:\/\/www.nabytek-helcel.cz\/\">Helcel n\u00e1bytek<\/a>, kter\u00fd prod\u00e1v\u00e1 n\u00e1bytek za ak\u010dn\u00ed ceny. Pro za\u010d\u00e1tek mus\u00edm v&nbsp;lev\u00e9m menu zadat jeho facebookovou str\u00e1nku.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/helc.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/helc-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/helc.png 234w\" sizes=\"(min-width: 150px) 234px, 150px\" class=\"aligncenter wp-image-6884 size-full\" alt=\"Okno pro vlo\u017een\u00ed facebookov\u00e9 str\u00e1nky\" width=\"234\" height=\"207\"><\/a><\/p>\n<p>Nejd\u0159\u00edv se zobraz\u00ed z\u00e1kladn\u00ed demografick\u00e9 \u00fadaje. Na&nbsp;prvn\u00ed pohled to nen\u00ed nic nov\u00e9ho, informace o&nbsp;v\u011bku a&nbsp;pohlav\u00ed fanou\u0161k\u016f se dozv\u00edm i&nbsp;v&nbsp;<em>P\u0159ehledech<\/em> p\u0159\u00edmo u&nbsp;str\u00e1nky. Nav\u00edc tu ale m\u00e1m data k&nbsp;rodinn\u00e9mu stavu a&nbsp;dosa\u017een\u00e9mu vzd\u011bl\u00e1n\u00ed. U&nbsp;ka\u017ed\u00e9ho segmentu tak\u00e9 vid\u00edm, jak si \u00fadaj vede v&nbsp;porovn\u00e1n\u00ed s&nbsp;facebookov\u00fdm pr\u016fm\u011brem. Helcel m\u00e1 t\u0159eba jen 20&nbsp;% svobodn\u00fdch fanou\u0161k\u016f (podpr\u016fm\u011br), nemus\u00edm se tedy b\u00e1t tvo\u0159it p\u0159\u00edsp\u011bvky zam\u011b\u0159en\u00e9 na&nbsp;man\u017eelsk\u00e9 postele a&nbsp;spole\u010dn\u00e9 lo\u017enice \u2013 80&nbsp;% sleduj\u00edc\u00edch je mo\u017en\u00e1 c\u00edlovka.<\/p>\n<h3>Poznejte sv\u00e9 fanou\u0161ky<\/h3>\n<p>Mnohem zaj\u00edmav\u011bj\u0161\u00ed je karta <em>To se mi l\u00edb\u00ed str\u00e1nky<\/em>. Dost\u00e1v\u00e1me tu v\u00fdpis facebookov\u00fdch str\u00e1nek, kter\u00e9 jsou pro zvolen\u00fd okruh u\u017eivatel\u016f nejv\u00edc relevantn\u00ed. N\u00e1stroj p\u0159itom zohled\u0148uje jejich velikost, spole\u010dn\u00e9 fanou\u0161ky a&nbsp;afinitu (kolikr\u00e1t je oproti pr\u016fm\u011bru v\u011bt\u0161\u00ed \u0161ance, \u017ee&nbsp;u\u017eivatel str\u00e1nku \u201elajkne\u201c). V&nbsp;prvn\u00edm p\u0159ehledu jsou v\u00fdsledky na&nbsp;z\u00e1klad\u011b kategori\u00ed, n\u00e1sledn\u011b podle jednotliv\u00fdch str\u00e1nek.<\/p>\n<p>U Helcela vid\u00edm v&nbsp;prvn\u00ed des\u00edtce sam\u00e9 konkurenty \u2013 N\u00e1bytek-kuplevn\u011b.cz, Sconto nebo <a href=\"https:\/\/igloonet.cz\/marketing\/reference\/jena\">Jenu<\/a>. Co mi to \u0159\u00edk\u00e1? Jeho fanou\u0161ci bohu\u017eel nejsou unik\u00e1tn\u00ed sn\u011bhov\u00e9 vlo\u010dky, ale podobaj\u00ed se fanou\u0161k\u016fm ostatn\u00edch n\u00e1bytk\u00e1\u0159\u016f. Ve&nbsp;sloupci <em>Okruh u\u017eivatel\u016f<\/em> si m\u016f\u017eu pro zaj\u00edmavost zkontrolovat, kolik m\u00e1m s&nbsp;kter\u00fdm konkurentem spole\u010dn\u00fdch sleduj\u00edc\u00edch.<\/p>\n<div id=\"attachment_6885\" style=\"width: 730px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/helcel-10.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/helcel-10-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/helcel-10-300x195.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/helcel-10.png 720w\" sizes=\"(min-width: 300px) 720px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-6885\" class=\"wp-image-6885 size-full\" alt=\"Seznam relevantn\u00edch str\u00e1nek pro fanou\u0161ky Helcel n\u00e1bytek\" width=\"720\" height=\"469\"><\/a><p id=\"caption-attachment-6885\" class=\"wp-caption-text\">Relevantn\u00ed str\u00e1nky pro fanou\u0161ky Helcel n\u00e1bytek<\/p><\/div>\n<p>Kategorie mi v&nbsp;tomhle p\u0159\u00edpad\u011b ne\u0159eknou moc v\u00edc \u2013 fanou\u0161ci Helcela se to\u010d\u00ed kolem nakupov\u00e1n\u00ed n\u00e1bytku, slev a&nbsp;za\u0159izov\u00e1n\u00ed dom\u00e1cnost. A\u017e na&nbsp;26.&nbsp;m\u00edst\u011b je p\u0159\u00edbuznost s&nbsp;Mimibazarem, co\u017e by mohl b\u00fdt potenci\u00e1ln\u00ed prostor pro inzerci. Data fanou\u0161k\u016f je\u0161t\u011b doporu\u010duju porovnat s&nbsp;obecnou anal\u00fdzou podle z\u00e1jm\u016f (N\u00e1bytek atp.). Zjist\u00edte, jak moc se podob\u00e1te \u201epr\u016fm\u011bru\u201c.<\/p>\n<p>Jak tedy v\u00fd\u0161e zm\u00edn\u011bn\u00e9 v\u00fdsledky vyu\u017e\u00edt v&nbsp;praxi? Pokud moje c\u00edlovka nejv\u00edc p\u0159ipom\u00edn\u00e1 z\u00e1kazn\u00edky konkurence, pod\u00edv\u00e1m se do&nbsp;<em>Spr\u00e1vce reklam<\/em>, jestli na&nbsp;n\u011b m\u016f\u017eu c\u00edlit. Jde to! V&nbsp;seznamu z\u00e1jm\u016f jsou t\u0159eba IKEA, Jysk nebo XXXLutz.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/konkurence.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/konkurence-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/konkurence-300x151.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/konkurence.png 463w\" sizes=\"(min-width: 300px) 463px, (min-width: 150px) 300px, 150px\" class=\"aligncenter wp-image-6886 size-full\" alt=\"Uk\u00e1zka c\u00edlen\u00ed na konkurenci\" width=\"463\" height=\"233\"><\/a><\/p>\n<h3>Rozj\u00ed\u017ed\u00edme nov\u00fd byznys<\/h3>\n<p>N\u00e1bytek pat\u0159\u00ed mezi dost obecn\u00e9 kategorie, poj\u010fme si tedy <em>P\u0159ehledy<\/em> uk\u00e1zat na&nbsp;specifi\u010dt\u011bj\u0161\u00edm segmentu. Dejme tomu, \u017ee&nbsp;si chci zalo\u017eit nov\u00fd e-shop s&nbsp;videohrami a&nbsp;zaj\u00edm\u00e1 m\u011b profil m\u00fdch budouc\u00edch z\u00e1kazn\u00edk\u016f. Je\u0161t\u011b nem\u00e1m vlastn\u00ed FB str\u00e1nku, budu proto pracovat s&nbsp;daty na&nbsp;\u00farovni cel\u00e9 \u010cR \u2013 do&nbsp;z\u00e1jm\u016f zad\u00e1m Playstation&nbsp;4, Xbox a&nbsp;Nintendo. Co u\u017eite\u010dn\u00e9ho mi <em>Audience Insights<\/em> o&nbsp;u\u017eivatel\u00edch pov\u00ed?<\/p>\n<ul>\n<li>84&nbsp;% jsou mu\u017ei a&nbsp;78&nbsp;% z&nbsp;nich je mlad\u0161\u00ed ne\u017e 35 let. Nem\u00e1m ze startu moc pen\u011bz na&nbsp;reklamu, tyhle \u00fadaje proto rovnou pou\u017eiju p\u0159i c\u00edlen\u00ed.<\/li>\n<li>Hr\u00e1\u010di maj\u00ed logicky r\u00e1di 2&nbsp;nejv\u011bt\u0161\u00ed specializovan\u00e9 prodejce <a href=\"https:\/\/www.jrc.cz\/\">JRC<\/a> a&nbsp;<a href=\"https:\/\/www.xzone.cz\/\">Xzone<\/a>. Tohle bude m\u00e1 hlavn\u00ed konkurence a&nbsp;mus\u00edm se bl\u00ed\u017e pod\u00edvat, jak funguj\u00ed. \u010c\u00edm se odli\u0161\u00edm?<\/li>\n<li>Sleduj\u00ed <a href=\"https:\/\/www.facebook.com\/TaAlzbeta\">Al\u017eb\u011btu Trojanovou<\/a>, <a href=\"https:\/\/www.facebook.com\/gamepage\">Game Page<\/a>, <a href=\"https:\/\/www.facebook.com\/hrej.cz\">hrej.cz<\/a> a&nbsp;kupu dal\u0161\u00edch str\u00e1nek. B\u011bhem p\u00e1r vte\u0159in dostanu seznam relevantn\u00edch influencer\u016f a&nbsp;nemus\u00edm tr\u00e1vit hodiny googlen\u00edm.<\/li>\n<\/ul>\n<p>D\u00edky filtr\u016fm se d\u00e1 vybran\u00e1 c\u00edlovka je\u0161t\u011b z\u00fa\u017eit \u2013 m\u016f\u017eu se podrobn\u011bji pod\u00edvat na&nbsp;profil 16&nbsp;% \u017eensk\u00fdch u\u017eivatelek nebo zjistit, zda se li\u0161\u00ed obl\u00edben\u00e9 str\u00e1nky mezi svobodn\u00fdmi a&nbsp;zadan\u00fdmi mu\u017ei.<\/p>\n<h3>M\u00ed Sokolovan\u00e9 mi rozum\u011bj\u00ed<\/h3>\n<p>Vra\u0165me se ale zp\u00e1tky k&nbsp;Helcel n\u00e1bytek a&nbsp;poj\u010fme na&nbsp;t\u0159et\u00ed kartu <em>Lokalita<\/em>. Ta n\u00e1m uk\u00e1\u017ee m\u011bsta, <strong>odkud m\u00e1 str\u00e1nka oproti pr\u016fm\u011bru nejv\u00edc fanou\u0161k\u016f<\/strong>. Jak vid\u00edte v&nbsp;tabulce n\u00ed\u017ee, u&nbsp;obyvatele Sokolova je 3,3kr\u00e1t v\u011bt\u0161\u00ed \u0161ance, \u017ee&nbsp;bude Helcelov\u00fdm fanou\u0161kem ne\u017e pr\u016fm\u011brn\u00fd \u010cech. Pro USA jde o&nbsp;super n\u00e1stroj, u&nbsp;na\u0161ich mal\u00fdch m\u011bste\u010dek je praktick\u00e9 vyu\u017eit\u00ed hor\u0161\u00ed.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/mesta.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/mesta-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/mesta-300x206.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/mesta.png 723w\" sizes=\"(min-width: 300px) 723px, (min-width: 150px) 300px, 150px\" class=\"aligncenter wp-image-6895 size-full\" alt=\"Seznam m\u011bst s nejv\u011bt\u0161\u00edm po\u010dtem fanou\u0161k\u016f oproti pr\u016fm\u011bru\" width=\"723\" height=\"496\"><\/a><\/p>\n<p>P\u0159esto se ale v&nbsp;datech ob\u010das d\u00e1 naj\u00edt n\u011bjak\u00fd vzorec. V&nbsp;tomhle p\u0159\u00edpad\u011b ve&nbsp;20 \u201enej\u201c m\u011bstech vid\u00edm 12 z\u00e1znam\u016f z&nbsp;Karlovarsk\u00e9ho, \u00dasteck\u00e9ho a&nbsp;Moravskoslezsk\u00e9ho kraje, tedy z&nbsp;nejchud\u0161\u00edch region\u016f. Docela d\u00e1v\u00e1 smysl, \u017ee&nbsp;se levn\u00fd n\u00e1bytek kupuje pr\u00e1v\u011b tam. Ur\u010dit\u011b bych m\u011bl tohle c\u00edlen\u00ed otestovat v&nbsp;reklam\u011b. Slu\u0161\u00ed se doplnit, \u017ee&nbsp;Helcel m\u00e1 v&nbsp;Moravskoslezsk\u00e9m kraji 2&nbsp;prodejny, co\u017e m\u016f\u017ee v\u00e9st ke&nbsp;zv\u00fd\u0161en\u00e9mu z\u00e1jmu.<\/p>\n<h3>Velk\u00fd Facebook se&nbsp;d\u00edv\u00e1<\/h3>\n<p>V posledn\u00ed kart\u011b <em>Aktvita<\/em> zjist\u00edme, jak se vybran\u00ed u\u017eivatel\u00e9 chovaj\u00ed v&nbsp;rozhran\u00ed Facebooku. Frekvence aktivit ukazuje medi\u00e1n toho, jak \u010dasto za posledn\u00edch 30&nbsp;dn\u00ed n\u011bco lajkovali, komentovali nebo sd\u00edleli. U&nbsp;ka\u017ed\u00e9 metriky m\u00e1me i&nbsp;porovn\u00e1n\u00ed se v\u0161emi u\u017eivateli. Za pozornost ur\u010dit\u011b stoj\u00ed posledn\u00ed sloupec <em>Reklamy, na&nbsp;kter\u00e9 lid\u00e9 klikli<\/em>, tedy medi\u00e1n toho, jak \u010dasto klikaj\u00ed na&nbsp;reklamu. Fanou\u0161ci Helcela nap\u0159\u00edklad klikaj\u00ed o&nbsp;140&nbsp;% \u010dast\u011bji ne\u017e medi\u00e1nov\u00fd u\u017eivatel.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/frekvence-aktivit.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/frekvence-aktivit-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/frekvence-aktivit-300x86.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/frekvence-aktivit.png 705w\" sizes=\"(min-width: 300px) 705px, (min-width: 150px) 300px, 150px\" class=\"aligncenter wp-image-6888 size-full\" alt=\"Grafy k tomu, jak Helcelovi fanou\u0161ci pou\u017e\u00edvaj\u00ed Facebook\" width=\"705\" height=\"201\"><\/a><\/p>\n<p>Pokud si mapujete trh a&nbsp;naopak zjist\u00edte, \u017ee&nbsp;vybran\u00e1 c\u00edlovka na&nbsp;reklamu klik\u00e1 mnohem m\u00e9n\u011b, zpozorn\u011bte. Bude mnohem t\u011b\u017e\u0161\u00ed ji zaujmout.<\/p>\n<p>V posledn\u00edm grafu vid\u00edme, z&nbsp;jak\u00fdch za\u0159\u00edzen\u00ed se u\u017eivatel\u00e9 k&nbsp;Facebooku p\u0159ipojuj\u00ed.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/uzivatele-zarizeni.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/uzivatele-zarizeni-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/uzivatele-zarizeni-300x129.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/11\/uzivatele-zarizeni.png 721w\" sizes=\"(min-width: 300px) 721px, (min-width: 150px) 300px, 150px\" class=\"aligncenter wp-image-6889 size-full\" alt=\"Grafy k za\u0159\u00edzen\u00edm, z kter\u00fdch se u\u017eivatel\u00e9 p\u0159ipojuj\u00ed k Facebooku\" width=\"721\" height=\"311\"><\/a><\/p>\n<p>Tady jsou z\u00e1v\u011bry docela jasn\u00e9 \u2013 v\u00edce ne\u017e polovina pou\u017e\u00edv\u00e1 \u010dist\u011b mobil. Texty u&nbsp;reklam proto mus\u00edm optimalizovat hlavn\u011b pro telefony.<\/p>\n<p>A jsme u&nbsp;konce. Demografii, z\u00e1jmy i&nbsp;lokality m\u016f\u017eete libovoln\u011b kombinovat a&nbsp;hledat tu ide\u00e1ln\u00ed c\u00edlovku pro va\u0161e reklamy. A\u017e budete spokojeni, zelen\u00e9 tla\u010d\u00edtko <em>Vytvo\u0159it reklamu<\/em> v\u00e1m ve&nbsp;Spr\u00e1vci reklam automaticky p\u0159iprav\u00ed novou kampa\u0148 se v\u0161emi zadan\u00fdmi krit\u00e9rii.<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"88220\", fc1:\"84c5b9a988ae4319\",fc2:\"6e61d0e7dc456f7b\", dt:\"13486\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.ee4gl2n4l=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"ee4gl2n4l\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"ee4gl2n4l\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Ovl\u00e1dn\u011bte i&nbsp;dal\u0161\u00ed facebookov\u00e9 n\u00e1stroje<\/h2>\n\t            <p>P\u0159ehledy pro okruhy u\u017eivatel\u016f to nekon\u010d\u00ed, Facebook toho um\u00ed mnohem v\u00edc. Zadejte sv\u016fj e-mail, a\u0165 v\u00e1m neute\u010de dal\u0161\u00ed&nbsp;d\u00edl.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Nau\u010dte se pou\u017e\u00edvat n\u00e1stroj Audience Insights a&nbsp;zanalyzujte va\u0161e fanou\u0161ky nebo rovnou celou facebookovou populaci. Je zcela zdarma a&nbsp;um\u00ed toho v\u00edc, ne\u017e se na&nbsp;prvn\u00ed pohled zd\u00e1.<\/p>\n","protected":false},"author":36,"featured_media":7029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[264,16,265],"class_list":["post-6879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-audience-insights","tag-facebook","tag-prehledy-pro-okruhy-uzivatelu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nau\u010dte se analyzovat u\u017eivatele na Facebooku | igloonet blog<\/title>\n<meta name=\"description\" content=\"Nau\u010dte se pou\u017e\u00edvat n\u00e1stroj Audience Insights a zanalyzujte va\u0161e fanou\u0161ky nebo rovnou celou facebookovou populaci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/jak-pouzivat-audience-insights-na-facebooku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyzujte facebookov\u00e9 u\u017eivatele\" \/>\n<meta property=\"og:description\" content=\"Nau\u010dte se pou\u017e\u00edvat n\u00e1stroj Audience Insights a zanalyzujte va\u0161e fanou\u0161ky nebo rovnou celou facebookovou populaci. 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