{"id":6314,"date":"2020-03-10T15:28:32","date_gmt":"2020-03-10T14:28:32","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=6314"},"modified":"2020-11-20T09:14:48","modified_gmt":"2020-11-20T08:14:48","slug":"co-nesmi-chybet-ve-skvele-welcome-kampani","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/co-nesmi-chybet-ve-skvele-welcome-kampani\/","title":{"rendered":"Co nesm\u00ed chyb\u011bt ve&nbsp;skv\u011bl\u00e9 Welcome kampani?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>\u0160anci ud\u011blat v\u00fdborn\u00fd prvn\u00ed dojem m\u00e1te jen jednu. A&nbsp;jak se l\u00e9pe p\u0159edstavit u\u017eivatel\u016fm, ne\u017e uv\u00edtac\u00ed kampan\u00ed? Skv\u011bl\u00fdm Welcome mailem m\u016f\u017eete z\u00edskat velmi loaj\u00e1ln\u00edho z\u00e1kazn\u00edka, \u0161patn\u011b nastavenou kampan\u00ed o&nbsp;n\u011bj v&nbsp;nejhor\u0161\u00edm p\u0159\u00edpad\u011b p\u0159ijdete. Vyvarujte se zbyte\u010dn\u00fdch chyb a&nbsp;nau\u010dte se, jak sv\u00e9 odb\u011bratele spr\u00e1vn\u011b p\u0159iv\u00edtat.<\/p>\n<p><!--more--><\/p>\n<h2>Co to je Welcome kampa\u0148?<\/h2>\n<p>Pro zjednodu\u0161en\u00ed se d\u00e1 \u0159\u00edct, \u017ee&nbsp;Welcome kampa\u0148 je automatizovan\u00fd e\u2011mail nebo s\u00e9rie e\u2011mail\u016f, kterou u\u017eivatel dostane po p\u0159ihl\u00e1\u0161en\u00ed k&nbsp;odb\u011bru newsletteru, p\u0159\u00edpadn\u011b po prvn\u00edm n\u00e1kupu. Slou\u017e\u00ed k:<\/p>\n<ul>\n<li>pod\u011bkov\u00e1n\u00ed za registraci\/n\u00e1kup<\/li>\n<li>sezn\u00e1men\u00ed odb\u011bratele s&nbsp;v\u00e1mi a&nbsp;va\u0161\u00edm produktem\/slu\u017ebou<\/li>\n<li>nastaven\u00ed o\u010dek\u00e1v\u00e1n\u00ed dal\u0161\u00edch e\u2011mail\u016f<\/li>\n<li>poskytnut\u00ed pr\u016fvodce va\u0161\u00edm businessem (nap\u0159. p\u0159edstav\u00ed v\u011brnostn\u00ed program)<\/li>\n<\/ul>\n<p>Ne\u017e se podrobn\u011bji pust\u00edme do&nbsp;samotn\u00e9ho obsahu, mus\u00edme za\u010d\u00edt jedn\u00edm kl\u00ed\u010dov\u00fdm \u0159\u00e1dkem textu.<\/p>\n<h2>S jedn\u00edm p\u0159edm\u011btem na&nbsp;v\u011b\u010dn\u00e9 \u010dasy?<\/h2>\n<p>K \u010demu n\u00e1m je perfektn\u00ed obsah, kdy\u017e si e\u2011mail nikdo nep\u0159e\u010dte? Jednou z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch \u010d\u00e1st\u00ed je proto p\u0159edm\u011bt. Na&nbsp;tohle t\u00e9ma u\u017e byla seps\u00e1na spousta v\u011bc\u00ed, tak\u017ee to vezmu sp\u00ed\u0161 stru\u010dn\u011b \u2013 pro z\u00e1jemce doporu\u010duju n\u011bkolik zahrani\u010dn\u00edch \u010dl\u00e1nk\u016f o&nbsp;typech p\u0159edm\u011bt\u016f i&nbsp;s&nbsp;konkr\u00e9tn\u00edmi p\u0159\u00edklady, koukn\u011bte nap\u0159\u00edklad na&nbsp;<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-subject-lines-superhero\/\">CampaignMonitor<\/a>, <a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\">OptinMonster<\/a> nebo <a href=\"https:\/\/sleeknote.com\/blog\/email-subject-lines\">Sleeknote<\/a>.<\/p>\n<p><strong>Ide\u00e1ln\u00ed p\u0159edm\u011bt je kr\u00e1tk\u00fd + mus\u00ed z\u00e1kazn\u00edka zaujmout<\/strong> a&nbsp;p\u0159inutit ho k&nbsp;otev\u0159en\u00ed e\u2011mailu. Velmi p\u011bkn\u00fdm p\u0159\u00edkladem jsou p\u0159edm\u011bty kampan\u00ed od&nbsp;Lush \u201e<em>Welcome to The Lush Life<\/em>\u201d nebo od&nbsp;NPR.org \u201e<em>Stories that matter, every day.<\/em>\u201d Jasn\u011b odkazuj\u00ed na&nbsp;to, co dan\u00fd brand d\u011bl\u00e1, a&nbsp;co od&nbsp;nich m\u016f\u017eete o\u010dek\u00e1vat. Pro <a href=\"https:\/\/igloonet.cz\/marketing\/reference\/planetaher\">e\u2011shop s&nbsp;deskov\u00fdmi hrami Planeta Her<\/a> pou\u017e\u00edv\u00e1m nap\u0159\u00edklad \u201e<em>V\u00edtejte na&nbsp;Planet\u011b her<\/em>\u201d s&nbsp;t\u00edm, \u017ee&nbsp;n\u00e1vazn\u00fd e\u2011mail v&nbsp;kampani m\u00e1 p\u0159edm\u011bt&nbsp;\u201e<em>Jakou deskovku si zahr\u00e1t jako prvn\u00ed?<\/em>\u201d. V&nbsp;n\u011bkter\u00fdch p\u0159\u00edpadech pos\u00edl\u00e1m \u00fapln\u011b oby\u010dejn\u00e9 \u201e<em>V\u00edtejte mezi n\u00e1mi,<\/em>\u201d a&nbsp;to z&nbsp;jednoduch\u00e9ho d\u016fvodu \u2013 po testov\u00e1n\u00ed vykazuje nejvy\u0161\u0161\u00ed m\u00edru otev\u0159enosti. V\u0161imn\u011bte si, \u017ee&nbsp;<strong>ani jeden p\u0159\u00edklad nem\u00e1 v\u00edce jak 6&nbsp;slov<\/strong>. Pozor si dejte u&nbsp;iPhon\u016f, ty osek\u00e1vaj\u00ed del\u0161\u00ed texty ne\u017e 32&nbsp;znak\u016f.<\/p>\n<p>Jedn\u00edm p\u0159edm\u011btem to ale nekon\u010d\u00ed. Pr\u016fm\u011brn\u00fd uv\u00edtac\u00ed e\u2011mail m\u00e1 open\u2011rate p\u0159es 50&nbsp;% a&nbsp;ide\u00e1ln\u011b i&nbsp;vy\u0161\u0161\u00ed, proto <strong>v\u017edy testujte v\u00edce variant<\/strong>. U&nbsp;na\u0161ich klient\u016f testuju nejen p\u0159i vytv\u00e1\u0159en\u00ed samotn\u00e9 kampan\u011b, ale i&nbsp;v&nbsp;pr\u016fb\u011bhu dal\u0161\u00edch m\u011bs\u00edc\u016f. D\u00edky tomu jsme schopni dosahovat nadpr\u016fm\u011brn\u00e9 m\u00edry otev\u0159enosti.<\/p>\n<p>Ned\u00edlnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho e\u2011mailu je tak\u00e9 <strong>preheader<\/strong>, tedy text, kter\u00fd je jak\u00fdmsi dopln\u011bn\u00edm p\u0159edm\u011btu a&nbsp;m\u016f\u017eete ho vid\u011bt nap\u0159\u00edklad ve&nbsp;sv\u00e9m Gmailu. Bohu\u017eel se na&nbsp;n\u011bj \u010dasto zapom\u00edn\u00e1 a&nbsp;nebo neb\u00fdv\u00e1 dostate\u010dn\u011b dlouh\u00fd, tak\u017ee se u\u017eivatel\u016fm v&nbsp;inboxu zobrazuj\u00ed nesmysly (viz obr\u00e1zek). Vy\u0159e\u0161te to jednoduch\u00fdm <a href=\"https:\/\/litmus.com\/blog\/the-little-known-preview-text-hack-you-may-want-to-use-in-every-email\">hackem:<\/a> sta\u010d\u00ed implementovat&nbsp; \u0159et\u011bzec speci\u00e1ln\u00edch znak\u016f, d\u00edky kter\u00fdm bude za preheaderem pr\u00e1zdn\u00e9 m\u00edsto.<\/p>\n<div id=\"attachment_6394\" style=\"width: 1480px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/preheader.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/preheader-150x66.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/preheader-300x13.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/preheader-1024x46.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/preheader.png 1470w\" sizes=\"(min-width: 1024px) 1470px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-6394\" class=\"wp-image-6394 size-full\" alt width=\"1470\" height=\"66\"><\/a><p id=\"caption-attachment-6394\" class=\"wp-caption-text\">Jednoduch\u00fd hack zabr\u00e1n\u00ed o\u0161kliv\u00e9mu preheaderu<\/p><\/div>\n<h2>Obsah je kr\u00e1l! Ale zase to nep\u0159eh\u00e1n\u011bjte\u2026<\/h2>\n<p>Zvolili jste spr\u00e1vn\u00fd p\u0159edm\u011bt a&nbsp;u\u017eivatel si e\u2011mail otev\u0159el? St\u00e1le nem\u00e1te vyhr\u00e1no ani z&nbsp;poloviny. Nyn\u00ed p\u0159ich\u00e1z\u00ed ta t\u011b\u017e\u0161\u00ed \u010d\u00e1st. \u010c\u00e1st, kter\u00e1 je z\u00e1sadn\u00ed, obt\u00ed\u017en\u011bj\u0161\u00ed a&nbsp;je \u010dasov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed ji testovat, p\u0159esto rozhoduje o&nbsp;\u00fasp\u011bchu cel\u00e9 kampan\u011b. O.B.S.A.H.<\/p>\n<h3>Co je dobr\u00e9 ve&nbsp;Welcome kampani zm\u00ednit?<\/h3>\n<p>Prvn\u00ed v\u011bc\u00ed, na&nbsp;kterou nikdy nezapom\u00ednejte, je <strong>p\u0159iv\u00edt\u00e1n\u00ed odb\u011bratele a&nbsp;pod\u011bkov\u00e1n\u00ed<\/strong> za registraci\/n\u00e1kup. Velmi \u010dasto jsou k&nbsp;tomu \u00fa\u010delu pou\u017e\u00edv\u00e1ny GIFy, p\u0159\u00edpadn\u011b texty v&nbsp;obr\u00e1zc\u00edch. Nemus\u00edte se ale b\u00e1t pou\u017e\u00edt i&nbsp;\u010dist\u011b text. Rozklikn\u011bte si konkr\u00e9tn\u00ed p\u0159\u00edklady.<\/p>\n<div id=\"attachment_6385\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-to-virgin-america-special-offers-and-fares-to-fly-by.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-to-virgin-america-special-offers-and-fares-to-fly-by-126x300.png 126w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-to-virgin-america-special-offers-and-fares-to-fly-by-150x150.png 150w\" sizes=\"(min-width: 126px) 150px, 126px\" aria-describedby=\"caption-attachment-6385\" class=\"wp-image-6385 size-thumbnail\" alt width=\"150\" height=\"150\"><\/a><p id=\"caption-attachment-6385\" class=\"wp-caption-text\">Takhle v\u00edt\u00e1 Virgin<\/p><\/div>\n<div id=\"attachment_6386\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-to-wynd.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-to-wynd-92x300.png 92w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-to-wynd-150x150.png 150w\" sizes=\"(min-width: 92px) 150px, 92px\" aria-describedby=\"caption-attachment-6386\" class=\"wp-image-6386 size-thumbnail\" alt width=\"150\" height=\"150\"><\/a><p id=\"caption-attachment-6386\" class=\"wp-caption-text\">Takhle Wynd<\/p><\/div>\n<div id=\"attachment_6361\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/02\/zezula.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/02\/zezula-75x300.png 75w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/02\/zezula-150x150.png 150w\" sizes=\"(min-width: 75px) 150px, 75px\" aria-describedby=\"caption-attachment-6361\" class=\"wp-image-6361 size-thumbnail\" alt width=\"150\" height=\"150\"><\/a><p id=\"caption-attachment-6361\" class=\"wp-caption-text\">A&nbsp;takhle my u&nbsp;Snowboard Zezula<\/p><\/div>\n<div class=\"reset-float\"><\/div>\n<p><b>Sd\u011blte<\/b> u\u017eivateli <b>n\u011bco o&nbsp;va\u0161\u00ed zna\u010dce<\/b>, p\u0159\u00edpadn\u011b se p\u0159edstavte v&nbsp;osobn\u00edch medailonc\u00edch.<\/p>\n<div id=\"attachment_6387\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-heres-your-discount-code.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-heres-your-discount-code-94x300.png 94w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-heres-your-discount-code-150x150.png 150w\" sizes=\"(min-width: 94px) 150px, 94px\" aria-describedby=\"caption-attachment-6387\" class=\"wp-image-6387 size-thumbnail\" alt width=\"150\" height=\"150\"><\/a><p id=\"caption-attachment-6387\" class=\"wp-caption-text\">Magnolia p\u0159edstavuje majitele i&nbsp;brand<\/p><\/div>\n<div id=\"attachment_6388\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/hello-from-detroit.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/hello-from-detroit-69x300.png 69w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/hello-from-detroit-150x150.png 150w\" sizes=\"(min-width: 69px) 150px, 69px\" aria-describedby=\"caption-attachment-6388\" class=\"wp-image-6388 size-thumbnail\" alt width=\"150\" height=\"150\"><\/a><p id=\"caption-attachment-6388\" class=\"wp-caption-text\">Shinola vypr\u00e1v\u00ed sv\u016fj p\u0159\u00edb\u011bh<\/p><\/div>\n<div class=\"reset-float\"><\/div>\n<p><b>Nastavte o\u010dek\u00e1v\u00e1n\u00ed <\/b>\u2013 uka\u017ete odb\u011brateli, jak\u00fd obsah od&nbsp;v\u00e1s bude nad\u00e1le dost\u00e1vat. Skv\u011bl\u00e9 je, kdy\u017e se \u010dten\u00e1\u0159 m\u016f\u017ee prokliknout do&nbsp;preferen\u010dn\u00edho centra a&nbsp;nastavit si, jak \u010dasto chce e\u2011maily dost\u00e1vat a&nbsp;jak maj\u00ed b\u00fdt tematicky zam\u011b\u0159en\u00e9. Tak\u00e9 tam m\u016f\u017ee vyplnit dal\u0161\u00ed osobn\u00ed \u00fadaje, kter\u00e9 v\u00e1m pom\u016f\u017eou p\u0159i personalizaci, a&nbsp;v&nbsp;dlouhodob\u00e9m kontextu p\u0159inesou i&nbsp;ni\u017e\u0161\u00ed m\u00edru odhl\u00e1\u0161en\u00fdch u\u017eivatel\u016f.<\/p>\n<div id=\"attachment_6390\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/fill-out-your-preferences.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/fill-out-your-preferences-150x150.png\" sizes=\"auto, 150px\" aria-describedby=\"caption-attachment-6390\" class=\"wp-image-6390 size-thumbnail\" alt width=\"150\" height=\"150\"><\/a><p id=\"caption-attachment-6390\" class=\"wp-caption-text\">Pozv\u00e1nka do&nbsp;preferen\u010dn\u00edho centra<\/p><\/div>\n<div id=\"attachment_6389\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/update-your-preferences.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/update-your-preferences-150x150.png\" sizes=\"auto, 150px\" aria-describedby=\"caption-attachment-6389\" class=\"wp-image-6389 size-thumbnail\" alt width=\"150\" height=\"150\"><\/a><p id=\"caption-attachment-6389\" class=\"wp-caption-text\">Archant zaujme obr\u00e1zkem<\/p><\/div>\n<div class=\"reset-float\"><\/div>\n<p><b>Pod\u011blte se o&nbsp;zaj\u00edmav\u00e9 informace<\/b> \u2013 vyu\u017eijte sv\u016fj ji\u017e vytvo\u0159en\u00fd obsah (videa, \u010dl\u00e1nky, n\u00e1vody) a&nbsp;p\u0159idejte ho do&nbsp;e\u2011mailu.<\/p>\n<div id=\"attachment_6395\" style=\"width: 160px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-to-allrecipes-1.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-to-allrecipes-1-97x300.png 97w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/03\/welcome-to-allrecipes-1-150x150.png 150w\" sizes=\"(min-width: 97px) 150px, 97px\" aria-describedby=\"caption-attachment-6395\" class=\"wp-image-6395 size-thumbnail\" alt width=\"150\" height=\"150\"><\/a><p id=\"caption-attachment-6395\" class=\"wp-caption-text\">Allrecipes l\u00e1kaj\u00ed na&nbsp;obl\u00edben\u00e9 recepty<\/p><\/div>\n<p><b>Podpo\u0159te dal\u0161\u00ed kan\u00e1ly <\/b>\u2013 rozhodn\u011b nezapome\u0148te zm\u00ednit, \u017ee&nbsp;m\u00e1te i&nbsp;dal\u0161\u00ed komunika\u010dn\u00ed kan\u00e1ly (Facebook, Instagram, Youtube).<\/p>\n<h3>Nep\u0159e\u017ee\u0148te to s&nbsp;obsahem<\/h3>\n<p>\u010casto se setk\u00e1v\u00e1m s&nbsp;t\u00edm, \u017ee&nbsp;se firmy sna\u017e\u00ed d\u00e1t do&nbsp;jednoho uv\u00edtac\u00edho e\u2011mailu co nejv\u00edc informac\u00ed. V&nbsp;kone\u010dn\u00e9m d\u016fsledku to ale zp\u016fsob\u00ed, \u017ee&nbsp;si odb\u011bratel cel\u00fd e\u2011mail nep\u0159e\u010dte, a&nbsp;jen ho rychle prolet\u00ed. M\u016f\u017ee tak p\u0159ij\u00edt o&nbsp;zaj\u00edmav\u00e9\/d\u016fle\u017eit\u00e9 informace, nap\u0159\u00edklad o&nbsp;v\u011brnostn\u00edm syst\u00e9mu, um\u00edst\u011bn\u00ed nejbli\u017e\u0161\u00ed prodejny nebo o&nbsp;jin\u00fdch USP. <strong>Pokud toho m\u00e1te hodn\u011b na&nbsp;srdci, doporu\u010duji rozd\u011blit Welcome kampa\u0148 do&nbsp;v\u00edce e\u2011mail\u016f<\/strong> a&nbsp;informace d\u00e1vkovat postupn\u011b.<\/p>\n<p>V n\u00e1vazn\u00fdch e\u2011mailech nav\u00edc m\u016f\u017eete pracovat s&nbsp;daty z&nbsp;p\u0159edchoz\u00ed rozes\u00edlky. U\u017eivatel, kter\u00fd v&nbsp;prvn\u00edm mailu na&nbsp;n\u011bco kliknul, m\u016f\u017ee dostat \u00fapln\u011b jin\u00fd obsah ne\u017e ten, kter\u00fd si ho jen otev\u0159el. O&nbsp;pl\u00e1nov\u00e1n\u00ed t\u011bchto sc\u00e9n\u00e1\u0159\u016f si pov\u00edme v\u00edce v&nbsp;n\u011bkter\u00e9m z&nbsp;dal\u0161\u00edch \u010dl\u00e1nk\u016f.<\/p>\n<h2>Hned? Za hodinu? Z\u00edtra?<\/h2>\n<p>Pokud m\u00e1te v\u0161e p\u0159ipraveno, vyvst\u00e1v\u00e1 ot\u00e1zka, kdy e\u2011mail odeslat. Obecn\u011b m\u016f\u017eu \u0159\u00edci, \u017ee&nbsp;je to v\u0161e o&nbsp;testov\u00e1n\u00ed. Zkou\u0161eli jsme odes\u00edl\u00e1n\u00ed hned po potvrzen\u00ed registrace\/n\u00e1kupu, po p\u016fl hodin\u011b, hodin\u011b i&nbsp;24 hodin\u00e1ch.&nbsp;Na z\u00e1klad\u011b zku\u0161enost\u00ed <strong>doporu\u010duju pos\u00edlat Welcome kampa\u0148 reaguj\u00edc\u00ed na&nbsp;p\u0159ihl\u00e1\u0161en\u00ed k&nbsp;odb\u011bru newsletteru ihned po potvrzen\u00ed registrace<\/strong>. <strong>U&nbsp;prvn\u00edho n\u00e1kupu <\/strong>je situace jin\u00e1 \u2013 u\u017eivatel \u010dek\u00e1 sp\u00ed\u0161 informace o&nbsp;vy\u0159\u00edzen\u00ed objedn\u00e1vky, tak\u017ee doporu\u010duju pos\u00edlat <strong>a\u017e po <sup class=\"numerator\">24<\/sup>\u2044<sub class=\"denominator\">48<\/sub> hodin\u00e1c<\/strong>h, z\u00e1le\u017e\u00ed na&nbsp;obsahu.<\/p>\n<blockquote><p>Pokud se chcete inspirovat opravdu dobr\u00fdmi uv\u00edtac\u00edmi e\u2011maily, doporu\u010duju str\u00e1nku <a href=\"https:\/\/reallygoodemails.com\/categories\/welcome\/\">Really Good Emails.<\/a><\/p><\/blockquote>\n<p>V dal\u0161\u00edm d\u00edle si projdeme kampa\u0148 na&nbsp;opu\u0161t\u011bn\u00fd ko\u0161\u00edk! Uk\u00e1\u017eu V\u00e1m, jak je u&nbsp;n\u00e1s v&nbsp;igloonetu vytv\u00e1\u0159\u00edme a&nbsp;jak n\u00e1m v&nbsp;tom pom\u00e1h\u00e1 rozes\u00edlac\u00ed n\u00e1stroj <a href=\"https:\/\/www.mailkit.cz\/\">Mailkit<\/a>.<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"84444\", fc1:\"ddcde7fb5142aa87\",fc2:\"4597c382fdf87258\", dt:\"13486\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.e914b5l6a=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"e914b5l6a\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"e914b5l6a\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Chyst\u00e1me dal\u0161\u00ed&nbsp;d\u00edl<\/h2>\n\t            <p>Nenechte si uj\u00edt pokra\u010dov\u00e1n\u00ed \u010dl\u00e1nku a&nbsp;dal\u0161\u00ed novinky. Zadejte sv\u016fj e\u2011mail, a&nbsp;u\u017e v\u00e1m nic neunikne.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>\u0160anci ud\u011blat v\u00fdborn\u00fd prvn\u00ed dojem m\u00e1te jen jednu. A&nbsp;jak se l\u00e9pe p\u0159edstavit u\u017eivatel\u016fm, ne\u017e uv\u00edtac\u00ed kampan\u00ed? Skv\u011bl\u00fdm Welcome mailem m\u016f\u017eete z\u00edskat velmi loaj\u00e1ln\u00edho z\u00e1kazn\u00edka, \u0161patn\u011b nastavenou kampan\u00ed o&nbsp;n\u011bj v&nbsp;nejhor\u0161\u00edm p\u0159\u00edpad\u011b p\u0159ijdete. Vyvarujte se zbyte\u010dn\u00fdch chyb a&nbsp;nau\u010dte se, jak sv\u00e9 odb\u011bratele spr\u00e1vn\u011b p\u0159iv\u00edtat.<\/p>\n","protected":false},"author":39,"featured_media":6721,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[200,253,252],"class_list":["post-6314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-e-mailing","tag-uvitaci-kampan","tag-welcome-mail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co nesm\u00ed chyb\u011bt ve skv\u011bl\u00e9 Welcome kampani? | igloonet blog<\/title>\n<meta name=\"description\" content=\"Z\u00edskejte loaj\u00e1ln\u00ed z\u00e1kazn\u00edky pomoc\u00ed chytlav\u00fdch welcome mail\u016f. 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