{"id":6280,"date":"2020-01-31T13:37:09","date_gmt":"2020-01-31T12:37:09","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=6280"},"modified":"2020-07-10T09:40:47","modified_gmt":"2020-07-10T07:40:47","slug":"na-jake-analyticke-akce-jit-v-roce-2020","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/na-jake-analyticke-akce-jit-v-roce-2020\/","title":{"rendered":"Na jak\u00e9 analytick\u00e9 akce j\u00edt v&nbsp;roce 2020 (\u010d\u00edslo 4&nbsp;v\u00e1s \u0161okuje)"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><span style=\"font-weight: 400;\">Na jak\u00e9 akce m\u00e1 smysl j\u00edt, kdy\u017e se \u010dlov\u011bk zaj\u00edm\u00e1 o&nbsp;digit\u00e1ln\u00ed \/ marketingov\u00e1 \/ webov\u00e1 data? Tyhle se sna\u017e\u00edm pravideln\u011b nav\u0161t\u011bvovat.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Bez sebevzd\u011bl\u00e1v\u00e1n\u00ed to nejde, a&nbsp;tak jsem vytvo\u0159il seznam akc\u00ed na&nbsp;pomez\u00ed analytiky a&nbsp;marketingu, kam r\u00e1d jezd\u00edm. Shodou n\u00e1hod jsou v\u0161echny <\/span><b>zdarma<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">a&nbsp;jedinou p\u0159ek\u00e1\u017ekou k&nbsp;\u00fa\u010dasti je tedy v\u00e1\u0161 \u010das. Kdo si je podle m\u011b&nbsp;u\u017eije?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">marketingov\u00ed a&nbsp;webov\u00ed analytici<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">datov\u00ed analytici, kte\u0159\u00ed cht\u011bj\u00ed nahl\u00e9dnout do&nbsp;marketingu<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">market\u00e9\u0159i, kte\u0159\u00ed necht\u011bj\u00ed jen klikat a&nbsp;p\u0159em\u00fd\u0161l\u00ed nad&nbsp;daty<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nenajdete tu absolutn\u00ed v\u00fd\u010det akc\u00ed, na&nbsp;kter\u00e9 se d\u00e1 j\u00edt. P\u0159ijde mi hloup\u00e9 doporu\u010dovat ty, kam pravideln\u011b nechod\u00edm nebo kde jsem byl naposledy p\u0159ed p\u00e1r lety. Tyhle jsem nav\u0161t\u00edvil loni, a&nbsp;proto\u017ee mi p\u0159ijdou hodnotn\u00e9, pl\u00e1nuji se op\u011bt z\u00fa\u010dastnit.<\/span><\/p>\n<h4><strong>MeasureCamp Czechia \u2013 5.&nbsp;z\u00e1\u0159\u00ed, Brno<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">P\u016fvodem lond\u00fdnsk\u00e1 nekonference si zvl\u00e1dla vybudovat sv\u00e9 jm\u00e9no i&nbsp;u&nbsp;n\u00e1s. Ze za\u010d\u00e1tku byla zam\u011b\u0159en\u00e1 \u010dist\u011b na&nbsp;<strong>webovou analytiku<\/strong>, dnes se roz\u0161i\u0159uje i&nbsp;do&nbsp;oblast\u00ed <strong>business intelligence<\/strong> a&nbsp;<strong>online marketingu<\/strong>. T\u00edmhle pr\u016fnikem je pro m\u011b unik\u00e1tn\u00ed. Prim\u00e1rn\u011b ji doporu\u010duju, pokud se v&nbsp;analytice alespo\u0148 trochu pohybujete, ale podle zp\u011btn\u00e9 vazby si na&nbsp;n\u00ed dok\u00e1\u017ee vybrat i&nbsp;ten, kdo v&nbsp;oboru teprve za\u010d\u00edn\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leto\u0161n\u00ed ro\u010dn\u00edk se uskute\u010dn\u00ed 5.&nbsp;z\u00e1\u0159\u00ed v&nbsp;Brn\u011b, ur\u010dit\u011b doporu\u010duji i&nbsp;<\/span><a href=\"https:\/\/bratislava.measurecamp.org\/\"><span style=\"font-weight: 400;\">MeasureCamp Bratislava<\/span><\/a><span style=\"font-weight: 400;\"> (28.&nbsp;b\u0159ezna). Term\u00edny dal\u0161\u00edch m\u011bst pak najdete na&nbsp;<\/span><a href=\"https:\/\/measurecamp.org\/\">\u201e<span style=\"font-weight: 400;\">korpor\u00e1tn\u00edm<\/span><span style=\"font-weight: 400;\"> webu,<\/span>\u201c<\/a> p\u0159\u00edpadn\u011b je Marek Leci\u00e1n nahodil do&nbsp;<a href=\"https:\/\/calendar.google.com\/calendar\/embed?src=h3biqo3617oftqnl4bq2m8h2b0@group.calendar.google.com&amp;ctz=Europe\/Prague\">vlastn\u00edho kalend\u00e1\u0159e.<\/a><span style=\"font-weight: 400;\">&nbsp;Pokud v\u00e1s moc neberou p\u0159edn\u00e1\u0161ky a&nbsp;chcete se s&nbsp;ostatn\u00edmi analytiky jen tak potkat a&nbsp;pokecat, je tu <\/span><a href=\"http:\/\/www.measurebowling.org\/\"><span style=\"font-weight: 400;\">MeasureBowling<\/span><\/a><span style=\"font-weight: 400;\"> (26.&nbsp;b\u0159ezna).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6285\" src=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/01\/measure-camp-scaled.jpg\" alt width=\"2560\" height=\"1440\"><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Just Analytics Wednesday (JAW) \u2013&nbsp;?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed akce od&nbsp;\u010desk\u00fdch organiz\u00e1tor\u016f MeasureCampu, tentokr\u00e1t vych\u00e1z\u00ed z&nbsp;mezin\u00e1rodn\u00edho form\u00e1tu Web Analytics Wednesday. T\u00e9mata tu u\u017e nejsou omezena \u010dist\u011b webem a&nbsp;b\u011bhem ve\u010dera zazn\u00ed<strong>&nbsp;2\u20113 p\u0159edn\u00e1\u0161ky <\/strong>od lid\u00ed z&nbsp;oboru. JAW klade d\u016fraz na&nbsp;to, aby si lid\u00e9 z&nbsp;programu odnesli bu\u010f p\u0159\u00edmo <strong>postup, kter\u00fd m\u016f\u017eou replikovat<\/strong>, sezn\u00e1men\u00ed s&nbsp;probl\u00e9mem, kter\u00fd neznali nebo aby je donutil<strong>&nbsp;p\u0159em\u00fd\u0161let nad t\u00edm, jak pracuj\u00ed<\/strong>. V\u0161echno pak m\u016f\u017eete s&nbsp;p\u0159edn\u00e1\u0161ej\u00edc\u00edmi do&nbsp;hloubky probrat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loni prob\u011bhla <\/span><a href=\"https:\/\/www.facebook.com\/events\/2255732951371781\/\"><span style=\"font-weight: 400;\">jedna akce v&nbsp;Praze<\/span><\/a><span style=\"font-weight: 400;\"> a&nbsp;<\/span><a href=\"https:\/\/www.facebook.com\/events\/621939178283304\/\"><span style=\"font-weight: 400;\">jedna v&nbsp;Brn\u011b<\/span><\/a><span style=\"font-weight: 400;\">, o&nbsp;leto\u0161n\u00edch se zat\u00edm nic nev\u00ed. M\u016f\u017eete j\u00edt \u0161t\u011bst\u00ed naproti a&nbsp;organiz\u00e1tory trochu po\u0161\u0165ouchnout, ide\u00e1ln\u011b i&nbsp;nadhodit t\u00e9ma, kter\u00e9 v\u00e1s zaj\u00edm\u00e1.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Livesport Talk \u2013 2\u20113x \/ rok,&nbsp;Praha<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Pra\u017esk\u00fd Livesport p\u0159in\u00e1\u0161\u00ed aktu\u00e1ln\u00ed informace milion\u016fm sportovn\u00edch fanou\u0161k\u016f, o&nbsp;zku\u0161enosti se pak d\u011bl\u00ed na&nbsp;vlastn\u00ed <a href=\"https:\/\/www.livesport.eu\/talk\/\">datov\u00e9 akci<\/a>. <strong>P\u0159edn\u00e1\u0161ky mi p\u0159i\u0161ly nezvykle otev\u0159en\u00e9<\/strong>, \u010dasto ukazovaly celkov\u00fd postup a&nbsp;zmi\u0148ovaly pou\u017eit\u00e9 technologie. Obsahov\u011b jsou <strong>prim\u00e1rn\u011b technick\u00e9<\/strong>, ale t\u0159eba posledn\u00ed Livesport Talk byl \u010dist\u011b analytick\u00fd. Jde o&nbsp;profesion\u00e1ln\u011b pojatou akci, na&nbsp;p\u0159edchoz\u00ed p\u0159edn\u00e1\u0161ky se m\u016f\u017eete pod\u00edvat ze <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=gCepnRWqn-4&amp;list=PLlcB9P1JalaLjpHHmLr3FbybhIMfuy1B8\"><span style=\"font-weight: 400;\">z\u00e1znamu<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Machine Learning Meetups \u2013 ka\u017ed\u00fd m\u011bs\u00edc, Brno,&nbsp;Praha<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">O machine learningu se v&nbsp;posledn\u00edch letech hodn\u011b mluv\u00ed i&nbsp;v&nbsp;online marketingu. Abych m\u011bl lep\u0161\u00ed p\u0159ehled, jak moc je ve\u0159ejn\u00e1 debata mimo a&nbsp;jak velk\u00e1 \u00farove\u0148 bullshitu se v&nbsp;n\u00ed vyskytuje, chod\u00edm si jednou za \u010das poslechnout lidi, kte\u0159\u00ed (nejen u&nbsp;n\u00e1s) <strong>hraj\u00ed v&nbsp;r\u00e1mci machine learningu prvn\u00ed ligu<\/strong> (nap\u0159\u00edklad p\u0159edloni m\u011bl jednu p\u0159edn\u00e1\u0161ku v&nbsp;Brn\u011b <a href=\"https:\/\/www.linkedin.com\/in\/tomas-mikolov-59831188\/\">Tom\u00e1\u0161 Mikolov<\/a>). P\u0159ed n\u00e1v\u0161t\u011bvou se nicm\u00e9n\u011b doporu\u010duji pod\u00edvat na&nbsp;p\u00e1r <\/span><a href=\"http:\/\/www.mlmu.cz\/archiv\/\"><span style=\"font-weight: 400;\">vide\u00ed do&nbsp;archivu<\/span><\/a><span style=\"font-weight: 400;\">, a\u0165 v\u00edte, jestli m\u00e1 pro v\u00e1s akce&nbsp;smysl.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud chcete n\u011bco v\u00edce do&nbsp;hloubky, ocen\u00edte konferenci <\/span><a href=\"https:\/\/www.mlprague.com\/\"><span style=\"font-weight: 400;\">Machine Learning Prague<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/01\/MLMU-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/01\/MLMU-300x169.jpg 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/01\/MLMU-1024x576.jpg 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/01\/MLMU.jpg 1920w\" sizes=\"(min-width: 1024px) 1920px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"alignnone size-full wp-image-6286\" alt width=\"1920\" height=\"1080\"><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>HUG: Big Data Meetup Prague \u2013&nbsp;ka\u017ed\u00fd m\u011bs\u00edc, Praha<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed z&nbsp;meetup\u016f, kam chod\u00edm sp\u00ed\u0161 kv\u016fli p\u0159esahu do&nbsp;dal\u0161\u00edch odv\u011btv\u00ed. Ve&nbsp;webov\u00e9 ani marketingov\u00e9 analytice se \u010dlov\u011bk s&nbsp;<strong>velk\u00fdmi daty<\/strong> moc \u010dasto nepotk\u00e1v\u00e1 a&nbsp;kdy\u017e se po\u0161t\u011bst\u00ed, tak mu k&nbsp;nim infrastrukturu vytvo\u0159\u00ed n\u011bkdo jin\u00fd. Mo\u017en\u00e1 jsem m\u011bl \u0161t\u011bst\u00ed na&nbsp;t\u00e9mata, ale nav\u0161t\u00edven\u00e9 p\u0159edn\u00e1\u0161ky mi p\u0159i\u0161ly srozumiteln\u00e9 i&nbsp;pro lidi, kte\u0159\u00ed nejsou data in\u017een\u00fd\u0159i <\/span>\u2013 m<span style=\"font-weight: 400;\">\u016f\u017eou tak <strong>obohatit ka\u017ed\u00e9ho analytika<\/strong>. Dal\u0161\u00ed napl\u00e1novan\u00e9 meetupy <\/span><a href=\"https:\/\/www.meetup.com\/CS-HUG\/\"><span style=\"font-weight: 400;\">najdete zde<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6289 size-full\" src=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/01\/HUG-1-scaled-e1580215340158.jpeg\" alt width=\"2540\" height=\"1433\"><\/p>\n<p><span style=\"font-weight: 400;\">Douf\u00e1m, \u017ee&nbsp;v\u00e1s aspo\u0148 n\u011bkter\u00e9 akce zaujaly a&nbsp;v&nbsp;pr\u016fb\u011bhu roku se na&nbsp;nich uvid\u00edme. Pokud v\u00e1s zaj\u00edm\u00e1 p\u0159ehled t\u00e9m\u011b\u0159 v\u0161ech \u010desk\u00fdch marketingov\u00fdch akc\u00ed, doporu\u010duji <\/span><a href=\"https:\/\/blog.faborsky.cz\/doporuceni-zdroju-a-setkani-v-digitalnim-marketingu-v-roce-2020\/\"><span style=\"font-weight: 400;\">Jind\u0159ich\u016fv \u010dl\u00e1nek<\/span><\/a><span style=\"font-weight: 400;\">. Pokud v\u00e1s to naopak l\u00e1k\u00e1 techni\u010dt\u011bj\u0161\u00edm sm\u011brem, sledujte <\/span><a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fcalendar.google.com%2Fcalendar%2Fembed%3Fsrc%3Dskypicker.com_dq9oupgj7ngbo0j41b0smoc0dk%2540group.calendar.google.com%26ctz%3DEurope%252FPrague%26fbclid%3DIwAR2UUWYGdK--KzagHC3GV_4jR8AFkH5lNcVNQOz72pIP3VV7eNd8IFAKyRo&amp;h=AT2K3Q2Q4XLdrNaR2Gst97aZ3poTm3Z4S_exTwE0T2KtKQv0RlUspahxGV45sM4CTV5Of1WfMSsXYCRNxGcIOwxFwUvSx9Rjt_14ymRgmlwzZ7upaSWDN_JdQjk8rCYRClFMjMrU5CuixXuLw3YBCQ\"><span style=\"font-weight: 400;\">Kiwi kalend\u00e1\u0159 IT ud\u00e1lost\u00ed<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seznam by nebyl \u00fapln\u00fd, kdybych nezm\u00ednil, \u017ee&nbsp;n\u00e1m s&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/pavel-%C5%A1abatka-009a0020\/\">Pavlem \u0160abatkou<\/a> za\u010d\u00edn\u00e1 18.&nbsp;\u00fanora dal\u0161\u00ed <strong>semestr (sp\u00ed\u0161e za\u010d\u00e1te\u010dnick\u00e9) Webov\u00e9 analytiky<\/strong>, kter\u00fd u\u010d\u00edme na&nbsp;MUNI. Pokud se budete cht\u00edt p\u0159ij\u00edt pod\u00edvat, napi\u0161te mn\u011b nebo Pavlovi a&nbsp;uvid\u00edme, jestli se najde&nbsp;m\u00edsto.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6291 aligncenter\" src=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2020\/01\/IMG_20190228_174027.1-scaled.jpg\" alt width=\"455\" height=\"392\"><\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"84084\", fc1:\"063efa753b8a47d7\",fc2:\"239ab3e8410854db\", dt:\"13486\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.e8e6j63gk=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"e8e6j63gk\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"e8e6j63gk\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Vzd\u011bl\u00e1vejte se i&nbsp;s na\u0161\u00edm blogem<\/h2>\n\t            <p>Zadejte sv\u016fj e-mail, a&nbsp;u\u017e v\u00e1m neunikne \u017e\u00e1dn\u00fd marketingov\u00fd \u010dl\u00e1nek.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Na jak\u00e9 akce m\u00e1 smysl j\u00edt, kdy\u017e se \u010dlov\u011bk zaj\u00edm\u00e1 o&nbsp;digit\u00e1ln\u00ed \/ marketingov\u00e1 \/ webov\u00e1 data? Tyhle se sna\u017e\u00edm pravideln\u011b nav\u0161t\u011bvovat.<\/p>\n","protected":false},"author":7,"featured_media":6732,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[251,74],"class_list":["post-6280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-analyticke-akce","tag-analytika"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Na jak\u00e9 analytick\u00e9 akce j\u00edt v roce 2020 (\u010d\u00edslo 4 v\u00e1s \u0161okuje) | igloonet blog<\/title>\n<meta name=\"description\" content=\"Na jak\u00e9 akce m\u00e1 smysl j\u00edt, kdy\u017e se \u010dlov\u011bk zaj\u00edm\u00e1 o digit\u00e1ln\u00ed, marketingov\u00e1 nebo webov\u00e1 data?\" \/>\n<meta name=\"robots\" content=\"index, follow, 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