{"id":5333,"date":"2018-11-20T09:00:01","date_gmt":"2018-11-20T07:00:01","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=5333"},"modified":"2020-08-24T14:38:03","modified_gmt":"2020-08-24T12:38:03","slug":"matematicky-hon-na-obchodaka","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/matematicky-hon-na-obchodaka\/","title":{"rendered":"Matematick\u00fd hon na&nbsp;obcho\u010f\u00e1ka"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Ned\u00e1vno jsme v&nbsp;igloo hledali obcho\u010f\u00e1ka a&nbsp;nemohli jsme se shodnout, jak\u00e9 n\u00e1borov\u00e9 kan\u00e1ly zvolit. Bude lep\u0161\u00ed reklama na&nbsp;Facebooku nebo na&nbsp;jobs.cz? Jak zas\u00e1hnout relevantn\u00ed publikum a&nbsp;nevyhodit zbyte\u010dn\u011b moc pen\u011bz? Vytvo\u0159ili jsme unik\u00e1tn\u00ed rozhodovac\u00ed framework (ve&nbsp;skute\u010dnosti trivi\u00e1ln\u00ed tabulku), kter\u00fd n\u00e1m pomohl ut\u0159\u00eddit my\u0161lenky a&nbsp;ur\u010dit v\u00edt\u011bze \u2013 zkuste ho&nbsp;taky.<\/p>\n<p><!--more--><\/p>\n<h2 id=\"hledame-obchodaka\">Hled\u00e1me obcho\u010f\u00e1ka<\/h2>\n<p>V igloonetu nem\u00e1me vyhrazen\u00e9ho \u010dlov\u011bka pouze na&nbsp;n\u00e1bor zam\u011bstnanc\u016f, na&nbsp;hled\u00e1n\u00ed nov\u00e9ho \u010dlena t\u00fdmu tak v\u017edy spolupracuje v\u00edce lid\u00ed. Cel\u00fd proces koordinuje administrativn\u00ed odd\u011blen\u00ed (j\u00e1) ve&nbsp;spolupr\u00e1ci s&nbsp;marketingem a&nbsp;vedouc\u00edm t\u00fdmu, do&nbsp;kter\u00e9ho se n\u011bkdo&nbsp;hled\u00e1.<\/p>\n<p>Nej\u010dast\u011bji pot\u0159ebujeme zam\u011bstnance na&nbsp;marketingu a&nbsp;v\u00fdvoji, kde u\u017e m\u00e1me odzkou\u0161en\u00e9 postupy. \u010casto sta\u010d\u00ed zve\u0159ejnit inzer\u00e1t na&nbsp;<a href=\"https:\/\/jobs.igloonet.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">na\u0161em webu<\/a>, a&nbsp;z\u00e1jemci se za\u010dnou oz\u00fdvat sami. Kolegov\u00e9 na&nbsp;marketingu sice pro klienty hledaj\u00ed kandid\u00e1ty na&nbsp;nejr\u016fzn\u011bj\u0161\u00ed pozice, k&nbsp;honu na&nbsp;intern\u00edho obcho\u010f\u00e1ka jsme ale p\u0159istupovali jako k&nbsp;n\u011b\u010demu nov\u00e9mu a&nbsp;neprob\u00e1dan\u00e9mu.<\/p>\n<p>Mo\u017enost\u00ed bylo nespo\u010det \u2013 facebookov\u00e1 reklama, zad\u00e1n\u00ed n\u00e1boru headhunterovi, inzerce na&nbsp;pracovn\u00edch port\u00e1lech\u2026 Abychom na&nbsp;spole\u010dn\u00e9 porad\u011b eliminovali h\u00e1dky a&nbsp;nekone\u010dn\u00e9 debaty \u201ejak by to bylo nejlep\u0161\u00ed,\u201c rozhodli jsme se na\u0161e my\u0161lenky a&nbsp;argumenty p\u0159ehledn\u011b standardizovat do&nbsp;tabulky. Vybrali jsme nejpou\u017e\u00edvan\u011bj\u0161\u00ed komunika\u010dn\u00ed kan\u00e1ly a&nbsp;v&nbsp;relevantn\u00edch kategori\u00edch je obodovali.<\/p>\n<h2 id=\"znamkovani-vitezu-i-porazenych\">Zn\u00e1mkov\u00e1n\u00ed v\u00edt\u011bz\u016f i&nbsp;pora\u017een\u00fdch<\/h2>\n<p>Bodovac\u00ed \u0161k\u00e1la se pohybovala v&nbsp;rozmez\u00ed 1\u201311 a&nbsp;uplatnili jsme jednoduch\u00e9 pravidlo \u201e\u010d\u00edm v\u00edc bod\u016f, t\u00edm v\u00edc v\u00edt\u011bz\u201c. Rozsah jsme po spole\u010dn\u00e9 domluv\u011b zvolili sp\u00ed\u0161 n\u00e1hodn\u011b \u2013 lich\u00e1 \u0161k\u00e1la zajist\u00ed pr\u016fm\u011br + jsme cht\u011bli co nejv\u00edc zd\u016fraznit rozd\u00edly mezi posuzovan\u00fdmi kategoriemi (u&nbsp;1\u20133 by se st\u00e1le opakovala stejn\u00e1 \u010d\u00edsla).<\/p>\n<p>N\u011bkter\u00e1 krit\u00e9ria v\u00fdb\u011bru pro n\u00e1s byla d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e jin\u00e1, ve&nbsp;t\u0159ech jsme proto t\u0159em \u201ev\u00edt\u011bz\u016fm\u201c p\u0159id\u011blili bonusov\u00e9 1\u20133&nbsp;body.<\/p>\n<div id=\"attachment_5362\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/bara-zmensena-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/bara-zmensena-300x173.jpg 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/bara-zmensena-1024x590.jpg 1024w\" sizes=\"(min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-5362\" class=\"wp-image-5362 size-large\" alt=\"P\u016fvodn\u00ed tabulka vznikala na jedn\u00e9 z na\u0161ich chytr\u00fdch zd\u00ed\" width=\"600\" height=\"300\"><p id=\"caption-attachment-5362\" class=\"wp-caption-text\">P\u016fvodn\u00ed tabulka vznikala na&nbsp;jedn\u00e9 z&nbsp;na\u0161ich chytr\u00fdch zd\u00ed<\/p><\/div>\n<h2 id=\"vyber-komunikacnich-kanalu\">V\u00fdb\u011br komunika\u010dn\u00edch kan\u00e1l\u016f<\/h2>\n<p>Na za\u010d\u00e1tek v\u00e1m p\u0159edstav\u00edm, jak\u00e9 komunika\u010dn\u00ed kan\u00e1ly v&nbsp;tabulce najdete.<br>\nTestovali jsme klasick\u00e9 inzertn\u00ed servery, reklamu na&nbsp;soci\u00e1ln\u00edch s\u00edt\u00edch i&nbsp;\u0161u\u0161kandu mezi na\u0161imi zam\u011bstnanci.<\/p>\n<h4>Inzertn\u00ed pracovn\u00ed servery<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.jobs.cz\/\"><strong>jobs.cz<\/strong><\/a> \u2013 jeden z&nbsp;nejv\u011bt\u0161\u00edch kari\u00e9rn\u00edch port\u00e1l\u016f, kam zav\u00edt\u00e1 v\u011bt\u0161ina uchaze\u010d\u016f o&nbsp;pr\u00e1ci. Zve\u0159ejn\u011bn\u00ed inzer\u00e1tu je placen\u00e9.<\/li>\n<li><a href=\"https:\/\/www.startupjobs.cz\/\"><strong>startupjobs.cz<\/strong><\/a> \u2013 dal\u0161\u00ed z&nbsp;placen\u00fdch port\u00e1l\u016f, kter\u00fd se zam\u011b\u0159uje na&nbsp;vyhled\u00e1v\u00e1n\u00ed talent\u016f nejen pro startupy. Z&nbsp;na\u0161\u00ed zku\u0161enosti sem \u010d\u00e1ste\u010dn\u011b zav\u00edt\u00e1 jin\u00e1 c\u00edlov\u00e1 skupina ne\u017e na&nbsp;jobs.<\/li>\n<li><a href=\"https:\/\/www.winwinjob.cz\/\"><strong>winwinjobs.cz<\/strong><\/a> \u2013 neplacen\u00fd port\u00e1l, ka\u017ed\u00e1 inzerovan\u00e1 pozice p\u0159edstavuje krom\u011b firmy i&nbsp;budouc\u00edho vedouc\u00edho.<\/li>\n<li><a href=\"https:\/\/www.proudly.cz\/\"><strong>proudly.cz<\/strong><\/a> \u2013 trochu jin\u00fd p\u0159\u00edstup k&nbsp;hled\u00e1n\u00ed pr\u00e1ce vyzn\u00e1v\u00e1 i&nbsp;tento port\u00e1l s&nbsp;placenou a&nbsp;neplacenou sekc\u00ed, my se v&nbsp;tabulce zam\u011b\u0159ili jen na&nbsp;funkce zdarma. Zam\u011bstnavatel\u00e9 se sna\u017e\u00ed zaujmout i&nbsp;firemn\u00ed kulturou nebo atraktivn\u00ed podobou kancel\u00e1\u0159\u00ed.<\/li>\n<\/ul>\n<h4>Soci\u00e1ln\u00ed s\u00edt\u011b<\/h4>\n<ul>\n<li><strong>FB\/Instagram Ads<\/strong> \u2013 Facebook nab\u00edz\u00ed celou \u0159adu reklamn\u00edch form\u00e1t\u016f, zvolili jsme b\u011b\u017en\u00fd banner se zobrazen\u00edm ve&nbsp;feedu.<\/li>\n<li><strong>LinkedIn Ads<\/strong> \u2013 LinkedIn tak\u00e9 nab\u00edz\u00ed n\u011bkolik form\u00e1t\u016f. Vybrali jsme sponzorovan\u00e9 zpr\u00e1vy, ve&nbsp;kter\u00fdch jsme pro na\u0161i situaci vid\u011bli nejv\u011bt\u0161\u00ed potenci\u00e1l.<\/li>\n<li><strong>Organick\u00fd dosah<\/strong> \u2013 zve\u0159ejn\u011bn\u00ed p\u0159\u00edsp\u011bvku na&nbsp;soci\u00e1ln\u00edch s\u00edt\u00edch bez finan\u010dn\u00ed propagace.<\/li>\n<li><strong>FB skupiny<\/strong> \u2013 vytipovali jsme n\u011bkolik skupin, kter\u00e9 by mohli nav\u0161t\u011bvovat obchodn\u00ed z\u00e1stupci, a&nbsp;vlo\u017eili do&nbsp;nich nab\u00eddku.<\/li>\n<\/ul>\n<h4>Obsahov\u00e1 s\u00ed\u0165<\/h4>\n<ul>\n<li><strong>Bannerov\u00e1 reklama<\/strong> c\u00edlen\u00e1 podle z\u00e1jm\u016f, t\u00e9mat, kl\u00ed\u010dov\u00fdch slov a&nbsp;um\u00edst\u011bn\u00ed v&nbsp;obsahov\u00e9 s\u00edti Google.<\/li>\n<\/ul>\n<h4>Benders<\/h4>\n<ul>\n<li><strong>Benders<\/strong> je intern\u00ed ozna\u010den\u00ed pro v\u0161echny v&nbsp;igloo a&nbsp;jejich kontakty. Dle r\u010den\u00ed \u201eJedna pan\u00ed pov\u00eddala\u201c lid\u00e9 z&nbsp;firmy&nbsp;nasd\u00edl\u00ed inzer\u00e1ty na&nbsp;sv\u00fdch osobn\u00edch \u00fa\u010dtech a&nbsp;informuj\u00ed potenci\u00e1ln\u00ed kandid\u00e1ty (sv\u00e9 k\u00e1mo\u0161e), \u017ee&nbsp;hled\u00e1me zrovna je. Krom\u011b toho sem spad\u00e1 i&nbsp;zve\u0159ejn\u011bn\u00ed inzer\u00e1tu na&nbsp;webu <a href=\"https:\/\/jobs.igloonet.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">jobs.igloonet.cz<\/a>.<\/li>\n<\/ul>\n<h2>Krit\u00e9ria v\u00fdb\u011bru<\/h2>\n<p>Kdy\u017e jsme si p\u0159edstavili v\u0161echny komunika\u010dn\u00ed kan\u00e1ly, m\u016f\u017eeme se kone\u010dn\u011b pod\u00edvat na&nbsp;samotnou tabulku a&nbsp;krit\u00e9ria, kter\u00e1 pro n\u00e1s byla p\u0159i v\u00fdb\u011bru kl\u00ed\u010dov\u00e1.<\/p>\n<ul>\n<li><strong>rychlost osloven\u00ed<\/strong> = jak rychle se dostane inzer\u00e1t k&nbsp;cca 500&nbsp;lidem?<\/li>\n<li><strong>relevance (kvalita z\u00e1sahu)<\/strong> = dostane se inzer\u00e1t k&nbsp;t\u011bm spr\u00e1vn\u00fdm lidem?<\/li>\n<li><strong>konverzn\u00ed potenci\u00e1l<\/strong> = jde o&nbsp;\u201epodskupinu\u201c relevance. Jak velk\u00e1 je pravd\u011bpodobnost, \u017ee&nbsp;se n\u011bkdo&nbsp;ozve?<\/li>\n<li><strong>finan\u010dn\u00ed n\u00e1ro\u010dnost<\/strong> = kolik n\u00e1s zvolen\u00fd zp\u016fsob komunikace bude&nbsp;st\u00e1t?<\/li>\n<li><strong>\u010dasov\u00e1 n\u00e1ro\u010dnost<\/strong> = kolik \u010dasu tento zp\u016fsob zabere na\u0161im zam\u011bstnanc\u016fm?<\/li>\n<li><strong>velikost c\u00edlovky<\/strong> = po\u010det lid\u00ed, ke&nbsp;kter\u00fdm se na\u0161e popt\u00e1vka m\u016f\u017ee dostat.<\/li>\n<\/ul>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed krit\u00e9ria vid\u00edte v&nbsp;tabulce zv\u00fdrazn\u011bn\u00e1 barevn\u011b&nbsp;\u2013 <strong>RELEVANCE<\/strong>, <strong>KONVERZN\u00cd POTENCI\u00c1L<\/strong> a&nbsp;<strong>FINAN\u010cN\u00cd N\u00c1RO\u010cNOST<\/strong>. Vypl\u00fdvaly z&nbsp;po\u017eadavk\u016f na&nbsp;n\u00e1bor \u2013 cht\u011bli jsme zas\u00e1hnout relevantn\u00ed c\u00edlovou skupinu a&nbsp;n\u00e1\u0161 rozpo\u010det nebyl nafukovac\u00ed.<\/p>\n<p>Pr\u00e1v\u011b u&nbsp;t\u011bchto \u201ed\u016fle\u017eit\u00fdch\u201c krit\u00e9ri\u00ed si v\u0161imn\u011bte p\u0159ipo\u010dten\u00ed bonusov\u00fdch bod\u016f, kter\u00e9 jsem zmi\u0148ovala v\u00fd\u0161e. Pokud se rozhodnete na\u0161i tabulku vyu\u017e\u00edt, nejd\u016fle\u017eit\u011bj\u0161\u00ed krit\u00e9ria si zvolte podle sv\u00fdch pot\u0159eb \u2013 pokud jsou nap\u0159. va\u0161i zam\u011bstnanci pln\u011b vyt\u00ed\u017een\u00ed, bonusov\u00e9 body m\u016f\u017ee dostat \u201e\u010dasov\u00e1 n\u00e1ro\u010dnost\u201c.<\/p>\n<div id=\"attachment_5400\" style=\"width: 1144px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/tabulka-new-bar\u010da-v\u011bt\u0161\u00ed-white.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/tabulka-new-bar\u010da-v\u011bt\u0161\u00ed-white-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/tabulka-new-bar\u010da-v\u011bt\u0161\u00ed-white-300x131.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/tabulka-new-bar\u010da-v\u011bt\u0161\u00ed-white-1024x448.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/tabulka-new-bar\u010da-v\u011bt\u0161\u00ed-white.png 1134w\" sizes=\"(min-width: 1024px) 1134px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-5400\" class=\"wp-image-5400 size-full\" alt=\"Sumariza\u010dn\u00ed tabulka \u2013 komunika\u010dn\u00ed kan\u00e1ly jsou \u0159azeny podle v\u00fdsledn\u00e9ho po\u010dtu bod\u016f\" width=\"1134\" height=\"496\"><\/a><p id=\"caption-attachment-5400\" class=\"wp-caption-text\">Sumariza\u010dn\u00ed tabulka \u2013 komunika\u010dn\u00ed kan\u00e1ly jsou \u0159azeny podle v\u00fdsledn\u00e9ho po\u010dtu&nbsp;bod\u016f<\/p><\/div>\n<h2 id=\"a-vitezem-se-stava\">A v\u00edt\u011bzem se&nbsp;st\u00e1v\u00e1\u2026<\/h2>\n<p>Po ud\u011blen\u00ed a&nbsp;se\u010dten\u00ed bod\u016f jsme vybrali 5&nbsp;komunika\u010dn\u00edch kan\u00e1l\u016f, s&nbsp;kter\u00fdmi jsme zah\u00e1jili n\u00e1bor \u2013 benders, placen\u00e9 port\u00e1ly jobs a&nbsp;startupjobs, FB skupiny a&nbsp;LinkedIn Ads.<\/p>\n<p>Vyu\u017eili jsme i&nbsp;pracovn\u00ed port\u00e1ly proudly a&nbsp;winwinjobs, i&nbsp;kdy\u017e se neum\u00edstili nijak vysoko. Na&nbsp;obou u\u017e m\u00e1me vytvo\u0159en\u00fd profil a&nbsp;\u010dasov\u00e1 n\u00e1ro\u010dnost vlo\u017een\u00ed inzer\u00e1tu je minim\u00e1ln\u00ed \u2013 nav\u00edc jsou zdarma&nbsp;;-).<\/p>\n<p>Vybran\u00e9 kan\u00e1ly jsme nechali t\u00fdden dva p\u016fsobit a&nbsp;podle v\u00fdsledk\u016f jsme n\u00e1borovou strategii upravovali. Uka\u017eme si to na&nbsp;p\u0159\u00edkladu facebookov\u00fdch skupin. P\u0159ednostmi bylo, \u017ee&nbsp;zve\u0159ejn\u011bn\u00ed je zdarma (finan\u010dn\u00ed n\u00e1ro\u010dnost: 11 + 3), p\u0159e\u010dte si to velk\u00e9 mno\u017estv\u00ed lid\u00ed v&nbsp;den zve\u0159ejn\u011bn\u00ed (rychlost osloven\u00ed 10) a&nbsp;budou to \u010d\u00edst u\u017eivatel\u00e9 pohybuj\u00edc\u00ed se na&nbsp;trhu obchodu, a&nbsp;ne \u010d\u00ed\u0161n\u00edci (relevance 9 + 2&nbsp;a&nbsp;konverzn\u00ed potenci\u00e1l 8 + 2). Pr\u00e1v\u011b konverzn\u00ed potenci\u00e1l jsme tu p\u0159ecenili \u2013 neozval se v\u016fbec&nbsp;nikdo.<\/p>\n<p>Vzhledem k&nbsp;tomu, \u017ee&nbsp;z&nbsp;placen\u00fdch port\u00e1l\u016f a&nbsp;z&nbsp;LinkedIn Ads byly odezvy \u00fasp\u011b\u0161n\u00e9, druh\u00e1 f\u00e1ze n\u00e1boru u\u017e facebookov\u00e9 skupiny neobsahovala.<\/p>\n<h3 id=\"bublinky-nejen-ve-sklenickach\">Bublinky nejen ve&nbsp;skleni\u010dk\u00e1ch!<\/h3>\n<p>Posuzovali jsme 3&nbsp;prom\u011bnn\u00e9. T\u0159i! A&nbsp;3D graf se blb\u011b kresl\u00ed. Proto bublinky. Rozd\u00edln\u00e1 velikost bublin n\u00e1m ud\u00e1v\u00e1 t\u0159et\u00ed rozm\u011br. Zn\u00e1zorn\u011bn\u00ed grafu n\u00e1m pomohlo vid\u011bt v\u00fdsledky v&nbsp;kontextu v\u0161ech kan\u00e1l\u016f.<\/p>\n<div id=\"attachment_5402\" style=\"width: 862px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/bublinkov\u00fd-graf-b\u00e1ra.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/bublinkov\u00fd-graf-b\u00e1ra-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/bublinkov\u00fd-graf-b\u00e1ra-300x173.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2018\/10\/bublinkov\u00fd-graf-b\u00e1ra.png 852w\" sizes=\"(min-width: 300px) 852px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-5402\" class=\"wp-image-5402 size-full\" alt=\"Bublinkov\u00fd graf \u2013 t\u0159i nejd\u016fle\u017eit\u011bj\u0161\u00ed kategorie\" width=\"852\" height=\"492\"><\/a><p id=\"caption-attachment-5402\" class=\"wp-caption-text\">V\u00fdsledky kan\u00e1l\u016f ve&nbsp;t\u0159ech nejd\u016fle\u017eit\u011bj\u0161\u00edch kategori\u00edch \u2013 bublinkov\u00fd graf<\/p><\/div>\n<h2 id=\"priznani-vsem-analytikum\">P\u0159izn\u00e1n\u00ed v\u0161em analytik\u016fm<\/h2>\n<p>Mil\u00ed \u010dten\u00e1\u0159i, na&nbsp;rovinu p\u0159izn\u00e1v\u00e1m, nejedn\u00e1 se o&nbsp;\u017e\u00e1dn\u00fd promakan\u00fd matematicko-statistick\u00fd model. Mo\u017en\u00e1 m\u00e1me v&nbsp;tabulce zbyte\u010dn\u011b i&nbsp;mo\u017enosti, kter\u00e9 jsou naprosto samoz\u0159ejm\u00e9 (zve\u0159ejn\u011bn\u00ed inzer\u00e1tu na&nbsp;na\u0161em webu), ale cht\u011bli jsme m\u00edt \u00fapln\u00fd p\u0159ehled. Jsme si v\u011bdomi, \u017ee&nbsp;hodnocen\u00e1 krit\u00e9ria i&nbsp;ud\u011blen\u00e9 body jsou subjektivn\u00ed - komplexn\u00ed statistick\u00fd model jsme ani tvo\u0159it necht\u011bli.<\/p>\n<p>Vznikla tak hlavn\u011b pom\u016fcka na&nbsp;zp\u0159ehledn\u011bn\u00ed a&nbsp;zhodnocen\u00ed na\u0161ich my\u0161lenek. V&nbsp;podstat\u011b takov\u00e1 urovnan\u011bj\u0161\u00ed my\u0161lenkov\u00e1 mapa, kde jako hlavn\u00ed argumenta\u010dn\u00ed n\u00e1stroj funguje jednoduch\u00e1 matematick\u00e1 logika. Pokud (nejen u&nbsp;n\u00e1boru) z\u00e1pol\u00edte s&nbsp;volbou X&nbsp;r\u016fzn\u00fdch mo\u017enost\u00ed, mohla by v\u00e1m pomoct. Ur\u010dit\u011b si ji upravte podle sv\u00fdch pot\u0159eb a&nbsp;nastavte si vlastn\u00ed bodovac\u00ed \u0161k\u00e1lu i&nbsp;krit\u00e9ria.<\/p>\n<h2 id=\"mate-sveho-obchodaka-my-ano\">M\u00e1te sv\u00e9ho obcho\u010f\u00e1ka? My&nbsp;ano!<\/h2>\n<p>Pro n\u00e1bor existuje hromada komunika\u010dn\u00edch kan\u00e1l\u016f a&nbsp;hromada zp\u016fsob\u016f, jak sv\u00e9ho vysn\u011bn\u00e9ho zam\u011bstnance naj\u00edt. Pokud ale nem\u00e1te neomezen\u00fd \u010das ani rozpo\u010det, v\u0161echny je ur\u010dit\u011b nevyu\u017eijete (nav\u00edc se li\u0161\u00ed pro ka\u017edou pozici a&nbsp;odd\u011blen\u00ed). V&nbsp;z\u00e1plav\u011b mo\u017enost\u00ed tak mus\u00edte znova a&nbsp;znova p\u0159em\u00fd\u0161let, kter\u00fd kan\u00e1l je pro v\u00e1s nejefektivn\u011bj\u0161\u00ed. Jedna z&nbsp;pom\u016fcek p\u0159i rozhodov\u00e1n\u00ed m\u016f\u017ee b\u00fdt pr\u00e1v\u011b tato tabulka \u2013 n\u00e1m pomohla k&nbsp;<a href=\"http:\/\/igloonet.cz\/vladka\">Vla\u010fce<\/a>, snad pom\u016f\u017ee i&nbsp;v\u00e1m.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ned\u00e1vno jsme v&nbsp;igloo hledali obcho\u010f\u00e1ka a&nbsp;nemohli jsme se shodnout, jak\u00e9 n\u00e1borov\u00e9 kan\u00e1ly zvolit. Bude lep\u0161\u00ed reklama na&nbsp;Facebooku nebo na&nbsp;jobs.cz? Jak zas\u00e1hnout relevantn\u00ed publikum a&nbsp;nevyhodit zbyte\u010dn\u011b moc pen\u011bz? Vytvo\u0159ili jsme unik\u00e1tn\u00ed rozhodovac\u00ed framework (ve&nbsp;skute\u010dnosti trivi\u00e1ln\u00ed tabulku), kter\u00fd n\u00e1m pomohl ut\u0159\u00eddit my\u0161lenky a&nbsp;ur\u010dit v\u00edt\u011bze \u2013 zkuste ho&nbsp;taky.<\/p>\n","protected":false},"author":13,"featured_media":6750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[204,73],"tags":[201,202,203],"class_list":["post-5333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrativa","category-igloonet","tag-hr","tag-nabor","tag-tabulka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Matematick\u00fd hon na obcho\u010f\u00e1ka | igloonet blog<\/title>\n<meta name=\"description\" content=\"Sh\u00e1n\u00edte do firmy zam\u011bstnance a nev\u00edte, jak\u00e9 n\u00e1borov\u00e9 kan\u00e1ly vybrat? 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