{"id":4749,"date":"2017-02-24T11:43:05","date_gmt":"2017-02-24T09:43:05","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=4749"},"modified":"2021-06-25T00:02:35","modified_gmt":"2021-06-24T22:02:35","slug":"digitalni-employer-branding","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/","title":{"rendered":"Digit\u00e1ln\u00ed employer branding"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Vlastn\u00edte firmu nebo je va\u0161\u00edm \u00fakolem \u0159e\u0161it z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch zam\u011bstnanc\u016f? Vyu\u017eijte STDC framework a&nbsp;rozd\u011blte zam\u011bstnaneck\u00fd cyklus na&nbsp;f\u00e1ze pro lep\u0161\u00ed pl\u00e1nov\u00e1n\u00ed va\u0161eho n\u00e1boru. Employer branding sice nen\u00ed pro ka\u017ed\u00e9ho, ale bez z\u00e1kladn\u00edho vymezen\u00ed zna\u010dky a&nbsp;anal\u00fdzy pot\u0159eb&nbsp;se neobejdete.<\/p>\n<p><!--more--><\/p>\n<p>O systematick\u00e9 pr\u00e1ci se zna\u010dkou toho byla naps\u00e1na spousta a&nbsp;jsou to obvykle odborn\u00edci na&nbsp;branding, kte\u0159\u00ed&nbsp;b\u00fdvaj\u00ed pova\u017eov\u00e1ni za celebrity v&nbsp;marketingov\u00e9m oboru. E-book o&nbsp;PPC kampan\u00edch si do&nbsp;knihovny asi ned\u00e1te, ale pro <a href=\"https:\/\/www.goodreads.com\/book\/show\/290733.The_Brand_Gap\">The Brand Gap<\/a> Marty Neumeiera si prostor doma r\u00e1di ud\u011bl\u00e1te. Co kdy\u017e se ale p\u0159esuneme z&nbsp;klientsk\u00e9ho trhu na&nbsp;ten pracovn\u00ed?<\/p>\n<h3>Definice zna\u010dky<\/h3>\n<p>Prvn\u00ed d\u016fle\u017eit\u00e1 pozn\u00e1mka: bav\u00edme-li se o&nbsp;employer brandingu, nevytv\u00e1\u0159\u00edme druhou zna\u010dku. Pouze st\u00e1vaj\u00edc\u00ed zna\u010dku dopl\u0148ujeme a&nbsp;dod\u00e1v\u00e1me ji dal\u0161\u00ed rozm\u011br.&nbsp;Vych\u00e1z\u00edme ze stejn\u00fdch hodnot, ale mluv\u00edme k&nbsp;jin\u00e9mu typu publika.<\/p>\n<p>Pod\u00edvejme se nap\u0159\u00edklad na&nbsp;<strong>otev\u0159enost<\/strong> jako kl\u00ed\u010dovou vlastnost zna\u010dky. Pokud na&nbsp;jedn\u00e9 stran\u011b prezentujeme otev\u0159enost v\u016f\u010di klient\u016fm t\u00edm, \u017ee&nbsp;u&nbsp;zak\u00e1zek na&nbsp;v\u00fdvoji jim od&nbsp;po\u010d\u00e1tku garantujeme absolutn\u00ed vlastnictv\u00ed v\u00fdsledn\u00e9ho k\u00f3du, nem\u016f\u017eeme&nbsp;pak br\u00e1nit zam\u011bstnanc\u016fm komunikovat sv\u00e9 po\u017eadavky p\u0159\u00edmo veden\u00ed.<\/p>\n<p>Nepot\u0159ebuje p\u0159itom rozs\u00e1hl\u00fd brandov\u00fd manu\u00e1l, ani strategii komunikace. Pro mal\u00e9 a&nbsp;st\u0159edn\u011b velk\u00e9 firmy sta\u010d\u00ed z\u00e1kladn\u00ed idea, kter\u00e1 se vejde na&nbsp;A4.&nbsp;Pro jej\u00ed \u017eivotaschopnost je kl\u00ed\u010dov\u00e1 p\u0159edev\u0161\u00edm shoda. Nen\u00ed nic hor\u0161\u00edho, ne\u017e kdy\u017e m\u00e1 ka\u017ed\u00fd z&nbsp;majitel\u016f vlastn\u00ed p\u0159edstavu, kter\u00e9 se nav\u00edc zcela rozch\u00e1zej\u00ed s&nbsp;realitou panuj\u00edc\u00ed mezi zam\u011bstnanci.<\/p>\n<ul>\n<li><strong>Posl\u00e1n\u00ed:<\/strong> Co a&nbsp;pro\u010d d\u011bl\u00e1te?<\/li>\n<li><strong>Vymezen\u00ed v&nbsp;r\u00e1mci trhu:<\/strong> Koho a&nbsp;pro\u010d vn\u00edm\u00e1te jako konkurenci?<\/li>\n<li><strong>P\u0159idan\u00e1 hodnota<\/strong> = konkuren\u010dn\u00ed v\u00fdhoda: Co zam\u011bstnanc\u016fm p\u0159in\u00e1\u0161\u00edte?<\/li>\n<li><strong>C\u00edlov\u00e1 skupina:<\/strong> Je stejn\u00e1 pro v\u0161echna odd\u011blen\u00ed?<\/li>\n<li><strong>T\u00f3n komunikace:<\/strong> Jak chcete p\u016fsobit?<\/li>\n<\/ul>\n<p>Pojmenov\u00e1n\u00ed t\u011bchto bod\u016f napl\u0148uje z\u00e1kladn\u00ed \u00fakol marketingu: odli\u0161it se.<\/p>\n<h3>Anal\u00fdza pot\u0159eb<\/h3>\n<p>Pot\u0159ebuji employer branding? Odpov\u011b\u010f na&nbsp;tuto ot\u00e1zku stoj\u00ed a&nbsp;pad\u00e1 s&nbsp;typem va\u0161ich pot\u0159eb, respektive s&nbsp;jejich nal\u00e9havost\u00ed. Pokud mus\u00edte n\u00e1razov\u011b obsadit jednu pozici, zapome\u0148te na&nbsp;pr\u00e1ci se zna\u010dkou a&nbsp;zvolte jednor\u00e1zovou n\u00e1borovou aktivitu s&nbsp;rychlou n\u00e1vratnost\u00ed.<\/p>\n<p>Co kdy\u017e ale chcete r\u016fst dlouhodob\u011b? Da\u0159\u00ed se v\u00e1m toti\u017e konstantn\u011b r\u016fst na&nbsp;klientsk\u00e9 stran\u011b, ale nesta\u010d\u00edte p\u0159ij\u00edmat \u010di oslovovat nov\u00e9 zam\u011bstnance? Hl\u00e1s\u00ed se v\u00e1m dostatek z\u00e1jemc\u016f, ale jejich relevance je n\u00edzk\u00e1? M\u00e1te vysokou fluktuaci? Typ pot\u0159eby jednodu\u0161e podmi\u0148uje va\u0161i strategii.<\/p>\n<h3>STDC framework<\/h3>\n<p>M\u00e1te ji\u017e jasno v&nbsp;tom, jak\u00e9 je va\u0161e posl\u00e1n\u00ed, jak se pozicujete v\u016f\u010di konkurenci a&nbsp;s&nbsp;jakou pot\u0159ebou se pot\u00fdk\u00e1te? Pak nastal prav\u00fd \u010das k&nbsp;pl\u00e1nov\u00e1n\u00ed marketingov\u00fdch a&nbsp;n\u00e1borov\u00fdch aktivit. Inspirovat se p\u0159itom m\u016f\u017eete u&nbsp;<a href=\"https:\/\/www.kaushik.net\/avinash\/see-think-do-content-marketing-measurement-business-framework\/\">Avinashe Kaushika.<\/a>&nbsp;Ka\u017ed\u00fd zam\u011bstnanec toti\u017e mus\u00ed proj\u00edt r\u016fzn\u00fdmi f\u00e1zemi a&nbsp;nem\u016f\u017eete mu \u0159\u00edkat poka\u017ed\u00e9 to&nbsp;sam\u00e9.<\/p>\n<p><strong>Co kdy\u017e rozd\u011bl\u00edte cyklus zam\u011bstnance<\/strong> tak, jako to d\u011blaj\u00ed market\u00e9\u0159i se z\u00e1kaznick\u00fdm cyklem, aby l\u00e9pe pl\u00e1novali sv\u00e9 investice? Z\u00edsk\u00e1te u\u017eite\u010dn\u00fd n\u00e1stroj, jak dostat pod&nbsp;kontrolu n\u00e1bor nov\u00fdch lid\u00ed. A&nbsp;pokud to ud\u011bl\u00e1te stejn\u011b chyt\u0159e jako my, nepodcen\u00edte CARE f\u00e1zi, proto\u017ee z\u00edskat nov\u00e9ho zam\u011bstnance je v\u017edy dra\u017e\u0161\u00ed.<\/p>\n<iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/72361937\" width=\"803\" height=\"642\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br><br>\n<p>V prezentaci, kterou jsem p\u0159ipravil pro <a href=\"http:\/\/www.jhk.cz\/akce\/prehled-akci\/e-marketingova-konference-jhk-2017-1146.html\">konferenci v&nbsp;\u010cesk\u00fdch Bud\u011bjovic\u00edch<\/a>, najdete na\u0161e c\u00edle pro jednotliv\u00e9 f\u00e1ze a&nbsp;d\u00edl\u010d\u00ed \u00fasp\u011bchy. Narozd\u00edl od&nbsp;\u010dlen\u016f Jiho\u010desk\u00e9 hospod\u00e1\u0159sk\u00e9 komory se z&nbsp;n\u00ed ale nedozv\u00edte, co se n\u00e1m nepoda\u0159ilo dot\u00e1hnout do&nbsp;konce. Fuck-ups si schov\u00e1v\u00e1m pro dal\u0161\u00ed vystoupen\u00ed. M\u016f\u017eete si p\u0159e\u010d\u00edst i&nbsp;samostatnou str\u00e1nku, pokud v\u00e1s zaj\u00edm\u00e1, co v\u0161e v&nbsp;r\u00e1mci <a href=\"https:\/\/igloonet.cz\/hr-marketing\">HR marketingu d\u011bl\u00e1me<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vlastn\u00edte firmu nebo je va\u0161\u00edm \u00fakolem \u0159e\u0161it z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch zam\u011bstnanc\u016f? Vyu\u017eijte STDC framework a&nbsp;rozd\u011blte zam\u011bstnaneck\u00fd cyklus na&nbsp;f\u00e1ze pro lep\u0161\u00ed pl\u00e1nov\u00e1n\u00ed va\u0161eho n\u00e1boru. Employer branding sice nen\u00ed pro ka\u017ed\u00e9ho, ale bez z\u00e1kladn\u00edho vymezen\u00ed zna\u010dky a&nbsp;anal\u00fdzy pot\u0159eb&nbsp;se neobejdete.<\/p>\n","protected":false},"author":14,"featured_media":4752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,70],"tags":[196,189],"class_list":["post-4749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igloonet","category-marketing","tag-employer-branding","tag-recruitment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digit\u00e1ln\u00ed employer branding | igloonet blog<\/title>\n<meta name=\"description\" content=\"Rozd\u011blte cyklus zam\u011bstnance na f\u00e1ze pro lep\u0161\u00ed pl\u00e1nov\u00e1n\u00ed n\u00e1boru. Employer branding sice nen\u00ed pro ka\u017ed\u00e9ho, ale bez vymezen\u00ed zna\u010dky a pot\u0159eb se neobejdete.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1ln\u00ed employer branding | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Rozd\u011blte cyklus zam\u011bstnance na f\u00e1ze pro lep\u0161\u00ed pl\u00e1nov\u00e1n\u00ed n\u00e1boru. Employer branding sice nen\u00ed pro ka\u017ed\u00e9ho, ale bez vymezen\u00ed zna\u010dky a pot\u0159eb se neobejdete.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"igloonet blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igloonet\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/koudela.jan\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-24T09:43:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T22:02:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jan Koudela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/TW-Honza-Employer-branding.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@jankoudela\" \/>\n<meta name=\"twitter:site\" content=\"@igloonet\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Koudela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/\"},\"author\":{\"name\":\"Jan Koudela\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/8acba2e6762514411e67bb3a4da92491\"},\"headline\":\"Digit\u00e1ln\u00ed employer branding\",\"datePublished\":\"2017-02-24T09:43:05+00:00\",\"dateModified\":\"2021-06-24T22:02:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/\"},\"wordCount\":733,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg\",\"keywords\":[\"Employer Branding\",\"Recruitment\"],\"articleSection\":[\"igloonet\",\"Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/\",\"url\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/\",\"name\":\"Digit\u00e1ln\u00ed employer branding | igloonet blog\",\"isPartOf\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg\",\"datePublished\":\"2017-02-24T09:43:05+00:00\",\"dateModified\":\"2021-06-24T22:02:35+00:00\",\"description\":\"Rozd\u011blte cyklus zam\u011bstnance na f\u00e1ze pro lep\u0161\u00ed pl\u00e1nov\u00e1n\u00ed n\u00e1boru. Employer branding sice nen\u00ed pro ka\u017ed\u00e9ho, ale bez vymezen\u00ed zna\u010dky a pot\u0159eb se neobejdete.\",\"breadcrumb\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#primaryimage\",\"url\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg\",\"contentUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Marketing\",\"item\":\"https:\/\/igloonet.cz\/blog\/rubriky\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digit\u00e1ln\u00ed employer branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#website\",\"url\":\"https:\/\/igloonet.cz\/blog\/\",\"name\":\"igloonet blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/igloonet.cz\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\",\"name\":\"igloonet\",\"url\":\"https:\/\/igloonet.cz\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png\",\"contentUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png\",\"width\":650,\"height\":465,\"caption\":\"igloonet\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/igloonet\",\"https:\/\/x.com\/igloonet\",\"https:\/\/instagram.com\/igloonet\/\",\"https:\/\/www.linkedin.com\/company\/igloonet\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/8acba2e6762514411e67bb3a4da92491\",\"name\":\"Jan Koudela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8dd5cda218fea908a276c8fd9a8dd936fd6465835ef3905ec1b39fef6e6212bd?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8dd5cda218fea908a276c8fd9a8dd936fd6465835ef3905ec1b39fef6e6212bd?s=96&d=retro&r=g\",\"caption\":\"Jan Koudela\"},\"description\":\"Vytv\u00e1\u0159\u00edm strategie, vedu projekty, edituji n\u00e1\u0161 blog, d\u011bl\u00e1m hodn\u00e9ho poldu na pohovorech a sb\u00edr\u00e1m tu\u010d\u0148\u00e1ky.\",\"sameAs\":[\"https:\/\/igloonet.cz\/honza\",\"https:\/\/www.facebook.com\/koudela.jan\",\"https:\/\/x.com\/jankoudela\"],\"url\":\"https:\/\/igloonet.cz\/blog\/author\/jan-koudela\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digit\u00e1ln\u00ed employer branding | igloonet blog","description":"Rozd\u011blte cyklus zam\u011bstnance na f\u00e1ze pro lep\u0161\u00ed pl\u00e1nov\u00e1n\u00ed n\u00e1boru. Employer branding sice nen\u00ed pro ka\u017ed\u00e9ho, ale bez vymezen\u00ed zna\u010dky a pot\u0159eb se neobejdete.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/","og_locale":"cs_CZ","og_type":"article","og_title":"Digit\u00e1ln\u00ed employer branding | igloonet blog","og_description":"Rozd\u011blte cyklus zam\u011bstnance na f\u00e1ze pro lep\u0161\u00ed pl\u00e1nov\u00e1n\u00ed n\u00e1boru. Employer branding sice nen\u00ed pro ka\u017ed\u00e9ho, ale bez vymezen\u00ed zna\u010dky a pot\u0159eb se neobejdete.","og_url":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/","og_site_name":"igloonet blog","article_publisher":"https:\/\/www.facebook.com\/igloonet","article_author":"https:\/\/www.facebook.com\/koudela.jan","article_published_time":"2017-02-24T09:43:05+00:00","article_modified_time":"2021-06-24T22:02:35+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg","type":"image\/jpeg"}],"author":"Jan Koudela","twitter_card":"summary_large_image","twitter_image":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/TW-Honza-Employer-branding.jpg","twitter_creator":"@jankoudela","twitter_site":"@igloonet","twitter_misc":{"Napsal(a)":"Jan Koudela","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#article","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/"},"author":{"name":"Jan Koudela","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/8acba2e6762514411e67bb3a4da92491"},"headline":"Digit\u00e1ln\u00ed employer branding","datePublished":"2017-02-24T09:43:05+00:00","dateModified":"2021-06-24T22:02:35+00:00","mainEntityOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/"},"wordCount":733,"commentCount":0,"publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg","keywords":["Employer Branding","Recruitment"],"articleSection":["igloonet","Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/","url":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/","name":"Digit\u00e1ln\u00ed employer branding | igloonet blog","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#primaryimage"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg","datePublished":"2017-02-24T09:43:05+00:00","dateModified":"2021-06-24T22:02:35+00:00","description":"Rozd\u011blte cyklus zam\u011bstnance na f\u00e1ze pro lep\u0161\u00ed pl\u00e1nov\u00e1n\u00ed n\u00e1boru. Employer branding sice nen\u00ed pro ka\u017ed\u00e9ho, ale bez vymezen\u00ed zna\u010dky a pot\u0159eb se neobejdete.","breadcrumb":{"@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#primaryimage","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2017\/02\/FB-Honza-Employer-branding.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/igloonet.cz\/blog\/digitalni-employer-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing","item":"https:\/\/igloonet.cz\/blog\/rubriky\/marketing\/"},{"@type":"ListItem","position":2,"name":"Digit\u00e1ln\u00ed employer branding"}]},{"@type":"WebSite","@id":"https:\/\/igloonet.cz\/blog\/#website","url":"https:\/\/igloonet.cz\/blog\/","name":"igloonet blog","description":"","publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igloonet.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/igloonet.cz\/blog\/#organization","name":"igloonet","url":"https:\/\/igloonet.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","width":650,"height":465,"caption":"igloonet"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/igloonet","https:\/\/x.com\/igloonet","https:\/\/instagram.com\/igloonet\/","https:\/\/www.linkedin.com\/company\/igloonet"]},{"@type":"Person","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/8acba2e6762514411e67bb3a4da92491","name":"Jan Koudela","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8dd5cda218fea908a276c8fd9a8dd936fd6465835ef3905ec1b39fef6e6212bd?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8dd5cda218fea908a276c8fd9a8dd936fd6465835ef3905ec1b39fef6e6212bd?s=96&d=retro&r=g","caption":"Jan Koudela"},"description":"Vytv\u00e1\u0159\u00edm strategie, vedu projekty, edituji n\u00e1\u0161 blog, d\u011bl\u00e1m hodn\u00e9ho poldu na pohovorech a sb\u00edr\u00e1m tu\u010d\u0148\u00e1ky.","sameAs":["https:\/\/igloonet.cz\/honza","https:\/\/www.facebook.com\/koudela.jan","https:\/\/x.com\/jankoudela"],"url":"https:\/\/igloonet.cz\/blog\/author\/jan-koudela\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/4749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/comments?post=4749"}],"version-history":[{"count":15,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/4749\/revisions"}],"predecessor-version":[{"id":7220,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/4749\/revisions\/7220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media\/4752"}],"wp:attachment":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media?parent=4749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/categories?post=4749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/tags?post=4749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}