{"id":4616,"date":"2017-02-20T09:30:10","date_gmt":"2017-02-20T07:30:10","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=4616"},"modified":"2017-02-24T11:43:32","modified_gmt":"2017-02-24T09:43:32","slug":"s01e01-paticka","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/s01e01-paticka\/","title":{"rendered":"S01E01: Pati\u010dka"},"content":{"rendered":"
<\/div>\n

Za\u010d\u00edn\u00e1me s postupnou prom\u011bnou na\u0161eho webu a jako prvn\u00ed to schytala zastaral\u00e1 pati\u010dka. Zlep\u0161ili jsme jej\u00ed responzivn\u00ed zobrazen\u00ed, p\u0159ipojili p\u0159ihl\u00e1\u0161en\u00ed do newsletteru na API a doplnili aktu\u00e1ln\u00ed po\u010det voln\u00fdch pozic. Vyzkou\u0161ejte ji!<\/p>\n

<\/p>\n

V pilotu na\u0161eho seri\u00e1lu<\/a> jsme sl\u00edbili, \u017ee se brzy dostane na konkr\u00e9tn\u00ed \u00fapravy webu, proto jsme se hned pustili do pr\u00e1ce. Po zb\u011b\u017en\u00e9m prohl\u00e9dnut\u00ed \u00favodn\u00ed str\u00e1nky jsme zjistili, \u017ee nepropagujeme v\u0161echny soci\u00e1ln\u00ed s\u00edt\u011b, na kter\u00fdch jsme aktivn\u00ed. Naopak jsme uv\u00e1d\u011bli nap\u0159\u00edklad Google+, kter\u00fd je d\u00e1vno mrtv\u00fd. Na obr\u00e1zku je vid\u011bt, jak byla pati\u010dka neforemn\u00e1.<\/p>\n

\"footer_old\"<\/a><\/p>\n

Abychom zm\u011bnu ned\u011blali jen tak od boku, stanovujeme si c\u00edle, kter\u00fdch chceme s novou pati\u010dkou dos\u00e1hnout. Ano, i pati\u010dka mus\u00ed m\u00edt c\u00edle!<\/p>\n

C\u00edle<\/h3>\n
    \n
  1. Zrevidovat obsah.<\/strong> Z toho hned vypl\u00fdv\u00e1, \u017ee mus\u00edme p\u0159idat sv\u00e9 Instagram a Linkedin \u00fa\u010dty. Naopak miz\u00ed Google Plus. Novinkou je vytvo\u0159en\u00ed m\u00edsta pro Behance profil, kde budeme postupn\u011b publikovat na\u0161e reference.<\/li>\n
  2. Zlep\u0161it zobrazen\u00ed v responzivn\u00ed verzi.<\/strong> Na n<\/span>a<\/span>\u0161<\/span>em<\/span> web<\/span>u<\/span> evidujeme za posledn\u00ed t\u0159i m\u011bs\u00edce \u010dtvrtinu<\/span> p\u0159\u00edstup\u016f z mobiln\u00edch za\u0159\u00edzen\u00ed a bereme jako svoji povinnost vyj\u00edt u\u017eivatel\u016fm vst\u0159\u00edc. <\/span>Prioritou je lep\u0161\u00ed zobrazen\u00ed formul\u00e1\u0159e pro p\u0159ihl\u00e1\u0161en\u00ed do new<\/span>s<\/span>letteru.<\/span><\/li>\n
  3. Zviditelnit svoje \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> a popiskem u\u017eivatele nal\u00e1kat ke sledov\u00e1n\u00ed. Zva\u017eujeme i n\u011bjak\u00fd interaktivn\u00ed prvek, kter\u00fd bychom cht\u011bli zkusit A\/B testovat.<\/li>\n
  4. Newsletter m\u00e1me napojen\u00fd na MailChimp<\/span> <\/strong>a aktu\u00e1ln\u00ed forma nen\u00ed optim\u00e1ln\u00ed<\/strong>, proto\u017ee <\/span>po p\u0159ihl\u00e1\u0161en\u00ed je u\u017eivatel p\u0159esm\u011br<\/span>ov\u00e1n <\/span>mimo n\u00e1\u0161 web na <\/span>d\u011bsivou <\/span>str\u00e1nku. Toho se <\/span>chceme nyn\u00ed <\/span>zbavit a<\/span> informovat odb\u011bratele p\u0159\u00edjemn\u011bj\u0161\u00ed cestou.<\/span><\/li>\n
  5. Mysl\u00edme i na to, \u017ee by se i odkazy m\u011bli \u010dasem m\u011bnit<\/strong>, proto nepo\u010d\u00edt\u00e1me s pevn\u011b dan\u00fdm po\u010dtem odkaz\u016f.<\/li>\n
  6. D\u00e1le chceme zviditelnit aktu\u00e1ln\u00ed <\/span>voln\u00e1 m\u00edsta <\/span><\/strong>a odkazovat na na\u0161i novou kari\u00e9rn\u00ed str\u00e1nku<\/a>, kterou Recruitment Academy za\u0159adila mezi TOP 5 kari\u00e9rn\u00edch web\u016f<\/a> za rok 2016. Tady p\u0159em\u00fd\u0161l\u00edme nad dv\u011bma zp\u016fsoby \u0159e\u0161en\u00ed, a to zv\u00fdrazn\u011bn\u00ed tagem \u201eHled\u00e1me\u201c nebo ide\u00e1ln\u011b \u010d\u00edslovkou ve stylu notifikace.<\/span><\/li>\n
  7. Sladit pati\u010dku tak, aby korespondovala stylov\u011b se zbytkem webu.<\/li>\n<\/ol>\n

    Kdy\u017e jsme si kone\u010dn\u011b vyjasnili, co od pati\u010dky o\u010dek\u00e1v\u00e1me, u\u017e zb\u00fdv\u00e1 jen odv\u00e9st pr\u00e1ci. Zhodno\u0165te sami, jestli se n\u00e1m poda\u0159ilo splnit v\u0161echny body.<\/p>\n

    Spln\u011bno<\/h3>\n
      \n
    1. Obsah jsme p\u0159em\u00edstili, abychom pomohli u\u017eivateli s orientac\u00ed.<\/li>\n
    2. Respozivn\u00ed verzi jsme pochopiteln\u011b p\u0159ekopali, viz screenshot p\u0159ed a po. Tak\u00e9 jsme u n\u011bkter\u00fdch prvk\u016f zv\u011bt\u0161ili klikatelnou plochu, aby lid\u00e9 s velk\u00fdmi palci nebyli diskriminov\u00e1ni.<\/li>\n
    3. Soci\u00e1ln\u00ed s\u00edt\u011b jsme pojali hrav\u011bji a s v\u011bt\u0161\u00edm prostorem jim dali i v\u011bt\u0161\u00ed v\u00e1hu.<\/li>\n
    4. Newsletter sice st\u00e1le z\u016fst\u00e1v\u00e1 napojen\u00fd p\u0159\u00edmo na MailChimp, ale ji\u017e na backendu p\u0159es API. Nyn\u00ed d\u00e1v\u00e1me u\u017eivateli feedback o registraci p\u0159\u00edmo u formul\u00e1\u0159e na na\u0161em webu.<\/li>\n
    5. Spln\u011bno.<\/li>\n
    6. Zvolili jsme formu bubliny s aktu\u00e1ln\u00edm po\u010dtem hledan\u00fdch pozic. \u010c\u00edslo aktualizujeme jednou denn\u011b pomoc\u00ed Cronu, proto\u017ee se n\u00e1m necht\u011blo d\u011blat vlastn\u00ed API.<\/li>\n
    7. Celkov\u00fd vizu\u00e1ln\u00ed koncept jsme nijak nenaru\u0161ili.<\/li>\n<\/ol>\n

      \"footer_new\"<\/a><\/p>\n

      Na z\u00e1v\u011br je dobr\u00e9 zm\u00ednit, \u017ee jsme za\u010dali trackovat prokliky na soci\u00e1ln\u00ed s\u00edt\u011b, jednotliv\u00e9 odkazy a samoz\u0159ejm\u011b i formul\u00e1\u0159 na newslettery. A budeme kone\u010dn\u011b us\u00ednat s klidem v du\u0161i, \u017ee na\u0161i n\u00e1v\u0161t\u011bvn\u00edci nejsou zastra\u0161ov\u00e1n\u00ed divnostr\u00e1nkou MailChimpu.<\/p>\n

      Druh\u00e1 epizoda bude ji\u017e sp\u00ed\u0161e pro kod\u00e9ry. Martin<\/a> vysv\u011btl\u00ed, jak\u00fdm zp\u016fsobem jsme se rozhodli d\u011blit styly a JavaScripty, abychom je b\u011bhem rekonstrukce webu mohli vym\u011bnit a zbavit t\u011bch star\u0161\u00edch. T\u011b\u0161te se!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Za\u010d\u00edn\u00e1me s postupnou prom\u011bnou na\u0161eho webu a jako prvn\u00ed to schytala zastaral\u00e1 pati\u010dka. Zlep\u0161ili jsme jej\u00ed responzivn\u00ed zobrazen\u00ed, p\u0159ipojili p\u0159ihl\u00e1\u0161en\u00ed do newsletteru na API a doplnili aktu\u00e1ln\u00ed po\u010det voln\u00fdch pozic. Vyzkou\u0161ejte ji!<\/p>\n

      \n<\/p>","protected":false},"author":27,"featured_media":4650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[71],"tags":[181],"class_list":["post-4616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vyvoj","tag-serial"],"yoast_head":"\nS01E01: Pati\u010dka | igloonet blog<\/title>\n<meta name=\"description\" content=\"Zlep\u0161ili jsme responzivn\u00ed zobrazen\u00ed pati\u010dky, p\u0159ipojili p\u0159ihl\u00e1\u0161en\u00ed do newsletteru na API a doplnili aktu\u00e1ln\u00ed po\u010det voln\u00fdch pozic. 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