{"id":4575,"date":"2017-01-11T16:37:05","date_gmt":"2017-01-11T14:37:05","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=4575"},"modified":"2017-01-23T13:17:02","modified_gmt":"2017-01-23T11:17:02","slug":"s00e00-web-je-mrtev-at-zije-web","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/s00e00-web-je-mrtev-at-zije-web\/","title":{"rendered":"S00E00: Web je mrtev, a\u0165 \u017eije&nbsp;web!"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Nastal \u010das po\u0159\u00e1dn\u011b p\u0159ekopat n\u00e1\u0161 web a&nbsp;chceme, abyste u&nbsp;toho byli s&nbsp;n\u00e1mi. Pro\u010d jsme se rozhodli pro pr\u016fb\u011b\u017en\u00e9 zm\u011bny nam\u00edsto kompletn\u00edho redesignu? A&nbsp;jak\u00e9 jsou hlavn\u00ed (ne)v\u00fdhody tohoto p\u0159\u00edstupu? P\u0159e\u010dt\u011bte si pilot seri\u00e1lu, se kter\u00fdm se budete v&nbsp;p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch pravideln\u011b setk\u00e1vat.<\/p>\n<p><!--more--><\/p>\n<p>Webov\u00e1 str\u00e1nka je pro n\u00e1s v&nbsp;prvn\u00ed \u0159ad\u011b prodejn\u00ed n\u00e1stroj a&nbsp;sv\u016fj \u00fa\u010del \u00fasp\u011b\u0161n\u011b pln\u00ed: p\u0159in\u00e1\u0161\u00ed n\u00e1m st\u00e1le nov\u00e9 zak\u00e1zky. D\u00edky tomu i&nbsp;po deseti letech na&nbsp;trhu nepot\u0159ebujeme \u017e\u00e1dn\u00e9 obcho\u010f\u00e1ky. P\u0159esto vid\u00edme jej\u00ed nedostatky, kter\u00e9 nyn\u00ed zp\u016fsobuj\u00ed nap\u0159\u00edklad zbyte\u010dn\u011b vysok\u00fd pod\u00edl irelevantn\u00edch popt\u00e1vek.<\/p>\n<h3>Zapome\u0148te na&nbsp;kosmetick\u00e9 \u00fapravy<\/h3>\n<p><span style=\"font-size: 1rem;\">Kompletn\u00ed p\u0159ekop\u00e1n\u00ed webu pochopiteln\u011b nen\u00ed proces, do&nbsp;kter\u00e9ho bychom se pou\u0161t\u011bli ka\u017ed\u00fd druh\u00fd m\u011bs\u00edc. Rozhodli jsme se celou rekonstrukci zu\u017eitkovat na&nbsp;maximum a&nbsp;vytvo\u0159it jedine\u010dn\u00fd seri\u00e1l, v&nbsp;n\u011bm\u017e p\u0159ibl\u00ed\u017e\u00edme logiku na\u0161eho p\u0159\u00edstupu a&nbsp;jednotliv\u00fdch rozhodnut\u00ed.&nbsp;<\/span>O\u010dek\u00e1v\u00e1me, \u017ee&nbsp;v&nbsp;jeho pr\u016fb\u011bhu spolu s&nbsp;n\u00e1mi zabrous\u00edte do&nbsp;\u0159ady oblast\u00ed. Doporu\u010duje 11 z&nbsp;10 profesion\u00e1l\u016f:<\/p>\n<ul>\n<li>v\u00fdzkum c\u00edlov\u00fdch skupin<\/li>\n<li>n\u00e1vrh a&nbsp;tvorba obsahu<\/li>\n<li>copywriting<\/li>\n<li>wireframy<\/li>\n<li>grafika<\/li>\n<li>UX a&nbsp;UI<\/li>\n<li>A\/B testov\u00e1n\u00ed<\/li>\n<li>online marketingov\u00e1 strategie<\/li>\n<\/ul>\n<p>Dost \u0159e\u010d\u00ed. Poj\u010fme vy\u0159e\u0161it po\u010d\u00e1te\u010dn\u00ed probl\u00e9m,&nbsp;p\u0159ed kter\u00fd jsme byli postaveni.<\/p>\n<h3>Kolik n\u00e1s to bude&nbsp;st\u00e1t<\/h3>\n<p>Kde se pl\u00e1nuje investice, mus\u00ed b\u00fdt i&nbsp;odhad jej\u00ed n\u00e1vratnosti. Nejprve proto mus\u00edme zn\u00e1t n\u00e1klady. Bav\u00edme se pouze \u010dist\u011b o&nbsp;n\u00e1vrhu a&nbsp;k\u00f3dov\u00e1n\u00ed nacen\u00edme pozd\u011bji zvl\u00e1\u0161\u0165, anebo n\u00e1s zaj\u00edm\u00e1 celkov\u00fd objem pr\u00e1ce? Chceme samoz\u0159ejm\u011b v\u011bd\u011bt, co bude v\u00fdsledkem a&nbsp;kolik za n\u011bj zaplat\u00edme. Jak ale zm\u011b\u0159\u00edme n\u00e1vratnost vynalo\u017een\u00fdch pen\u011bz?<\/p>\n<p>Sami na&nbsp;sob\u011b si p\u0159i po\u010d\u00e1te\u010dn\u00edm rozhodov\u00e1n\u00ed potvrzujeme d\u016fle\u017eitost propojen\u00ed webov\u00e9ho v\u00fdvoje a&nbsp;online marketingu. Bez definov\u00e1n\u00ed&nbsp;m\u011b\u0159iteln\u00fdch krit\u00e9ri\u00ed \u00fasp\u011b\u0161nosti budeme jen <a href=\"http:\/\/media.tumblr.com\/tumblr_mevyrg2aBf1r19b8c.gif\">vyhazovat pen\u00edze<\/a>. Chceme zv\u00fd\u0161it po\u010det relevantn\u00edch popt\u00e1vek? Zam\u011b\u0159me se na&nbsp;optimalizaci popt\u00e1vkov\u00e9ho formul\u00e1\u0159e a&nbsp;zm\u011b\u0148me zp\u016fsob, jak\u00fdm na&nbsp;webu vysv\u011btlujeme na\u0161e slu\u017eby. Srovnejme pak nejen po\u010det a&nbsp;relevanci popt\u00e1vek za stejn\u011b dlouh\u00e9 obdob\u00ed v&nbsp;lo\u0148sk\u00e9m roce, ale p\u0159edev\u0161\u00edm realizovan\u00e9 projekty a&nbsp;jejich p\u0159\u00ednos na&nbsp;stran\u011b tr\u017eeb.<\/p>\n<div class=\"arve\">\n<div class=\"arve-error\"><p><small><abbr title=\"Advanced Responsive Video Embedder\">ARVE<\/abbr> error: The [[arve]] shortcode needs one of this attributes av1mp4, mp4, m4v, webm, ogv,&nbsp;url<\/small><\/p><\/div><\/div>\n<h3>Hotov\u00fd web neexistuje<\/h3>\n<p>Mus\u00edme se k&nbsp;tomu postavit tak, jak chceme, aby se ke&nbsp;sv\u00fdm web\u016fm stav\u011bli na\u0161i klienti. Spr\u00e1vn\u00fd web nen\u00ed nikdy hotov\u00fd, v\u017edy by se m\u011bl pr\u016fb\u011b\u017en\u011b zdokonalovat. A\u017e bychom dokon\u010dili n\u00e1\u0161 nov\u00fd web, nastal by \u010das ho za\u010d\u00edt znovu p\u0159ed\u011bl\u00e1vat. Rozhodli jsme se rad\u011bji stanovit m\u011bs\u00ed\u010dn\u00ed rozpo\u010det, kter\u00fd bude vyhrazen na&nbsp;spr\u00e1vu st\u00e1vaj\u00edc\u00edho webu.<\/p>\n<p><strong>v\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Na na\u0161em webu se bude st\u00e1le n\u011bco d\u00edt a&nbsp;budeme jej posouvat kup\u0159edu. Z\u00e1rove\u0148 n\u00e1vratnost pr\u016fb\u011b\u017en\u00fdch investic bude rychlej\u0161\u00ed.<\/li>\n<li>Dok\u00e1\u017eeme l\u00e9pe reagovat na&nbsp;aktu\u00e1ln\u00ed po\u017eadavky. Nap\u0159\u00edklad kdy\u017e roz\u0161\u00ed\u0159\u00edme na\u0161e portfolio o&nbsp;nov\u00e9 slu\u017eby anebo kdy\u017e je budeme cht\u00edt pouze l\u00e9pe specifikovat.<\/li>\n<li>Na v\u00fdvoji budeme \u010dasov\u011b flexibiln\u011bj\u0161\u00ed, jeliko\u017e jsme v\u00e1z\u00e1ni pouze objemem prac\u00ed, zat\u00edmco konkr\u00e9tn\u00ed term\u00edny si stanovujeme sami.<\/li>\n<li>P\u0159i prvotn\u00ed anal\u00fdze webu jsme narazili na&nbsp;n\u011bkolik z\u00e1sadn\u00edch chyb. Nebudeme muset \u010dekat s&nbsp;jejich opravou na&nbsp;cel\u00fd nov\u00fd web, ale m\u016f\u017eeme za\u010d\u00edt pr\u00e1v\u011b s&nbsp;nimi.<\/li>\n<\/ul>\n<p><strong>nev\u00fdhody:<\/strong><\/p>\n<ul>\n<li>Chceme nahrazovat grafick\u00e9 prvky a&nbsp;za\u010d\u00edt je postupn\u011b p\u0159epracov\u00e1vat. Ur\u010dit\u011b proto dojdeme do&nbsp;bodu, kdy \u010d\u00e1st webu bude vypadat odli\u0161n\u011b ne\u017e ta nov\u00e1. Kompletn\u00ed redesign m\u00e1 v\u017edy sv\u016fj wow efekt, o&nbsp;kter\u00fd m\u016f\u017eeme p\u0159ij\u00edt.<\/li>\n<li>Jedn\u00edm z&nbsp;d\u016fvod\u016f p\u0159ed\u011bl\u00e1n\u00ed st\u00e1vaj\u00edc\u00edho webu byl jeho k\u00f3d. Za posledn\u00ed dva roky se na&nbsp;webu vyst\u0159\u00eddali dva fronten\u010f\u00e1ci a&nbsp;nane\u0161t\u011bst\u00ed m\u011bli zcela jin\u00fd z\u00e1pis. Nav\u00edc se oba sna\u017eili p\u0159izp\u016fsobit k\u00f3d sob\u011b a&nbsp;nepokra\u010dovali ve&nbsp;stejn\u00e9 syntaxi. Proto bude slo\u017eit\u011bj\u0161\u00ed cel\u00fd web postupn\u011b p\u0159episovat. Aktu\u00e1ln\u011b to vypad\u00e1, \u017ee&nbsp;hlavn\u00ed CSS soubor rozd\u011bl\u00edme na&nbsp;dva: p\u016fvodn\u00ed, ze kter\u00e9ho budeme odmaz\u00e1vat, a&nbsp;nov\u00fd, kde budeme zapisovat nov\u00e9 \u010d\u00e1sti. Ur\u010dit\u011b o&nbsp;tom je\u0161t\u011b nap\u00ed\u0161eme.<\/li>\n<li>Hroz\u00ed, \u017ee&nbsp;rozt\u0159\u00ed\u0161t\u011bn\u00edm jedn\u00e9 komplexn\u00ed zm\u011bny n\u00e1s d\u00edl\u010d\u00ed \u00fapravy v&nbsp;kone\u010dn\u00e9m sou\u010dtu vyjdou mnohem dr\u00e1\u017e.&nbsp;Sna\u017e\u00edme se riziko minimalizovat t\u00edm, \u017ee&nbsp;p\u0159iprav\u00edme detailn\u00ed line-up prac\u00ed s&nbsp;odhadem n\u00e1klad\u016f.<\/li>\n<\/ul>\n<p>A co se d\u00e1 stihnout za 50 hodin m\u011bs\u00ed\u010dn\u011b? Nap\u0159\u00edklad p\u0159ed\u011blat pati\u010dku, aby za\u010dala plnit sv\u016fj \u00fa\u010del a&nbsp;na\u0161e c\u00edle.&nbsp;Ty nejlep\u0161\u00ed pati\u010dky ji\u017e d\u00e1vno neslou\u017e\u00ed pouze k&nbsp;lep\u0161\u00ed navigaci po str\u00e1nce.&nbsp;V&nbsp;prvn\u00edm d\u00edle se proto pod\u00edv\u00e1me na&nbsp;prvn\u00ed praktick\u00e9 zm\u011bny. T\u011b\u0161te&nbsp;se!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nastal \u010das po\u0159\u00e1dn\u011b p\u0159ekopat n\u00e1\u0161 web a&nbsp;chceme, abyste u&nbsp;toho byli s&nbsp;n\u00e1mi. Pro\u010d jsme se rozhodli pro pr\u016fb\u011b\u017en\u00e9 zm\u011bny nam\u00edsto kompletn\u00edho redesignu? A&nbsp;jak\u00e9 jsou hlavn\u00ed (ne)v\u00fdhody tohoto p\u0159\u00edstupu? P\u0159e\u010dt\u011bte si pilot seri\u00e1lu, se kter\u00fdm se budete v&nbsp;p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch pravideln\u011b setk\u00e1vat.<\/p>\n","protected":false},"author":27,"featured_media":4576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,70,71],"tags":[181,184],"class_list":["post-4575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igloonet","category-marketing","category-vyvoj","tag-serial","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S00E00: Web je mrtev, a\u0165 \u017eije web! | igloonet blog<\/title>\n<meta name=\"description\" content=\"Nastal \u010das po\u0159\u00e1dn\u011b p\u0159ekopat n\u00e1\u0161 web. 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