{"id":4474,"date":"2016-11-10T16:30:36","date_gmt":"2016-11-10T14:30:36","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=4474"},"modified":"2019-06-30T01:08:48","modified_gmt":"2019-06-29T23:08:48","slug":"remarketing-google-adwords","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/remarketing-google-adwords\/","title":{"rendered":"Krok za krokem: Jak na&nbsp;remarketing v&nbsp;Google AdWords"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Remarketing v&nbsp;AdWords pat\u0159\u00ed mezi nejvyu\u017e\u00edvan\u011bj\u0161\u00ed n\u00e1stroje v&nbsp;online marketingu. Pro z\u00e1kladn\u00ed nastaven\u00ed p\u0159itom nepot\u0159ebujete specialistu. Ulo\u017ete si n\u00e1\u0161 checklist a&nbsp;nastavte si remarketing sami, proto\u017ee praktick\u00fdch n\u00e1vod\u016f nen\u00ed nikdy&nbsp;dost!<br>\n<!--more--><\/p>\n<p>Remarketing (jinak tak\u00e9 retargeting) nen\u00ed \u017e\u00e1dnou novinkou. Nez\u00e1le\u017e\u00ed na&nbsp;tom, zda m\u00e1te e-shop, restauraci nebo t\u0159eba tesa\u0159stv\u00ed. Vyu\u017e\u00edt se d\u00e1 pro jak\u00fdkoliv druh podnik\u00e1n\u00ed, proto\u017ee v\u00e1m d\u00e1v\u00e1 mo\u017enost znovu oslovit n\u00e1v\u0161t\u011bvn\u00edky va\u0161eho webu.<\/p>\n<p>\u0158ekn\u011bme, \u017ee&nbsp;u\u017eivatel nav\u0161t\u00edv\u00ed va\u0161e str\u00e1nky, kde ji\u017e m\u00e1te aktivn\u00ed remarketing. V&nbsp;p\u0159\u00edpad\u011b Google remarketingu se u\u017eivateli ulo\u017e\u00ed do&nbsp;po\u010d\u00edta\u010de soubor cookie. Pokud pozd\u011bji u\u017eivatel bude proch\u00e1zet internet, bude se mu na&nbsp;z\u00e1klad\u011b tohoto souboru zobrazovat va\u0161e reklama. T\u00edmto zp\u016fsobem m\u016f\u017eete p\u0159esv\u011bd\u010dit u\u017eivatele k&nbsp;n\u00e1kupu nebo k&nbsp;jin\u00e9 konverzi.<\/p>\n<h1>Implementace klasick\u00e9ho remarketingu<\/h1>\n<p>Nejprve je pot\u0159eba m\u00edt na&nbsp;ka\u017ed\u00e9 str\u00e1nce va\u0161eho webu vlo\u017een\u00fd m\u011b\u0159\u00edc\u00ed k\u00f3d, kter\u00fd najdete v&nbsp;Google Analytics (GA) v&nbsp;z\u00e1lo\u017ece <em>Administr\u00e1tor<\/em>.<\/p>\n<p><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/7-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/7-300x112.jpg 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/7-1024x381.jpg 1024w\" sizes=\"(min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-large wp-image-4502\" alt=\"7\" width=\"1024\" height=\"381\"><\/p>\n<h3>Propojen\u00ed Analytics a&nbsp;Adwords<\/h3>\n<ol>\n<li>V GA na&nbsp;kart\u011b <em>Administr\u00e1tor<\/em> a&nbsp;v&nbsp;sekci <em>Slu\u017eba<\/em>, klikn\u011bte na&nbsp;polo\u017eku <em>Propojen\u00ed s&nbsp;\u00fa\u010dtem Adwords<\/em>.<\/li>\n<li>Vyberte si Adwords \u00fa\u010det, se kter\u00fdm chcete GA spojit a&nbsp;klikn\u011bte na&nbsp;tla\u010d\u00edtko <em>Pokra\u010dovat<\/em>.<\/li>\n<li>V konfiguraci zapn\u011bte v\u00fdb\u011br dat, kter\u00fd se m\u00e1 do&nbsp;Adwords pos\u00edlat a&nbsp;klikn\u011bte na&nbsp;tla\u010d\u00edtko <em>Propojit \u00fa\u010dty.<\/em><\/li>\n<\/ol>\n<h3>Vytvo\u0159en\u00ed remarketingov\u00e9ho seznamu<\/h3>\n<p>Remarketingov\u00fd seznam ch\u00e1peme jako seznam u\u017eivatel\u016f, kte\u0159\u00ed spl\u0148uj\u00ed n\u00e1mi definovan\u00e9 podm\u00ednky.<\/p>\n<ol>\n<li>Op\u011bt p\u0159ejdeme do&nbsp;karty <em>Administr\u00e1tor<\/em>, kde vybereme polo\u017eku <em>Definice publika<\/em> a&nbsp;v&nbsp;n\u00ed <em>Publikum<\/em>.<\/li>\n<li>C\u00edlov\u00fd \u00fa\u010det by m\u011bl b\u00fdt ten, kter\u00fd jsme propojili v&nbsp;p\u0159edchoz\u00edm kroku.<\/li>\n<li>Klikneme na&nbsp;tla\u010d\u00edtko <em>Dal\u0161\u00ed<\/em> a&nbsp;pot\u00e9 na&nbsp;tla\u010d\u00edtko <em>Aktivovat<\/em>, \u010d\u00edm\u017e zah\u00e1j\u00edme sb\u011br jednotliv\u00fdch cookies u\u017eivatel\u016f.<\/li>\n<\/ol>\n<p>Zde u\u017e z\u00e1le\u017e\u00ed pouze na&nbsp;va\u0161ich pot\u0159eb\u00e1ch, jak\u00fdm zp\u016fsobem chcete jednotliv\u00e1 publika definovat.<\/p>\n<h3>Mo\u017enosti c\u00edlen\u00ed<\/h3>\n<ul>\n<li><em>V\u0161ichni n\u00e1v\u0161t\u011bvn\u00edci webu<\/em><\/li>\n<li><em>U\u017eivatel\u00e9, kte\u0159\u00ed nav\u0161t\u00edvili konkr\u00e9tn\u00ed str\u00e1nku nebo \u010d\u00e1st webu<\/em> \u2013 Nav\u0161t\u00edvili ur\u010ditou URL adresu va\u0161eho webu: \/kosik, \/objednavka nebo t\u0159eba \/snowboardy.<\/li>\n<li><em>V\u0161ichni n\u00e1v\u0161t\u011bvn\u00edci, kte\u0159\u00ed naplnili c\u00edl konverze<\/em> \u2013 Nap\u0159\u00edklad provedli objedn\u00e1vku, st\u00e1hli si katalog nebo se zaregistrovali.<\/li>\n<li><em>Vytvo\u0159it vlastn\u00ed typ remarketingu pomoc\u00ed segmentu n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/em> \u2013 Zde je mo\u017en\u00e9 si nadefinovat vlastn\u00ed okruh u\u017eivatel\u016f podle jejich chov\u00e1n\u00ed na&nbsp;va\u0161em webu. V&nbsp;t\u00e9to kolonce je nejv\u011bt\u0161\u00ed s\u00edla remarketingu p\u0159es Analytics.<\/li>\n<li><em>Vlastn\u00ed segment<\/em> - M\u016f\u017eeme nadefinovat skute\u010dn\u011b \u00fazk\u00fd okruh n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho webu. Od&nbsp;t\u011bch, kte\u0159\u00ed nav\u0161t\u00edvili web, ale nedokon\u010dili objedn\u00e1vku, a\u017e po n\u00e1v\u0161t\u011bvn\u00edky z&nbsp;Jihomoravsk\u00e9ho kraje, kte\u0159\u00ed str\u00e1vili na&nbsp;webu v\u00edc ne\u017e 2&nbsp;minuty a&nbsp;pou\u017eili prohl\u00ed\u017ee\u010d Firefox.<\/li>\n<\/ul>\n<h1>Pou\u017eit\u00ed filtru<\/h1>\n<p><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/6-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/6-300x128.jpg 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/6-1024x435.jpg 1024w\" sizes=\"(min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-large wp-image-4503\" alt=\"6\" width=\"1024\" height=\"435\"><\/p>\n<h3>Nastaven\u00ed vlastn\u00edho filtru<\/h3>\n<p>Dejme tomu, \u017ee&nbsp;chceme opakovan\u011b oslovit n\u00e1v\u0161t\u011bvn\u00edky kategorie webu \u201eBatohy\u201c. N\u00e1zev str\u00e1nky v&nbsp;tomto p\u0159\u00edpad\u011b bude obsahovat slovo batoh. Pokud m\u00e1te na&nbsp;webu aktivn\u00ed e-commerce, je mo\u017en\u00e9 vylou\u010dit u\u017eivatele, kte\u0159\u00ed ji\u017e provedli transakci.<\/p>\n<p>Pozor ale na&nbsp;\u0161patn\u011b ch\u00e1pan\u00e9 vylu\u010dov\u00e1n\u00ed lid\u00ed, kte\u0159\u00ed provedli transakci. M\u016f\u017eeme jej toti\u017e \u0159e\u0161it jak na&nbsp;\u00farovni u\u017eivatele, tak n\u00e1v\u0161t\u011bvy a&nbsp;ned\u00e1 se \u0159\u00edct, \u017ee&nbsp;jeden z&nbsp;t\u011bchto princip\u016f by byl automaticky lep\u0161\u00ed. Je pot\u0159eba br\u00e1t v&nbsp;potaz opakovan\u00e9 n\u00e1kupy a&nbsp;d\u00e9lku n\u00e1kupn\u00edho cyklu.<\/p>\n<p>Ve filtru lze vylou\u010dit je\u0161t\u011b ty, kte\u0159\u00ed str\u00e1nky okam\u017eit\u011b opustili. Do&nbsp;seznamu tak zahrnete pouze n\u00e1v\u0161t\u011bvn\u00edky, jejich\u017e <em>Po\u010det str\u00e1nek na&nbsp;n\u00e1v\u0161t\u011bvu &gt;&nbsp;1.<\/em><\/p>\n<p>Vym\u00fd\u0161len\u00edm segment\u016f m\u016f\u017eete str\u00e1vit klidn\u011b cel\u00fd den, neomezuje v\u00e1s v\u0161ak jen va\u0161e fantazie. Jist\u00e9 omezen\u00ed pro v\u00e1s m\u016f\u017ee p\u0159edstavovat i&nbsp;po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed tomuto filtru odpov\u00eddaj\u00ed. Pokud je po\u010det unik\u00e1tn\u00edch remarketingov\u00fdch cookies <strong>men\u0161\u00ed ne\u017e 100<\/strong>, remarketingov\u00e1 kampa\u0148 se nespust\u00ed.<\/p>\n<p><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/5-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/5-300x181.jpg 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/5.jpg 974w\" sizes=\"(min-width: 300px) 974px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-4504\" alt=\"5\" width=\"974\" height=\"587\"><\/p>\n<p>Pokud v\u00e1m m\u011b\u0159\u00ed Analytics a&nbsp;zadali jste spr\u00e1v\u011b podm\u00ednku u&nbsp;vytv\u00e1\u0159en\u00ed seznamu, GA v\u00e1m uk\u00e1\u017ee po\u010det u\u017eivatel\u016f, kte\u0159\u00ed do&nbsp;tohoto seznamu spadaj\u00ed. Jak vid\u00edte, mn\u011b to ukazuje hodnotu 0, jeliko\u017e jsem pou\u017eil pouze provizorn\u00ed GA&nbsp;\u00fa\u010det.<\/p>\n<h3>Jednotliv\u00e9 polo\u017eky<\/h3>\n<ul>\n<li><em>Po\u010det dn\u00ed pohled zp\u011bt<\/em> \u2013 T\u00edmto m\u016f\u017eeme zahrnout do&nbsp;seznamu lidi, kte\u0159\u00ed odpov\u00eddaj\u00ed filtru 7, 14 nebo 30&nbsp;dn\u00ed zp\u011bt. A&nbsp;to i&nbsp;zp\u011btn\u011b p\u0159esto, \u017ee&nbsp;seznam v&nbsp;t\u00e9 dob\u011b je\u0161t\u011b nebyl vytvo\u0159en.<\/li>\n<li><em>Trv\u00e1n\u00ed \u010dlenstv\u00ed<\/em>&nbsp;\u2013 Po\u010det dn\u016f, po kter\u00e9 bude platit ulo\u017een\u00fd soubor cookie.<\/li>\n<li><em>N\u00e1zev seznamu<\/em> \u2013 Doporu\u010duji n\u00e1zev seznamu za\u010d\u00edt <em>Trv\u00e1n\u00edm \u010dlenstv\u00ed,<\/em> v&nbsp;AdWords se v\u00e1m se seznamem pozd\u011bji bude l\u00e9pe pracovat.<\/li>\n<\/ul>\n<h3>P\u0159\u00edklady seznam\u016f<\/h3>\n<ul>\n<li><em>365 - V\u0161ichni n\u00e1v\u0161t\u011bvn\u00edci webu<\/em> \u2013 Toto je takov\u00fd prvn\u00ed seznam, kter\u00fd v\u017edy vytvo\u0159\u00edm. Nikdy nev\u00edte, kdy se v\u00e1m bude&nbsp;hodit.<\/li>\n<li><em>7 - Nav\u0161t\u00edvili web, ale nenakoupili<\/em> \u2013 C\u00edlen\u00ed na&nbsp;obecn\u00fd remarketing. Tak\u00e9 m\u016f\u017eeme vylou\u010dit u\u017eivatele, kte\u0159\u00ed ihned ode\u0161li. Na&nbsp;tuto skupinu je lep\u0161\u00ed c\u00edlit s&nbsp;v\u011bt\u0161\u00ed denn\u00ed frekvenc\u00ed zobrazen\u00ed.<\/li>\n<li><em>21 - Nav\u0161t\u00edvili web, ale nenakoupili<\/em> \u2013 Op\u011bt m\u016f\u017eeme pou\u017e\u00edt pro obecn\u00fd remarketing. Nezapome\u0148te vylou\u010dit <em>7 - Nav\u0161t\u00edvili web, ale nenakoupili.<\/em> T\u00edm si vytvo\u0159\u00edme remarketing na&nbsp;lidi, kte\u0159\u00ed p\u0159i\u0161li mezi 7 - 21 dny. Na&nbsp;tyto n\u00e1v\u0161t\u011bvn\u00edky budeme c\u00edlit s&nbsp;men\u0161\u00ed frekvenc\u00ed.<\/li>\n<li><em>30 - Nakoupili<\/em> \u2013 Tento seznam lze pou\u017e\u00edt k&nbsp;vylou\u010den\u00ed v&nbsp;AdWords.<\/li>\n<\/ul>\n<h1>Kampa\u0148 v&nbsp;Google AdWords<\/h1>\n<p>Jakmile m\u00e1me vytvo\u0159en\u00e9 seznamy v&nbsp;GA, m\u016f\u017eeme se p\u0159esunout do&nbsp;Google AdWords, kde vytvo\u0159\u00edme remarketingov\u00e9 kampan\u011b.<\/p>\n<ol>\n<li>Klikn\u011bte na&nbsp;tla\u010d\u00edtko <em>Kampa\u0148.<\/em><\/li>\n<li>Vyberte P<em>ouze Obsahov\u00e1 s\u00ed\u0165.<\/em><\/li>\n<\/ol>\n<p><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/4-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/4-300x232.jpg 300w\" sizes=\"(min-width: 150px) 300px, 150px\" class=\"aligncenter wp-image-4505 size-medium\" alt=\"4\" width=\"300\" height=\"232\"><\/p>\n<h3>Nastaven\u00ed kampan\u011b<\/h3>\n<p><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/2-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/2-300x176.jpg 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/2-1024x601.jpg 1024w\" sizes=\"(min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-large wp-image-4506\" alt=\"2\" width=\"1024\" height=\"601\"><\/p>\n<p>V defaultn\u00edm nastaven\u00ed kampan\u011b po v\u00e1s Google chce, abyste vybrali jeden z&nbsp;nab\u00edzen\u00fdch marketingov\u00fdch c\u00edl\u016f. J\u00e1 doporu\u010duji za\u0161krnout pol\u00ed\u010dko <em>\u017d\u00e1dn\u00fd marketingov\u00fd c\u00edl<\/em> a&nbsp;vybrat <em>V\u0161echny funkce<\/em>. Co se t\u00fd\u010de v\u00fdb\u011bru oblast\u00ed, m\u016f\u017eete za\u0161krtnou v\u0161echny zem\u011b, jeliko\u017e stejn\u011b oslovujete u\u017eivatele, kte\u0159\u00ed u\u017e na&nbsp;va\u0161em webu byli a&nbsp;nez\u00e1le\u017e\u00ed na&nbsp;tom, kde se pr\u00e1v\u011b nach\u00e1z\u00ed.<\/p>\n<p>Zvol\u00edte si, \u017ee&nbsp;chcete remarketingovou kampa\u0148, ru\u010dn\u00ed nastaven\u00ed nab\u00eddky a&nbsp;pokud je to mo\u017en\u00e9, aktivujete roz\u0161\u00ed\u0159enou CPC (cena za proklik).<\/p>\n<p>Roz\u0161\u00ed\u0159en\u00e1 CPC umo\u017en\u00ed AdWords h\u00fdbat s&nbsp;v\u00e1mi zadanou CPC a\u017e o&nbsp;30&nbsp;% &nbsp;a&nbsp;efektivn\u011bji p\u0159ihazovat pro co nejlep\u0161\u00ed v\u00fdkon reklam. A&nbsp;pak u\u017e jen sta\u010d\u00ed zvolit denn\u00ed rozpo\u010det.<\/p>\n<h3>Frekvence zobrazen\u00ed<\/h3>\n<p>Za d\u016fle\u017eit\u00e9 pova\u017euju i&nbsp;omezen\u00ed frekvence, aby bannery u\u017eivatele moc neotravovaly. Potom by remarketing mohl m\u00edt p\u0159esn\u011b opa\u010dn\u00fd efekt, ne\u017e si p\u0159ejete. Omezen\u00ed frekvence najdete v&nbsp;<em>Zobrazov\u00e1n\u00ed reklam<\/em>: st\u0159\u00eddan\u00ed reklam, omezen\u00ed frekvence.<\/p>\n<p><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/3-150x107.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/3-300x38.jpg 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/3.jpg 842w\" sizes=\"(min-width: 300px) 842px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-full wp-image-4507\" alt=\"3\" width=\"842\" height=\"107\"><\/p>\n<p>Pro mal\u00fd e-shop bych doporu\u010dil frekvenci okolo 10 zobrazen\u00ed denn\u011b. Z\u00e1le\u017e\u00ed v\u0161ak na&nbsp;velikosti c\u00edlen\u00e9ho seznamu a&nbsp;va\u0161em rozpo\u010dtu.<\/p>\n<h3>Nastaven\u00ed reklamn\u00ed sestavy<\/h3>\n<p>Zvol\u00edme n\u00e1zev reklamn\u00ed sestavy a&nbsp;nastav\u00edme nab\u00eddku za proklik. U&nbsp;volby zp\u016fsobu c\u00edlen\u00ed reklam vybereme <em>Z\u00e1jmy a&nbsp;remarketing<\/em>, kde se proklikneme na&nbsp;<em>Remarketingov\u00e9 seznamy<\/em>. Zvol\u00edme n\u00e1\u0161 vytvo\u0159en\u00fd remarketingov\u00fd seznam.<\/p>\n<p>U n\u011bkter\u00fdch seznam\u016f se n\u00e1m m\u016f\u017ee zobrazit <em>Podobn\u00e9: [Remarketingov\u00fd seznam]<\/em>. Google t\u00edm vytvo\u0159\u00ed seznam lid\u00ed, kte\u0159\u00ed nejsou v&nbsp;seznamu (nenav\u0161t\u00edvili n\u00e1\u0161 web), ale chovaj\u00ed se na&nbsp;webu stejn\u011b, jako u\u017eivatel\u00e9 va\u0161eho seznamu. Tyto u\u017eivatele m\u016f\u017eete zkusit oslovit. Doporu\u010duji ale vytvo\u0159it novou kampa\u0148.<\/p>\n<p><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/8-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/8-300x192.jpg 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/8-1024x655.jpg 1024w\" sizes=\"(min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"aligncenter size-large wp-image-4509\" alt=\"8\" width=\"1024\" height=\"655\"><\/p>\n<h3>Vytvo\u0159en\u00ed reklam<\/h3>\n<p>Te\u010f u\u017e jen sta\u010d\u00ed nahr\u00e1t textovou reklamu a&nbsp;bannery. Pokud nem\u00e1te mo\u017enost vytvo\u0159it vlastn\u00ed bannery, m\u016f\u017eete tak\u00e9 vyu\u017e\u00edt <em>N\u00e1stroj pro tvorbu grafick\u00fdch reklam<\/em>. Ten umo\u017e\u0148uje v&nbsp;jednoduch\u00e9m editoru vytvo\u0159it opravdu p\u011bkn\u00e9 grafick\u00e9 bannery. N\u00e1stroj najdete p\u0159i tvorb\u011b reklamn\u00ed sestavy nebo v&nbsp;<em>Galerii reklam.<\/em><\/p>\n<p><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/1-1-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2016\/11\/1-1-300x140.jpg 300w\" sizes=\"(min-width: 150px) 300px, 150px\" class=\"aligncenter wp-image-4508 size-medium\" alt=\"1\" width=\"300\" height=\"140\"><\/p>\n<p>Pou\u017e\u00edvejte co nejv\u00edce podporovan\u00fdch form\u00e1t\u016f reklam. T\u00edm zajist\u00edte, \u017ee&nbsp;se budete zobrazovat nap\u0159\u00ed\u010d celou reklamn\u00ed s\u00edt\u00ed. A&nbsp;pokud jste snad nena\u0161li, co jste hledali, pokra\u010dujte na&nbsp;n\u00e1vod, <a href=\"https:\/\/igloonet.cz\/blog\/nastavte-si-dynamicky-remarketing-s-google-merchants\/\">jak nastavit dynamick\u00fd remarketing<\/a>.<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"82069\", fc1:\"a51cd829aed652ed\",fc2:\"46783dec725ddae7\", dt:\"13486\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.e4cjega2f=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"e4cjega2f\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"e4cjega2f\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Z\u016fsta\u0148te v&nbsp;obraze<\/h2>\n\t            <p>Nenechte si uj\u00edt dal\u0161\u00ed novinky a&nbsp;tipy. Zadejte sv\u016fj e-mail, a&nbsp;u\u017e v\u00e1m nic neunikne.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Remarketing v&nbsp;AdWords pat\u0159\u00ed mezi nejvyu\u017e\u00edvan\u011bj\u0161\u00ed n\u00e1stroje v&nbsp;online marketingu. Pro z\u00e1kladn\u00ed nastaven\u00ed p\u0159itom nepot\u0159ebujete specialistu. Ulo\u017ete si n\u00e1\u0161 checklist a&nbsp;nastavte si remarketing sami, proto\u017ee praktick\u00fdch n\u00e1vod\u016f nen\u00ed nikdy&nbsp;dost!<\/p>\n","protected":false},"author":19,"featured_media":4483,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[164,90,77],"class_list":["post-4474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-adwords","tag-navod","tag-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Krok za krokem: Jak na remarketing v Google AdWords | igloonet blog<\/title>\n<meta name=\"description\" content=\"Remarketing v AdWords pat\u0159\u00ed mezi nejvyu\u017e\u00edvan\u011bj\u0161\u00ed n\u00e1stroje v online marketingu. Ulo\u017ete si n\u00e1\u0161 checklist a nastavte si remarketing sami!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/remarketing-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krok za krokem: Jak na remarketing v Google AdWords | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Remarketing v AdWords pat\u0159\u00ed mezi nejvyu\u017e\u00edvan\u011bj\u0161\u00ed n\u00e1stroje v online marketingu. 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