{"id":4209,"date":"2016-08-23T15:00:53","date_gmt":"2016-08-23T13:00:53","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=4209"},"modified":"2016-09-07T15:11:57","modified_gmt":"2016-09-07T13:11:57","slug":"facebook-hackathon","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/facebook-hackathon\/","title":{"rendered":"Po \u010dty\u0159ech dnech bez sp\u00e1nku jsme vyhr\u00e1li Facebook Hackathon"},"content":{"rendered":"
<\/div>\n

Z\u00fa\u010dastnili jsme se virtu\u00e1ln\u00edho Facebook Hackathonu a z\u00edskali sv\u016fj prvn\u00ed \u00fasp\u011bch. \u010cty\u0159i dny jsme se nezastavili, neohl\u00ed\u017eeli se doleva doprava a nakonec zv\u00edt\u011bzili v siln\u00e9 konkurenci v\u00fdvoj\u00e1\u0159\u016f od Lond\u00fdna, p\u0159es Istanbul a\u017e po katarsk\u00e9 Dauh\u00e1!<\/p>\n

Feidippid\u00e9s. Zarputil\u00fd vytrvalec, c\u00edlev\u011bdomec, p\u0159esto nepoznan\u00e1 legenda. Dva a p\u016fl tis\u00edce let nazp\u011bt vyrazil na sv\u016fj \u017eivotn\u00ed p\u0159\u00edb\u011bh. A p\u0159ib\u011bhl. Jeho svalovit\u00e9 vyp\u011bt\u00ed z Marath\u00f3nu do At\u00e9n se pak stalo inspirac\u00ed pro nespo\u010det n\u00e1sledovn\u00edk\u016f a olympijsk\u00fdch borc\u016f. A taky pro n\u00e1s v igloonetu. Nemuseli jsme ani nikam ut\u00edkat a stejn\u011b jsme zv\u00edt\u011bzili v mezin\u00e1rodn\u00edm souboji!<\/p>\n

Jasn\u011b, to se n\u00e1m to mluv\u00ed, kdy\u017e jsme sp\u00ed\u0161 ne\u017e sprint volili pohodln\u00e9 k\u0159eslo, a to nemluv\u00edm o obut\u00ed. Ale to nevad\u00ed. C\u00edl virtu\u00e1ln\u00edho Hackathonu byl toti\u017e tro\u0161ku jin\u00fd: vytvo\u0159it b\u011bhem n\u011bkolika dn\u016f reklamn\u00ed n\u00e1stroj, kter\u00fd pom\u016f\u017ee market\u00e9r\u016fm a klient\u016fm v pokro\u010dil\u00e9 spr\u00e1v\u011b \u00fa\u010dt\u016f. Sout\u011b\u017e spadala pod v\u00fdvoj\u00e1\u0159sk\u00fd program Marketing API Accelerator<\/a>.<\/em> Z\u00fa\u010dastnit se mohl kdokoliv, kdo s API pracuje, krom\u011b ji\u017e ofici\u00e1ln\u00edch marketing partner\u016f.<\/p>\n

Nutno zd\u016fraznit, \u017ee by to bez znalosti pr\u00e1ce s API ne\u0161lo. Z ned\u00e1vn\u00e9ho Markova \u010dl\u00e1nku<\/a> u\u017e ale v\u00edte, \u017ee je pro n\u00e1s pr\u00e1ce s API standardem, kter\u00fdm \u0161et\u0159\u00edme vlastn\u00ed \u010das a klient\u016fm pen\u00edze. \u010cl\u00e1nek doporu\u010duji ka\u017ed\u00e9mu, kdo chce za\u010d\u00edt spr\u00e1vu sv\u00fdch Facebook \u00fa\u010dt\u016f automatizovat a dozv\u011bd\u011bt se v\u0161e, co k fungov\u00e1n\u00ed Marketing API pot\u0159ebuje.<\/p>\n

\u010ctve\u0159ice odv\u00e1\u017en\u00fdch<\/h3>\n

\"hackathon\"<\/a><\/p>\n

Hackathonu jsme se za igloo nakonec z\u00fa\u010dastnili \u010dty\u0159i. Ne\u0161lo p\u0159itom o \u0161tafetu, jak by se mohlo zd\u00e1t, ale sp\u00ed\u0161 o spole\u010dn\u00fd koordinovan\u00fd \u00faprk. Bystr\u00fd rozum napov\u00ed, \u017ee backend aplikace \u0159e\u0161il pr\u00e1v\u011b Marek<\/a>, frontendovou linii naopak h\u00e1jil Martin<\/a>. Kuba<\/a> pracoval na grafice a usm\u011br\u0148oval postup.<\/p>\n

\u201eMus\u00edte se um\u011bt rozhodovat ve velmi kr\u00e1tk\u00e9m \u010dase. Stanovit si hlavn\u00ed probl\u00e9m a ten \u0159e\u0161it. V\u0161e ostatn\u00ed nen\u00ed tak podstatn\u00e9. Na tuhle pravdu jsme na\u0161t\u011bst\u00ed p\u0159i\u0161li zav\u010das. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b bychom si koledovali o po\u0159\u00e1dn\u00fd skluz.\u201c <\/em>Jakub Hork\u00fd<\/a>, vedouc\u00ed v\u00fdvoje<\/p><\/blockquote>\n

J\u00e1 jsem k tomu zaost\u0159il na praktickou pou\u017eitelnost, obsah, textace a marketingovou strategii. Z\u00e1rove\u0148 jsem sledoval webin\u00e1\u0159e, kter\u00e9 Facebook k Hackathonu p\u0159ichystal. V\u011bt\u0161ina byla techni\u010dt\u011bj\u0161\u00edho r\u00e1zu, zam\u011b\u0159ena na automatizaci, ale nikdy nechyb\u011bl dostate\u010dn\u00fd prostor na zodpov\u00edd\u00e1n\u00ed dotaz\u016f. U t\u011bch, kter\u00e9 vy\u0161ly na \u010dtvrtou rann\u00ed, bylo ov\u0161em nesnadn\u00e9 nezamhou\u0159it oka. Skoro v\u0161echny Facebook ale nakonec zve\u0159ejnil<\/a>, m\u00e9 sv\u011bdom\u00ed si tak mohlo oddechnout spolu se mnou.<\/p>\n

\u201eNajhor\u0161ie je sa na nie\u010dom zasekn\u00fa\u0165. Toho som sa trochu ob\u00e1val. Nakoniec sa ale uk\u00e1zalo, \u017ee sme zohran\u00fd t\u00fdm a m\u00f4\u017eeme sa na seba spo\u013eahn\u00fa\u0165. Podarilo sa n\u00e1m pr\u00e1cu naf\u00e1zova\u0165 a d\u00f4kladne napl\u00e1nova\u0165. Vdaka tomu som mohol v kuse sypa\u0165 k\u00f3d. Hackathon m\u00f4\u017eem len a len doporu\u010di\u0165.\u201c<\/em> Marek \u010cep\u010dek<\/a>, backend v\u00fdvoj\u00e1\u0159<\/p><\/blockquote>\n

Nakonec jsme v\u0161ak i d\u00edky \u010dty\u0159denn\u00edmu horliv\u00e9mu z\u00e1palu stihli v\u0161e, co jsme si pro Hackathon vyty\u010dili. Krom\u011b pr\u00e1ce na aplikaci jsme sou\u010dasn\u011b vytv\u00e1\u0159eli tak\u00e9 jej\u00ed web. Syp\u00e1n\u00edm k\u00f3d\u016f ov\u0161em pr\u00e1ce neskon\u010dila. Museli jsme ji n\u011bjak\u00fdm zp\u016fsobem p\u0159edat porotc\u016fm z Facebooku, kte\u0159\u00ed hodnotili zejm\u00e9na vizi aplikace, jej\u00ed mo\u017en\u00fd dopad, pot\u0159ebu trhu, technickou zdatnost t\u00fdmu a region\u00e1ln\u00ed relevanci.<\/p>\n

Krom\u011b vypln\u011bn\u00ed odes\u00edlac\u00edho formul\u00e1\u0159e jsme nato\u010dili kr\u00e1tk\u00e9 video s pr\u016fchodem aplikac\u00ed. To bylo dle na\u0161eho n\u00e1zoru krom\u011b n\u00e1padu a jej\u00ed funk\u010dnosti z\u00e1sadn\u00edm povolen\u00fdm, ba doporu\u010dovan\u00fdm dopingem, stoj\u00edc\u00edm za na\u0161im kone\u010dn\u00fdm \u00fasp\u011bchem.<\/p>\n

\u201eMakali jsme dvan\u00e1ct hodin denn\u011b. D\u00edky tomu jsme zjistili, \u017ee m\u016f\u017eeme pracovat i t\u0159in\u00e1ct hodin denn\u011b. \u0160\u00e9f n\u00e1s te\u010f prost\u011b miluje.\u201c<\/em> Martin Kol\u00e1\u0159<\/a>, frontend King<\/p><\/blockquote>\n

\"EMEA\"<\/p>\n

Na\u0161e v\u00edt\u011bzstv\u00ed ve virtu\u00e1ln\u00edm Hackathonu m\u00e1 jednu sladkou kapku hrdosti, o kter\u00e9 se mus\u00edme zm\u00ednit. Ne\u0161lo o kl\u00e1n\u00ed jen v Brn\u011b, ani o boj v r\u00e1mci \u010cesk\u00e9 republiky, ba co v\u00edc ani Evropy. P\u0159edb\u011bhli jsme svou aplikac\u00ed v\u0161echnu konkurenci v obrovit\u00e9m regionu EMEA<\/a>, zahrnuj\u00edc\u00edho jak Evropu, tak Bl\u00edzk\u00fd V\u00fdchod a celou Afriku. To n\u00e1s za\u0159adilo mezi nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed igloo \u0161iroko daleko.<\/p>\n

Vytrval\u00e1 inspirace<\/h3>\n

V sou\u010dasnosti ne\u00fanavn\u011b pracujeme na dokon\u010dov\u00e1n\u00ed \u00faprav prvn\u00ed verze a p\u0159ipravujeme se na jej\u00ed testov\u00e1n\u00ed a spu\u0161t\u011bn\u00ed. A to proto, abychom se podobn\u011b jako Feidippid\u00e9s stali prvn\u00edmi opravdu \u00fasp\u011b\u0161n\u00fdmi Hackathon vytrvalci. Abychom pro v\u00e1s byli inspirac\u00ed s efektem co nejvy\u0161\u0161\u00ed koncentrace adrenalinu v krvi; takov\u00e9, kter\u00e1 za\u017eene strach z nezn\u00e1m\u00e9ho a dopom\u016f\u017ee k odesl\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky na dal\u0161\u00ed virtu\u00e1ln\u00ed souboj<\/a>, kter\u00fd je bl\u00ed\u017e a bl\u00ed\u017e. Nebojte, o v\u0161em se v\u010das dozv\u00edte, bude to pecka!<\/p>\n

\"Facebook<\/a>A pokud u\u017e se zrovna nep\u0159ihl\u00e1s\u00edte, na webu Acceleratoru<\/a> najdete alespo\u0148 uk\u00e1zku k\u00f3d\u016f, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt v pr\u00e1ci s API. Proj\u00edt m\u016f\u017eete tak\u00e9 cestami \u00fasp\u011bchu spole\u010dnost\u00ed, kter\u00e9 s t\u00edm za\u010daly u\u017e n\u011bjak\u00fd \u010das p\u0159ed v\u00e1mi. A jak zn\u00e1mo, cesty jsou ide\u00e1ln\u00ed pro to n\u011bkoho p\u0159edb\u011bhnout.<\/p>\n","protected":false},"excerpt":{"rendered":"

Z\u00fa\u010dastnili jsme se virtu\u00e1ln\u00edho Facebook Hackathonu a z\u00edskali sv\u016fj prvn\u00ed \u00fasp\u011bch. \u010cty\u0159i dny jsme se nezastavili, neohl\u00ed\u017eeli se doleva doprava a nakonec zv\u00edt\u011bzili v siln\u00e9 konkurenci v\u00fdvoj\u00e1\u0159\u016f od Lond\u00fdna, p\u0159es Istanbul a\u017e po katarsk\u00e9 Dauh\u00e1!<\/p>\n","protected":false},"author":15,"featured_media":4257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70,71],"tags":[49,177,178],"class_list":["post-4209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vyvoj","tag-facebook-ads","tag-facebook-api","tag-hackathon"],"yoast_head":"\nPo \u010dty\u0159ech dnech bez sp\u00e1nku jsme vyhr\u00e1li Facebook Hackathon | igloonet blog<\/title>\n<meta name=\"description\" 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