{"id":4028,"date":"2016-06-17T09:39:14","date_gmt":"2016-06-17T07:39:14","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=4028"},"modified":"2016-08-03T13:26:11","modified_gmt":"2016-08-03T11:26:11","slug":"eshop-inzerce-facebook","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/eshop-inzerce-facebook\/","title":{"rendered":"V\u0161e, co e-shop pot\u0159ebuje k inzerci na Facebooku"},"content":{"rendered":"
<\/div>\n

Provozujete e-shop a chcete inzerovat na Facebooku? Nepodce\u0148te p\u0159\u00edpravu a projd\u011bte si n\u00e1\u0161 seznam nezbytnost\u00ed, kter\u00e9 je t\u0159eba nastavit je\u0161t\u011b p\u0159ed spu\u0161t\u011bn\u00edm prvn\u00ed kampan\u011b. Pokud si s n\u011b\u010d\u00edm nev\u00edte rady, napi\u0161te n\u00e1m<\/a> a za\u010dn\u011bte vyd\u011bl\u00e1vat s Facebook Ads!<\/p>\n

<\/p>\n

1. Str\u00e1nka<\/h3>\n

Vlastn\u00ed str\u00e1nka na Facebooku je podm\u00ednkou<\/a> pro tvorbu reklam, pokud nechcete inzerovat pouze v prav\u00e9m sloupci. Zalo\u017een\u00ed Facebook str\u00e1nky<\/a> je zcela zdarma a zabere pouze n\u011bkolik minut.
\n<\/a> \"01\"<\/a><\/p>\n

<\/h1>\n

Pro z\u00e1kladn\u00ed nastaven\u00ed sta\u010d\u00ed vybrat typ str\u00e1nky, p\u0159idat profilovou a \u00favodn\u00ed fotku, kontaktn\u00ed \u00fadaje \u010di odkaz na webov\u00e9 str\u00e1nky. U\u017eivatel\u00e9, na kter\u00e9 c\u00edl\u00edte reklamu, si tak m\u016f\u017eou informace o v\u00e1s prohl\u00e9dnout p\u0159\u00edmo na Facebooku. Ozna\u010den\u00edm str\u00e1nky \u201eTo se mi lib\u00ed\u201c<\/em> mohou tak\u00e9 zv\u00fd\u0161it v\u00e1\u0161 organick\u00fd (neplacen\u00fd) dosah.<\/p>\n

2. Reklamn\u00ed \u00fa\u010det<\/h3>\n

K tvorb\u011b a spr\u00e1v\u011b reklam je t\u0159eba m\u00edt vlastn\u00ed reklamn\u00ed \u00fa\u010det. Do n\u011bj pak m\u016f\u017eete ud\u011blovat p\u0159\u00edstup jednotlivc\u016fm i agentur\u00e1m. Po vytvo\u0159en\u00ed reklamn\u00edho \u00fa\u010dtu<\/a> je pot\u0159eba proj\u00edt z\u00e1kladn\u00ed nastaven\u00ed, kter\u00e9 zahrnuje volbu m\u011bny pro platby, \u010dasov\u00e9ho p\u00e1sma a dal\u0161\u00ed informace nezbytn\u00e9 pro fakturaci. Pozor, nastaven\u00ed m\u011bny a \u010dasov\u00e9ho p\u00e1sma va\u0161eho reklamn\u00edho \u00fa\u010dtu je trval\u00e9. D\u00e1 se zm\u011bnit pouze zalo\u017een\u00edm nov\u00e9ho \u00fa\u010dtu.<\/p>\n

D\u016fle\u017eit\u00e9 je spr\u00e1vn\u00e9 nastaven\u00ed platebn\u00ed metody<\/a>. Vybrat si m\u016f\u017eete prim\u00e1rn\u011b z plateb p\u0159es kreditn\u00ed kartu, PayPal nebo reklamn\u00ed kup\u00f3ny. Abyste m\u011bli pod kontrolou, kolik se m\u00e1 na va\u0161em reklamn\u00edm \u00fa\u010dtu utratit za inzerci, m\u016f\u017eete si nastavit a libovoln\u011b m\u011bnit limit \u00fa\u010dtu na v\u00fddaje.<\/p>\n

3. Business Manager<\/h3>\n

Business Manager<\/a> je relativn\u011b nov\u00fd n\u00e1stroj pro spr\u00e1vu v\u011bt\u0161\u00edho mno\u017estv\u00ed \u00fa\u010dt\u016f pro reklamu, str\u00e1nek, aplikac\u00ed, produktov\u00fdch katalog\u016f, Instagram \u00fa\u010dt\u016f a tak\u00e9 lid\u00ed, kte\u0159\u00ed na nich pracuj\u00ed. To v\u0161e najdete na jednom m\u00edst\u011b. Pokud se kolem va\u0161ich firemn\u00edch str\u00e1nek to\u010d\u00ed v\u00edcero u\u017eivatel\u016f nebo jste p\u0159\u00edmo agentura, Business manager je elegantn\u00edm \u0159e\u0161en\u00edm probl\u00e9mu spojen\u00fdm s p\u0159id\u011blov\u00e1n\u00edm opr\u00e1vn\u011bn\u00ed nebo spr\u00e1vou reklam.<\/p>\n

\"03\"<\/a><\/p>\n

Pou\u017e\u00edv\u00e1n\u00ed Business manageru je z\u00e1rove\u0148 bezpe\u010dn\u011bj\u0161\u00ed. Zam\u011bstnanci firmy m\u016f\u017eou na jednom m\u00edst\u011b vid\u011bt v\u0161echny str\u00e1nky a reklamn\u00ed \u00fa\u010dty, na nich\u017e pracuj\u00ed, ani\u017e by museli sd\u00edlet p\u0159ihla\u0161ovac\u00ed \u00fadaje se sv\u00fdmi kolegy nebo s nimi b\u00fdt jinak spojeni. Zalo\u017een\u00ed Business manageru<\/a> je velmi jednoduch\u00e9 a tak\u00e9 zcela zdarma. Pro n\u011bkter\u00e9 typy reklam, jakou jsou nap\u0159\u00edklad Dynamick\u00e9 produktov\u00e9 reklamy (DPA), nav\u00edc Facebook propojen\u00ed s Business managerem p\u0159\u00edmo vy\u017eaduje.<\/p>\n

4. Remarketingov\u00fd pixel<\/h3>\n

S pomoc\u00ed remarketingov\u00e9ho pixelu dok\u00e1\u017ee Facebook monitorovat aktivitu sv\u00fdch u\u017eivatel\u016f na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. To v\u00e1m umo\u017en\u00ed c\u00edlit reklamu nap\u0159\u00edklad jen na ty n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed si prohl\u00e9dli ur\u010dit\u00e9 produkty, ale nic nenakoupili. Jeho nastaven\u00ed m\u016f\u017eete zkontrolovat nap\u0159\u00edklad d\u00edky Pixel Helperu<\/a>.<\/p>\n

\"02\"<\/a><\/p>\n

Krom\u011b vytv\u00e1\u0159en\u00ed vlastn\u00edch okruh\u016f u\u017eivatel\u016f, na kter\u00e9 m\u016f\u017eete zac\u00edlit svou reklamu, sleduje pixel tak\u00e9 n\u00e1v\u0161t\u011bvy va\u0161eho webu nebo r\u016fzn\u00e9 ud\u00e1losti, jako je vlo\u017een\u00ed produktu do ko\u0161\u00edku nebo dokon\u010den\u00ed objedn\u00e1vky. D\u00edky zapojen\u00ed remarketingov\u00e9ho pixelu m\u016f\u017eete nap\u0159\u00edklad optimalizovat kampan\u011b na konverze \u010di jin\u00e9 ud\u00e1losti a z\u00e1rove\u0148 efektivn\u011b vyhodnocovat jejich pr\u016fb\u011bh. Existuje sice v\u00edce zp\u016fsob\u016f, jak pixel zprovoznit, ale implementace by m\u011bla v\u017edy prob\u00edhat v sou\u010dinnosti s v\u00fdvoj\u00e1\u0159em.<\/p>\n

5. XML Feed a produktov\u00fd katalog<\/h3>\n

E-shopy na Facebooku nej\u010dast\u011bji vyu\u017e\u00edvaj\u00ed zm\u00edn\u011bn\u00e9 Dynamick\u00e9 produktov\u00e9 reklamy<\/a>. Tzv. DPA umo\u017e\u0148uj\u00ed vytvo\u0159it relevantn\u00ed, personalizovanou a aktu\u00e1ln\u00ed reklamu zalo\u017eenou na produktech, kter\u00e9 u\u017eivatel\u00e9 skute\u010dn\u011b nav\u0161t\u00edvili na webov\u00fdch str\u00e1nk\u00e1ch. Konkr\u00e9tn\u00ed u\u017eivatel proto na Facebooku zhl\u00e9dne reklamu vytvo\u0159enou dynamicky na z\u00e1klad\u011b sv\u00e9ho chov\u00e1n\u00ed na e-shopu.<\/p>\n

\"04\"<\/a><\/p>\n

K nastaven\u00ed dynamick\u00fdch produktov\u00fdch reklam pot\u0159ebujete vlastn\u00ed katalog produkt\u016f, kter\u00fd vytvo\u0159\u00edte v Business Manageru a pak tak\u00e9 XML feed, kter\u00fd bude na produktov\u00fd katalog napojen\u00fd. XML feed pro Facebook lze p\u0159en\u00e9st nap\u0159\u00edklad z Google Merchant Feedu<\/a>. Podrobn\u00fd postup a specifikace lze nal\u00e9zt zde<\/a>. Pokud si s n\u011b\u010d\u00edm nev\u00edte rady, napi\u0161te n\u00e1m<\/a> a za\u010dn\u011bte vyd\u011bl\u00e1vat s Facebook Ads!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Provozujete e-shop a chcete inzerovat na Facebooku? Nepodce\u0148te p\u0159\u00edpravu a projd\u011bte si n\u00e1\u0161 seznam nezbytnost\u00ed, kter\u00e9 je t\u0159eba nastavit je\u0161t\u011b p\u0159ed spu\u0161t\u011bn\u00edm prvn\u00ed kampan\u011b. Pokud si s n\u011b\u010d\u00edm nev\u00edte rady, napi\u0161te n\u00e1m a za\u010dn\u011bte vyd\u011bl\u00e1vat s Facebook Ads!<\/p>\n","protected":false},"author":17,"featured_media":4098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[49,90,92],"class_list":["post-4028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook-ads","tag-navod","tag-remarketing"],"yoast_head":"\nV\u0161e, co e-shop pot\u0159ebuje k inzerci na Facebooku | igloonet blog<\/title>\n<meta name=\"description\" content=\"Projd\u011bte si n\u00e1\u0161 seznam nezbytnost\u00ed, kter\u00e9 je t\u0159eba nastavit je\u0161t\u011b p\u0159ed spu\u0161t\u011bn\u00edm prvn\u00ed kampan\u011b, a za\u010dn\u011bte vyd\u011bl\u00e1vat s Facebook Ads!\" \/>\n<meta name=\"robots\" content=\"index, follow, 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