{"id":3853,"date":"2016-03-22T17:00:49","date_gmt":"2016-03-22T15:00:49","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=3853"},"modified":"2016-04-08T12:44:43","modified_gmt":"2016-04-08T10:44:43","slug":"pixel-helper","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/pixel-helper\/","title":{"rendered":"Cesta do pekla jm\u00e9nem Pixel Helper"},"content":{"rendered":"
<\/div>\n

Kdy\u017e se objev\u00ed nov\u00fd n\u00e1stroj, v\u011bt\u0161ina market\u00e9r\u016f si ho zamiluje a chce ho v\u0161ude implementovat. Ka\u017ed\u00fd takov\u00fd n\u00e1stroj m\u00e1 sv\u00e9ho pomocn\u00edka na kontrolu m\u011b\u0159en\u00ed. Ano, mluv\u00edm p\u0159edev\u0161\u00edm o Pixel Helperu<\/a>, ale tak\u00e9 Tag Assistantu a podobn\u00fdch n\u00e1stroj\u00edch. Pokud je s oblibou pou\u017e\u00edv\u00e1te a s\u00e1z\u00edte na n\u011b va\u0161i marketingovou pov\u011bst, \u010dt\u011bte d\u00e1l!<\/p>\n

<\/p>\n

V\u0161echny tyto n\u00e1stroje jsou v re\u00e1ln\u00e9m sv\u011bte bohu\u017eel dost nepou\u017eiteln\u00e9. Velmi \u010dasto se setk\u00e1v\u00e1m s t\u00edm, \u017ee ukazuj\u00ed chybu, i kdy\u017e re\u00e1ln\u011b \u017e\u00e1dn\u00e1 nen\u00ed a obr\u00e1cen\u011b. Uk\u00e1\u017eu v\u00e1m nap\u0159\u00edklad Pixel Helper<\/a>, kter\u00fd nepat\u0159\u00ed k nejchybov\u011bj\u0161\u00edm, ale kr\u00e1sn\u011b je to na n\u011bm vid\u011bt. Pokud ho n\u011bkdo nezn\u00e1, jedn\u00e1 se o plugin, kter\u00fd usnad\u0148uje nasazen\u00ed Facebook m\u011b\u0159\u00edc\u00edch k\u00f3d\u016f.<\/p>\n

Probl\u00e9m je v tom, \u017ee existuje mnoho zp\u016fsob\u016f, jak Facebook k\u00f3d implementovat. M\u016f\u017eete ho m\u00edt nap\u0159\u00edmo ve str\u00e1nce nebo pou\u017e\u00edt n\u011bkter\u00fd ze sady tag management syst\u00e9m\u016f, nap\u0159. Google Tag Manager (GTM)<\/a>, ve kter\u00e9m op\u011bt existuje asi milion a jeden zp\u016fsob\u016f, jak k\u00f3d nasadit.<\/p>\n

Z toho lze usuzovat, \u017ee ov\u011b\u0159en\u00ed spr\u00e1vnosti implementace je pom\u011brn\u011b slo\u017eit\u00fd proces. V\u011bt\u0161ina n\u00e1stroj\u016f tento proces jednodu\u0161e nezvl\u00e1d\u00e1. N\u011bkdy je to z toho d\u016fvodu, \u017ee je prost\u011b \u0161patn\u011b napsan\u00fd, jindy proto, \u017ee skute\u010dn\u011b moc nefunguje. V\u017edy to ale k vede neomluviteln\u00e9mu probl\u00e9mu, a t\u00edm je chybovost<\/strong>.<\/p>\n

V Mediu<\/a> v\u0161echny tyhle n\u00e1stroje pou\u017e\u00edv\u00e1me u\u017e jen k rychl\u00e9mu z\u00edsk\u00e1n\u00ed informac\u00ed o m\u011b\u0159en\u00ed na str\u00e1nce. P\u0159i \u0159e\u0161en\u00ed probl\u00e9m\u016f a kontrol\u00e1ch chyb se ale mus\u00edme spolehnout na jin\u00e9 metody, kter\u00e9 pop\u00ed\u0161u d\u00e1le.<\/p>\n

\"piyel_helper_ukazka\"<\/a>

Pixel Helper ukazuje chybu, i kdy\u017e k \u017e\u00e1dn\u00e9 nedo\u0161lo.<\/p><\/div>\n

V \u010dem p\u0159esn\u011b nefunguj\u00ed<\/h2>\n

V\u00fd\u0161e zm\u00edn\u011bn\u00fd Pixel Helper zjednodu\u0161en\u011b ov\u011b\u0159uje spr\u00e1vnost implementace tak, \u017ee si projde k\u00f3d str\u00e1nky a p\u0159\u00edslu\u0161n\u00e9 javascripty a hled\u00e1 mezi nimi Facebook snippety. Na prvn\u00ed pohled na tom nen\u00ed nic \u0161patn\u00e9ho. Dobr\u00fd p\u0159\u00edkladem je t\u0159eba Facebook Custom Audience Pixel<\/a>. Ten se skl\u00e1d\u00e1 ze dvou \u010d\u00e1st\u00ed. Jedna, kter\u00e1 na ka\u017ed\u00e9 str\u00e1nce naloaduje knihovnu a druh\u00e1, kter\u00e1 pak n\u011bco m\u011b\u0159\u00ed. M\u011b\u0159en\u00ed je na r\u016fzn\u00fdch str\u00e1nk\u00e1ch dynamick\u00e9. To znamen\u00e1, \u017ee na detailu produktu vypad\u00e1 jinak ne\u017e na d\u011bkovac\u00ed str\u00e1nce.<\/p>\n

V dne\u0161n\u00ed dob\u011b je nejstandardn\u011bj\u0161\u00ed implementace formou GTM. Existuje n\u011bkolik mo\u017enost\u00ed, jak to ud\u011blat. V\u011bt\u0161ina lid\u00ed si vytvo\u0159\u00ed n\u011bkolik samostatn\u00fdch tag\u016f (zna\u010dek) a p\u0159i\u0159ad\u00ed jim triggery (pravidla). To teoreticky m\u016f\u017ee fungovat a mo\u017en\u00e1 nenaraz\u00ed na probl\u00e9m. Jen to radik\u00e1ln\u011b naru\u0161uje udr\u017eitelnost samotn\u00e9ho GTM a je to \u0161patn\u00e9 metodicky.<\/p>\n

Ti z v\u00e1s, kte\u0159\u00ed s GTM um\u00ed pracovat trochu hloub\u011bji, m\u00edsto toho vytvo\u0159\u00ed jeden tag (zna\u010dku) s v\u00edce triggery a na zm\u011bnu dynamick\u00e9 hodnoty pou\u017eij\u00ed n\u011bjakou GTM prom\u011bnnou (makro), kter\u00e1 dynamicky vrac\u00ed obsah podle toho, na jak\u00e9 str\u00e1nce se zrovna spustila. O tomto probl\u00e9mu se v budoucnu rozep\u00ed\u0161u zase v jin\u00e9m \u010dl\u00e1nku.<\/p>\n

Jde o to, \u017ee se potom na ka\u017ed\u00e9 str\u00e1nce v k\u00f3du fyzicky nach\u00e1z\u00ed v\u0161echny varianty Facebook Custom Audience pixelu jak ten pro d\u011bkovac\u00ed str\u00e1nku, tak detail produktu. P\u0159itom se ale st\u00e1le bude odes\u00edlat jen jeden. Ty ostatn\u00ed jsou v k\u00f3du viditeln\u00e9, ale obalen\u00e9 n\u011bjakou podm\u00ednkou, kter\u00e1 zaji\u0161\u009d\u0165uje funkcionalitu.<\/p>\n

Jin\u00fdmi slovy script funguje, ale Pixel Helper bude \u0159v\u00e1t jak pominut\u00fd n\u011bco o tom, \u017ee se v\u00e1m duplikuje m\u011b\u0159en\u00ed a pos\u00edl\u00e1 v\u00edce v\u011bc\u00ed nar\u00e1z (viz obr\u00e1zek naho\u0159e). A to jen proto, \u017ee zjednodu\u0161en\u011b hled\u00e1 odes\u00edlaj\u00edc\u00ed \u0159\u00e1dek k\u00f3du n\u011bkde uvnit\u0159 va\u0161eho webu, ale u\u017e nezji\u0161\u009d\u0165uje, jestli se \u0159\u00e1dek spustil a re\u00e1ln\u011b do\u0161lo k m\u011b\u0159en\u00ed<\/strong>. Ve skute\u010dnosti je proces trochu slo\u017eitej\u0161\u00ed, ale pro p\u0159edstavu to sta\u010d\u00ed.<\/p>\n

\"Facepalm<\/a><\/p>\n

Z m\u00e9 zku\u0161enosti je to je\u0161t\u011b hor\u0161\u00ed, proto\u017ee chyby ukazuje stejn\u011b jen n\u011bkdy. Po reloadu str\u00e1nky zmiz\u00ed a po dal\u0161\u00edch p\u011bti reloadech se zase objev\u00ed.<\/p>\n

Jak na spr\u00e1vnou kontrolu<\/h2>\n

Jedin\u00fdm jasn\u00fdm a \u010dist\u00fdm \u0159e\u0161en\u00edm, jak ov\u011b\u0159it, zda se m\u011b\u0159\u00ed skute\u010dn\u011b to, co se m\u00e1 m\u011b\u0159it, je odchycen\u00ed komunikace mezi klientem a serverem - odchycen\u00ed HTTP komunikace.<\/p>\n

To m\u016f\u017eete ud\u011blat bu\u010f p\u0159\u00edmo v prohl\u00ed\u017ee\u010di v tzv. v\u00fdvoj\u00e1\u0159sk\u00fdch n\u00e1stroj\u00edch (obvykle se otev\u00edraj\u00ed kl\u00e1vesou F12), kde najdete z\u00e1lo\u017eku nazvanou s\u00ed\u009d\u0165 (network), kde se v\u00e1m zobraz\u00ed ve\u0161ker\u00e1 prob\u011bhl\u00e1 komunikace a v\u0161echny requesty. P\u0159\u00edpadn\u011b m\u016f\u017eete vyu\u017e\u00edt roz\u0161\u00ed\u0159en\u00ed typu LiveHTTPHeaders<\/a> nebo WASP<\/a>, kter\u00e9 to odchyt\u00e1vaj\u00ed za v\u00e1s a dok\u00e1\u017eou to l\u00e9pe vizualizovat.<\/p>\n

Pak u\u017e je to trochu na v\u00e1s. Mus\u00edte v\u011bd\u011bt, co chcete hledat. Obsahem tohoto \u010dl\u00e1nku nen\u00ed konkr\u00e9tn\u00ed lad\u011bn\u00ed v\u0161ech n\u00e1stroj\u016f. Pro p\u0159edstavu Facebook Custom Audience pixel se odes\u00edl\u00e1 na adresu facebook.com\/tr<\/code>. Nap\u0159\u00edklad ve WASPu to vypad\u00e1 n\u011bjak takhle:<\/p>\n

\"wasp_ukazka\"<\/a><\/p>\n

Z\u00e1v\u011brem<\/h2>\n

Je tedy nutn\u00e9 pou\u017e\u00edvat rozum a rozhodn\u011b slep\u011b ned\u016fv\u011b\u0159ovat ka\u017ed\u00e9mu n\u00e1stroji, co n\u011bkdo nap\u00ed\u0161e. Pokud chcete n\u011bco m\u011b\u0159it u u\u017eivatele va\u0161eho webu, jedin\u00fdm platn\u00fdm ov\u011b\u0159en\u00edm, zda se to m\u011b\u0159\u00ed, je jistota, \u017ee se to na server skute\u010dn\u011b odes\u00edl\u00e1.<\/p>\n

P.S.: Na na\u0161em blogu najdete tak\u00e9 seznam nejlep\u0161\u00edch roz\u0161\u00ed\u0159en\u00ed Chrome<\/a> pro market\u00e9r(k)y.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kdy\u017e se objev\u00ed nov\u00fd n\u00e1stroj, v\u011bt\u0161ina market\u00e9r\u016f si ho zamiluje a chce ho v\u0161ude implementovat. Ka\u017ed\u00fd takov\u00fd n\u00e1stroj m\u00e1 sv\u00e9ho pomocn\u00edka na kontrolu m\u011b\u0159en\u00ed. Ano, mluv\u00edm p\u0159edev\u0161\u00edm o Pixel Helperu, ale tak\u00e9 Tag Assistantu a podobn\u00fdch n\u00e1stroj\u00edch. Pokud je s oblibou pou\u017e\u00edv\u00e1te a s\u00e1z\u00edte na n\u011b va\u0161i marketingovou pov\u011bst, \u010dt\u011bte d\u00e1l!<\/p>\n","protected":false},"author":25,"featured_media":3889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[74,76,171],"class_list":["post-3853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-analytika","tag-gtm","tag-pixel-helper"],"yoast_head":"\nCesta do pekla jm\u00e9nem Pixel Helper | igloonet blog<\/title>\n<meta name=\"description\" content=\"Pro\u010d chyby n\u011bkdy ukazuje a jindy zas ne? 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