{"id":3607,"date":"2015-11-20T12:00:46","date_gmt":"2015-11-20T10:00:46","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=3607"},"modified":"2020-05-22T19:18:09","modified_gmt":"2020-05-22T17:18:09","slug":"4-kroky-k-nastaveni-adwords-kampane-ve-vyhledavani","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/4-kroky-k-nastaveni-adwords-kampane-ve-vyhledavani\/","title":{"rendered":"4 kroky k&nbsp;nastaven\u00ed Google Ads kampan\u011b ve&nbsp;vyhled\u00e1v\u00e1n\u00ed"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Jak jednodu\u0161e nastavit klasickou AdWords PPC kampa\u0148 ve&nbsp;vyhled\u00e1v\u00e1n\u00ed? Sepsala jsem 4&nbsp;kroky, podle kter\u00fdch to hrav\u011b zvl\u00e1dne i&nbsp;\u00fapln\u00fd za\u010d\u00e1te\u010dn\u00edk. Zjist\u011bte, na&nbsp;co si d\u00e1t pozor, jak b\u00fdt efektivn\u00ed a&nbsp;zbyte\u010dn\u011b neutr\u00e1cet.<br>\n<!--more--><\/p>\n<p><em>Nebojte se zastaral\u00fdch informac\u00ed, \u010dl\u00e1nek jsme aktualizovali v&nbsp;kv\u011btnu 2020.<\/em><\/p>\n<p>Ne\u017e se pust\u00edte do&nbsp;tvorby kampan\u011b, zanalyzujte sv\u00e9 z\u00e1kazn\u00edky. V\u00edte, jak\u00e1 slova a&nbsp;slovn\u00ed spojen\u00ed p\u0159i vyhled\u00e1v\u00e1n\u00ed pou\u017e\u00edvaj\u00ed? Ujasn\u011bte si, kolik jste ochotni za jejich osloven\u00ed PPC reklamou utratit a&nbsp;jak\u00e9 v\u00fdsledky pova\u017eujete za \u00fasp\u011bch. Jin\u00fdmi slovy: vytvo\u0159te si <strong>anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/strong>, <strong>finan\u010dn\u00ed pl\u00e1n<\/strong> a&nbsp;nastavte si <strong>marketingov\u00fd c\u00edl<\/strong>.<\/p>\n<h3>Krok prvn\u00ed: Vyberte typ kampan\u011b<\/h3>\n<p>Budeme nastavovat kampa\u0148 pro vyhled\u00e1vac\u00ed s\u00ed\u0165 zobrazuj\u00edc\u00ed reklamu ve&nbsp;vyhled\u00e1va\u010d\u00edch. Na&nbsp;kart\u011b \u201e<em>Kampan\u011b<\/em>\u201c proto klikn\u011bte na&nbsp;velk\u00e9 + \u201e<em>P\u0159idat kampa\u0148<\/em>\u201c a&nbsp;zvol\u00edte c\u00edl \u201e<em>Prodej<\/em>\u201c, \u201e<em>Potenci\u00e1ln\u00ed z\u00e1kazn\u00edci<\/em>\u201c nebo \u201e<em>N\u00e1v\u0161t\u011bvnost webu<\/em>.\u201c V\u0161echny tyto mo\u017enosti vedou k&nbsp;typu kampan\u011b \u201e<em>Vyhled\u00e1vac\u00ed,<\/em>\u201c&nbsp; \u201e<em>Obsahov\u00e1<\/em>\u201c pak zobrazuje reklamu na&nbsp;webech v&nbsp;partnersk\u00e9 s\u00edti Google.<\/p>\n<p>D\u00e1le m\u016f\u017eete (ale nutn\u011b nemus\u00edte) vyplnit zp\u016fsoby, jak\u00fdmi chcete dos\u00e1hnout sv\u00e9ho c\u00edle. Doporu\u010dujeme vytvo\u0159it konverzn\u00ed akci nebo akce, kter\u00e9 jsou vzhledem k&nbsp;va\u0161im c\u00edl\u016fm relevantn\u00ed.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/typ-kampane.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/typ-kampane-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/typ-kampane-300x242.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/typ-kampane-1024x827.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/typ-kampane.png 1151w\" sizes=\"(min-width: 1024px) 1151px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"size-full wp-image-6525 aligncenter\" alt width=\"1151\" height=\"930\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"western\">Krok druh\u00fd: Nastaven\u00ed kampan\u011b<\/h3>\n<p>Provedu v\u00e1s p\u011bkn\u011b popo\u0159ad\u011b od&nbsp;shora dol\u016f.<\/p>\n<p><b>Nastaven\u00ed n\u00e1zvu kampan\u011b <\/b>\u2013 zvolte ho tak, aby se s&nbsp;n\u00edm dob\u0159e pracovalo a&nbsp;byl jednozna\u010dn\u00fd.<\/p>\n<p><strong>V\u00fdb\u011br s\u00edt\u00ed<\/strong> \u2013 chcete nastavit kampa\u0148 ve&nbsp;vyhled\u00e1v\u00e1n\u00ed, od\u0161krtn\u011bte tedy checkbox Obsahov\u00e1 s\u00ed\u0165, proto\u017ee se reklama v&nbsp;obou s\u00edt\u00edch \u0159\u00edd\u00ed jin\u00fdmi pravidly. Nedoporu\u010duji m\u00edchat ob\u011b s\u00edt\u011b dohromady.<\/p>\n<p><strong>Datum zah\u00e1jen\u00ed a&nbsp;ukon\u010den\u00ed<\/strong> \u2013 zde lze nastavit ob\u011b data dle va\u0161ich pot\u0159eb, pokud nic nevypln\u00edte kampan\u011b se spust\u00ed ihned a&nbsp;pob\u011b\u017e\u00ed donekone\u010dna.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/obsahova-sit.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/obsahova-sit-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/obsahova-sit-300x252.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/obsahova-sit-1024x861.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/obsahova-sit.png 1082w\" sizes=\"(min-width: 1024px) 1082px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"size-full wp-image-6524 aligncenter\" alt width=\"1082\" height=\"910\"><\/a><\/p>\n<p><strong>Mo\u017enosti URL kampan\u011b<\/strong> \u2013 zde pravd\u011bpodobn\u011b nebude pot\u0159eba nic nastavovat.<\/p>\n<p><strong>Nastaven\u00ed dynamick\u00fdch reklam ve&nbsp;vyhled\u00e1v\u00e1n\u00ed<\/strong> \u2013 nastavujeme klasickou vyhled\u00e1vac\u00ed kampa\u0148, tak\u017ee zde nic vypl\u0148ovat nebudeme<\/p>\n<p><strong>Lokality<\/strong> \u2013 c\u00edlen\u00ed na&nbsp;spr\u00e1vnou lokalitu je jedno z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch. Pamatujte, \u017ee&nbsp;sebelep\u0161\u00ed reklama um\u00edst\u011bn\u00e1 na&nbsp;nevhodn\u00e9m m\u00edst\u011b nikdy nedos\u00e1hne vynikaj\u00edc\u00edch v\u00fdsledk\u016f. Pomoc\u00ed oblast\u00ed lze c\u00edlit reklamy na&nbsp;u\u017eivatele, kte\u0159\u00ed se v&nbsp;ur\u010dit\u00e9 lokalit\u011b nejen nach\u00e1zej\u00ed, ale tak\u00e9 o&nbsp;ni projevili z\u00e1jem. Nezapome\u0148te, \u017ee&nbsp;lokality m\u016f\u017eete i&nbsp;vylu\u010dovat.<\/p>\n<p>Google Ads podporuje t\u0159i typy geografick\u00e9ho c\u00edlen\u00ed:<\/p>\n<ul>\n<li>zem\u011b (c\u00edlen\u00ed na&nbsp;konkr\u00e9tn\u00ed st\u00e1t)<\/li>\n<li>oblast v&nbsp;r\u00e1mci zem\u011b (chcete-li inzerovat jen v&nbsp;ur\u010dit\u00fdch oblastech)<\/li>\n<li>okruh ur\u010dit\u00e9ho m\u00edsta (umo\u017e\u0148uje zobrazovat reklamy v&nbsp;konkr\u00e9tn\u00ed vzd\u00e1lenosti).<\/li>\n<\/ul>\n<p>Pokud c\u00edl\u00edte na&nbsp;v\u00edce zem\u00ed, doporu\u010duji pro ka\u017edou z&nbsp;nich zalo\u017eit vlastn\u00ed kampa\u0148.<\/p>\n<p><strong>Jazyky<\/strong> \u2013 u&nbsp;volby jazyka se Google \u0159\u00edd\u00ed t\u00edm, v&nbsp;jak\u00e9m jazyce u\u017eivatel pou\u017e\u00edv\u00e1 slu\u017eby Google. Jazykov\u00e9 a&nbsp;geografick\u00e9 c\u00edlen\u00ed jde p\u0159itom ruku v&nbsp;ruce, nezapome\u0148te je sladit. Pokud c\u00edl\u00edte na&nbsp;konkr\u00e9tn\u00ed zemi, zapn\u011bte \u201e<em>V\u0161echny jazyky<\/em>\u201c.<\/p>\n<p>Textov\u00e9 reklamy ani kl\u00ed\u010dov\u00e1 slova Google Ads nep\u0159ekl\u00e1d\u00e1. Pokud by u\u017eivatel\u00e9 vyhled\u00e1vali v&nbsp;angli\u010dtin\u011b, ale rozhran\u00ed slu\u017eeb Google by bylo nastaven\u00e9 na&nbsp;\u010de\u0161tinu, va\u0161e reklamy c\u00edlen\u00e9 na&nbsp;angli\u010dtinu by se jim nezobrazovaly.<\/p>\n<p>Existuj\u00ed ov\u0161em v\u00fdjimky. \u201e<em>V\u0161echny jazyky<\/em>\u201c se nehod\u00ed u&nbsp;mezin\u00e1rodn\u00edch slov (nap\u0159\u00edklad hotel). D\u016fle\u017eit\u00e9 je, aby jazyk kl\u00ed\u010dov\u00e9ho slova korespondoval s&nbsp;reklamn\u00edmi texty a&nbsp;c\u00edlov\u00fdm webem.<\/p>\n<p><strong>Publika<\/strong> \u2013 do&nbsp;kampan\u00ed m\u016f\u017eete p\u0159idat publika a&nbsp;jim posl\u00e9ze nastavit modifik\u00e1tor nab\u00eddky (bu\u010f kladn\u00fd nebo z\u00e1porn\u00fd). Publika mohou b\u00fdt vytvo\u0159ena dle:<\/p>\n<ul>\n<li>demografick\u00fdch \u00fadaj\u016f<\/li>\n<li>z\u00e1jm\u016f a&nbsp;zvyk\u016f<\/li>\n<li>z\u00e1jmu o&nbsp;koupi<\/li>\n<li>remarketingov\u00e1 a&nbsp;podobn\u00e1 publika<\/li>\n<li>kombinace publik<\/li>\n<\/ul>\n<p>Mus\u00edte pak nastavit, jestli se reklamy maj\u00ed zobrazovat jen t\u011bmto publik\u016fm (<em>C\u00edlen\u00ed<\/em>) nebo v\u0161em u\u017eivatel\u016fm (<em>Pozorov\u00e1n\u00ed<\/em>).<\/p>\n<p><strong>Rozpo\u010det<\/strong> \u2013 nastavte rozpo\u010det na&nbsp;kampa\u0148 dle jej\u00edho potenci\u00e1lu nebo dle dohody s&nbsp;klientem. Doporu\u010duji b\u00fdt na&nbsp;za\u010d\u00e1tku rad\u011bji konzervativn\u00ed a&nbsp;rozpo\u010det potom zvy\u0161ovat.<\/p>\n<p><strong>Nab\u00eddky<\/strong> \u2013 v&nbsp;Google Ads existuje n\u011bkolik model\u016f nab\u00eddek. Jejich z\u00e1kladn\u00ed d\u011blen\u00ed je na&nbsp;ru\u010dn\u00ed nastaven\u00ed a&nbsp;automatick\u00e9 nastaven\u00ed.<\/p>\n<p>U ru\u010dn\u00ed CPC mus\u00edte nastavit v\u0161echny nab\u00eddky manu\u00e1ln\u011b, je s&nbsp;t\u00edm v\u00edce pr\u00e1ce, ale zas m\u00e1te v\u0161e pod&nbsp;kontrolou. Pokud zvol\u00edte tento model, tak doporu\u010dujeme pou\u017e\u00edt eCPC, tedy vylep\u0161enou cenu za proklik. D\u00edky n\u00ed m\u016f\u017eete z\u00edskat v\u00edce konverz\u00ed z&nbsp;manu\u00e1ln\u00edho nab\u00edzen\u00ed cen. ECPC funguje tak, \u017ee&nbsp;zvy\u0161uje max. nab\u00eddky CPC u&nbsp;kliknut\u00ed, kter\u00e1 s&nbsp;v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed povedou ke&nbsp;konverzi. U&nbsp;kliknut\u00ed s&nbsp;men\u0161\u00ed pravd\u011bpodobnost\u00ed konverze se max. nab\u00eddky CPC&nbsp;sn\u00ed\u017e\u00ed.<\/p>\n<p>Automatizovan\u00e9 strategie nab\u00eddek se sna\u017e\u00ed optimalizovat kampan\u011b dle nastaven\u00fdch krit\u00e9ri\u00ed. M\u011bjte na&nbsp;pam\u011bti, \u017ee&nbsp;kdy\u017e tyto automaty nastav\u00edte se \u0161patn\u011b zvolen\u00fdmi c\u00edli, tak nebudou fungovat spr\u00e1vn\u011b. Kdy\u017e jsou ale nastaveny spr\u00e1vn\u011b, u\u0161et\u0159\u00ed spoustu pr\u00e1ce oproti ru\u010dn\u00edmu nastaven\u00ed. Ka\u017ed\u00e1 strategie nab\u00eddek m\u00e1 jin\u00e9 pou\u017eit\u00ed a&nbsp;je d\u016fle\u017eit\u00e9 vybrat ten spr\u00e1vn\u00fd typ, stejn\u011b jako zvolit spr\u00e1vn\u011b c\u00edle.<\/p>\n<p>Typy automatick\u00fdch strategi\u00ed nab\u00eddek:<\/p>\n<ul>\n<li>c\u00edlov\u00e1 CPA (cena za konverzi)<\/li>\n<li>c\u00edlov\u00e1 n\u00e1vratnost investic do&nbsp;reklamy (ROAS)<\/li>\n<li>maximalizovat po\u010det kliknut\u00ed<\/li>\n<li>maximalizovat konverze<\/li>\n<li>maximalizovat hodnotu konverze<\/li>\n<li>c\u00edlov\u00fd pod\u00edl zobrazen\u00ed<\/li>\n<\/ul>\n<p><strong>Konverze<\/strong> \u2013 nutnost pro spr\u00e1vu kampan\u00ed i&nbsp;pro automaty zalo\u017een\u00e9 na&nbsp;dat z&nbsp;konverz\u00ed. Bez nich nelze efektivn\u011b spravovat kampan\u011b.<\/p>\n<p><strong>\u010casov\u00fd rozvrh reklam<\/strong> \u2013 zde si m\u016f\u017eete nastavit v&nbsp;jak\u00e9 hodiny a&nbsp;dny se maj\u00ed reklamy zobrazovat. Nutn\u00e9 je to nastavit p\u0159edev\u0161\u00edm pro slu\u017eby, kter\u00e9 maj\u00ed omezenou otev\u00edrac\u00ed dobu (nap\u0159\u00edklad rozvoz j\u00eddla).<\/p>\n<p><strong>St\u0159\u00edd\u00e1n\u00ed reklam<\/strong> \u2013 v&nbsp;sou\u010dasn\u00e9 dob\u011b jsou jen dv\u011b mo\u017enosti nastaven\u00ed: optimalizovat nebo neoptimalizovat. U&nbsp;prvn\u00edho se zobrazuj\u00ed reklamy s&nbsp;nejlep\u0161\u00edmi v\u00fdkony, u&nbsp;druh\u00e9ho se reklamy st\u0159\u00eddaj\u00ed n\u00e1hodn\u011b. Google doporu\u010duje prvn\u00ed mo\u017enost, ale pokud chcete testovat reklamy, tak je vhodnou volbou neoptimalizovat.<\/p>\n<p><strong>Roz\u0161\u00ed\u0159en\u00ed reklam<\/strong> \u2013 pomoc\u00ed roz\u0161\u00ed\u0159en\u00ed vytvo\u0159\u00edte viditeln\u011bj\u0161\u00ed a&nbsp;l\u00e1kav\u011bj\u0161\u00ed reklamu. Je to vhodn\u00fd zp\u016fsob, jak nab\u00eddnout z\u00e1kazn\u00edkovi v\u00edce informac\u00ed, upozornit na&nbsp;akce \u010di vyzdvihnout jedine\u010dn\u00fd prodejn\u00ed argument (Unique Selling Proposition, USP). Obecn\u011b plat\u00ed, \u017ee&nbsp;\u010d\u00edm v\u00edce relevantn\u00edch roz\u0161\u00ed\u0159en\u00ed, t\u00edm&nbsp;l\u00e9pe.<\/p>\n<p>V sou\u010dasn\u00e9 dob\u011b jsou dostupn\u00e9 tyto roz\u0161\u00ed\u0159en\u00ed:<\/p>\n<ul>\n<li>o odkazy na&nbsp;podstr\u00e1nky<\/li>\n<li>o popisky<\/li>\n<li>o vol\u00e1n\u00ed<\/li>\n<li>o strukturovan\u00e9 \u00faryvky<\/li>\n<li>o aplikace<\/li>\n<li>o formul\u00e1\u0159eo z\u00e1jemnce<\/li>\n<li>o propagaci<\/li>\n<li>o cenu<\/li>\n<li>o lokalitu<\/li>\n<\/ul>\n<h3>Krok t\u0159et\u00ed: Nastaven\u00ed reklamn\u00edch sestav<\/h3>\n<p>V tomto kroku nastav\u00edme prvn\u00ed reklamn\u00ed sestavu na\u0161\u00ed kampan\u011b. Kampan\u011b doporu\u010duji strukturovat do&nbsp;v\u00edce reklamn\u00edch sestav , aby jedna sestava m\u011bla v\u017edy jen jeden&nbsp;c\u00edl.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/nastaveni-reklamnich-sestav.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/nastaveni-reklamnich-sestav-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/nastaveni-reklamnich-sestav-300x176.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/nastaveni-reklamnich-sestav-1024x602.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/nastaveni-reklamnich-sestav.png 1106w\" sizes=\"(min-width: 1024px) 1106px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"size-full wp-image-6526 aligncenter\" alt width=\"1106\" height=\"650\"><\/a><\/p>\n<p>Nejprve nastavte n\u00e1zev reklamn\u00ed sestavy tak, aby byl relevantn\u00ed ke&nbsp;kl\u00ed\u010dov\u00fdm slov\u016fm. D\u016fle\u017eit\u00e9 je zvolit tak\u00e9 vhodnou strategii pro pojmenov\u00e1n\u00ed sestav, a&nbsp;tu d\u016fsledn\u011b dodr\u017eovat.<\/p>\n<p>Potom zvolte v\u00fdchoz\u00ed nab\u00eddku pro tuto reklamn\u00ed sestavu. Pro jej\u00ed stanoven\u00ed m\u016f\u017eete vych\u00e1zet z&nbsp;pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov, kde zjist\u00edte p\u0159ibli\u017enou cenu za proklik na&nbsp;ka\u017ed\u00e9 kl\u00ed\u010dov\u00e9 slovo.<\/p>\n<p>Nakonec vlo\u017ete kl\u00ed\u010dov\u00e1 slova, kter\u00e1 jste si pro tuto reklamn\u00ed sestavu vybrali. Nezapom\u00ednejte na&nbsp;shody kl\u00ed\u010dov\u00fdch slov, jsou stejn\u011b d\u016fle\u017eit\u00e9 jako vlastn\u00ed kl\u00ed\u010dov\u00e1 slova.<\/p>\n<h3>Krok \u010dtvrt\u00fd: Vytvo\u0159en\u00ed reklam<\/h3>\n<p>Ve \u010dtvrt\u00e9m kroku vytvo\u0159\u00edme pro u\u017eivatele viditelnou \u010d\u00e1st kampan\u011b, tedy reklamu.<a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/vytvo\u0159en\u00ed-reklam.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/vytvo\u0159en\u00ed-reklam-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/vytvo\u0159en\u00ed-reklam-300x223.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/vytvo\u0159en\u00ed-reklam-1024x761.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/vytvo\u0159en\u00ed-reklam.png 1249w\" sizes=\"(min-width: 1024px) 1249px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"size-full wp-image-6527 aligncenter\" alt width=\"1249\" height=\"928\"><\/a><\/p>\n<p>V sou\u010dasn\u00e9 dob\u011b lze vyu\u017e\u00edvat dva typy reklam ve&nbsp;vyhled\u00e1v\u00e1n\u00ed: roz\u0161\u00ed\u0159en\u00ed textov\u00e9 reklamy a&nbsp;responzivn\u00ed reklamy ve&nbsp;vyhled\u00e1v\u00e1n\u00ed. Pou\u017e\u00edvejte ide\u00e1ln\u011b oba a&nbsp;vyu\u017e\u00edvejte v\u0161echny dostupn\u00e9 mo\u017enosti jejich nastaven\u00ed.<\/p>\n<p>Doporu\u010duji vytvo\u0159it v\u00edce variant reklam, kter\u00e9 jsou od&nbsp;sebe dostate\u010dn\u011b odli\u0161n\u00e9, aby byly odli\u0161n\u00e9 i&nbsp;v\u00fdsledky. Pom\u016f\u017ee v\u00e1m to jednozna\u010dn\u011bji ur\u010dit, kter\u00e1 reklama m\u00e1 lep\u0161\u00ed v\u00fdsledky.<\/p>\n<p>N\u00e1sleduje rekapitulace pr\u00e1v\u011b vytvo\u0159en\u00e9 kampan\u011b, kde si m\u016f\u017eete zkontrolovat souhrnn\u00e9 informace o&nbsp;pr\u00e1v\u011b vytvo\u0159en\u00e9 kampani. A&nbsp;to je v\u0161echno, pr\u00e1v\u011b jste vytvo\u0159ili svou prvn\u00ed kampa\u0148!<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/hotovo.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/hotovo-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/hotovo-300x106.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/hotovo-1024x363.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/11\/hotovo.png 1617w\" sizes=\"(min-width: 1024px) 1617px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"size-full wp-image-6523 aligncenter\" alt width=\"1617\" height=\"574\"><\/a><\/p>\n<p><strong>Pokud si nejste jist\u00ed, nev\u00e1hejte n\u00e1s kontaktovat. AdWords v\u00e1m r\u00e1di pom\u016f\u017eeme nastavit.<\/strong><\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"82070\", fc1:\"9a2721d00d8cd0b1\",fc2:\"e1c66010625bb3db\", dt:\"13486\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.e4cjff7ii=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"e4cjff7ii\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"e4cjff7ii\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Z\u016fsta\u0148te v&nbsp;obraze<\/h2>\n\t            <p>Nenechte si uj\u00edt dal\u0161\u00ed novinky a&nbsp;tipy. Zadejte sv\u016fj e-mail, a&nbsp;u\u017e v\u00e1m nic neunikne.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Jak jednodu\u0161e nastavit klasickou AdWords PPC kampa\u0148 ve&nbsp;vyhled\u00e1v\u00e1n\u00ed? Sepsala jsem 4&nbsp;kroky, podle kter\u00fdch to hrav\u011b zvl\u00e1dne i&nbsp;\u00fapln\u00fd za\u010d\u00e1te\u010dn\u00edk. Zjist\u011bte, na&nbsp;co si d\u00e1t pozor, jak b\u00fdt efektivn\u00ed a&nbsp;zbyte\u010dn\u011b neutr\u00e1cet.<\/p>\n","protected":false},"author":22,"featured_media":6531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[164,77,163],"class_list":["post-3607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-adwords","tag-ppc","tag-vyhledavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 kroky k nastaven\u00ed Google Ads kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed<\/title>\n<meta name=\"description\" content=\"V dev\u00edti kroc\u00edch v\u00e1m pom\u016f\u017eeme nastavit klasickou AdWords kampa\u0148 ve vyhled\u00e1v\u00e1n\u00ed. 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