{"id":3454,"date":"2015-10-20T15:45:38","date_gmt":"2015-10-20T13:45:38","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=3454"},"modified":"2015-11-09T13:29:21","modified_gmt":"2015-11-09T11:29:21","slug":"shopcamp-2015","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/shopcamp-2015\/","title":{"rendered":"Nenu\u0165te lidi p\u0159em\u00fd\u0161let. ShopCamp 2015"},"content":{"rendered":"
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Leto\u0161n\u00ed ShopCamp p\u0159il\u00e1kal p\u0159es t\u0159i sta n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed se zam\u011b\u0159uj\u00ed\u00a0na e\u2011commerce. B\u011bhem jedin\u00e9ho dne vystoupilo deset \u0159e\u010dn\u00edk\u016f z \u0159ady oblast\u00ed od PPC, p\u0159es SEO a\u017e po UX.\u00a0P\u0159e\u010dt\u011bte si,\u00a0jak\u00e9 p\u0159edn\u00e1\u0161ky st\u00e1ly za to!<\/p>\n

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Kdy\u017e mi v \u00fater\u00fd 29. z\u00e1\u0159\u00ed r\u00e1no zablikalo upozorn\u011bn\u00ed v kalend\u00e1\u0159i, \u017ee je v 11:30 registrace na ShopCamp<\/a>, hned jsem v\u011bd\u011bla, \u017ee mus\u00edm b\u00fdt d\u011bsn\u011b\u00a0rychl\u00e1. A opravdu, l\u00edstky byly po dvou\u00a0minut\u00e1ch pry\u010d. Mo\u017en\u00e1 i proto, \u017ee byly zadarmo.<\/p>\n

Registraci se poda\u0159ilo zdolat i dal\u0161\u00edm t\u0159em na\u0161im kluk\u016fm z v\u00fdvoje<\/a>, a tak jsme se za\u010dali t\u011b\u0161it na \u0159\u00edjnov\u00fd v\u00fdlet do Prahy.\u00a0Po p\u0159\u00edjezdu na m\u00edsto se n\u00e1m hned dostalo mil\u00e9ho p\u0159iv\u00edt\u00e1n\u00ed spole\u010dn\u011b se super d\u00e1rkem od Klubu P\u00e1n\u016f z Pono\u017ekovic<\/a>.<\/p>\n

\"Pono\u017ekovice\"<\/a><\/p>\n

U\u017e na prvn\u00ed pohled bylo vid\u011bt, \u017ee Miroslav U\u010fan<\/a> (Shoptet<\/a>) a Petr Svoboda<\/a> (Shopsys<\/a>) s t\u00fdmem to maj\u00ed dob\u0159e promy\u0161len\u00e9. Organizace byla dota\u017een\u00e1 do posledn\u00edho punt\u00edku, v\u0161e bylo zaji\u0161t\u011bno a ani technika nezlobila. Na rozd\u00edl od leto\u0161n\u00edho Shopexpa<\/a>, kde byl Michal \u0160indl\u00e1\u0159<\/a>.<\/p>\n

Nesm\u00edm opomenout par\u00e1dn\u00ed v\u011bc jm\u00e9nem Sli.do<\/a>, d\u00edky n\u00ed\u017e\u00a0jsme mohli kl\u00e1st\u00a0ot\u00e1zky p\u0159\u00edmo b\u011bhem p\u0159edn\u00e1\u0161ek. Nen\u00ed to poprv\u00e9, co jsem se s n\u00ed na konferenci setkala, a ur\u010dit\u011b by\u00a0nem\u011bla na akci tohoto typu chyb\u011bt.<\/p>\n

Reklama ned\u011bl\u00e1 e\u2011shop<\/h3>\n

Ur\u010dit\u011b se pt\u00e1te, jak\u00fd byl Line-Up. Ji\u017e p\u0159i zve\u0159ejn\u011bn\u00ed byl pln\u00fd zn\u00e1m\u00fdch jmen, ale za\u010dn\u011bme p\u011bkn\u011b popo\u0159\u00e1dku.<\/p>\n

Dopoledn\u00ed blok doslova rozjel \u0161\u00e9f Heureky<\/a> Tom\u00e1\u0161 Braverman<\/a> se sv\u00fdm pr\u016fzkumem o stavu \u010desk\u00e9 e\u2011commerce z pohledu kategori\u00ed zbo\u017e\u00ed. P\u0159inesl n\u00e1m zaj\u00edmav\u00e1 data o aktu\u00e1ln\u00edch\u00a0trendech.<\/p>\n

Radil, v jak\u00e9m oboru zalo\u017eit nov\u00fd e\u2011shop a na jak\u00fd rad\u011bji rovnou zapomenout. Dozv\u011bd\u011bla jsem se nap\u0159\u00edklad, \u017ee se v \u010cR ro\u010dn\u011b prod\u00e1 desetkr\u00e1t v\u00edce mobiln\u00edch za\u0159\u00edzen\u00ed, ne\u017e se narod\u00ed d\u011bt\u00ed. V\u00fdklad prokl\u00e1dal sout\u011b\u017en\u00edmi ot\u00e1zkami a za odm\u011bnu rozd\u00e1vala Heurekovici od \u017duf\u00e1nka<\/a>.<\/p>\n

Celou p\u0159edn\u00e1\u0161ku vtipn\u011b zakon\u010dil kategori\u00ed zbo\u017e\u00ed\u00a0Erotika<\/em>, co\u017e je mimochodem \u017eol\u00edk \u010desk\u00e9 e\u2011commerce.\u00a0N\u00e1sledoval\u00a0v\u00fd\u010det roztodivn\u00fdch\u00a0druh\u016f kondom\u016f spolu s nejprod\u00e1van\u011bj\u0161\u00edm vibr\u00e1torem, kter\u00fd v\u016fbec nevypad\u00e1 jako vibr\u00e1tor, ale to d\u00e1 p\u0159ece rozum. \ud83d\ude42<\/p>\n

\"E-commerce\"<\/a><\/p>\n

Pokra\u010doval Marek Prokop<\/a> se svoj\u00ed p\u0159edn\u00e1\u0161kou o tom, co d\u011blat, kdy\u017e obchody zatrhnou ve\u0161kerou reklamu. Kladl n\u00e1m na srdce, \u017ee reklama ned\u011bl\u00e1 e\u2011shop. E\u2011shop je logistika a IT.\u00a0Alza <\/span>dok\u00e1zala b\u00fdt p\u011bt let<\/span>\u00a0jedni\u010dkou na trhu bez PPC i\u00a0SEO. <\/span><\/p>\n

Mluvte se sv\u00fdm PPC specialistou<\/h3>\n

Kone\u010dn\u011b tu m\u00e1me prvn\u00ed \u017eenu Line-Upu a tou je Jana\u00a0N\u00e1dvorn\u00edkov\u00e1<\/a>. Bavi\u010dka Jan\u010da kladla d\u016fraz\u00a0na hodnoty, kter\u00e9 mus\u00ed m\u00edt PPC specialista a \u017ee ob\u010das b\u00fdvaj\u00ed nedocen\u011bn\u00e9. Spousta z\u00e1kazn\u00edk\u016f\u00a0nev\u00ed, co takov\u00fd specialista d\u011bl\u00e1. Varovala\u00a0e\u2011shopery, \u017ee pro nep\u0159ehledn\u00fd web\u00a0nen\u00ed sp\u00e1sou ani nejlep\u0161\u00ed PPC\u010dka\u0159. Zd\u016fraz\u0148ovala nutnou informovanost k pr\u00e1ci s PPC.<\/p>\n