{"id":2983,"date":"2015-07-15T15:00:58","date_gmt":"2015-07-15T13:00:58","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=2983"},"modified":"2015-07-27T13:28:33","modified_gmt":"2015-07-27T11:28:33","slug":"ppc-camp-2015","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/ppc-camp-2015\/","title":{"rendered":"V\u00fdprava na letn\u00ed PPC Camp"},"content":{"rendered":"
<\/div>\n

O v\u00edkendu slavili v\u0161ichni zap\u00e1len\u00ed PPC\u010dka\u0159i sv\u016fj sv\u00e1tek. V poh\u00e1dkov\u00e9m Rejv\u00edzi se konala akce s kryc\u00edm n\u00e1zvem Letn\u00ed PPC Camp<\/strong>, kde nechyb\u011bla \u010desk\u00e1 \u0161pi\u010dka online marketingu. Se\u0161lost m\u011bla na starosti Mark\u00e9ta Kab\u00e1tov\u00e1<\/a>, co\u017e samo o sob\u011b vypov\u00edd\u00e1 o kvalit\u011b setk\u00e1n\u00ed. O \u00fa\u010dast byl velk\u00fd z\u00e1jem, proto jsme nev\u00e1hali a p\u0159ihl\u00e1\u0161ku poslali co nejd\u0159\u00edve, abychom reprezentovali igloo<\/strong> v hojn\u00e9m po\u010dtu.<\/p>\n

Cel\u00e1 akce m\u011bla jeden hlavn\u00ed c\u00edl, kter\u00fdm bylo pod\u011blit se o sv\u00e9 praktiky a zku\u0161enosti. Ka\u017ed\u00fd z \u00fa\u010dastn\u00edk\u016f byl p\u0159i vypl\u0148ov\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky povinen uv\u00e9st sv\u00e9 t\u00e9ma, kter\u00e9 by cht\u011bl na Campu prezentovat. Pot\u00e9 prob\u011bhlo hlasov\u00e1n\u00ed, kde jsme si z nich vybrali 15 nejzaj\u00edmav\u011bj\u0161\u00edch.<\/p>\n

Mezi nimi nechyb\u011bla ani tu\u010d\u0148a\u010dka Klaudie.<\/a> P\u0159edstavila nejr\u016fzn\u011bj\u0161\u00ed remarketingov\u00e9 seznamy, kter\u00e9 pou\u017e\u00edv\u00e1me, a nab\u00eddla mo\u017enosti, jak s nimi pracovat. Dal\u0161\u00edm z\u00e1stupcem igloo party<\/a> byl Mat\u011bj<\/a>. Vzal si trochu techni\u010dt\u011bj\u0161\u00ed sousto a mluvil o AdWords skriptech pro automatizaci a usnadn\u011bn\u00ed pr\u00e1ce.<\/p>\n

\"PPC<\/a><\/p>\n

Mat\u011bjova chv\u00edle sl\u00e1vy.<\/p><\/blockquote>\n

Jako spr\u00e1vn\u00ed vlastenci jsme se vydali na cestu o den d\u0159\u00edv, tedy ve \u010dtvrtek hned po pr\u00e1ci. Je\u0161t\u011b p\u0159ed odjezdem jsme ale od kluk\u016f z veden\u00ed vyfasovali tu\u010d\u0148\u00e1\u010d\u00ed tri\u010dka, kter\u00e9 jsme si sami navrhli<\/a>, a jako bonus firemn\u00edho spor\u0165\u00e1ka<\/a>. Aby cesta nebyla tak jednoduch\u00e1, byli jsme p\u0159inuceni jet p\u0159es cel\u00e9 Brno ke Klaudii dom\u016f, proto\u017ee si, ta hlava d\u011brav\u00e1, zapomn\u011bla p\u0159ibalit kalhot(k)y, bez kter\u00fdch prost\u011b nemohla odjet.<\/p>\n

Trasa n\u00e1m ub\u00edhala celkem rychle, dokud ov\u0161em nep\u0159ebrala navigov\u00e1n\u00ed Aneta<\/a>. Nejsp\u00ed\u0161 j\u00ed p\u0159ipadalo jako nejlep\u0161\u00ed n\u00e1pad v\u00e9st n\u00e1s p\u0159es cesty, kter\u00e9 p\u0159ipom\u00ednaly cyklostezky (a j\u00e1, jako poslu\u0161n\u00fd \u0159idi\u010d, nic nenam\u00edtal). Na druhou stranu se n\u00e1m naskytl opravdu n\u00e1dhern\u00fd v\u00fdhled na z\u00e1pad slunce nad Olomouck\u00fdm krajem.<\/p>\n

\"PPC<\/a><\/p>\n

Asi po t\u0159ech a p\u016fl hodin\u00e1ch jsme zd\u00e1rn\u011b p\u0159ijeli na vysn\u011bn\u00e9 m\u00edsto s n\u00e1zvem Rejv\u00edz<\/a>, kde u\u017e na n\u00e1s \u010dekali dal\u0161\u00ed kempa\u0159i u \u010derstv\u011b na\u010depovan\u00e9 jeden\u00e1ctky. Po p\u00e1r to\u010den\u00fdch a kr\u00e1tk\u00e9m networkingu jsme se odebrali ke sp\u00e1nku na\u010derpat pot\u0159ebn\u00e9 s\u00edly na n\u00e1sleduj\u00edc\u00ed den.<\/p>\n

R\u00e1no po sn\u00eddani jsme se v\u0161ichni spole\u010dn\u011b vydali na poetickou proch\u00e1zku k nejv\u011bt\u0161\u00edmu l\u00e1kadlu tamn\u00ed p\u0159\u00edrody: k Mechov\u00e9mu jez\u00edrku<\/a>. A st\u00e1lo to opravdu za to. Spole\u010dn\u00e1 selfie nemohla chyb\u011bt.<\/p>\n

\"PPC<\/a><\/p>\n

Cestou jsme samoz\u0159ejm\u011b bohat\u011b debatovali nad v\u0161emo\u017en\u00fdmi \u00faskal\u00edmi online marketingu. A\u017e do\u0161ly s\u00edly, p\u0159i\u0161el \u010das na bor\u016fvkovou p\u0159est\u00e1vku.<\/p>\n

\"PPC<\/a><\/p>\n

Odpoledne se u\u017e \u0161lo do pln\u00fdch a za\u010dal vy\u010derp\u00e1vaj\u00edc\u00ed, ale p\u0159\u00ednosn\u00fd program, a sice prvn\u00ed kolo vybran\u00fdch t\u00e9mat. Z p\u00e1te\u010dn\u00edho rozj\u00edm\u00e1n\u00ed bych vyzdvihnul p\u0159edn\u00e1\u0161ku Toma Han\u00e1\u010dka<\/a> z agentury B2B Group<\/a>, kter\u00fd mluvil o brandov\u00fdch kampan\u00edch ve vyhled\u00e1v\u00e1n\u00ed a jejich u\u017eite\u010dnosti. Zaj\u00edmav\u011b p\u0159isp\u011bl i Ondra Sl\u00e1ma<\/a> z Inbornu,<\/a> Uk\u00e1zal n\u00e1m infoplak\u00e1ty, kter\u00e9 v\u011b\u0161\u00ed sv\u00fdm zam\u011bstnanc\u016fm po kancel\u00e1\u0159\u00edch.<\/p>\n

Perlou na z\u00e1v\u011br byla p\u0159edn\u00e1\u0161ka Jindry F\u00e1borsk\u00e9ho<\/a> s n\u00e1zvem \u201eSocial Media Content Promotion Grey Hat PPC Hacking\u201c. Bohu\u017eel ani s\u00e1m autor nech\u00e1pal jej\u00ed v\u00fdznam. Nakonec z toho ale vybruslil<\/a> docela slu\u0161n\u011b, kdy\u017e mluvil o c\u00edlen\u00ed na jednotlivce (nebo mal\u00e9 skupinky lid\u00ed) na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n

Po ve\u010de\u0159i n\u00e1sledoval workshop v pod\u00e1n\u00ed kluk\u016f z PeckaDesign<\/a>, kte\u0159\u00ed n\u00e1m n\u00e1zorn\u011b uk\u00e1zali a vysv\u011btlili mo\u017enosti n\u00e1stroje OpenRefine<\/a> pro spr\u00e1vu dat a velkoryse se pod\u011blili o sv\u00e9 skills. Karel<\/a> s Pe\u0165ou<\/a> m\u011bli v\u0161e precizn\u011b nachystan\u00e9 a nezastavil je ani nefunk\u010dn\u00ed internet<\/a>. Za to jim pat\u0159\u00ed velk\u00fd d\u00edk.<\/p>\n

R\u00e1no n\u00e1s \u010dipern\u00e1 Mark\u00e9tka v\u016fbec nenechala probrat se z bujar\u00e9ho ve\u010dera, kdy\u017e u\u017e v 9 hodin serv\u00edrovala dal\u0161\u00ed \u010d\u00e1st bohat\u00e9ho programu. I kdy\u017e mus\u00edm uznat, \u017ee vst\u00e1vat do tak kr\u00e1sn\u00e9ho prost\u0159ed\u00ed nen\u00ed v\u016fbec slo\u017eit\u00e9.<\/p>\n

\"PPC<\/a><\/p>\n

Sobotn\u00ed den prob\u00edhal v rytmu bidov\u00e1n\u00ed. Vedli jsme dlouhos\u00e1hlou debatu a ka\u017ed\u00fd p\u0159ihodil svoje zku\u0161enosti a tipy. Nejv\u00edc mi utkv\u011bla v hlav\u011b rada od Jirky Nov\u00e1ka<\/a> z Proficia<\/a>, kter\u00fd n\u00e1m doporu\u010dil prokliknout vlastn\u00ed reklamu na Skliku, aby se rozjela.<\/p>\n

V pr\u016fb\u011bhu dne jsme s pozn\u00e1v\u00e1n\u00edm okol\u00ed nezah\u00e1leli a vydali se do m\u00edstn\u00ed \u201ejeskyn\u011b\u201c, kter\u00e1<\/span> vlastn\u011b nebyla jeskyn\u00ed, ale sk\u00e1lou \u2013 asi marketingov\u00fd tah od tv\u016frc\u016f turistick\u00fdch zna\u010dek<\/a>. Cestou n\u00e1m odpadl vys\u00edlen\u00fd Mat\u011bj (nejsp\u00ed\u0161 kv\u016fli p\u0159edchoz\u00ed noci) a state\u010dn\u00fd Jindra si ho musel vz\u00edt na z\u00e1da.<\/p>\n

\"PPC<\/a><\/p>\n

Ve\u010der byl op\u011bt v pl\u00e1nu workshop borc\u016f z Pecky. Tentokr\u00e1t n\u00e1m objasnili vyu\u017e\u00edv\u00e1n\u00ed Spreadsheet\u016f pro reportov\u00e1n\u00ed dat. Po vy\u010derp\u00e1vaj\u00edc\u00edm workshopu p\u0159i\u0161la na \u0159adu z\u00e1v\u011bre\u010dn\u00e1 party, kde jsme se s Mat\u011bjem<\/a> chopili DJsk\u00e9ho pultu.<\/p>\n

\"PPC<\/a><\/p>\n

Ned\u011ble u\u017e byla poklidn\u011bj\u0161\u00edho r\u00e1zu. \u0158e\u0161ilo se reportov\u00e1n\u00ed v\u00fdsledk\u016f klient\u016fm. Prob\u00edrali jsme, co v\u0161echno by m\u011bl spr\u00e1vn\u00fd report obsahovat, a samoz\u0159ejm\u011b, jak si co nejv\u00edc uleh\u010dit pr\u00e1ci se zpracov\u00e1v\u00e1n\u00edm.<\/p>\n

Co \u0159\u00edct z\u00e1v\u011brem? Jm\u00e9nem cel\u00e9ho igloonet<\/strong>u bychom cht\u011bli pod\u011bkovat lidem, kte\u0159\u00ed se organiza\u010dn\u011b pod\u00edleli na t\u00e9to skv\u011bl\u00e9 akci, a tak\u00e9 v\u0161em z\u00fa\u010dastn\u011bn\u00fdm, bez nich\u017e by to samoz\u0159ejm\u011b nebylo ono. Odnesli jsme si spoustu poznatk\u016f a sezn\u00e1mili se s nov\u00fdmi lidmi \u2013 c\u00edl spln\u011bn. Budeme se t\u011b\u0161it na dal\u0161\u00ed ro\u010dn\u00edk!<\/p>\n

Na konec jedna spole\u010dn\u00e1. Zdarsa<\/a> v\u0161em!<\/strong><\/p><\/blockquote>\n

\"PPC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O v\u00edkendu slavili v\u0161ichni zap\u00e1len\u00ed PPC\u010dka\u0159i sv\u016fj sv\u00e1tek. V poh\u00e1dkov\u00e9m Rejv\u00edzi se konala akce s kryc\u00edm n\u00e1zvem Letn\u00ed PPC Camp, kde nechyb\u011bla \u010desk\u00e1 \u0161pi\u010dka online marketingu. Se\u0161lost m\u011bla na starosti Mark\u00e9ta Kab\u00e1tov\u00e1, co\u017e samo o sob\u011b vypov\u00edd\u00e1 o kvalit\u011b setk\u00e1n\u00ed. O \u00fa\u010dast byl velk\u00fd z\u00e1jem, proto jsme nev\u00e1hali a p\u0159ihl\u00e1\u0161ku poslali co nejd\u0159\u00edve, abychom reprezentovali igloo v hojn\u00e9m po\u010dtu.<\/p>\n","protected":false},"author":19,"featured_media":3009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[77,126],"class_list":["post-2983","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-marketing","tag-ppc","tag-ppc-camp","post_format-post-format-aside"],"yoast_head":"\nV\u00fdprava na letn\u00ed PPC Camp<\/title>\n<meta name=\"description\" content=\"O v\u00edkendu slavili zap\u00e1len\u00ed PPC\u010dka\u0159i sv\u016fj sv\u00e1tek. V poh\u00e1dkov\u00e9m Rejv\u00edzi se konala akce s kryc\u00edm n\u00e1zvem Letn\u00ed PPC Camp. Kdo, co a s k\u00fdm? 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