{"id":2973,"date":"2015-07-21T15:00:00","date_gmt":"2015-07-21T13:00:00","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=2973"},"modified":"2020-05-18T07:54:13","modified_gmt":"2020-05-18T05:54:13","slug":"chyby-v-merchant-feedu","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/","title":{"rendered":"Chyby a&nbsp;varov\u00e1n\u00ed v&nbsp;Merchant feedu a&nbsp;jak se s&nbsp;nimi vypo\u0159\u00e1dat"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Spr\u00e1vn\u00fd XML feed je kl\u00ed\u010dov\u00fd pro relevantn\u00ed produktov\u00e9 kampan\u011b. Co ale d\u011blat, kdy\u017e se produkty v&nbsp;Shopping Ads (d\u0159\u00edve PLA) nezobrazuj\u00ed a&nbsp;Google hl\u00e1s\u00ed chyby a&nbsp;varov\u00e1n\u00ed?&nbsp; Sta\u010d\u00ed dodr\u017eet n\u011bkolik pravidel a&nbsp;snadno se jich vyvarujete. V&nbsp;\u010dl\u00e1nku se nebudu se zab\u00fdvat nastaven\u00edm Shopping Ads, ale zam\u011b\u0159\u00edm se na&nbsp;chyby v&nbsp;Google Merchant feedu.<\/p>\n<p><!--more--><\/p>\n<p><em>Nebojte se zastaral\u00fdch informac\u00ed, \u010dl\u00e1nek jsme aktualizovali v&nbsp;kv\u011btnu 2020.<\/em><\/p>\n<p>P\u0159ejd\u011bme k&nbsp;specifikac\u00edm XML feedu. Abychom zjistili, zda m\u00e1 feed v\u0161echna pot\u0159ebn\u00e1 data, vstoup\u00edme do&nbsp;GMC (<a href=\"https:\/\/www.google.com\/retail\/solutions\/merchant-center\/\">Google Merchant Center<\/a>), zvol\u00edme klienta a&nbsp;kartu \u201eZdroje\u201c. Pot\u00e9 se proklikneme na&nbsp;aktu\u00e1ln\u00ed feed a&nbsp;st\u00e1hneme si \u00fapln\u00fd p\u0159ehled nebo m\u016f\u017eeme po p\u0159ihl\u00e1\u0161en\u00ed do&nbsp;GMC j\u00edt na&nbsp;z\u00e1lo\u017eku Diagnostika. Google v\u00e1m \u0159ekne, v&nbsp;\u010dem m\u00e1te chyby a&nbsp;odk\u00e1\u017ee v\u00e1s na&nbsp;n\u00e1pov\u011bdu. N\u011bkter\u00e9 chyby jsou fat\u00e1ln\u00ed a&nbsp;br\u00e1n\u00ed v&nbsp;zobrazen\u00ed produkt\u016f. Jin\u00e9 jsou pouze varov\u00e1n\u00ed a&nbsp;n\u00e1vrhy, jak zlep\u0161it sv\u016fj&nbsp;feed.<\/p>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/aneta-1-2.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/aneta-1-2-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/aneta-1-2-300x93.png 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/aneta-1-2-1024x317.png 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/aneta-1-2.png 1308w\" sizes=\"(min-width: 1024px) 1308px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" class=\"alignnone size-full wp-image-6519\" alt width=\"1308\" height=\"405\"><\/a><\/p>\n<p>Nej\u010dast\u011bji se jedn\u00e1 o&nbsp;chyby, kter\u00e9 m\u00e1 vyhled\u00e1va\u010d probl\u00e9m spr\u00e1vn\u011b p\u0159e\u010d\u00edst, d\u00e1le \u0161patn\u00fd form\u00e1t zna\u010dek \u010di nevyu\u017eit\u00e9 nepovinn\u00e9 zna\u010dky pro vylep\u0161en\u00ed produkt\u016f, d\u00edky nim\u017e se st\u00e1vaj\u00ed relevantn\u011bj\u0161\u00edmi pro z\u00e1kazn\u00edky. Pokud se v&nbsp;chyb\u00e1ch neum\u00edte vyznat, prostudujte si p\u0159edem <a href=\"https:\/\/support.google.com\/merchants\/answer\/188494?hl=cs\" target=\"_blank\" rel=\"noopener noreferrer\">Specifikace zdroje produkt\u016f<\/a> a&nbsp;<a href=\"https:\/\/support.google.com\/merchants\/answer\/1344057?hl=cs\" target=\"_blank\" rel=\"noopener noreferrer\">P\u0159ehled po\u017eadavk\u016f na&nbsp;atributy<\/a> v&nbsp;Google n\u00e1pov\u011bd\u011b.<\/p>\n<p>Na z\u00e1klad\u011b zku\u0161enost\u00ed s&nbsp;na\u0161imi z\u00e1kazn\u00edky jsem dala dohromady <strong>seznam nej\u010dast\u011bj\u0161\u00edch chyb<\/strong> feedu ve&nbsp;slu\u017eb\u011b GMC,&nbsp;n\u00e1sledovan\u00fd n\u011bkolika tipy, jak se jim vyhnout.<\/p>\n<h3>1. Chybn\u00e1 URL produktu<\/h3>\n<p>Hodn\u011b web\u016f m\u00e1 n\u011bjakou subdom\u00e9nu&nbsp;nebo&nbsp;alternativn\u00ed dom\u00e9ny.&nbsp;Aby se zabr\u00e1nilo chyb\u011b, ujist\u011bte se, \u017ee&nbsp;URL v\u00fdrobk\u016f ve&nbsp;feedu (atribut link) obsahuj\u00ed stejn\u00fd n\u00e1zev dom\u00e9ny jako ten v&nbsp;GMC. Pokud to nen\u00ed tento p\u0159\u00edpad, budete muset nahradit ve&nbsp;feedu dom\u00e9nu s&nbsp;pou\u017eit\u00edm pravidla mapov\u00e1n\u00ed nebo n\u00e1rokovat jinou dom\u00e9nu v&nbsp;GMC.<\/p>\n<h3>2.&nbsp;Chyb\u011bj\u00edc\u00ed&nbsp;doporu\u010den\u00fd atribut google product category (Missing recommended attribute google product category)<\/h3>\n<ul>\n<li>\u0161patn\u00e9 nebo \u017e\u00e1dn\u00e9 <a href=\"https:\/\/support.google.com\/merchants\/answer\/160081?hl=cs;\" target=\"_blank\" rel=\"noopener noreferrer\">za\u0159azen\u00ed produkt\u016f do&nbsp;kategori\u00ed<\/a><\/li>\n<\/ul>\n<p>Kategorie produkt\u016f slou\u017e\u00ed k&nbsp;lep\u0161\u00edmu vyhled\u00e1n\u00ed dan\u00e9ho zbo\u017e\u00ed ve&nbsp;slu\u017eb\u011b <a href=\"http:\/\/www.google.cz\/ads\/shopping\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">N\u00e1kupy Google<\/a>,&nbsp;proto uve\u010fte ve&nbsp;feedu dva z\u00e1kladn\u00ed atributy: \u201etyp produktu\u201c a&nbsp;\u201ekategorie produktu google\u201c. Ujist\u011bte se, \u017ee&nbsp;pou\u017e\u00edv\u00e1te <a href=\"https:\/\/support.google.com\/merchants\/answer\/1705911?hl=cs\" target=\"_blank\" rel=\"noopener noreferrer\">taxonomii<\/a> spole\u010dnosti Google p\u0159i vypln\u011bn\u00ed pole \u201egoogle product category\u201c. Sv\u00e9 vlastn\u00ed kategorie m\u016f\u017eete i&nbsp;nad\u00e1le pou\u017e\u00edvat v&nbsp;\u201eproduct type\u201c. Nezapom\u00ednejte, \u017ee&nbsp;\u010d\u00edm podrobn\u011bj\u0161\u00ed kategorie m\u00e1te, t\u00edm&nbsp;l\u00e9pe.<\/p>\n<h3>3. Nedostate\u010dn\u00e9 identifik\u00e1tory produktu: chyb\u00ed dva ze t\u0159\u00ed&nbsp;atribut\u016f EAN, zna\u010dka, MPN (insufficient product identifiers: missing two out of three attributes GTIN, brand, mpn)<\/h3>\n<ul>\n<li>souvisej\u00edc\u00ed&nbsp;chyba:&nbsp;neplatn\u00e1 hodnota k\u00f3du EAN (invalid GTIN&nbsp;value)<\/li>\n<li>varov\u00e1n\u00ed:&nbsp;nejednozna\u010dn\u00fd k\u00f3d EAN (ambiguous GTIN code), k\u00f3d EAN spad\u00e1 do&nbsp;rozp\u011bt\u00ed k\u00f3du pro kup\u00f3ny, k\u00f3d EAN s&nbsp;omezen\u00fdm pou\u017eit\u00edm (restricted usage&nbsp;GTIN)<\/li>\n<\/ul>\n<p>U ka\u017ed\u00e9ho produktu jsou v\u017edy po\u017eadov\u00e1ny alespo\u0148 dva&nbsp;ze t\u0159\u00ed&nbsp;identifik\u00e1tor\u016f produktu.&nbsp;GTIN, Brand&nbsp;(zna\u010dka) a&nbsp;MPN. Pokud m\u00e1te ji\u017e zna\u010dku, budete pot\u0159ebovat pouze jeden ze zb\u00fdvaj\u00edc\u00edch dvou. <a href=\"https:\/\/support.google.com\/merchants\/answer\/6219078\" target=\"_blank\" rel=\"noopener noreferrer\">GTIN<\/a>, v&nbsp;Evrop\u011b zn\u00e1m\u00fd jako <strong>EAN<\/strong>, je t\u0159in\u00e1ctim\u00edstn\u00fd \u010d\u00e1rov\u00fd k\u00f3d. M\u011bli byste m\u00edt tato \u010d\u00edsla ve&nbsp;sv\u00e9m&nbsp;syst\u00e9mu.<\/p>\n<p>Pokud produkt nem\u00e1 jedine\u010dn\u00e9 identifik\u00e1tory, budete muset vytvo\u0159it ve&nbsp;feedu dal\u0161\u00ed atribut s&nbsp;n\u00e1zvem \u201eidentifier exists\u201c s&nbsp;hodnotou nastavenou na&nbsp;<strong>FALSE<\/strong>. T\u00edm d\u00e1v\u00e1te najevo, \u017ee&nbsp;identifik\u00e1tory pro tento produkt neexistuj\u00ed a&nbsp;Google je nebude po v\u00e1s vy\u017eadovat. Ale pozor, zneu\u017e\u00edv\u00e1n\u00ed m\u016f\u017ee v\u00e9st k&nbsp;pozastaven\u00ed \u00fa\u010dtu&nbsp;GMC.<\/p>\n<p>Dal\u0161\u00ed identifik\u00e1tor <strong>MPN<\/strong> (Manufacturer Part Number) se pou\u017e\u00edv\u00e1 k&nbsp;odkazu a&nbsp;identifikaci produktu pomoc\u00ed pojmenov\u00e1n\u00ed v\u00fdrobce. Tento atribut z\u00edsk\u00e1te u&nbsp;va\u0161eho dodavatele&nbsp;spole\u010dn\u011b s&nbsp;EANem.<\/p>\n<h3>4.&nbsp;Do\u010dasn\u011b neschv\u00e1len\u00e1 polo\u017eka v&nbsp;d\u016fsledku nespr\u00e1vn\u00fdch cen (Temporary item disapprovals due to incorrect prices)<\/h3>\n<ul>\n<li>nevhodn\u00e1 manipulace s&nbsp;prodejn\u00ed cenou nebo zastaral\u00e1 cena<\/li>\n<\/ul>\n<p>Pokud m\u00e1te v\u00edce ne\u017e jednu cenu na&nbsp;produktov\u00e9 str\u00e1nce (nap\u0159. s&nbsp;a&nbsp;bez dan\u011b, s&nbsp;a&nbsp;bez dopravy atd.), ujist\u011bte se, \u017ee&nbsp;cena, kterou jste pou\u017eili ve&nbsp;feedu,<span style=\"color: #333333;\"> je ta spr\u00e1vn\u00e1.&nbsp;<\/span>Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f by to m\u011bla b\u00fdt kone\u010dn\u00e1 cena, kterou z\u00e1kazn\u00edk zaplat\u00ed.&nbsp;Nicm\u00e9n\u011b spr\u00e1vn\u00e9 zach\u00e1zen\u00ed s&nbsp;prodejn\u00ed cenou m\u016f\u017ee b\u00fdt \u010dasto obt\u00ed\u017en\u00e9.<\/p>\n<p>Jedinou v\u00fdjimkou je, kdy\u017e si nav\u00edc poskytnete prodejn\u00ed cenu ve&nbsp;feedu spole\u010dn\u011b se slevovou cenou. Na&nbsp;str\u00e1nce produktu mus\u00ed b\u00fdt viditeln\u00e1 cena po i&nbsp;p\u0159ed slevou a&nbsp;to v\u0161e uv\u00e1d\u00edme do&nbsp;atributu \u201eprice\u201c.<\/p>\n<p>Pokud v\u00edte, \u017ee&nbsp;budete m\u00edt za n\u011bjakou dobu produkt ve&nbsp;slev\u011b, m\u016f\u017eete vyplnit \u201esale_price-efective_date\u201c. Atribut&nbsp;nese \u010dasov\u00e9 obdob\u00ed platnosti <a href=\"https:\/\/support.google.com\/merchants\/answer\/188494#sale_price\" target=\"_blank\" rel=\"noopener noreferrer\">\u201esale_price\u201c<\/a>.&nbsp;V&nbsp;n\u011bm uvedete, jak dlouho bude produkt ve&nbsp;slev\u011b. Pokud nen\u00ed vypln\u011bn, Google bude&nbsp;slevu pova\u017eovat za&nbsp;platnou. Pozor,&nbsp;pokud byla sleva na&nbsp;str\u00e1nce ji\u017e&nbsp;zru\u0161ena, m\u016f\u017ee b\u00fdt kv\u016fli tomu pozastaven dan\u00fd produkt.<\/p>\n<h3>5.&nbsp;Zastaral\u00e1 hodnota atributu dostupnost (Deprecated value for attribute availability)<\/h3>\n<ul>\n<li>stavy dostupnosti polo\u017eek<\/li>\n<\/ul>\n<p>Google ji\u017e nepodporuje hodnotu atributu \u201eavailable for order\u201c a&nbsp;je pot\u0159eba jej nahradit atributem \u201eout of stock\u201c. Stav zbo\u017e\u00ed mus\u00ed b\u00fdt co nejaktu\u00e1ln\u011bj\u0161\u00ed, tedy shodn\u00fd s&nbsp;informacemi na&nbsp;e-shopu. Dostupnost polo\u017eek je povinn\u00fd \u00fadaj pro v\u0161echny polo\u017eky. M\u00e1me t\u0159i atributy dostupnosti:<\/p>\n<ul>\n<li><span style=\"font-size: 1rem;\">p\u0159edobjedn\u00e1vka \u201epreorder\u201c<\/span><\/li>\n<li><span style=\"font-size: 1rem;\">skladem \u201ein&nbsp;stock\u201c&nbsp;<\/span><\/li>\n<li><span style=\"font-size: 1rem;\"> nen\u00ed skladem \u201eout of&nbsp;stock\u201c<br>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 1rem;\">V\u00edce o&nbsp;zaji\u0161t\u011bn\u00ed aktu\u00e1lnosti najdete <a href=\"https:\/\/support.google.com\/merchants\/answer\/188489?hl=cs\">v&nbsp;n\u00e1pov\u011bd\u011b<\/a>.<\/span><\/p>\n<h3>6.&nbsp;Nevyhovuj\u00edc\u00ed obr\u00e1zky (Invalid additional images) a&nbsp;dal\u0161\u00ed chyb\u011bj\u00edc\u00ed obr\u00e1zky (Missing images)<\/h3>\n<p>Obr\u00e1zek je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9 reklamy v\u00fdrobku. Mezi nej\u010dast\u011bj\u0161\u00ed <a href=\"https:\/\/support.google.com\/merchants\/answer\/2700371#obrazky\" target=\"_blank\" rel=\"noopener noreferrer\">probl\u00e9my s&nbsp;obr\u00e1zky<\/a> pat\u0159\u00ed:<\/p>\n<ol>\n<li>pr\u00e1zdn\u00e1 URL obr\u00e1zku,&nbsp;broken&nbsp;URL nebo odkaz&nbsp;na str\u00e1nku produktu m\u00edsto adresy obr\u00e1zku - upravuje se v&nbsp;atributu \u201eimage-link\u201c<\/li>\n<li>obr\u00e1zek obsahuj\u00edc\u00ed loga, obchodn\u00ed n\u00e1zvy nebo propaga\u010dn\u00ed texty<\/li>\n<li>p\u0159\u00edli\u0161 mal\u00fd obr\u00e1zek pro od\u011bvn\u00ed produkt (pot\u0159eba nejm\u00e9n\u011b 250\u00d7250 pixel\u016f)<\/li>\n<\/ol>\n<p>P\u0159ed odesl\u00e1n\u00edm URL obr\u00e1zk\u016f do&nbsp;Google <a href=\"https:\/\/support.google.com\/merchants\/answer\/2700371#obrazky\" target=\"_blank\" rel=\"noopener noreferrer\">p\u0159ekontrolujte<\/a>, \u017ee&nbsp;vedou k&nbsp;funguj\u00edc\u00edm a&nbsp;spr\u00e1vn\u00fdm obr\u00e1zk\u016fm produkt\u016f.<\/p>\n<h3>7.&nbsp;Zam\u00edtnut\u00ed polo\u017eek z&nbsp;d\u016fvodu poru\u0161en\u00ed z\u00e1sad (Automatic item disapprovals due to policy violation)<\/h3>\n<p>Zde m\u016f\u017ee b\u00fdt probl\u00e9m v&nbsp;tom, \u017ee&nbsp;n\u011bkter\u00e9 n\u00e1zvy evokuj\u00ed zak\u00e1zan\u00e9 v\u011bci. Google d\u011bl\u00e1 automatizovan\u00e9 kontroly, jednotliv\u00e9&nbsp;polo\u017eky identifikuje a&nbsp;pot\u00e9 nezobraz\u00ed produkt v&nbsp;Google n\u00e1kupech. Pokud si mysl\u00edte, \u017ee&nbsp;Google chybn\u011b ur\u010dil <a href=\"https:\/\/support.google.com\/merchants\/answer\/6103800?hl=cs\" target=\"_blank\" rel=\"noopener noreferrer\">poru\u0161en\u00ed z\u00e1sad<\/a>, m\u016f\u017eete za\u017e\u00e1dat o&nbsp;\u201eRu\u010dn\u00ed kontrolu\u201c.&nbsp;Pokud ani kontrola&nbsp;nepomohla a&nbsp;provedli jste nezbytn\u00e9 zm\u011bny, obra\u0165te se na&nbsp;sv\u00e9ho<span style=\"color: #333333;\"> Googl\u00e1ka (account managera).<\/span><\/p>\n<h3>8. Neplatn\u00e9 k\u00f3dovac\u00ed znaky v&nbsp;popisu (Encoding problem in attribute description)<\/h3>\n<p>Ov\u011b\u0159te si, \u017ee&nbsp;v\u0161echny znaky ve&nbsp;feedu spadaj\u00ed do&nbsp;v\u00e1mi vybran\u00e9ho k\u00f3dov\u00e1n\u00ed. V&nbsp;GMC zkontrolujte zda \u201eZdroj dat\u201c je nastaven na&nbsp;spr\u00e1vn\u00e9 \u201ek\u00f3dov\u00e1n\u00ed\u201c, kter\u00e9 jste si vybrali (nap\u0159. UTF-8).<\/p>\n<p>Pozor na&nbsp;to, \u017ee&nbsp;Microsoft m\u016f\u017ee pou\u017e\u00edvat pro n\u011bkter\u00e9 speci\u00e1ln\u00ed znaky k\u00f3dov\u00e1n\u00ed CP-1252, zat\u00edmco v\u011bt\u0161ina internetov\u00fdch str\u00e1nek a&nbsp;zdroj\u016f dat pou\u017e\u00edv\u00e1 UTF-8.&nbsp;V&nbsp;tom p\u0159\u00edpad\u011b ve&nbsp;sv\u00fdch popisech produkt\u016f a&nbsp;titul\u016f nahra\u010fte znaky syst\u00e9mu Windows uveden\u00e9 n\u00ed\u017ee odpov\u00eddaj\u00edc\u00edmi HTML entitami.<\/p>\n<h4>Specifick\u00e9 zna\u010dky a&nbsp;jejich nahrazen\u00ed do&nbsp;feedu<\/h4>\n<p><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/Sn\u00edmek-obrazovky-2015-07-21-v-12.53.35.png\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/Sn\u00edmek-obrazovky-2015-07-21-v-12.53.35-150x150.png 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/Sn\u00edmek-obrazovky-2015-07-21-v-12.53.35-260x300.png 260w\" sizes=\"(min-width: 150px) 260px, 150px\" class=\" wp-image-3023 size-medium aligncenter\" alt=\"Sn\u00edmek obrazovky 2015-07-21 v&nbsp;12.53.35\" width=\"260\" height=\"300\"><\/a><\/p>\n<h3>9.&nbsp;+ 10. Kl\u00ed\u010dov\u00e9 prvky a&nbsp;c\u00edlov\u00e1 zem\u011b<\/h3>\n<p>N\u00e1sleduj\u00edc\u00ed dva p\u0159\u00edpady nejsou chybov\u00e9 hl\u00e1\u0161ky, ale pokud tyto prvky nespln\u00edte, nebudou se v\u00e1m produkty v&nbsp;N\u00e1kupech Google zobrazovat.<\/p>\n<ul>\n<li>kl\u00ed\u010dov\u00e9 prvky neviditeln\u00e9 na&nbsp;vstupn\u00ed str\u00e1nce<\/li>\n<\/ul>\n<p>Google vy\u017eaduje, aby ka\u017ed\u00e1 str\u00e1nka produktu obsahovala minim\u00e1ln\u011b&nbsp;tyto kl\u00ed\u010dov\u00e9 prvky:<\/p>\n<ol>\n<li>titul<\/li>\n<li>popis<\/li>\n<li>obr\u00e1zek<\/li>\n<li>cena<\/li>\n<li>m\u011bna<\/li>\n<li>dostupnost<\/li>\n<li>tla\u010d\u00edtko koupit<\/li>\n<\/ol>\n<p>Chyb\u00ed-li jeden z&nbsp;t\u011bchto prvk\u016f, Google m\u016f\u017ee&nbsp;produkty okam\u017eit\u011b zam\u00edtnout.&nbsp;P\u0159esv\u011bd\u010dte se, \u017ee&nbsp;v\u0161echny kl\u00ed\u010dov\u00e9 prvky&nbsp;jsou zobrazeny na&nbsp;str\u00e1nce va\u0161eho produktu a&nbsp;jsou aktu\u00e1ln\u00ed.<\/p>\n<ul>\n<li>\u0161patn\u00e1 c\u00edlov\u00e1 zem\u011b<\/li>\n<\/ul>\n<p>Mnoho inzerent\u016f se sna\u017e\u00ed pou\u017e\u00edt stejn\u00fd data feed pro n\u011bkolik&nbsp;zem\u00ed. To vede k&nbsp;chyb\u00e1m, proto\u017ee ka\u017ed\u00fd mus\u00ed b\u00fdt zvl\u00e1\u0161\u0165 lokalizov\u00e1n (nap\u0159. popisy v&nbsp;m\u00edstn\u00edm jazyce nebo ceny v&nbsp;m\u00edstn\u00ed m\u011bn\u011b). Tot\u00e9\u017e plat\u00ed pro produktov\u00e9 str\u00e1nky.<\/p>\n<h1>Bu\u010fte o&nbsp;krok p\u0159ed konkurenc\u00ed<\/h1>\n<p>D\u00edky Shopping Ads m\u016f\u017eete m\u00edt v\u00fdhodu nad konkurenc\u00ed v&nbsp;p\u0159\u00edpad\u011b, \u017ee&nbsp;budete udr\u017eovat feed v&nbsp;dobr\u00e9 kondici. Budete tedy muset pravideln\u011b \u0159e\u0161it chyby ve&nbsp;feedu a&nbsp;vyu\u017e\u00edvat aktu\u00e1lnost informac\u00ed o&nbsp;produktech na&nbsp;maximum. Spole\u010dn\u011b s&nbsp;Shopping Ads vyu\u017eijte Google Merchant i&nbsp;na&nbsp;dynamick\u00fd remarketing. V&nbsp;<a href=\"https:\/\/igloonet.cz\/blog\/nastavte-si-dynamicky-remarketing-s-google-merchants\/\">Mat\u011bjov\u011b \u010dl\u00e1nku<\/a> se dozv\u00edte, jak na&nbsp;to.<\/p>\n<p>Tak\u017ee to&nbsp;s&nbsp;produktov\u00fdmi kampan\u011bmi <strong>nevzd\u00e1vejte, testujte a&nbsp;vyhodnocujte<\/strong>. M\u016f\u017eete dostat na&nbsp;e-shop u\u017eivatele&nbsp;za ni\u017e\u0161\u00ed cenu&nbsp;oproti klasick\u00e9mu vyhled\u00e1v\u00e1n\u00ed a&nbsp;z\u00edsk\u00e1te relevantn\u011bj\u0161\u00ed n\u00e1v\u0161t\u011bvnost.&nbsp;A&nbsp;to p\u0159ece chcete!<\/p>\n<p>Pokud jste narazili na&nbsp;dal\u0161\u00ed chyby, pod\u011blte se o&nbsp;n\u011b s&nbsp;n\u00e1mi v&nbsp;koment\u00e1\u0159\u00edch.&nbsp;\ud83d\ude09<\/p>\n\n\t\t<script>var e = {type:\"double\", dml:\"82071\", fc1:\"114d3a5a71517cb2\",fc2:\"75ddc8508ebba7ab\", dt:\"13486\" , returnUrl:\"https:\/\/igloonet.cz\/blog\" , autosuggest:true, fromEmail:\"marketing@igloonet.cz\", fromName:\"igloonet \"};window.e4cjg8902=e;s=document.getElementsByTagName(\"script\")[0];qc=document.createElement(\"script\");qc.src=\"\/\/static.mailkit.eu\/_system\/subform.js\";qc.setAttribute(\"dvar\", \"e4cjg8902\");s.parentNode.insertBefore(qc,s);<\/script>\t\t\n\t\t<div class=\"mailkit_instance\">\n\t\t\t<form method=\"POST\" data-id=\"e4cjg8902\" class=\"newsletter-form\" id=\"newsletter-form\">\n\t\t\t    <div class=\"hr-wrap\"><hr><\/div>\n\t            <h2>Z\u016fsta\u0148te v&nbsp;obraze<\/h2>\n\t            <p>Nenechte si uj\u00edt dal\u0161\u00ed novinky a&nbsp;tipy. Zadejte sv\u016fj e-mail, a&nbsp;u\u017e v\u00e1m nic neunikne.<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"newsletter-form__email\">\n\t                <div class=\"newsletter-form__input-group\">\n\t                    <label for=\"first_name_inline\">K\u0159estn\u00ed jm\u00e9no<\/label><input type=\"text\" name=\"first_name\" id=\"first_name_inline\" value required>\n\t                <\/div>\n\t\t\t\t    \n\t\t\t\t    <div class=\"newsletter-form__input-group\">\n\t\t\t\t\t    <label for=\"email_inline\">E-mail<\/label><input type=\"text\" name=\"email\" id=\"email_inline\" value required>\n\t\t\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"mailkit_submit newsletter-form__button--wrapper\">\n\t\t\t\t    <button type=\"submit\" class=\"newsletter-form__button\" id=\"newsletter-form__button\">P\u0159ihl\u00e1sit<\/button>\n\t\t\t\t    <input type=\"hidden\" name=\"_do\" value=\"newsletterForm-submit\">\n\t\t\t\t<\/div>\n                                <div><br>Odesl\u00e1n\u00edm formul\u00e1\u0159e souhlas\u00edte se <a href=\"\/ochrana-osobnich-udaju\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>.<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"newsletter-form__alert\" id=\"newsletter-form__alert\">\n\t\t\tByl v\u00e1m odesl\u00e1n potvrzovac\u00ed e-mail.&nbsp;<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Spr\u00e1vn\u00fd XML feed je kl\u00ed\u010dov\u00fd pro relevantn\u00ed produktov\u00e9 kampan\u011b. Co ale d\u011blat, kdy\u017e se produkty v&nbsp;Shopping Ads (d\u0159\u00edve PLA) nezobrazuj\u00ed a&nbsp;Google hl\u00e1s\u00ed chyby a&nbsp;varov\u00e1n\u00ed?&nbsp; Sta\u010d\u00ed dodr\u017eet n\u011bkolik pravidel a&nbsp;snadno se jich vyvarujete. V&nbsp;\u010dl\u00e1nku se nebudu se zab\u00fdvat nastaven\u00edm Shopping Ads, ale zam\u011b\u0159\u00edm se na&nbsp;chyby v&nbsp;Google Merchant feedu.<\/p>\n","protected":false},"author":18,"featured_media":3060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[122,139,124],"class_list":["post-2973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google-merchant-center","tag-google-shopping","tag-xml"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chyby a varov\u00e1n\u00ed v Merchant feedu a jak se s nimi vypo\u0159\u00e1dat<\/title>\n<meta name=\"description\" content=\"Vyvarujte se chyb\u00e1m v Google Merchant XML feedu a nezapome\u0148te, \u017ee se bl\u00ed\u017e\u00ed aktualizace N\u00e1kup\u016f Google!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U\u017e \u017e\u00e1dn\u00e9 chyby ve feedu!\" \/>\n<meta property=\"og:description\" content=\"Vyvarujte se chyb\u00e1m v Google Merchant XML feedu a nezapome\u0148te, \u017ee se bl\u00ed\u017e\u00ed aktualizace N\u00e1kup\u016f Google!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/\" \/>\n<meta property=\"og:site_name\" content=\"igloonet blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igloonet\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anett.svobodova.3\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-21T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-18T05:54:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aneta Svobodov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/TW_merchant.png\" \/>\n<meta name=\"twitter:creator\" content=\"@anetafreedom\" \/>\n<meta name=\"twitter:site\" content=\"@igloonet\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aneta Svobodov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/\"},\"author\":{\"name\":\"Aneta Svobodov\u00e1\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/0ac4decf440d24fde7c094c15cb6ef49\"},\"headline\":\"Chyby a&nbsp;varov\u00e1n\u00ed v&nbsp;Merchant feedu a&nbsp;jak se s&nbsp;nimi vypo\u0159\u00e1dat\",\"datePublished\":\"2015-07-21T13:00:00+00:00\",\"dateModified\":\"2020-05-18T05:54:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/\"},\"wordCount\":1677,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png\",\"keywords\":[\"Google Merchant Center\",\"Google Shopping\",\"XML\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/\",\"url\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/\",\"name\":\"Chyby a varov\u00e1n\u00ed v Merchant feedu a jak se s nimi vypo\u0159\u00e1dat\",\"isPartOf\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png\",\"datePublished\":\"2015-07-21T13:00:00+00:00\",\"dateModified\":\"2020-05-18T05:54:13+00:00\",\"description\":\"Vyvarujte se chyb\u00e1m v Google Merchant XML feedu a nezapome\u0148te, \u017ee se bl\u00ed\u017e\u00ed aktualizace N\u00e1kup\u016f Google!\",\"breadcrumb\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#primaryimage\",\"url\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png\",\"contentUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Marketing\",\"item\":\"https:\/\/igloonet.cz\/blog\/rubriky\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chyby a&nbsp;varov\u00e1n\u00ed v&nbsp;Merchant feedu a&nbsp;jak se s&nbsp;nimi vypo\u0159\u00e1dat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#website\",\"url\":\"https:\/\/igloonet.cz\/blog\/\",\"name\":\"igloonet blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/igloonet.cz\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#organization\",\"name\":\"igloonet\",\"url\":\"https:\/\/igloonet.cz\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png\",\"contentUrl\":\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png\",\"width\":650,\"height\":465,\"caption\":\"igloonet\"},\"image\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/igloonet\",\"https:\/\/x.com\/igloonet\",\"https:\/\/instagram.com\/igloonet\/\",\"https:\/\/www.linkedin.com\/company\/igloonet\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/0ac4decf440d24fde7c094c15cb6ef49\",\"name\":\"Aneta Svobodov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/012ef2af4631169516fdf77000cb116937b9cbed16b076e5d93977f61c6b5632?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/012ef2af4631169516fdf77000cb116937b9cbed16b076e5d93977f61c6b5632?s=96&d=retro&r=g\",\"caption\":\"Aneta Svobodov\u00e1\"},\"description\":\"Specialistka na PPC\u010dka studuj\u00edc\u00ed marketing a management. R\u00e1da zkou\u0161\u00ed a testuje nov\u00e9 v\u011bci a bav\u00ed se videokampan\u011bmi. Miluje snowboarding a beach volejbal.\",\"sameAs\":[\"https:\/\/igloonet.cz\/aneta\",\"https:\/\/www.facebook.com\/anett.svobodova.3\",\"https:\/\/x.com\/anetafreedom\"],\"url\":\"https:\/\/igloonet.cz\/blog\/author\/aneta\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chyby a varov\u00e1n\u00ed v Merchant feedu a jak se s nimi vypo\u0159\u00e1dat","description":"Vyvarujte se chyb\u00e1m v Google Merchant XML feedu a nezapome\u0148te, \u017ee se bl\u00ed\u017e\u00ed aktualizace N\u00e1kup\u016f Google!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/","og_locale":"cs_CZ","og_type":"article","og_title":"U\u017e \u017e\u00e1dn\u00e9 chyby ve feedu!","og_description":"Vyvarujte se chyb\u00e1m v Google Merchant XML feedu a nezapome\u0148te, \u017ee se bl\u00ed\u017e\u00ed aktualizace N\u00e1kup\u016f Google!","og_url":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/","og_site_name":"igloonet blog","article_publisher":"https:\/\/www.facebook.com\/igloonet","article_author":"https:\/\/www.facebook.com\/anett.svobodova.3","article_published_time":"2015-07-21T13:00:00+00:00","article_modified_time":"2020-05-18T05:54:13+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png","type":"image\/png"}],"author":"Aneta Svobodov\u00e1","twitter_card":"summary_large_image","twitter_image":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/TW_merchant.png","twitter_creator":"@anetafreedom","twitter_site":"@igloonet","twitter_misc":{"Napsal(a)":"Aneta Svobodov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#article","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/"},"author":{"name":"Aneta Svobodov\u00e1","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/0ac4decf440d24fde7c094c15cb6ef49"},"headline":"Chyby a&nbsp;varov\u00e1n\u00ed v&nbsp;Merchant feedu a&nbsp;jak se s&nbsp;nimi vypo\u0159\u00e1dat","datePublished":"2015-07-21T13:00:00+00:00","dateModified":"2020-05-18T05:54:13+00:00","mainEntityOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/"},"wordCount":1677,"commentCount":2,"publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png","keywords":["Google Merchant Center","Google Shopping","XML"],"articleSection":["Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/","url":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/","name":"Chyby a varov\u00e1n\u00ed v Merchant feedu a jak se s nimi vypo\u0159\u00e1dat","isPartOf":{"@id":"https:\/\/igloonet.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#primaryimage"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#primaryimage"},"thumbnailUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png","datePublished":"2015-07-21T13:00:00+00:00","dateModified":"2020-05-18T05:54:13+00:00","description":"Vyvarujte se chyb\u00e1m v Google Merchant XML feedu a nezapome\u0148te, \u017ee se bl\u00ed\u017e\u00ed aktualizace N\u00e1kup\u016f Google!","breadcrumb":{"@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#primaryimage","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/FB_merchant_feed.png","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/igloonet.cz\/blog\/chyby-v-merchant-feedu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing","item":"https:\/\/igloonet.cz\/blog\/rubriky\/marketing\/"},{"@type":"ListItem","position":2,"name":"Chyby a&nbsp;varov\u00e1n\u00ed v&nbsp;Merchant feedu a&nbsp;jak se s&nbsp;nimi vypo\u0159\u00e1dat"}]},{"@type":"WebSite","@id":"https:\/\/igloonet.cz\/blog\/#website","url":"https:\/\/igloonet.cz\/blog\/","name":"igloonet blog","description":"","publisher":{"@id":"https:\/\/igloonet.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igloonet.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/igloonet.cz\/blog\/#organization","name":"igloonet","url":"https:\/\/igloonet.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","contentUrl":"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2015\/07\/RGB_LVPC_igloonet.png","width":650,"height":465,"caption":"igloonet"},"image":{"@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/igloonet","https:\/\/x.com\/igloonet","https:\/\/instagram.com\/igloonet\/","https:\/\/www.linkedin.com\/company\/igloonet"]},{"@type":"Person","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/0ac4decf440d24fde7c094c15cb6ef49","name":"Aneta Svobodov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/012ef2af4631169516fdf77000cb116937b9cbed16b076e5d93977f61c6b5632?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/012ef2af4631169516fdf77000cb116937b9cbed16b076e5d93977f61c6b5632?s=96&d=retro&r=g","caption":"Aneta Svobodov\u00e1"},"description":"Specialistka na PPC\u010dka studuj\u00edc\u00ed marketing a management. R\u00e1da zkou\u0161\u00ed a testuje nov\u00e9 v\u011bci a bav\u00ed se videokampan\u011bmi. Miluje snowboarding a beach volejbal.","sameAs":["https:\/\/igloonet.cz\/aneta","https:\/\/www.facebook.com\/anett.svobodova.3","https:\/\/x.com\/anetafreedom"],"url":"https:\/\/igloonet.cz\/blog\/author\/aneta\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/2973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/comments?post=2973"}],"version-history":[{"count":39,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/2973\/revisions"}],"predecessor-version":[{"id":6520,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/posts\/2973\/revisions\/6520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media\/3060"}],"wp:attachment":[{"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/media?parent=2973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/categories?post=2973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igloonet.cz\/blog\/wp-json\/wp\/v2\/tags?post=2973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}