{"id":2849,"date":"2015-04-23T13:30:25","date_gmt":"2015-04-23T11:30:25","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=2849"},"modified":"2015-07-27T13:33:16","modified_gmt":"2015-07-27T11:33:16","slug":"young-lions-2015","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/young-lions-2015\/","title":{"rendered":"Young Lions: dva tu\u010d\u0148\u00e1ci napospas lv\u00ed sme\u010dce"},"content":{"rendered":"
<\/div>\n

Sout\u011b\u017e Young Lions umo\u017e\u0148uje kreativc\u016fm do 28 let pom\u011b\u0159it s\u00edly s t\u011bmi nejlep\u0161\u00edmi z oboru. P\u0159esto\u017ee v igloonetu se zam\u011b\u0159ujeme prim\u00e1rn\u011b na v\u00fdkonnostn\u00ed marketing, p\u0159ihl\u00e1sili jsme se s Honzou do kategorie Cyber. Pro\u010d n\u00e1s leto\u0161n\u00ed zad\u00e1n\u00ed zklamalo?<\/p>\n

<\/p>\n

Young Lions je sout\u011b\u017e \u0161pi\u010dek mezi \u010desk\u00fdmi kreativci, jejich\u017e denn\u00ed rutina se od t\u00e9 na\u0161\u00ed podstatn\u011b li\u0161\u00ed. V\u017edy ale stoj\u00ed za to objevovat nov\u00e9 sv\u011bty a roz\u0161i\u0159ovat si obzory. V\u011bnovala jsem proto nejprve \u010das studiu p\u0159edchoz\u00edch ro\u010dn\u00edk\u016f, abych se naladila na tu spr\u00e1vnou notu.<\/p>\n

Princip sout\u011b\u017ee je jednoduch\u00fd. Dvou\u010dlenn\u00fd t\u00fdm m\u011bl za \u00fakol b\u011bhem 24 hodin vypracovat strategii integrovan\u00e9 kampan\u011b v soci\u00e1ln\u00edch m\u00e9di\u00edch. V\u00fdstup tvo\u0159\u00ed strukturovan\u00e1 prezentace, kterou hodnot\u00ed odborn\u00e1 porota.<\/p>\n

P\u0159izn\u00e1m se, \u017ee m\u011b osobn\u011b nejv\u00edce l\u00e1kal altruistick\u00fd podtext sout\u011b\u017ee, kter\u00fd v sob\u011b dosud nesla. Zadan\u00e9 \u00fakoly se ji\u017e \u0159adu let zam\u011b\u0159ovaly na neziskov\u00fd sektor a nesly v sob\u011b prvky kreativn\u00edho fundraisingu.<\/p>\n

\"Honza<\/a><\/p>\n

Zklam\u00e1n\u00ed z komer\u010dn\u00edho zad\u00e1n\u00ed<\/h3>\n

Nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee neziskovky dlouhodob\u011b trp\u00ed nedostatky v oblasti marketingu, proto\u017ee profesion\u00e1ly si nemohou dovolit. Proto mi p\u0159ijde skv\u011bl\u00e9, \u017ee existuj\u00ed aktivity, kter\u00e9 ty nejlep\u0161\u00ed ideamakery dok\u00e1\u017eou zvednout ze \u017eidle a spojit je p\u0159i pr\u00e1ci na obecn\u011b prosp\u011b\u0161n\u00e9m projektu.<\/p>\n

N\u011bkdo by mohl nam\u00edtat, \u017ee na takov\u00fdch sout\u011b\u017e\u00edch si jen velk\u00e9 firmy d\u011blaj\u00ed jm\u00e9no. Mo\u017en\u00e1 d\u011blaj\u00ed. V reklam\u011b ale existuj\u00ed lid\u00e9, kte\u0159\u00ed by byli vd\u011b\u010dn\u00ed za p\u0159\u00edle\u017eitost pracovat na n\u011b\u010dem, co p\u0159inese m\u00edsto dal\u0161\u00edho zisku u\u017eitek. Nav\u00edc zad\u00e1n\u00ed, jeho\u017e sou\u010d\u00e1st\u00ed nen\u00ed rozs\u00e1hl\u00fd corporate manual klienta, je p\u0159inejmen\u0161\u00edm osv\u011b\u017euj\u00edc\u00ed.<\/p>\n

Kdy\u017e se na briefingu uk\u00e1zalo, \u017ee se bude letos \u0159e\u0161it \u010dist\u011b komer\u010dn\u00ed zad\u00e1n\u00ed pro soukromou firmu, bylo mezi sout\u011b\u017e\u00edc\u00edmi patrn\u00e9 roz\u010darov\u00e1n\u00ed a u m\u011b i zklam\u00e1n\u00ed. Zadavatel cht\u011bl d\u00e1t v\u011bd\u011bt sv\u00fdm c\u00edlov\u00fdm skupin\u00e1m o nov\u00e9m partnerstv\u00ed s glob\u00e1ln\u00edm hr\u00e1\u010dem a vytvo\u0159it dobrou p\u016fdu pro budouc\u00ed komunikaci se z\u00e1kazn\u00edky.<\/p>\n

Palec nahoru v\u0161em soupe\u0159\u016fm<\/h3>\n

\u010cekali jsme trochu n\u011bco jin\u00e9ho, p\u0159esto jsme se sna\u017eili j\u00edt do toho naplno. S kolegou Honzou jsme pro\u017eili kr\u00e1sn\u00fdch 16 hodin usilovn\u00e9ho soust\u0159ed\u011bn\u00ed, polemiky nad zad\u00e1n\u00edm a postupn\u00fdm lepen\u00edm na\u0161\u00ed mozaiky kousek po kousku.<\/p>\n

Ironie st\u0159\u00eddala snahu, snaha momenty tot\u00e1ln\u00edho zap\u00e1len\u00ed i vyho\u0159en\u00ed. V\u0161echny tyto emoce se zra\u010d\u00ed v na\u0161\u00ed sout\u011b\u017en\u00ed prezentaci, kterou m\u016f\u017eete spolu s ostatn\u00edmi zhl\u00e9dnout na ofici\u00e1ln\u00edm webu Young Lions<\/a>.<\/p>\n

Obdivuji, jak ostatn\u00ed sout\u011b\u017e\u00edc\u00ed dok\u00e1zali zpracovat zad\u00e1n\u00ed, kter\u00e9 jsem vn\u00edmala jako nejasn\u00e9 a omezuj\u00edc\u00ed. Nap\u0159\u00edklad st\u0159\u00edbrn\u00fd t\u00fdm z Leo Burnett<\/a> si poradil s v\u00fdzvou v\u00fdborn\u011b.<\/p>\n

\"CYBER<\/a><\/p>\n

Lesk a b\u00edda kreativn\u00ed pr\u00e1ce<\/h3>\n

Sout\u011b\u017e jsme sice nevyhr\u00e1li, ale z\u00edskali jsme cennou zku\u0161enost. Vid\u011bli jsme sv\u011bt kreativn\u00edch agetur. Je t\u0159pytiv\u00fd, pln\u00fd n\u00e1pad\u016f a potenci\u00e1lu. Pohybuj\u00ed se v n\u011bm mlad\u00ed zap\u00e1len\u00ed lid\u00e9, kte\u0159\u00ed jsou schopn\u00ed vydat ze sebe maximum a skute\u010dn\u011b uk\u00e1zat, co znamen\u00e1 \u201ethink out of the box\u201c. N\u011bkdy mo\u017en\u00e1 a\u017e \u201etoo far from the box\u201c.<\/p>\n

Ochutnala jsem ho\u0159kosladkou pr\u00e1ci kreativc\u016f, kte\u0159\u00ed mus\u00ed splnit sv\u016fj \u00fakol na 100 procent, p\u0159esto\u017ee zad\u00e1n\u00ed nebo klientovi osobn\u011b nev\u011b\u0159\u00ed. Je ale mo\u017en\u00e9 z\u016fstat v takov\u00e9 pr\u00e1ci neosobn\u00ed, kdy\u017e do n\u00ed vkl\u00e1d\u00e1me tolik ze sebe sama?<\/p>\n

Na sout\u011b\u017ei jsem na vlastn\u00ed k\u016f\u017ei za\u017eila, jak to chod\u00ed v tov\u00e1rn\u00e1ch na n\u00e1pady. D\u00edky tomu jsem si op\u011bt uv\u011bdomila, \u017ee m\u00e1m fakt r\u00e1da svoji pr\u00e1ci. Up\u0159\u00edmn\u011b se t\u011b\u0161\u00edm, a\u017e budu d\u011blat na v\u011bcech, kter\u00fdm opravdu rozum\u00edm<\/a>.<\/p>\n

Kreativci plat\u00ed zadavateli<\/h3>\n

Na sam\u00fd z\u00e1v\u011br si nemohu odpustit n\u011bkolik pozn\u00e1mek. Zaprv\u00e9, c\u00edlem klienta bylo informovat digit\u00e1ln\u00ed agentury, webdesign\u00e9ry, media a dal\u0161\u00ed. Zadruh\u00e9, sout\u011b\u017ee se \u00fa\u010dastnilo 22 t\u00fdm\u016f postaven\u00fdch ze z\u00e1stupc\u016f t\u00e9to c\u00edlov\u00e9 skupiny. Zat\u0159et\u00ed, ud\u00e1lost m\u011bla nemal\u00fd medi\u00e1ln\u00ed dosah u odborn\u00e9 ve\u0159ejnosti.<\/p>\n

S nads\u00e1zkou by se dalo \u0159\u00edct, \u017ee zadavatel splnil c\u00edl kampan\u011b ji\u017e ve chv\u00edli, kdy bylo rozhodnuto o t\u00e9matu leto\u0161n\u00edho ro\u010dn\u00edku. Jako bonus tu m\u00e1me tendr, ve kter\u00e9m agentury plat\u00ed za to, aby mohly zad\u00e1n\u00ed \u0159e\u0161it. Nen\u00ed to geni\u00e1ln\u00ed?<\/p>\n","protected":false},"excerpt":{"rendered":"

Sout\u011b\u017e Young Lions umo\u017e\u0148uje kreativc\u016fm do 28 let pom\u011b\u0159it s\u00edly s t\u011bmi nejlep\u0161\u00edmi z oboru. P\u0159esto\u017ee v igloonetu se zam\u011b\u0159ujeme prim\u00e1rn\u011b na v\u00fdkonnostn\u00ed marketing, p\u0159ihl\u00e1sili jsme se s Honzou do kategorie Cyber. Pro\u010d n\u00e1s leto\u0161n\u00ed zad\u00e1n\u00ed zklamalo?<\/p>\n","protected":false},"author":9,"featured_media":3083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[110,101,111,109,108],"class_list":["post-2849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cyber","tag-online-marketing","tag-shutterstock","tag-soutez","tag-younglions"],"yoast_head":"\nYoung Lions: dva tu\u010d\u0148\u00e1ci napospas lv\u00ed sme\u010dce<\/title>\n<meta name=\"description\" content=\"Young Lions umo\u017e\u0148uj\u00ed kreativc\u016fm do 28 let zm\u011b\u0159it s\u00edly s nejlep\u0161\u00edmi. 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