{"id":2807,"date":"2015-04-15T10:00:42","date_gmt":"2015-04-15T08:00:42","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=2807"},"modified":"2015-07-27T13:38:10","modified_gmt":"2015-07-27T11:38:10","slug":"csi-lab-zeny","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/csi-lab-zeny\/","title":{"rendered":"CSI Lab: 29 \u017een, 6 probl\u00e9m\u016f a 5 klobouk\u016f"},"content":{"rendered":"
<\/div>\n

Marke\u0165\u00e1ci jsou jedn\u00e1 velk\u00e1 rodina. I p\u0159es vz\u00e1jemnou konkurenci jsme zvykl\u00ed spole\u010dn\u011b se setk\u00e1vat a rozv\u00edjet. Proto jsme se s Anetou 25. b\u0159ezna vydaly do pra\u017esk\u00e9 centr\u00e1ly Google.cz diskutovat na t\u00e9ma \u017eeny v digit\u00e1ln\u00edm marketingu. Je n\u00e1s v oboru opravdu m\u00e1lo, nebo nejsme dostate\u010dn\u011b vid\u011bt?<\/p>\n

<\/p>\n

CSI Lab (Creative Skills for Innovation Laboratory) obecn\u011b ozna\u010duje diskuse \u010di workshopy zam\u011b\u0159en\u00e9 na z\u00edsk\u00e1n\u00ed nov\u00fdch dovednost\u00ed, kolektivn\u00ed brainstorming a networking. V tomto p\u0159\u00edpad\u011b se \u010desk\u00fd Google zam\u011b\u0159il na genderovou problematiku.<\/p>\n

Se\u0161lo se n\u00e1s 29 holek z mnoha oblast\u00ed digit\u00e1ln\u00edho marketingu, freelancerky i studentky. A byly jsme v\u0161echny pevn\u011b rozhodnut\u00e9 vymyslet zp\u016fsob, jak p\u0159il\u00e1kat do na\u0161\u00ed profese v\u00edce \u017een.<\/p>\n

\"Google<\/a><\/p>\n

Pro\u010d je v digit\u00e1ln\u00edm marketingu m\u00e1lo \u017een?<\/h3>\n

Nejprve jsme jako t\u00fdmy \u201ebojovaly\u201c a pov\u00eddaly si, abychom se sezn\u00e1mily a nem\u011bly probl\u00e9m upustit uzdu na\u0161\u00ed kreativit\u011b. Pak jsme definovaly z\u00e1kladn\u00ed probl\u00e9my, kter\u00e9 vych\u00e1zely z vypln\u011bn\u00fdch dotazn\u00edk\u016f.<\/p>\n

    \n
  1. Digit\u00e1ln\u00ed marketing nen\u00ed pro \u017eeny dostate\u010dn\u011b zaj\u00edmav\u00fd.<\/li>\n
  2. \u017deny v oboru si m\u00e1lo v\u011b\u0159\u00ed.<\/li>\n
  3. Jsou m\u00e1lo vid\u011bt.<\/li>\n
  4. M\u00e1lo si navz\u00e1jem pom\u00e1haj\u00ed.<\/li>\n
  5. Maj\u00ed averzi k feministick\u00fdm t\u00e9mat\u016fm.<\/li>\n
  6. Nedostate\u010dn\u00e9 zapojen\u00ed mu\u017e\u016f: jak z nich ud\u011blat sou\u010d\u00e1st \u0159e\u0161en\u00ed probl\u00e9mu?<\/li>\n<\/ol>\n

    \"Google.czKoncept CSI Labu<\/h1>\n

    1. Interview<\/h3>\n

    Prvn\u00edm \u00fakolem bylo definovat probl\u00e9m na re\u00e1ln\u00e9m z\u00e1klad\u011b. Ve dvojic\u00edch jsme n\u011bkolik minut zkoumaly postoj druh\u00e9 v p\u00e1ru a pak v \u0161esti\u010dlenn\u00e9m t\u00fdmu sd\u00edlely z\u00edskan\u00e9 informace. Jakmile jsme m\u011bly stanoven\u00fd konkr\u00e9tn\u00ed probl\u00e9m, pokro\u010dily jsme d\u00e1l.<\/p>\n

    \"Interview\"<\/a><\/p>\n

    2. Sticky Notes<\/h3>\n

    Ve druh\u00e9 \u010d\u00e1sti jsme ka\u017ed\u00e1 napsala 10 mo\u017en\u00fdch \u0159e\u0161en\u00ed probl\u00e9mu, kter\u00e9 jsme rozd\u011blily do souvisej\u00edc\u00edch blok\u016f.<\/p>\n

    \"Sticky<\/a><\/p>\n

    3. Sketching<\/h3>\n

    P\u0159esto\u017ee n\u00e1vrh\u016f byla cel\u00e1 \u0159ada, v\u0161echny se t\u00fdkaly stejn\u00fdch oblast\u00ed: sebevzd\u011bl\u00e1v\u00e1n\u00ed, motivace, mentoring, networking \u010di feedback.<\/p>\n

    Ka\u017ed\u00e1 z n\u00e1s vybrala konkr\u00e9tn\u00ed n\u00e1vrh, kter\u00fd z\u00e1rove\u0148 nakreslila. P\u0159ed t\u00fdmem jsme popsaly na\u0161i volbu a zd\u016fvodnily, pro\u010d se n\u00e1m zd\u00e1 jako nejlep\u0161\u00ed varianta. Nakonec jsme v\u0161echny hlasovaly a zvolily jeden n\u00e1vrh.<\/p>\n

    \"Sketching\"<\/a><\/p>\n

    4. Five (actually six) Thinking Hats<\/h3>\n

    Metoda \u0161esti p\u0159em\u00fd\u0161lej\u00edc\u00edch klobouk\u016f<\/a> slou\u017e\u00ed ke skupinov\u00e9 anal\u00fdze probl\u00e9mu. D\u00edky n\u00ed jsme dok\u00e1zaly ur\u010dit v\u00fdhody a nev\u00fdhody na\u0161eho \u0159e\u0161en\u00ed, by\u0165 jsme si \u201enasadily\u201c jen p\u011bt z t\u011bchto barevn\u00fdch klobouk\u016f.<\/p>\n

    \"Six<\/a><\/p>\n

    5. Prezentace<\/h3>\n

    Probl\u00e9m jsme definovaly, navrhly jeho \u0159e\u0161en\u00ed a zb\u00fdvalo je u\u017e jen p\u0159edstavit ostatn\u00edm. N\u00e1vrh ka\u017ed\u00e9ho t\u00fdmu by se d\u00edky svoj\u00ed propracovanosti mohl rovnou realizovat.<\/p>\n

    \"Prezentace\"<\/a><\/p>\n

    Jak\u00e9 \u0159e\u0161en\u00ed jsme navrhly?<\/h1>\n

    Probl\u00e9mem nen\u00ed nedostatek \u0161ikovn\u00fdch \u017een. Na vin\u011b nejsou ani mu\u017ei. Probl\u00e9m spo\u010d\u00edv\u00e1 v tom, \u017ee holky k oboru bu\u010f nikdo nep\u0159ivedl, nebo nev\u011bd\u00ed, jak se do n\u011bj samy pono\u0159it. Z\u00e1rove\u0148 pot\u0159ebuj\u00ed z\u00edskat v\u011bt\u0161\u00ed sebejistotu a podpo\u0159it, aby si uv\u011bdomily, \u017ee jsou v\u00e1\u017en\u011b dobr\u00e9.<\/p>\n

    Na\u0161\u00edm \u0159e\u0161en\u00edm se ve \u010dty\u0159ech p\u0159\u00edpadech z p\u011bti stal syst\u00e9m mentoringu. Ten by m\u011bl p\u0159iv\u00e1d\u011bt nov\u00e9 marke\u0165a\u010dky, vzd\u011bl\u00e1vat ty st\u00e1vaj\u00edc\u00ed, poskytovat jim feedback a posilovat jejich sebev\u011bdom\u00ed.<\/p>\n

    V\u0161echna \u0159e\u0161en\u00ed pod\u00e1vala nov\u00e9 n\u00e1pady pro mentoring. Vznikl i n\u00e1vrh telefonn\u00ed aplikace, kter\u00e1 by komunitu sdru\u017eovala.<\/p>\n

    A co bude s n\u00e1padem d\u00e1l? To se dozv\u00edme po dal\u0161\u00edm CSI Labu!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Marke\u0165\u00e1ci jsou jedn\u00e1 velk\u00e1 rodina. I p\u0159es vz\u00e1jemnou konkurenci jsme zvykl\u00ed spole\u010dn\u011b se setk\u00e1vat a rozv\u00edjet. Proto jsme se s Anetou 25. b\u0159ezna vydaly do pra\u017esk\u00e9 centr\u00e1ly Google.cz diskutovat na t\u00e9ma \u017eeny v digit\u00e1ln\u00edm marketingu. Je n\u00e1s v oboru opravdu m\u00e1lo, nebo nejsme dostate\u010dn\u011b vid\u011bt?<\/p>\n","protected":false},"author":16,"featured_media":3084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[106,107,38,102,101,105,103],"class_list":["post-2807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-csi-lab","tag-gender","tag-google","tag-marketing-2","tag-online-marketing","tag-workshop","tag-zeny"],"yoast_head":"\nCSI Lab: 29 \u017een, 6 probl\u00e9m\u016f a 5 klobouk\u016f | igloonet blog<\/title>\n<meta name=\"description\" content=\"Je v oboru opravdu m\u00e1lo \u017een, nebo nejsou dostate\u010dn\u011b vid\u011bt? CSI Lab od Google.cz hledal odpov\u011b\u010f a my jsme byly u toho!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/csi-lab-zeny\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CSI Lab: 29 \u017een, 6 probl\u00e9m\u016f a 5 klobouk\u016f | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Je v oboru opravdu m\u00e1lo \u017een, nebo nejsou dostate\u010dn\u011b vid\u011bt? 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