{"id":2583,"date":"2014-10-30T14:09:01","date_gmt":"2014-10-30T12:09:01","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=2583"},"modified":"2015-07-27T13:46:37","modified_gmt":"2015-07-27T11:46:37","slug":"measurecamp-v","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/measurecamp-v\/","title":{"rendered":"Measurecamp V&nbsp;- nejlep\u0161\u00ed Measurecamp evar"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>P\u016flrok se s&nbsp;p\u016flrokem se\u0161el a&nbsp;\u010das Measurecampu se op\u011bt naplnil. Akce v\u0161em analytik\u016fm zasl\u00edben\u00e1.&nbsp;Jej\u00ed v\u011bhlas l\u00e1kal cel\u00e9 dru\u017einy odborn\u00edk\u016f&nbsp;z&nbsp;na\u0161ich luh\u016f a&nbsp;h\u00e1j\u016f, ale nakonec&nbsp;byla \u010desk\u00e1 v\u00fdprava komorn\u00ed. Za malou lou\u017ei&nbsp;jsem se vydal s\u00e1m s&nbsp;<a href=\"https:\/\/twitter.com\/jantichy\">Honzou Tich\u00fdm<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>Pt\u00e1te se, co je Measurecamp a&nbsp;\u010d\u00edm je tak v\u00fdjime\u010dn\u00fd? P\u0159e\u010dt\u011bte si <a href=\"https:\/\/igloonet.cz\/blog\/measurecamp\/\">\u010dl\u00e1nek z&nbsp;minul\u00e9 v\u00fdpravy<\/a>.<\/p>\n<div id=\"attachment_2591\" style=\"width: 2295px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2014\/10\/DSC_2451.jpg\"><img srcset=\"https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2014\/10\/DSC_2451-150x150.jpg 150w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2014\/10\/DSC_2451-300x225.jpg 300w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2014\/10\/DSC_2451-1024x768.jpg 1024w, https:\/\/igloonet.cz\/blog\/wp-content\/uploads\/2014\/10\/DSC_2451.jpg 2285w\" sizes=\"(min-width: 1024px) 2285px, (min-width: 300px) 1024px, (min-width: 150px) 300px, 150px\" aria-describedby=\"caption-attachment-2591\" class=\"size-full wp-image-2591\" alt=\"Sobotn\u00ed session white board\" width=\"2285\" height=\"1714\"><\/a><p id=\"caption-attachment-2591\" class=\"wp-caption-text\">Sobotn\u00ed session white&nbsp;board<\/p><\/div>\n<h2>GTM 4&nbsp;Nerds \u2013 by a&nbsp;finnish nerd \u2013 <a href=\"https:\/\/twitter.com\/SimoAhava\">Simo Ahava<\/a><\/h2>\n<iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/39320334\" width=\"803\" height=\"642\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br><br>\n<p>Simo je seversk\u00fd tag manager&nbsp;m\u00e1g. Jeho \u010dl\u00e1nky jsou hodn\u011b technick\u00e9 a&nbsp;\u010dasto m\u00edv\u00e1m probl\u00e9m porozum\u011bt tomu, o&nbsp;\u010dem mluv\u00ed. Na&nbsp;<a href=\"https:\/\/igloonet.cz\/blog\/measurecamp\/\">minul\u00e9m Measurecampu<\/a>&nbsp;svoji&nbsp;prezentaci zam\u011b\u0159il na&nbsp;makra v&nbsp;Google tag manageru, tentokr\u00e1t se jednalo&nbsp;o&nbsp;datov\u00e9 vrstvy a&nbsp;rozd\u00edly mezi nimi a&nbsp;datov\u00fdmi modely. Na&nbsp;leto\u0161n\u00edm&nbsp;Marketing Festivalu bude m\u00edt dokonce&nbsp;<a href=\"http:\/\/www.marketingfestival.cz\/cs\/workshop\/simo-ahava\">GTM workshop<\/a>, tak se na&nbsp;n\u011bj t\u011b\u0161\u00edm.<\/p>\n<p>P\u0159esto\u017ee m\u011bl Simo technick\u00e9 obt\u00ed\u017ee s&nbsp;propojen\u00edm sv\u00e9ho za\u0159\u00edzen\u00ed&nbsp;a&nbsp;na&nbsp;prezentaci mu zbylo zhruba 10 minut, ud\u011blal jsem pro v\u00e1s p\u00e1r pozn\u00e1mek:<\/p>\n<ul>\n<li>DataLayer p\u0159episuje obecnou \u201epush\u201c funkci.<\/li>\n<li>Pokud DataLayer vrac\u00ed \u201efalse\u201c, \u010dek\u00e1 na&nbsp;ud\u00e1losti, kter\u00e9 by ji spustily. Pokud vrac\u00ed \u201etrue\u201c, nic se nespustilo.<\/li>\n<\/ul>\n<h2>The Lego Data Layer \u2013 <a href=\"https:\/\/twitter.com\/carmenmardiros\">Carmen Mardiros<\/a><\/h2>\n<iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/39316127\" width=\"803\" height=\"642\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br><br>\n<p>Carmen m\u011bla skvostnou&nbsp;prezentaci na&nbsp;minul\u00e9m Measurecampu o&nbsp;<a href=\"http:\/\/www.slideshare.net\/carmenmardiros\/measurecamp-using-lifecycle-scores-for-marketing-optimisation\">jin\u00e9m p\u0159\u00edstupu k&nbsp;atribuci a&nbsp;vyhodnocov\u00e1n\u00ed marketingov\u00fdch aktivit<\/a>.<\/p>\n<p>Letos se v\u011bnovala p\u0159\u00edstupu k&nbsp;analytice zalo\u017een\u00e9 na&nbsp;objektov\u011b zam\u011b\u0159en\u00e9m designu. Ten navazuje na&nbsp;<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/enhanced-ecommerce\">enhanced ecommerce<\/a> a&nbsp;jde je\u0161t\u011b mnohem d\u00e1l. Jeho c\u00edlem je popsat nejd\u016fle\u017eit\u011bj\u0161\u00ed \u201ebusiness entities\u201c a&nbsp;ty rozkouskovat na&nbsp;jednotliv\u00e9 interakce i&nbsp;jejich \u010d\u00e1sti. Ty pak m\u016f\u017eeme zp\u011bt pospojovat a&nbsp;d\u00e1le \u0159et\u011bzit pomoc\u00ed&nbsp;entitn\u00edho slovn\u00edku, kter\u00fd funguje jako kouzeln\u00fd klobouk. Z&nbsp;n\u011bj za pochodu \u201etah\u00e1me\u201c a&nbsp;dopl\u0148ujeme ty \u010d\u00e1sti, kter\u00e9 zrovna pot\u0159ebujeme.<\/p>\n<p>Chceme-li&nbsp;s&nbsp;touto taxonomi\u00ed pracovat, mus\u00edme&nbsp;ji vytv\u00e1\u0159et stabiln\u00ed a&nbsp;\u201efuture proof\u201c, aby jak\u00e1koliv men\u0161\u00ed zm\u011bna celou strukturu nezbo\u0159ila. Carmen si proto vytvo\u0159ila tabulku v&nbsp;Google Docs s&nbsp;git hub verzovac\u00ed funkc\u00ed, kterou sd\u00edl\u00ed s&nbsp;v\u00fdvoj\u00e1\u0159i a&nbsp;dal\u0161\u00edmi d\u016fle\u017eit\u00fdmi \u010dleny&nbsp;t\u00fdmu.<\/p>\n<p>Zn\u00ed to celkem slo\u017eit\u011b a&nbsp;samotn\u00fd koncept a&nbsp;jeho pou\u017eit\u00ed jsem po\u0159\u00e1dn\u011b pochopil a\u017e po p\u0159e\u010dten\u00ed seri\u00e1lu, kter\u00fd o&nbsp;Lego Data Layer <a href=\"http:\/\/www.mardiros.net\/lego-data-layer-anatomy-interaction\/\">Carmen napsala<\/a>. Doporu\u010duji ud\u011blat to sam\u00e9. Po probr\u00e1n\u00ed n\u00e1ro\u010dnosti a&nbsp;mo\u017enost\u00ed vyu\u017eit\u00ed s&nbsp;na\u0161\u00edm v\u00fdvoj\u00e1\u0159sk\u00fdm \u0161\u00e9fem Kepim to vypad\u00e1, \u017ee&nbsp;bychom mohli u&nbsp;n\u011bkter\u00fdch klient\u016f za\u010d\u00edt nasazovat.<\/p>\n<h2>Google Analytics : Advanced remarketing using CRM data \u2013 <a href=\"https:\/\/twitter.com\/edbrocklebank\">Ed Brocklebank <\/a><\/h2>\n<iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/39320357\" width=\"803\" height=\"642\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br><br>\n<h3>Vlastn\u00ed metriky<\/h3>\n<p>Jde o&nbsp;vymo\u017eenost, kterou moc lid\u00ed je\u0161t\u011b v&nbsp;Google Analytics nepou\u017e\u00edv\u00e1,&nbsp;p\u0159esto\u017ee m\u016f\u017eou podle Eda v\u00fdrazn\u011b zrychlit a&nbsp;zjednodu\u0161it reportov\u00e1n\u00ed.&nbsp;Osobn\u011b nejsem fandou vlastn\u00edch metrik a&nbsp;m\u00e1lokdy mi jejich vytv\u00e1\u0159en\u00ed p\u0159ijde smyslupln\u00e9.<\/p>\n<h3>Remarketing p\u0159es vlastn\u00ed dimenze v&nbsp;Edov\u011b pod\u00e1n\u00ed<\/h3>\n<ol>\n<li>Mimo Google Analytics vybereme skupinu lid\u00ed, u&nbsp;kter\u00fdch \u010dek\u00e1me nejlep\u0161\u00ed odezvu na&nbsp;reklamu na&nbsp;ur\u010dit\u00fd produkt.<\/li>\n<li>Nahrajeme ID t\u011bchto lid\u00ed do&nbsp;tabulky a&nbsp;p\u0159id\u00e1me novou kolonku pojmenovanou nap\u0159\u00edklad \u201eremarketing\u201c, kterou ozna\u010d\u00edme hodnotou 1.<\/li>\n<li>Vytvo\u0159\u00edme novou dimenzi pojmenovanou \u201eremarketing\u201c.<\/li>\n<li>P\u0159es import dat nahrajeme tabulku do&nbsp;Google Analytics a&nbsp;roz\u0161\u00ed\u0159\u00edme na&nbsp;\u00farovni n\u00e1v\u0161t\u011bvy (na&nbsp;t\u00e9 \u00farovni, na&nbsp;kter\u00e9 pos\u00edl\u00e1me hodnotu ID).<\/li>\n<li>Vytvo\u0159\u00edme remarketingov\u00fd seznam s&nbsp;podm\u00ednkou, \u017ee&nbsp;vlastn\u00ed dimenze \u201eremarketing\u201c obsahuje&nbsp;1.<\/li>\n<li>Jakmile p\u0159ijde n\u011bkdo s&nbsp;t\u00edmto ID na&nbsp;na\u0161e str\u00e1nky, automaticky spust\u00ed dimenzi \u201eremarketing\u201c a&nbsp;tato n\u00e1v\u0161t\u011bva se n\u00e1m p\u0159id\u00e1 do&nbsp;seznamu lid\u00ed, na&nbsp;kter\u00e9 remarketingem c\u00edl\u00edme.<\/li>\n<\/ol>\n<p>Nezd\u00e1 se mi to jako efektivn\u00ed&nbsp;vyu\u017eit\u00ed remarketingov\u00e9ho potenci\u00e1lu. Pokud m\u00e1me ID t\u011bchto lid\u00ed, m\u011blo by b\u00fdt v\u00fdrazn\u011b jednodu\u0161\u0161\u00ed spojit si je s&nbsp;Facebookov\u00fdm \u00fa\u010dtem a&nbsp;pot\u00e9 c\u00edlit retargetingem na&nbsp;Facebooku. Pokud maj\u00ed sv\u016fj b\u011b\u017en\u00fd e-mail spojen\u00fd s&nbsp;Facebook \u00fa\u010dtem, bude to je\u0161t\u011b trivi\u00e1ln\u011bj\u0161\u00ed. Nav\u00edc nebudeme pot\u0159ebovat, aby na&nbsp;str\u00e1nky p\u0159i\u0161li v&nbsp;dob\u011b mezi zvolen\u00edm&nbsp;perspektivn\u00edch ID a&nbsp;zobrazen\u00edm prvn\u00ed reklamy.<\/p>\n<h2>Custom dimensions, custom metrics (diskuze) - <a href=\"https:\/\/twitter.com\/danieljtruman\">Dan Truman<\/a><\/h2>\n<p>Diskuze o&nbsp;tom, jak\u00e9 vlastn\u00ed dimenze a&nbsp;metriky lid\u00e9 pou\u017e\u00edvaj\u00ed, jak\u00e9 maj\u00ed zku\u0161enosti.<\/p>\n<p>Nejzaj\u00edmav\u011bj\u0161\u00ed dimenze:<\/p>\n<ul>\n<li>u p\u0159edplacen\u00fdch slu\u017eeb zaznamen\u00e1vat za\u0159azen\u00ed n\u00e1v\u0161t\u011bvn\u00edka (nap\u0159. free, individual, enterprise)<\/li>\n<li>u eshop\u016f zaznamen\u00e1vat na&nbsp;\u00farovni prodeje\/n\u00e1v\u0161t\u011bvn\u00edka datum doru\u010den\u00ed \u2013 lze&nbsp;pou\u017e\u00edt pro budouc\u00ed remarketing<\/li>\n<li>skladovost<\/li>\n<li>offline chov\u00e1n\u00ed<\/li>\n<li>po\u010das\u00ed<\/li>\n<\/ul>\n<p>Posledn\u00ed dv\u011b tak\u00e9 rozeb\u00edral ve&nbsp;sv\u00e9 prezentaci na&nbsp;<a href=\"https:\/\/igloonet.cz\/blog\/measurecamp\/\">minul\u00e9m Measurecampu Lars<\/a>.<\/p>\n<h2>Digital marketing by numbers -&nbsp;<a href=\"https:\/\/twitter.com\/jonoalderson\">Jonathan Alderson<\/a><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/presentation\/embed?id=1rLL5GLb0pyCiN0YIQWkjTulgfetqEeyhWRDqL8IM5pI&amp;start=false&amp;loop=false&amp; frameborder=\" width=\"520\" height=\"405\"><\/iframe><\/p>\n<p>Podle m\u011b se jedn\u00e1 o&nbsp;nejz\u00e1bavn\u011bj\u0161\u00ed prezentaci cel\u00e9ho Measurecampu, p\u0159esto\u017ee byla vytvo\u0159en\u00e1 nezvykle na&nbsp;<a href=\"https:\/\/docs.google.com\/presentation\/d\/1rLL5GLb0pyCiN0YIQWkjTulgfetqEeyhWRDqL8IM5pI\/edit?usp=sharing\">Drivu<\/a>.<\/p>\n<p>\u017d\u00edt v&nbsp;\u201edata driven\u201c spole\u010dnosti by m\u011blo b\u00fdt jednoduch\u00e9, proto\u017ee m\u00e1me k&nbsp;dispozici v\u00edc dat ne\u017e kdykoliv p\u0159edt\u00edm a&nbsp;st\u00e1le v\u00edce se mluv\u00ed o&nbsp;d\u016fle\u017eitosti analytiky. Tak pro\u010d je takov\u00fdch spole\u010dnost\u00ed minimum?<\/p>\n<h3>Hlavn\u00ed p\u0159ek\u00e1\u017eky<\/h3>\n<p>Analytick\u00e1 paral\u00fdza - neust\u00e1l\u00fd hlad po dal\u0161\u00edch a&nbsp;dal\u0161\u00edch datech \u00fast\u00edc\u00ed v&nbsp;neschopnost poznat, kdy je jich ji\u017e dostatek k&nbsp;rozhodnut\u00ed.<\/p>\n<p>Claim Google Analytics \u201eturning data insights into action\u201c je jedna velk\u00e1 le\u017e. Nikde v&nbsp;GA nenajdete tla\u010d\u00edtka, nato\u017e&nbsp;p\u0159ehled, kter\u00fd by v\u00e1m \u0159ekl, co m\u00e1te ud\u011blat.<\/p>\n<p>Hled\u00e1n\u00ed skryt\u00e9 moudrosti v&nbsp;pokro\u010dil\u00fdch segmentech \u2013 p\u0159i spr\u00e1vn\u00e9m pou\u017eit\u00ed a&nbsp;optim\u00e1ln\u00edch podm\u00ednk\u00e1ch (pln\u00fd svit luny a&nbsp;uhran\u010div\u00e9 vyt\u00ed osam\u011bl\u00e9ho vlka) se zjev\u00ed magick\u00e1 pravda.<\/p>\n<h3>Postup k&nbsp;nastolen\u00ed datov\u011b \u0159\u00edzen\u00e9 kultury<\/h3>\n<p>Jak se ve&nbsp;firm\u011b nebo s&nbsp;klienty domluvit na&nbsp;c\u00edlech a&nbsp;jejich pln\u011bn\u00ed? Je pot\u0159eba dostat co nejv\u00fd\u0161e postaven\u00e9 lidi v&nbsp;hierarchii firmy spole\u010dn\u011b do&nbsp;jedn\u00e9 m\u00edstnosti. Nechte je napsat na&nbsp;\u201epostity\u201c jejich p\u0159edstavy o&nbsp;c\u00edlech. Definujte je, rozmyslete si, jak jejich spln\u011bn\u00ed m\u016f\u017eou digit\u00e1ln\u00ed aktivity pomoci, jak je zm\u011b\u0159it, p\u0159ipravte realistick\u00e1 o\u010dek\u00e1v\u00e1n\u00ed \u2013 shodn\u011bte se na&nbsp;tom, jak vypad\u00e1 \u00fasp\u011bch a&nbsp;jak pr\u016f\u0161vih. Hlavn\u011b si v\u0161e nechte schv\u00e1lit.<\/p>\n<p>Ob\u010das nen\u00ed mo\u017en\u00e9 hned zpo\u010d\u00e1tku m\u011b\u0159it v\u0161echny c\u00edle \u2013 za\u010dn\u011bte od&nbsp;t\u011bch nejd\u016fle\u017eit\u011bj\u0161\u00edch a&nbsp;postupn\u011b se dost\u00e1vejte k&nbsp;t\u011bm m\u00e9n\u011b podstatn\u00fdm.<\/p>\n<h2>Web taxonomy, but what for? - <a href=\"https:\/\/twitter.com\/YML1\">Yves-Marie Lema\u00eetre<\/a><\/h2>\n<p>Teoreticko-abstraktn\u011b zam\u011b\u0159en\u00e1 p\u0159edn\u00e1\u0161ka. Yves-Marie se sna\u017e\u00ed p\u0159ij\u00edt na&nbsp;zp\u016fsob, jak rozt\u0159\u00eddit web ne na&nbsp;b\u00e1zi kategorizace (statick\u00e9ho obsahu), ale podle&nbsp;toho, jak se na&nbsp;str\u00e1nk\u00e1ch chovaj\u00ed lid\u00e9. Vytv\u00e1\u0159et shluky lid\u00ed, kte\u0159\u00ed se chovaj\u00ed obdobn\u011b a&nbsp;podle nich str\u00e1nky t\u0159\u00eddit.<\/p>\n<p>V\u00fdhodou tohoto typu rozt\u0159\u00edd\u011bn\u00ed by m\u011bla b\u00fdt lep\u0161\u00ed mo\u017enost c\u00edlen\u00ed reklamy. Vych\u00e1z\u00ed z&nbsp;p\u0159edpoklad, \u017ee&nbsp;j&nbsp;lep\u0161\u00ed c\u00edlit na&nbsp;lidi, kte\u0159\u00ed si mohou a&nbsp;cht\u011bj\u00ed koupit boty, ne\u017e oslovovat ka\u017ed\u00e9ho, kdo&nbsp;prost\u011b navst\u00edvil str\u00e1nku s&nbsp;botami. Jde jist\u011b o&nbsp;zaj\u00edmavou my\u0161lenku, ale je ot\u00e1zkou, jak by vypadalo praktick\u00e9 nasazen\u00ed.<\/p>\n<h2>Retargeting and how to aproach it (diskuze) \u2013 <a href=\"https:\/\/twitter.com\/nemarketak\">Adam \u0160ilhan<\/a><\/h2>\n<p>R\u00e1no m\u011b Peter p\u0159esv\u011bd\u010dil, \u017ee&nbsp;bych se m\u011bl tak\u00e9 aktivn\u011b zapojit a&nbsp;vypsat&nbsp;vlastn\u00ed \u201esession\u201c. Bylo to na&nbsp;posledn\u00ed chv\u00edli a&nbsp;nem\u011bl jsem p\u0159ipravenou \u017e\u00e1dnou p\u0159edn\u00e1\u0161ku. Cht\u011bl jsem si ale popov\u00eddat&nbsp;o&nbsp;retargetingu, tak jsem vypsal diskuzi o&nbsp;tom, jak k&nbsp;n\u011bmu p\u0159istupovat, rozmyslet \u00favodn\u00ed nasazen\u00ed a&nbsp;dal\u0161\u00ed pr\u00e1ci s&nbsp;n\u00edm.<\/p>\n<p>Z v\u00fdsledku jsem byl hodn\u011b rozpa\u010dit\u00fd. V\u011bt\u0161ina lid\u00ed, kter\u00e1 na&nbsp;\u201esession\u201c p\u0159i\u0161la, toti\u017e sama s&nbsp;retargetingem zku\u0161enosti nem\u011bla a&nbsp;diskuze se trochu p\u0159elila v&nbsp;p\u0159edn\u00e1\u0161ku. Sna\u017eil jsem se proto alespo\u0148&nbsp;p\u0159edat d\u00e1l, jak\u00fdm zp\u016fsobem pracujeme na&nbsp;retargetingu u&nbsp;n\u00e1s v&nbsp;Igloo. Mat\u011bj napsal hezk\u00fd \u010dl\u00e1nek,&nbsp;<a href=\"https:\/\/igloonet.cz\/blog\/pokrocily-remarketing-adwords\/\">jak pracujeme s&nbsp;Adwords remarketingem<\/a>.<\/p>\n<p>Asi nejzaj\u00edmav\u011bj\u0161\u00ed z&nbsp;diskuze mi p\u0159i\u0161lo reverzn\u00ed pou\u017eit\u00ed retargetingu. Jeden z&nbsp;\u00fa\u010dastn\u00edk\u016f \u0159e\u0161il negativn\u00ed remarketingov\u00e9 seznamy lid\u00ed, kte\u0159\u00ed se s&nbsp;reklamou spole\u010dnosti ji\u017e setkali. Dostali jsme se k&nbsp;tomu, \u017ee&nbsp;se jednalo o&nbsp;zad\u00e1n\u00ed klienta, kter\u00fd m\u011bl pocit, \u017ee&nbsp;t\u00edmto zp\u016fsobem u\u0161et\u0159\u00ed na&nbsp;reklamn\u00ed kampani pen\u00edze.<\/p>\n<h2>Measurecamp VI?<\/h2>\n<p>V po\u0159ad\u00ed p\u00e1t\u00fd Measurecamp byl jak podle po\u0159adatel\u016f, tak \u00fa\u010dastn\u00edk\u016f nejlep\u0161\u00edm Measurecampem evar!<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Who agrees - <a href=\"https:\/\/twitter.com\/hashtag\/measurecamp?src=hash\">#measurecamp<\/a> V&nbsp;was the best one evah?! If you weren\u2019t there - you don\u2019t know man! <a href=\"https:\/\/twitter.com\/hashtag\/backwardsquotes?src=hash\">#backwardsquotes<\/a><\/p>\n<p>\u2014 Doug Hall (@fastbloke) <a href=\"https:\/\/twitter.com\/fastbloke\/status\/513415389527949312\">September 20,&nbsp;2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nThe best <a href=\"https:\/\/twitter.com\/hashtag\/measurecamp?src=hash\">#measurecamp<\/a> yet. Awesome to catch up with so many people and meet new&nbsp;ones.<\/p>\n<p>\u2014 Carmen Mardiros (@carmenmardiros) <a href=\"https:\/\/twitter.com\/carmenmardiros\/status\/513415486840012804\">September 20,&nbsp;2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async charset=\"utf-8\"><\/script><br>\nNa&nbsp;p\u0159\u00ed\u0161t\u00ed Measurecamp u\u017e si pro jistotu p\u0159ichyst\u00e1m prezentaci.<\/p>\n<p>A co vy, p\u0159id\u00e1te se?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u016flrok se s&nbsp;p\u016flrokem se\u0161el a&nbsp;\u010das Measurecampu se op\u011bt naplnil. Akce v\u0161em analytik\u016fm zasl\u00edben\u00e1.&nbsp;Jej\u00ed v\u011bhlas l\u00e1kal cel\u00e9 dru\u017einy odborn\u00edk\u016f&nbsp;z&nbsp;na\u0161ich luh\u016f a&nbsp;h\u00e1j\u016f, ale nakonec&nbsp;byla \u010desk\u00e1 v\u00fdprava komorn\u00ed. Za malou lou\u017ei&nbsp;jsem se vydal s\u00e1m s&nbsp;Honzou Tich\u00fdm.<\/p>\n","protected":false},"author":7,"featured_media":2609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[74,75,32],"class_list":["post-2583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-analytika","tag-google-analytics","tag-konference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measurecamp V - nejlep\u0161\u00ed Measurecamp evar | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/measurecamp-v\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measurecamp V - nejlep\u0161\u00ed Measurecamp evar | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"P\u016flrok se s p\u016flrokem se\u0161el a \u010das Measurecampu se op\u011bt naplnil. 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