{"id":2526,"date":"2014-10-02T14:44:55","date_gmt":"2014-10-02T12:44:55","guid":{"rendered":"https:\/\/igloonet.cz\/blog\/?p=2526"},"modified":"2014-11-04T00:53:35","modified_gmt":"2014-11-03T22:53:35","slug":"pokrocily-remarketing-adwords","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/pokrocily-remarketing-adwords\/","title":{"rendered":"Pokro\u010dil\u00fd remarketing p\u0159es AdWords"},"content":{"rendered":"
<\/div>\n

Za\u010d\u00edn\u00e1me<\/h3>\n

Remarketingov\u00e9 kampan\u011b jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed v\u0161ech \u00fa\u010dt\u016f AdWords. A je jasn\u00e9, \u017ee kdy\u017e m\u00e1me v \u00fa\u010dtu velk\u00e9 mno\u017estv\u00ed kampan\u00ed ve vyhled\u00e1vac\u00ed s\u00edti, \u017ee k remarketingu budeme muset p\u0159istupovat velmi podobn\u011b. Kdy\u017e m\u00e1me velk\u00fd web s des\u00edtkami kategori\u00ed, tak se logicky nem\u016f\u017eeme spokojit s jednou remarketingovou kampan\u00ed. Chce to velkou strukturu, vylu\u010dovat, pou\u017e\u00edvat relevantn\u00ed reklamy k publik\u016fm, neb\u00e1t se po\u0159\u00e1dn\u011b zv\u00fd\u0161it CPC a hlavn\u011b testovat.<\/p>\n

Abychom mohli za\u010d\u00edt navrhovat strukturu, budeme se muset pod\u00edvat na je\u0161t\u011b pokro\u010dilej\u0161\u00ed c\u00edlen\u00ed na u\u017eivatele. Poj\u010fme se tedy pod\u00edvat na remarketing na z\u00e1klad\u011b event trackingu (ud\u00e1lost\u00ed)!<\/p>\n

<\/p>\n

Remarketing na z\u00e1klad\u011b event\u016f (ud\u00e1lost\u00ed)<\/h2>\n

P\u0159es eventy se d\u00e1 ozna\u010dit prakticky cokoliv na na\u0161em webu - tla\u010d\u00edtka, formul\u00e1\u0159e, odkazy atd. T\u00edmto si m\u016f\u017eeme identifikovat na str\u00e1nce u\u017eivatele, kte\u0159\u00ed projevili z\u00e1jem o n\u011bjakou kategorii produkt\u016f. Nejprve si budeme muset definovat, kam takov\u00fd u\u017eivatel klikne.<\/p>\n

\"Sn\u00edmek<\/a><\/p>\n

ilustra\u010dn\u00ed foto 1<\/p>\n

\"Sn\u00edmek<\/a><\/p>\n

ilustra\u010dn\u00ed foto 2<\/p>\n

N\u00e1hledy fotek \u2013 Chce vid\u011bt cel\u00fd popisek produktu \u2013 Pou\u017eije spl\u00e1tkovou kalkula\u010dku - Informuje se o cen\u011b dopravy, mo\u017enostech v\u00fdnosu nebo mont\u00e1\u017ei \u2013 P\u0159id\u00e1 jeden nebo dva produkty do ko\u0161\u00edku  \u2013 Zaj\u00edm\u00e1 se o specifikace produktu - Rezervuje si produkt na prodejn\u011b<\/em><\/em><\/p>\n

V\u0161echny tyto aktivn\u00ed prvky m\u00e1me ozna\u010den\u00e9 event trackingem.<\/p>\n

Pro klasick\u00fd Google Analytics<\/a> t\u00edmto parametrem:<\/p>\n

_trackEvent('projevil z\u00e1jem', 'Cel\u00fd popis', 'Lo\u017enice, Lo\u017enice sestavy')<\/pre>\n
Pro Universal Analytics<\/a> t\u00edmto:<\/p>\n
ga('send', 'event', 'projevil z\u00e1jem', 'Cel\u00fd popis', 'Lo\u017enice, Lo\u017enice sestavy')<\/pre>\n
V prvn\u00ed \u010d\u00e1sti k\u00f3du definujeme do jak\u00e9 kategorie ud\u00e1lost spad\u00e1, druh\u00e1 ozna\u010duje jakou akci ud\u00e1losti u\u017eivatel provedl a posledn\u00ed je voliteln\u00fd \u0161t\u00edtek ud\u00e1losti. Ve voliteln\u00e9m \u0161t\u00edtku m\u00e1m v\u0161echny kategorie, ve kter\u00fdch se produkt na webu nal\u00e9z\u00e1.<\/p>\n
T\u00edm si identifikujeme o kter\u00fd produkt m\u00e1 nejsp\u00ed\u0161 u\u017eivatel z\u00e1jem. Ud\u00e1losti samoz\u0159ejm\u011b uvid\u00edme v Google Analytics a pr\u00e1v\u011b na jejich z\u00e1klad\u011b, m\u016f\u017eeme vytvo\u0159it publika pro remarketing. Ve filtru pro remarketingov\u00e1 publika si vytvo\u0159\u00edme nap\u0159\u00edklad 7 \u2013 Projevil z\u00e1jem o k\u0161andy (\u0161t\u00edtek ud\u00e1losti=k\u0161andy, transakce=0).<\/p>\n
Pokud m\u00e1te men\u0161\u00ed e-shop\/slu\u017ebu, tak m\u016f\u017eete v t\u00e9to \u010d\u00e1sti narazit \u2013 prost\u011b nebude tolik u\u017eivatel\u016f, co projevuje z\u00e1jem. C\u00edlen\u00ed na ud\u00e1losti tedy nemus\u00edte \u0159e\u0161it.<\/p>\n
Struktura remarketingov\u00fdch kampan\u00ed<\/h2>\n
<\/h4>\n
Jak tedy vypadaj\u00ed moje kampan\u011b?<\/strong><\/h4>\n
\"Sn\u00edmek<\/a>Struktura remarketingov\u00fdch kampan\u00ed<\/em><\/p>\n
Remarketing - Obecn\u00fd<\/strong><\/h4>\n
Tato kampa\u0148 slou\u017e\u00ed k \u0161ir\u0161\u00edmu osloven\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f. M\u00e1me zde reklamn\u00ed sestavy typu Nav\u0161t\u00edvili web b\u011bhem 7 dn\u00ed, nekonvertovali, Projevili z\u00e1jem o jak\u00fdkoliv produkt b\u011bhem 7 dn\u00ed, nekonvertovali atd. Pro tuto kampa\u0148 pou\u017eijeme obecn\u00e9 bannery s pr\u00e1v\u011b prob\u00edhaj\u00edc\u00ed akc\u00ed, nap\u0159\u00edklad Letn\u00ed slevy 30 %. Prakticky jde jen o to, informovat n\u00e1v\u0161t\u011bvn\u00edky o pr\u00e1v\u011b prob\u00edhaj\u00edc\u00ed ak\u010dn\u00ed nab\u00eddce. Na v\u011bt\u0161\u00edch webech bych tuto kampa\u0148 bral pouze jako dodatkovou.<\/p>\n
Remarketing - Nav\u0161t\u00edvili kategorii<\/strong><\/h4>\n
Kampan\u00ed remarketujeme n\u00e1v\u0161t\u011bvn\u00edky ur\u010dit\u00fdch kategori\u00ed. V Google Analytics vytvo\u0159\u00edme nap\u0159\u00edklad filtr:<\/p>\n
N\u00e1zev str\u00e1nky = Sk\u0159\u00ed\u0148<\/strong><\/p>\n
Do publika nadefinujeme u\u017eivatele, kte\u0159\u00ed nav\u0161t\u00edvili str\u00e1nku s titulkem obsahuj\u00edc\u00edm sk\u0159\u00ed\u0148. Nen\u00ed od v\u011bci je\u0161t\u011b pou\u017e\u00edt  \u201cnebo\u201d a p\u0159idat ekvivalenty, kter\u00e9 se mohou objevit na webu nap\u0159. sk\u0159\u00edn\u011b, sk\u0159\u00ed\u0148ky.<\/p>\n
Transakce = 0<\/strong><\/p>\n
C\u00edlen\u00ed na u\u017eivatele, kte\u0159\u00ed nenakoupili.<\/p>\n
Po\u010det str\u00e1nek na n\u00e1v\u0161t\u011bvu > 3<\/strong><\/p>\n
Odfiltrujeme u\u017eivatele, kte\u0159\u00ed str\u00e1nky ihned opustili a ty, kte\u0159\u00ed se o n\u00e1bytek ani moc nezaj\u00edmali.<\/p>\n
Takto m\u016f\u017eeme remarketovat v\u0161echny d\u016fle\u017eit\u00e9 kategorie na\u0161eho webu. Na e-shopu s barevn\u00fdmi \u010do\u010dkami jednotliv\u00e9 barvy, na e-shopu s hodinkami jednotliv\u00e9 zna\u010dky \u010di produktov\u00e9 \u0159ady. Pokud m\u00e1me slu\u017ebu na tvorbu webu, tak m\u016f\u017eeme odli\u0161n\u011b remarketovat osobn\u00ed weby nebo firemn\u00ed weby. Takto segmentovat m\u016f\u017eeme klidn\u011b cel\u00fd den. Znovu mus\u00edm zd\u016fraznit velikost webu. Publika musej\u00ed m\u00edt v\u00edce ne\u017e 100 u\u017eivatel\u016f. Nejl\u00e9pe v\u00edce jak 500, aby to m\u011blo alespo\u0148 n\u011bjak\u00fd v\u00fdkon.<\/p>\n
Na v\u0161echny publika m\u00e1me vytvo\u0159en\u00e9 sady banner\u016f a textov\u00fdch inzer\u00e1t\u016f, co nejv\u011bt\u0161\u00ed relevanci pro dan\u00e9ho u\u017eivatele. Je jasn\u00e9, \u017ee n\u00e1v\u0161t\u011bvn\u00edci mohou b\u00fdt ve v\u00edce kategori\u00edch najednou. To n\u00e1s nemus\u00ed tr\u00e1pit, proto\u017ee frekvenci zobrazen\u00ed nastav\u00edme na X kr\u00e1t denn\u011b na \u00farovni kampan\u011b<\/strong>.<\/p>\n
Remarketing \u2013 Projevili z\u00e1jem<\/strong><\/h4>\n
V t\u00e9to kampani c\u00edl\u00edme na u\u017eivatele, kter\u00e9 jsme d\u00edky trackov\u00e1n\u00ed event\u016f vyhodnotili jako ty, kte\u0159\u00ed maj\u00ed opravdu z\u00e1jem nakoupit. M\u016f\u017eeme si dovolit zv\u00fd\u0161it frekvenci zobrazen\u00ed a CPC a t\u00edm o\u010dek\u00e1vat v\u011bt\u0161\u00ed v\u00fdkon.<\/p>\n
D\u00edky ozna\u010den\u00ed kategori\u00ed ve \u0161t\u00edtku event\u016f m\u016f\u017eeme c\u00edlit na lidi z r\u016fzn\u00fdch kategori\u00ed jako v kampani Remarketing \u2013 Nav\u0161t\u00edvili. M\u016f\u017eeme tedy pro tuto kampa\u0148 pou\u017e\u00edt stejn\u00e9 sady banner\u016f.<\/p>\n
Analytics filtr zde vypad\u00e1 takto:<\/p>\n
\u0160t\u00edtek ud\u00e1losti = Sk\u0159\u00edn\u011b<\/strong><\/p>\n
Transakce = 0<\/strong><\/p>\n
Zde u\u017e bounce rate \u0159e\u0161it nemus\u00edme, proto\u017ee u\u017eivatel u\u017e z\u00e1jem projevil.<\/p>\n
Remarketing \u2013 Dynamick\u00fd<\/strong><\/h4>\n
Samoz\u0159ejm\u011b mus\u00edme pou\u017e\u00edt i dynamick\u00fd remarketing<\/a>. Pro men\u0161\u00ed e-shopy bude st\u011b\u017eejn\u00ed a bude z n\u011bj chodit hodn\u011b konverz\u00ed. I u v\u011bt\u0161\u00edho e-shopu je to jedna z nejv\u00fdkonn\u011bj\u0161\u00edch remarketingov\u00fdch kampan\u00ed. V m\u00e9m p\u0159\u00edpad\u011b nebyla nikdy tak v\u00fdkonn\u00e1, jako kampa\u0148 c\u00edlen\u00e1 na kategorie. Nejv\u011bt\u0161\u00ed nev\u00fdhodou dynamick\u00e9ho remarketingu je celkem o\u0161kliv\u00e1 \u0161ablona na bannery. M\u016f\u017eete to vy\u0159e\u0161it t\u00edm, \u017ee si nech\u00e1te od grafika vytvo\u0159it pozad\u00ed do banner\u016f i s logem a benefity.<\/p>\n
C\u00edlen\u00ed zde m\u00e1me stejn\u00e9 jako v obecn\u00e9 kampani, tj. na n\u00e1v\u0161t\u011bvn\u00edky webu mimo bounce, na u\u017eivatele co projevili z\u00e1jem a na ty, co ode\u0161li z objedn\u00e1vkov\u00e9ho formul\u00e1\u0159e. Rozd\u011blen\u00ed je proto, \u017ee na ka\u017edou tuto skupinu u\u017eivatel\u016f m\u016f\u017eeme p\u0159ihazovat separ\u00e1tn\u011b. Frekvenci zobrazen\u00ed zde m\u016f\u017eeme pou\u017e\u00edt i celkem velkou.<\/p>\n
Remarketing \u2013 Produkty<\/strong><\/h4>\n
Nen\u00ed \u0161patn\u00e9 taky remarketovat nejv\u00edce nav\u0161t\u011bvovan\u00e9 produkty. C\u00edlen\u00ed je zde tady jasn\u00e9 \u2013 nejv\u00edce nav\u0161t\u011bvovan\u00e9 produkty\/slu\u017eby na\u0161eho webu. Pokud se ka\u017ed\u00fd m\u011bs\u00edc m\u011bn\u00ed nab\u00eddka produkt\u016f v akci, doporu\u010duji ud\u011blat vlastn\u00ed remarketingovou kampa\u0148 na produkty v akci a tuto kampa\u0148 nechat ostatn\u00edm produkt\u016fm mimo akci.<\/p>\n
Remarketing \u2013 Nakoupili<\/strong><\/h4>\n
Tato kampa\u0148 by m\u011bla slou\u017eit pouze jako kampa\u0148 p\u0159ipom\u00ednaj\u00edc\u00ed akce nebo brand, nem\u016f\u017eeme o\u010dek\u00e1vat n\u011bjak\u00e1 z\u00e1vratn\u00e1 \u010d\u00edsla. Frekvence zobrazen\u00ed bude velmi mal\u00e1, ale na u\u017eivatele se bude c\u00edlit del\u0161\u00ed dobu. Tak\u00e9 je cht\u011bn\u00e9, aby remarketing za\u010dal a\u017e po n\u011bjak\u00e9 smyslupln\u00e9 dob\u011b, nap\u0159\u00edklad a\u017e po 30 dnech po n\u00e1kupu. Ud\u011bl\u00e1me si r\u016fzn\u011b dlouh\u00e9 obdob\u00ed. Pou\u017eijeme nap\u0159\u00edklad obdob\u00ed 30-40, 50-60 a 120-160 dn\u00ed.<\/p>\n
Remarketing \u2013 Prodejna<\/strong><\/h4>\n
Pro\u010d nedat u\u017eivateli v\u011bd\u011bt, \u017ee v jeho m\u011bst\u011b se nach\u00e1z\u00ed prodejna? Kampa\u0148 c\u00edl\u00edme geograficky jen na okol\u00ed prodejny. V banneru m\u016f\u017eeme pou\u017e\u00edt foto prodejny, sd\u011blen\u00ed, \u017ee v\u0161echno z e-shopu je skladem a mo\u017enost vyzvednut\u00ed objednan\u00e9ho zbo\u017e\u00ed na prodejn\u011b.<\/p>\n
Tady m\u011b napadla skv\u011bl\u00e1 v\u011bc, kterou umo\u017e\u0148uje Google Web Designer \u2013 vlo\u017een\u00ed aktivn\u00ed Google Mapy do HTML banneru. Po p\u00e1r hodin\u00e1ch tr\u00e1pen\u00ed s bannerem a s nahr\u00e1v\u00e1n\u00edm jsem si p\u0159e\u010detl z\u00e1sady HTML banner\u016f a tam zjistil, \u017ee aktivn\u00ed mapa je v banneru zak\u00e1z\u00e1na. No nic\u2026stane se. Ale n\u00e1pad dobr\u00fd.<\/p>\n
Na co nezapomenout<\/strong><\/h2>\n
D\u00e9le trvaj\u00edc\u00ed seznamy<\/strong><\/h4>\n
N\u011bkter\u00e9 kampan\u011b m\u016f\u017eeme c\u00edlit na r\u016fzn\u00e9 \u010dasov\u00e9 \u00faseky. V\u00edce kampan\u00ed m\u00e1m pro remarketing \u2013 Projevili z\u00e1jem a remarketing - Nav\u0161t\u00edvili kategorii. C\u00edl\u00edm na u\u017eivatele ze dn\u00ed 0-7, s nejv\u011bt\u0161\u00ed frekvenc\u00ed a velk\u00fdm CPC, a 8-30, s men\u0161\u00ed frekvenc\u00ed a men\u0161\u00edm CPC.<\/p>\n
Vz\u00e1jemn\u00e9 vylu\u010dov\u00e1n\u00ed<\/strong><\/h4>\n
Je velmi d\u016fle\u017eit\u00e9 od sebe kampan\u011b\/reklamn\u00ed sestavy vylu\u010dovat. V m\u00e9m p\u0159\u00edpad\u011b by toti\u017e v kampani Nav\u0161t\u00edvili kategorii byli i ti u\u017eivatel\u00e9, kte\u0159\u00ed pat\u0159\u00ed do kampan\u011b Projevili z\u00e1jem o kategorii. Je na m\u00edst\u011b od kampan\u011b Nav\u0161t\u00edvili vylou\u010dit seznamy Projevili z\u00e1jem. To sam\u00e9 se n\u00e1m bude st\u00e1vat i v obecn\u00e9m a dynamick\u00e9m remarketingu, kde se n\u00e1m k\u0159\u00ed\u017e\u00ed publika z reklamn\u00edch sestav.<\/p>\n
Vylu\u010dov\u00e1n\u00ed nevhodn\u00fdch web\u016f<\/strong><\/h4>\n
Na kart\u011b reklamn\u00ed s\u00ed\u0165 je mo\u017enost vylou\u010dit r\u016fzn\u00e9 kategorie webu. Pro\u010d j\u00ed tedy nevyu\u017e\u00edt?<\/p>\n
\"Sn\u00edmek<\/a><\/p>\n
Vylou\u010den\u00ed nevhodn\u00fdch t\u00e9mat<\/em><\/p>\n
Neb\u00e1t se vy\u0161\u0161\u00ed CPC<\/strong><\/h4>\n
D\u00edky experiment\u016fm jsem p\u0159i\u0161el na jednu v\u011bc. Opravdu nen\u00ed \u0161patn\u00e9 d\u00e1vat i na remarketing vysok\u00e9 CPC. Reklamy se v\u00edce zobrazuj\u00ed, maj\u00ed v\u00edce proklik\u016f i konverz\u00ed. N\u011bkde p\u0159ihazuji i v\u00edce ne\u017e 10 K\u010d za proklik, pr\u016fm\u011brn\u011b st\u00e1le plat\u00edm jen 4,5 K\u010d za proklik, ale zobrazen\u00ed se zv\u00fd\u0161\u00ed dost podstatn\u011b. Proto doporu\u010duji neb\u00e1t se zv\u00fd\u0161it CPC, ve v\u00fdsledku se v\u00e1m to vr\u00e1t\u00ed.<\/p>\n
Rozd\u011blen\u00ed reklamn\u00edch sestav<\/strong><\/h4>\n
Nen\u00ed dobr\u00e9 m\u00edt v jedn\u00e9 reklamn\u00ed sestav\u011b textov\u00e9 a grafick\u00e9 inzer\u00e1ty. D\u016fvody jsou prost\u00e9., Jednak se oba druhy reklamy chovaj\u00ed tro\u0161ku jinak, a tak\u00e9 chceme m\u00edt v\u011bt\u0161\u00ed CPC na grafick\u00e9 reklam\u011b ne\u017e na textov\u00e9.<\/p>\n
Testov\u00e1n\u00ed reklam<\/strong><\/h4>\n
V ka\u017ed\u00e9 kampani m\u011bjte zapnut\u00e9 rovnom\u011brn\u00e9 zobrazov\u00e1n\u00ed reklam. M\u016f\u017eeme tak proti sob\u011b testovat reklamy v reklamn\u00edch sestav\u00e1ch. V textov\u00fdch sestav\u00e1ch m\u00e1me proti sob\u011b dva inzer\u00e1ty a na konci m\u011bs\u00edce\/kampan\u011b vyhodnot\u00edme, kter\u00e9 sd\u011blen\u00ed m\u011blo lep\u0161\u00ed v\u00fdkon.<\/p>\n
K vyhodnocen\u00ed m\u016f\u017eeme pou\u017e\u00edt jednoduch\u00fd n\u00e1stroj A\/B Significance Test<\/a>. Nejen, \u017ee n\u00e1m n\u00e1stroj pov\u00ed, kter\u00e1 reklama byla v\u00fdkonn\u011bj\u0161\u00ed, ale hlavn\u011b n\u00e1m pov\u00ed s jakou pravd\u011bpodobnost\u00ed.<\/p>\n
\"Sn\u00edmek<\/a><\/p>\n
N\u00e1stroj A\/B Significance Test<\/em><\/p>\n
P\u0159ijde v\u00e1m to zbyte\u010dn\u011b slo\u017eit\u00e9?<\/strong><\/h4>\n
 \"Sn\u00edmek<\/a><\/h4>\n
Porovn\u00e1n\u00ed ceny a tr\u017eeb od spu\u0161t\u011bn\u00ed kampan\u00ed<\/em><\/p>\n
N\u00e1m ani ne.<\/strong><\/h4>\n
Z<\/strong>\u00e1v\u011brem<\/strong><\/h3>\n
Velikost kampan\u00ed v\u017edy z\u00e1le\u017e\u00ed na velikosti klienta. Pokud m\u00e1me velkou strukturu ve vyhled\u00e1v\u00e1n\u00ed, nesm\u00edme se spokojit s jednou remarketingovou kampan\u00ed.<\/p>\n
T\u00edmto \u010dl\u00e1nkem jsem v\u00e1m cht\u011bl p\u0159ibl\u00ed\u017eit, jak d\u011bl\u00e1me remarketing p\u0159es AdWords u n\u00e1s v igloonetu. Podobn\u011b obs\u00e1hl\u00fd m\u00e1me i Facebook remarketing<\/a>.<\/p>\n
A jak remarketing \u0159e\u0161\u00edte vy?<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"
Za\u010d\u00edn\u00e1me<\/p>\n
Remarketingov\u00e9 kampan\u011b jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed v\u0161ech \u00fa\u010dt\u016f AdWords. A je jasn\u00e9, \u017ee kdy\u017e m\u00e1me v \u00fa\u010dtu velk\u00e9 mno\u017estv\u00ed kampan\u00ed ve vyhled\u00e1vac\u00ed s\u00edti, \u017ee k remarketingu budeme muset p\u0159istupovat velmi podobn\u011b. Kdy\u017e m\u00e1me velk\u00fd web s des\u00edtkami kategori\u00ed, tak se logicky nem\u016f\u017eeme spokojit s jednou remarketingovou kampan\u00ed. Chce to velkou strukturu, vylu\u010dovat, pou\u017e\u00edvat relevantn\u00ed reklamy k publik\u016fm, neb\u00e1t se po\u0159\u00e1dn\u011b zv\u00fd\u0161it CPC a hlavn\u011b testovat.<\/p>\n
Abychom mohli za\u010d\u00edt navrhovat strukturu, budeme se muset pod\u00edvat na je\u0161t\u011b pokro\u010dilej\u0161\u00ed c\u00edlen\u00ed na u\u017eivatele. Poj\u010fme se tedy pod\u00edvat na remarketing na z\u00e1klad\u011b event trackingu (ud\u00e1lost\u00ed)!<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[78,92],"class_list":["post-2526","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-google-adwords","tag-remarketing"],"yoast_head":"\nPokro\u010dil\u00fd remarketing p\u0159es AdWords | igloonet blog<\/title>\n<meta name=\"description\" content=\"V tomto \u010dl\u00e1nku si uk\u00e1\u017eeme, jak p\u0159istupovat k remarketingu p\u0159es Google AdWords. 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