{"id":2123,"date":"2014-04-11T16:06:12","date_gmt":"2014-04-11T12:06:12","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=2123"},"modified":"2014-08-11T20:23:03","modified_gmt":"2014-08-11T18:23:03","slug":"nakaza-not-provided-se-rozsirila-na-adwords","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/nakaza-not-provided-se-rozsirila-na-adwords\/","title":{"rendered":"N\u00e1kaza (not provided) se roz\u0161\u00ed\u0159ila na&nbsp;AdWords"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<h3>Co kdyby...<\/h3>\n<p>Co kdyby se Google rozhodl nezobrazovat vyhled\u00e1vac\u00ed dotazy v&nbsp;AdWords? P\u0159ipravili by pro n\u00e1s velice nemilou aktualizaci a&nbsp;po kamar\u00e1dech ze SEO oboru a&nbsp;v&nbsp;hled\u00e1\u010dku bychom byli my, PPC\u010dka\u0159i.<br \/>\n<!--more--><\/p>\n<p><strong>Moje prvn\u00ed reakce na&nbsp;zpr\u00e1vu o&nbsp;t\u00e9to aktualizaci by byla asi takov\u00e1to:<\/strong><\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-31g0ye61plq\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:4\/3\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:75.000000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer &apos;none&apos;;autoplay &apos;none&apos;;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map &apos;none&apos;;local-fonts;magnetometer &apos;none&apos;;microphone &apos;none&apos;;midi &apos;none&apos;;otp-credentials &apos;none&apos;;payment &apos;none&apos;;picture-in-picture;publickey-credentials-create &apos;none&apos;;publickey-credentials-get &apos;none&apos;;screen-wake-lock &apos;none&apos;;serial &apos;none&apos;;summarizer &apos;none&apos;;sync-xhr;usb &apos;none&apos;;web-share;window-management &apos;none&apos;;xr-spatial-tracking &apos;none&apos;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-31g0ye61plq\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/31g0YE61PLQ?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"675\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/31g0YE61PLQ?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"\" width=\"900\"><\/iframe><\/p><\/div>\n<\/p><\/div>\n<p>\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/igloonet.cz\\\/blog\\\/nakaza-not-provided-se-rozsirila-na-adwords\\\/#arve-youtube-31g0ye61plq\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/31g0YE61PLQ?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script><\/p>\n<\/div>\n<p>A\u010dkoliv jsem na&nbsp;nezve\u0159ej\u0148ov\u00e1n\u00ed vyhled\u00e1vac\u00edch dotaz\u016f zat\u00edm nena\u0161el nic pozitivn\u00edho, po \u010dase mi do\u0161lo, \u017ee&nbsp;by to nebylo zase tak hrozn\u00e9.<\/p>\n<h2>Na jak\u00e9 zm\u011bny bychom se tedy museli p\u0159ipravit?<\/h2>\n<h3>\u00a01.\u00a0Um\u00edr\u00e1\u010dek pro volnou shodu<\/h3>\n<p>U\u017e v&nbsp;tuto chv\u00edli je pou\u017eit\u00ed voln\u00e9 shody opravdu t\u011b\u017eko uchopiteln\u00e9. Denn\u00ed rozpo\u010det d\u00edky n\u00ed m\u016f\u017eete utratit na&nbsp;dotazech, kter\u00e9 nejsou p\u0159\u00edli\u0161 relevantn\u00ed. J\u00e1 osobn\u011b jsem volnou shodu vn\u00edm\u00e1m jako takovou podporu p\u0159i rozjezdu kampan\u00ed. Pou\u017e\u00edv\u00e1m ji na&nbsp;za\u010d\u00e1tku, abych zjistil, co v\u0161e jsou lidi schopn\u00ed vyhled\u00e1vat. Sv\u00fdm zp\u016fsobem pln\u00ed \u00falohu takov\u00e9 men\u0161\u00ed n\u00e1pov\u011bdy kl\u00ed\u010dov\u00fdch slov. Pr\u00e1v\u011b d\u00edky dotaz\u016fm jsem o&nbsp;tom m\u00e1m naprosto p\u0159esnou p\u0159edstavu. Ale co by se tedy stalo? Dotazy bychom u\u017e nevid\u011bli. Nevid\u011bl bych tedy jedin\u00fd d\u016fvod nechat si prot\u00e9kat pen\u00edze skrz tuto shodu. Nem\u011bl bych toti\u017e pon\u011bt\u00ed, na&nbsp;co se tedy m\u00e9 inzer\u00e1ty zobrazuj\u00ed.<\/p>\n<h3>2. Vy\u0161\u0161\u00ed \u00fatrata<\/h3>\n<p>Zatajen\u00ed dotaz\u016f by se vlastn\u011b velice hodilo i&nbsp;Googlu. PPC\u010dka\u0159i toti\u017e nejsou superhrdinov\u00e9, aby dok\u00e1zali odhadnout v\u0161echna vylu\u010duj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova. Dobr\u00fd optimaliz\u00e1tor dok\u00e1\u017ee sice spoust\u011b nerelevantn\u00edcch dotaz\u016f zabr\u00e1nit vylu\u010duj\u00edc\u00edmi slovy, to ale nen\u00ed v\u017edy stoprocentn\u00ed. Pokud jste z&nbsp;PPC bran\u017ee, v\u00edte sami nejl\u00e9pe, \u00a0kolikr\u00e1t v\u00e1s dotazy dok\u00e1\u017eou p\u0159ekvapit.<\/p>\n<p>Z tohoto aspektu by samoz\u0159ejm\u011b nejv\u00edce profitoval Google. Denn\u011b by kampan\u011b utr\u00e1celi p\u0159i nejmen\u0161\u00edm o&nbsp;stovky korun v\u00edce ne\u017e doposud. Bylo by tedy pot\u0159eba kampan\u011b a&nbsp;rozpo\u010dty v\u00edce hl\u00eddat.<\/p>\n<h3>\u00a03. Dynamick\u00e9 kampan\u011b<\/h3>\n<p>M\u016fj obl\u00edben\u00fd druh kampan\u011b pro dopln\u011bn\u00ed nepokryt\u00fdch kl\u00ed\u010dov\u00fdch slov. Jist\u011b v\u00edte, \u017ee&nbsp;tato kampa\u0148 c\u00edl\u00ed na&nbsp;z\u00e1klad\u011b titulk\u016f va\u0161ich str\u00e1nek. Pokud byste cht\u011bli \u00a0sv\u00e9 dynamick\u00e9 kampan\u011b udr\u017eovat p\u0159i \u017eivot\u011b, museli byste velmi \u010dasto vylu\u010dovat nerelevantn\u00ed, nebo ji\u017e pokryt\u00e9 dotazy. Optimalizace by byla p\u0159inejmen\u0161\u00edm velmi slo\u017eit\u00e1. Proto v\u011b\u0159\u00edm, \u017ee&nbsp;nov\u011b zalo\u017een\u00e9 dynamick\u00e9 kampan\u011b by nebyli ji\u017e tak v\u00fdkonn\u00e9.<\/p>\n<h3>4. Dr\u0165 vylu\u010duj\u00edc\u00ed slova jak to jde<\/h3>\n<p>Bylo by pot\u0159eba velmi obs\u00e1hle p\u0159em\u00fd\u0161let o&nbsp;vylu\u010duj\u00edc\u00edch slovech. Jak na&nbsp;\u00farovni \u00fa\u010dtu, tak na&nbsp;\u00farovni kampan\u011b a&nbsp;reklamn\u00ed sestavy. Museli muset googlit na\u0161e kl\u00ed\u010dov\u00e1 slova jako o&nbsp;z\u00e1vod a&nbsp;hledat dotazy, kter\u00e9 pro n\u00e1s nejsou relevantn\u00ed. No, co se d\u00e1 d\u011blat\u2026<\/p>\n<h3>Sp\u00e1sa jm\u00e9nem Sklik<\/h3>\n<p>V \u010cesk\u00e9 Republice m\u00e1me nespornou v\u00fdhodu. A&nbsp;tou je samoz\u0159ejm\u011b Sklik. Mohli bychom zde vyhled\u00e1vat nerelevantn\u00ed vyhled\u00e1vac\u00ed dotazy a&nbsp;pou\u017e\u00edvat je i&nbsp;v&nbsp;AdWords. C\u00edlov\u00e9 skupiny jsou zde ale jin\u00e9, proto by tato metoda nen\u00ed stoprocentn\u00ed.<\/p>\n<h2>Z\u00e1v\u011brem<\/h2>\n<p>Kdyby n\u00e1m Google hodil klacek pod&nbsp;nohy. Nebyl by v\u0161ak tak velik\u00fd, jak se m\u016f\u017ee na&nbsp;prvn\u00ed pohled zd\u00e1t. Bylo by u\u017e jen na&nbsp;n\u00e1s, zda ho obratn\u011b p\u0159esko\u010d\u00edme nebo obejdeme. U&nbsp;Google Analytics se (not provided) dalo pochopit, ov\u0161em u&nbsp;AdWords, kde denn\u011b utr\u00e1c\u00edme stovky tis\u00edc mi tento krok by mi to p\u0159i\u0161lo pon\u011bkud zvl\u00e1\u0161tn\u00ed. On-line marketing se st\u00e1le m\u011bn\u00ed a&nbsp;my se mus\u00edme p\u0159isp\u016fsobit. O&nbsp;nic jin\u00e9ho ani nejde.<\/p>\n<p><strong>Jak\u00fd n\u00e1zor m\u00e1te na&nbsp;(not provided) v&nbsp;AdWords n\u00e1zor vy?\u00a0<\/strong><\/p>\n<p>Byl pro v\u00e1s tento \u010dl\u00e1nek moc pokro\u010dil\u00fd? Nav\u0161tivte m\u00e9 <a title=\"\u0160kolen\u00ed PPC prakticky\" href=\"http:\/\/www.igloonet.cz\/skoleni\/zaklady-PPC\" target=\"_blank\">\u0161kolen\u00ed PPC pro za\u010d\u00e1te\u010dn\u00edky<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co kdyby\u2026<\/p>\n<p>Co kdyby se Google rozhodl nezobrazovat vyhled\u00e1vac\u00ed dotazy v&nbsp;AdWords? P\u0159ipravili by pro n\u00e1s velice nemilou aktualizaci a&nbsp;po kamar\u00e1dech ze SEO oboru a&nbsp;v&nbsp;hled\u00e1\u010dku bychom byli my, PPC\u010dka\u0159i.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[78],"class_list":["post-2123","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>N\u00e1kaza (not provided) se roz\u0161\u00ed\u0159ila na AdWords | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/nakaza-not-provided-se-rozsirila-na-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e1kaza (not provided) se roz\u0161\u00ed\u0159ila na AdWords | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Co kdyby\u2026 Co kdyby se Google rozhodl nezobrazovat vyhled\u00e1vac\u00ed dotazy v&nbsp;AdWords? P\u0159ipravili by pro n\u00e1s velice nemilou aktualizaci a&nbsp;po kamar\u00e1dech ze SEO oboru a&nbsp;v&nbsp;hled\u00e1\u010dku bychom byli my, PPC\u010dka\u0159i.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igloonet.cz\/blog\/nakaza-not-provided-se-rozsirila-na-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"igloonet blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igloonet\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mates.nosal\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-11T12:06:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-11T18:23:03+00:00\" \/>\n<meta name=\"author\" content=\"Mat\u011bj Nos\u00e1l\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@escapetomatrix\" \/>\n<meta name=\"twitter:site\" content=\"@igloonet\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mat\u011bj Nos\u00e1l\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/igloonet.cz\/blog\/nakaza-not-provided-se-rozsirila-na-adwords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/igloonet.cz\/blog\/nakaza-not-provided-se-rozsirila-na-adwords\/\"},\"author\":{\"name\":\"Mat\u011bj Nos\u00e1l\",\"@id\":\"https:\/\/igloonet.cz\/blog\/#\/schema\/person\/496bf68cc9991e7f276fe8523dc7e464\"},\"headline\":\"N\u00e1kaza (not provided) se roz\u0161\u00ed\u0159ila 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