{"id":2022,"date":"2014-03-17T18:06:23","date_gmt":"2014-03-17T14:06:23","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=2022"},"modified":"2014-08-11T20:23:03","modified_gmt":"2014-08-11T18:23:03","slug":"zjednoduseni-google-analytics","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/zjednoduseni-google-analytics\/","title":{"rendered":"Zjednodu\u0161te si pr\u00e1ci s&nbsp;Google Analytics"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>V Google Analytics se m\u016f\u017eeme snadno ztratit a&nbsp;jako bonus p\u0159i tom zab\u00edt spoustu \u010dasu. Je celkem jedno, jestli je analytika p\u0159ev\u00e1\u017en\u00e1 \u010d\u00e1st na\u0161\u00ed pr\u00e1ce, nebo jenom jej\u00ed zlomek. \u010cas, kter\u00fd u\u0161et\u0159\u00edme, m\u016f\u017eeme v\u011bnovat daleko u\u017eite\u010dn\u011bj\u0161\u00edm v\u011bcem, jako je p\u0159\u00edprava hypot\u00e9z, dal\u0161\u00ed studium analytiky, nebo aplikaci toho, co jsme v&nbsp;GA zjistili. Jak m\u016f\u017eeme pracovat s&nbsp;Google Analytics co nejefektivn\u011bji?<!--more--><\/p>\n<h2>Vlastn\u00ed upozorn\u011bn\u00ed (Custom Alerts)<\/h2>\n<p><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/meme1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2024\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/meme1.jpg\" alt width=\"400\" height=\"400\"><\/a><\/p>\n<p>Jak se ale dozv\u011bd\u011bt, pokud je n\u011bco v&nbsp;nepo\u0159\u00e1dku? \u0158e\u0161en\u00edm jsou \u201evlastn\u00ed upozorn\u011bn\u00ed\u201c.<\/p>\n<p>V sekci \u201eSpr\u00e1vce\u201c vybereme zobrazen\u00ed, pro kter\u00e9 chceme upozorn\u011bn\u00ed vytvo\u0159it a&nbsp;v&nbsp;n\u011bm nastaven\u00ed \u201eVlastn\u00ed upozorn\u011bn\u00ed\u201c.<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/Automatick\u00e1-upozorn\u011bn\u00ed.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2025\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/Automatick\u00e1-upozorn\u011bn\u00ed-1024x498.jpg\" alt width=\"640\" height=\"311\"><\/a><\/p>\n<p>Tam si m\u016f\u017eeme prohl\u00e9dnout v\u0161echna upozorn\u011bn\u00ed, kter\u00e1 m\u00e1me u&nbsp;dan\u00e9ho zobrazen\u00ed nastavena a&nbsp;vytvo\u0159it si&nbsp;nov\u00e9.<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/Vytvo\u0159en\u00e1-upozorn\u011bn\u00ed.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2027\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/Vytvo\u0159en\u00e1-upozorn\u011bn\u00ed-1024x326.jpg\" alt width=\"640\" height=\"203\"><\/a><\/p>\n<p>U nov\u00e9ho upozorn\u011bn\u00ed za\u0161krtneme, aby se pos\u00edlalo na&nbsp;email. Automaticky se bude pos\u00edlat na&nbsp;ten, ze kter\u00e9ho jsme do&nbsp;GA p\u0159ihl\u00e1\u0161eni + jednodu\u0161e m\u016f\u017eeme p\u0159idat dal\u0161\u00ed (po zakliknut\u00ed se objev\u00ed pol\u00ed\u010dko na&nbsp;zad\u00e1n\u00ed nov\u00fdch adres).<\/p>\n<div><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/Vytvo\u0159it-upozorn\u011bn\u00ed.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2026\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/Vytvo\u0159it-upozorn\u011bn\u00ed-1024x428.jpg\" alt width=\"640\" height=\"267\"><\/a><\/div>\n<div><\/div>\n<div><\/div>\n<p>Co v\u0161e se d\u00e1 u&nbsp;vlastn\u00edch upozorn\u011bn\u00ed nastavit? Za jak\u00e9 obdob\u00ed chceme, aby upozorn\u011bn\u00ed chodilo (den, t\u00fdden, m\u011bs\u00edc) a&nbsp;jak\u00e9 jsou podm\u00ednky pro jeho spu\u0161t\u011bn\u00ed.<br>\nV\u00fdborn\u00fd \u010dl\u00e1nek o&nbsp;tom, jak\u00e1 nastavit vlastn\u00ed upozorn\u011bn\u00ed, m\u00e1 <a href=\"http:\/\/cutroni.com\/blog\/2012\/01\/04\/save-your-ass-with-google-analytics-data-alerts\/\">Justin Cutroni na&nbsp;sv\u00fdch str\u00e1nk\u00e1ch<\/a>.<\/p>\n<p>J\u00e1 v\u017edy pou\u017e\u00edv\u00e1m tato upozorn\u011bn\u00ed:<\/p>\n<ul>\n<li>0 n\u00e1v\u0161t\u011bv za den \u2013 m\u016f\u017ee zna\u010dit probl\u00e9m s&nbsp;kolekc\u00ed dat<\/li>\n<li>ukraden\u00fd obsah \u2013 proti nejhloup\u011bj\u0161\u00edmu scrapov\u00e1n\u00ed dat<\/li>\n<li>0 transakc\u00ed\/c\u00edl\u016f za den (na&nbsp;e-commerce str\u00e1nk\u00e1ch) \u2013 m\u016f\u017ee zna\u010dit probl\u00e9m s&nbsp;m\u011b\u0159en\u00edm nebo se str\u00e1nkami<\/li>\n<\/ul>\n<div><\/div>\n<p>Pokud se jedn\u00e1 o&nbsp;str\u00e1nky, kter\u00e9 maj\u00ed vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost (a&nbsp;nehroz\u00ed, \u017ee&nbsp;mi bude chodit email p\u0159i ka\u017ed\u00e9m nev\u00fdznamn\u00e9m v\u00fdkyvu):<\/p>\n<ul>\n<li>sn\u00ed\u017een\u00ed celkov\u00e9 n\u00e1v\u0161t\u011bvnosti o&nbsp;10&nbsp;% oproti stejn\u00e9mu dni v&nbsp;minul\u00e9m t\u00fddnu<\/li>\n<li>sn\u00ed\u017een\u00ed celkov\u00fdch tr\u017eeb o&nbsp;10&nbsp;% oproti stejn\u00e9mu dni v&nbsp;minul\u00e9m t\u00fddnu<\/li>\n<li>zv\u00fd\u0161en\u00ed m\u00edry okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed oproti stejn\u00e9mu dni v&nbsp;minul\u00e9m t\u00fddnu<\/li>\n<li>zv\u00fd\u0161en\u00ed zobrazen\u00ed str\u00e1nek, kter\u00e9 neexistuj\u00ed (404)<\/li>\n<li>zv\u00fd\u0161en\u00ed pr\u016fm\u011brn\u00e9 doby na\u010d\u00edt\u00e1n\u00ed str\u00e1nky oproti stejn\u00e9mu dni v&nbsp;minul\u00e9m t\u00fddnu<\/li>\n<li>sn\u00ed\u017een\u00ed n\u00e1v\u0161t\u011bvnosti i&nbsp;okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed m\u00e1m obvykle rozm\u011bln\u011bno i&nbsp;na&nbsp;placen\u00e9 a&nbsp;neplacen\u00e9 vyhled\u00e1v\u00e1n\u00ed \u2013 abych mohl d\u0159\u00edve odhalit nevyhovuj\u00edc\u00ed vstupn\u00ed str\u00e1nky nebo penalizaci<\/li>\n<\/ul>\n<p>Z\u00e1le\u017e\u00ed na&nbsp;tom, jak\u00e9 upozorn\u011bn\u00ed je pro n\u00e1s d\u016fle\u017eit\u00e9 a&nbsp;na&nbsp;kter\u00e9 jsme schopni reagovat. Upozorn\u011bn\u00ed, kter\u00e9 je d\u016fle\u017eit\u00e9 pro v\u00fdvoj\u00e1\u0159e, nebude d\u016fle\u017eit\u00e9 pro PPC specialistu a&nbsp;naopak.<\/p>\n<p>V\u0161echna upozorn\u011bn\u00ed najdeme pot\u00e9 mimo email i&nbsp;v&nbsp;sekci p\u0159ehled\u016f informa\u010dn\u00ed ud\u00e1losti.<\/p>\n<p>D\u016fle\u017eit\u00e9: upozorn\u011bn\u00ed chod\u00ed v\u017edy den zp\u011btn\u011b a&nbsp;nav\u00edc a\u017e ve\u010der. O&nbsp;probl\u00e9mu se tedy nedozv\u00edme hned. I&nbsp;tak n\u00e1s ale dob\u0159e nastaven\u00e9 upozorn\u011bn\u00ed m\u016f\u017ee zachr\u00e1nit.<\/p>\n<h2>Napl\u00e1novan\u00e9 emaily (Scheduled Emails)<\/h2>\n<p>Probl\u00e9my u\u017e za n\u00e1s hl\u00eddaj\u00ed \u201evlastn\u00ed upozorn\u011bn\u00ed\u201c. P\u0159esto pot\u0159ebujeme v\u011bd\u011bt, jak jsme si minul\u00fd m\u011bs\u00edc vedli, jak\u00e9 budou bonusy, nebo jak n\u00e1m \u0161lapaly PPC kampan\u011b. K&nbsp;tomu slou\u017e\u00ed automatick\u00e9 p\u0159ehledy. Nejen, \u017ee&nbsp;sami nemus\u00edme tolik nav\u0161t\u011bvovat Google Analytics, ale m\u016f\u017eeme nastavit i&nbsp;pos\u00edl\u00e1n\u00ed kl\u00ed\u010dov\u00fdm \u010dlen\u016fm t\u00fdmu, p\u0159\u00edpadn\u011b klient\u016fm. Na&nbsp;rozd\u00edl od&nbsp;vlastn\u00edch upozorn\u011bn\u00ed se nemus\u00ed odes\u00edlat v\u017edy na&nbsp;email, kter\u00fdm ke&nbsp;GA p\u0159istupujeme (plus p\u0159\u00edpadn\u011b dal\u0161\u00ed e-maily), ale rovnou na&nbsp;jin\u00fd. M\u016f\u017eeme je tedy nastavit tak, aby ka\u017ed\u00fd&nbsp;dostal takov\u00fd p\u0159ehled, kter\u00fd pot\u0159ebuje.<\/p>\n<p>Mo\u017enost nastavit zas\u00edl\u00e1n\u00ed email\u016f se skr\u00fdv\u00e1 u&nbsp;p\u0159ehledu pod&nbsp;pol\u00ed\u010dkem \u201eE-mail\u201c.<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/Automatick\u00fd-email.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2028\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/Automatick\u00fd-email.jpg\" alt width=\"859\" height=\"342\"><\/a><\/p>\n<p>Automatick\u00e9 p\u0159ehledy m\u016f\u017eeme nastavit s&nbsp;jednor\u00e1zovou, denn\u00ed, t\u00fddenn\u00ed, m\u011bs\u00ed\u010dn\u00ed a&nbsp;\u010dtvrtletn\u00ed frekvenc\u00ed. P\u0159ehled ve&nbsp;form\u00e1tu CSV, TSV, Excelov\u00e9 XLXS, nebo PDF. Nastavit m\u016f\u017eeme pos\u00edl\u00e1n\u00ed z\u00e1kladn\u00edch p\u0159ehled\u016f, zkratek i&nbsp;panel\u016f (ty pouze v&nbsp;PDF).<\/p>\n<p>Jejich seznam pot\u00e9 najdete v&nbsp;sekci \u201eSpr\u00e1vce\u201c, odkaz \u201eNapl\u00e1novan\u00e9 emaily\u201c.<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/napl\u00e1novan\u00e9-emaily.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2041\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/napl\u00e1novan\u00e9-emaily.jpg\" alt width=\"334\" height=\"398\"><\/a><\/p>\n<p>Pod\u00edvejte se na&nbsp;<a href=\"https:\/\/support.google.com\/analytics\/answer\/1038573?hl=cs\">ofici\u00e1ln\u00ed dokumentaci k&nbsp;pl\u00e1nov\u00e1n\u00ed e-mail\u016f<\/a>.<\/p>\n<p>C\u00edlem obou n\u00e1stroj\u016f je zkr\u00e1tit \u010das, kter\u00fd tr\u00e1v\u00edme v&nbsp;Google Analytics, na&nbsp;minimum. Te\u010f k&nbsp;vychyt\u00e1vk\u00e1m, kter\u00e9 n\u00e1m urychl\u00ed pr\u00e1ci v&nbsp;GA, kdy\u017e u\u017e do&nbsp;nich mus\u00edme zav\u00edtat.<\/p>\n<h2>Zkratky<\/h2>\n<p>Jsou p\u0159ehledy, kter\u00e9 nav\u0161t\u011bvujete \u010dasto a&nbsp;mus\u00edte se k&nbsp;nim slo\u017eit\u011b proklik\u00e1vat? Zkuste zkratky. Z&nbsp;t\u00e9m\u011b\u0159 jak\u00e9hokoliv p\u0159ehledu (nejde nap\u0159. z&nbsp;\u201etoku n\u00e1v\u0161t\u011bvn\u00edk\u016f\u201c a&nbsp;p\u0159ehled\u016f, co jsou v&nbsp;re\u00e1ln\u00e9m \u010dase) m\u016f\u017eeme vytvo\u0159it zkratku. Nejen, \u017ee&nbsp;si urychl\u00edme cestu k&nbsp;z\u00e1kladn\u00edmu p\u0159ehledu, ale m\u016f\u017eeme ho rovnou ulo\u017eit v\u010detn\u011b nastaven\u00fdch dimenz\u00ed, aplikovan\u00fdch segment\u016f i&nbsp;pokro\u010dil\u00e9 f\u00e1ze p\u0159ehledu.<\/p>\n<p>Ve\u0161ker\u00e9 vytvo\u0159en\u00e9 zkratky pot\u00e9 p\u0159ehledn\u011b najdeme ve&nbsp;stejn\u011b pojmenovan\u00e9 skupin\u011b p\u0159ehled\u016f.<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/Ukl\u00e1d\u00e1n\u00ed-zkratek.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2042\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/Ukl\u00e1d\u00e1n\u00ed-zkratek-1024x330.jpg\" alt width=\"640\" height=\"206\"><\/a><\/p>\n<p>Kdy\u017e se n\u00e1m na&nbsp;vytvo\u0159en\u00e9 zkratce cokoliv nel\u00edb\u00ed, m\u016f\u017eeme ji upravit a&nbsp;op\u011bt ulo\u017eit.<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/Ukl\u00e1d\u00e1n\u00ed-zkratek2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2043\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/Ukl\u00e1d\u00e1n\u00ed-zkratek2.jpg\" alt width=\"804\" height=\"382\"><\/a><\/p>\n<h2>Kl\u00e1vesov\u00e9 zkratky<\/h2>\n<p>O n\u011bco zefektivn\u00edte pr\u00e1ci s&nbsp;Google Analytics i&nbsp;pou\u017e\u00edv\u00e1n\u00edm kl\u00e1vesov\u00fdch zkratek.<\/p>\n<p style=\"text-align: center\"><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/kl\u00e1vesov\u00e9-zkratky1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/kl\u00e1vesov\u00e9-zkratky1.jpg\" alt width=\"486\" height=\"305\"><\/a><\/p>\n<p>Pro zkratky nen\u00ed pot\u0159eba \u017e\u00e1dn\u00fd p\u0159\u00edkazov\u00fd \u0159\u00e1dek, kdekoliv v&nbsp;rozhran\u00ed GA sta\u010d\u00ed, kdy\u017e stiskneme zm\u00edn\u011bn\u00e1 tla\u010d\u00edtka. Po stisknut\u00ed otazn\u00edku se n\u00e1m zobraz\u00ed n\u00e1pov\u011bda se v\u0161emi kl\u00e1vesov\u00fdmi zkratkami. Nev\u00edm pro\u010d, ale tento p\u0159\u00edkaz mi funguje pouze s&nbsp;anglickou kl\u00e1vesnic\u00ed. Krom\u011b toho mi nefunguje p\u0159\u00edkaz \u201ea\u201c a&nbsp;\u201eshift a\u201c, ostatn\u00ed jsou v&nbsp;po\u0159\u00e1dku.<\/p>\n<p>Vizu\u00e1ln\u011b hezky zpracoval <a href=\"http:\/\/blog.dobryweb.cz\/klavesove-zkratky-v-google-analytics\">seznam kl\u00e1vesov\u00fdch zkratek Pavel Ja\u0161ek<\/a>.<\/p>\n<p>Posledn\u00ed dva tipy jsou ji\u017e trivi\u00e1ln\u00ed drobnosti, kter\u00e9 mi ale dlouho unikaly. Snad budou p\u0159\u00ednosn\u00e9 i&nbsp;v\u00e1m.<\/p>\n<h2>Vyhled\u00e1v\u00e1n\u00ed<\/h2>\n<p>Vzpom\u00edn\u00e1te si na&nbsp;zaj\u00edmav\u00fd p\u0159ehled, kter\u00fd jste si ale neulo\u017eili do&nbsp;zkratek a&nbsp;nev\u00edte, kde ho hledat? Pokud si alespo\u0148 p\u0159ibli\u017en\u011b pamatujete, jak se jmenoval, sta\u010d\u00ed pou\u017e\u00edt vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p>Krom\u011b vyhledan\u00fdch p\u0159ehled\u016f tam jsou&nbsp;uvedeny i&nbsp;posledn\u00ed zobrazen\u00ed p\u0159ehled\u016f.<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/vyhled\u00e1v\u00e1n\u00ed.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2046\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/vyhled\u00e1v\u00e1n\u00ed.jpg\" alt width=\"392\" height=\"602\"><\/a><\/p>\n<h2>Drobe\u010dkov\u00e1 navigace<\/h2>\n<p>V p\u0159ehledu rozkliknete jeden ze zdroj\u016f, d\u00e1te tla\u010d\u00edtko zp\u011bt, vyberete dal\u0161\u00ed atd. Takto jsem to alespo\u0148 dlouhou dobu d\u011blal j\u00e1, ne\u017e jsem zjistil, \u017ee&nbsp;jakmile v&nbsp;p\u0159ehledu m\u00e1m cokoliv vybr\u00e1no, m\u016f\u017eu se jednodu\u0161e p\u0159eklik\u00e1vat v&nbsp;drobe\u010dkov\u00e9 navigaci.<\/p>\n<p>M\u016f\u017eeme j\u00edt do&nbsp;takov\u00e9 hloubky, do&nbsp;jak\u00e9 n\u00e1m to p\u0159ehled dovol\u00ed a&nbsp;p\u0159ekliknout se m\u016f\u017eeme na&nbsp;jak\u00e9koliv \u00farovni.<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2014\/03\/drobe\u010dkov\u00e1-navigace.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2047\" src=\"\/blog\/wp-content\/uploads\/2014\/03\/drobe\u010dkov\u00e1-navigace.jpg\" alt width=\"569\" height=\"255\"><\/a><\/p>\n<p>To je z&nbsp;m\u00fdch tip\u016f prozat\u00edm v\u0161e. K&nbsp;naps\u00e1n\u00ed m\u011b pob\u00eddl <a href=\"http:\/\/blog.faborsky.cz\/google-analytics-uvodni-nastaveni-od-a-do-z\/\">Jindr\u016fv \u010dl\u00e1nek o&nbsp;tom, jak nastavuje GA<\/a>, tak\u017ee d\u00edky Jind\u0159ichu!<\/p>\n<p>Chcete osv\u011b\u017eit z\u00e1klady Google Analytics? P\u0159ij\u010fte na&nbsp;<a href=\"http:\/\/www.igloonet.cz\/skoleni\/google-analytics\">m\u00e9 \u0161kolen\u00ed pro za\u010d\u00e1te\u010dn\u00edky<\/a>.<\/p>\n<p>\u0158ada je na&nbsp;v\u00e1s. Pou\u017e\u00edv\u00e1te n\u011bco jinak? M\u00e1te vlastn\u00ed tipy pro usnadn\u011bn\u00ed pr\u00e1ce s&nbsp;Google Analytics? Pochlubte se v&nbsp;koment\u00e1\u0159\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V Google Analytics se m\u016f\u017eeme snadno ztratit a&nbsp;jako bonus p\u0159i tom zab\u00edt spoustu \u010dasu. Je celkem jedno, jestli je analytika p\u0159ev\u00e1\u017en\u00e1 \u010d\u00e1st na\u0161\u00ed pr\u00e1ce, nebo jenom jej\u00ed zlomek. \u010cas, kter\u00fd u\u0161et\u0159\u00edme, m\u016f\u017eeme v\u011bnovat daleko u\u017eite\u010dn\u011bj\u0161\u00edm v\u011bcem, jako je p\u0159\u00edprava hypot\u00e9z, dal\u0161\u00ed studium analytiky, nebo aplikaci toho, co jsme v&nbsp;GA zjistili. Jak m\u016f\u017eeme pracovat s&nbsp;Google Analytics co nejefektivn\u011bji?<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[74,75,90],"class_list":["post-2022","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-analytika","tag-google-analytics","tag-navod"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zjednodu\u0161te si pr\u00e1ci s Google Analytics | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/zjednoduseni-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zjednodu\u0161te si pr\u00e1ci s Google Analytics | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"V Google Analytics se m\u016f\u017eeme snadno ztratit a&nbsp;jako bonus p\u0159i tom zab\u00edt spoustu \u010dasu. Je celkem jedno, jestli je analytika p\u0159ev\u00e1\u017en\u00e1 \u010d\u00e1st na\u0161\u00ed pr\u00e1ce, nebo jenom jej\u00ed zlomek. \u010cas, kter\u00fd u\u0161et\u0159\u00edme, m\u016f\u017eeme v\u011bnovat daleko u\u017eite\u010dn\u011bj\u0161\u00edm v\u011bcem, jako je p\u0159\u00edprava hypot\u00e9z, dal\u0161\u00ed studium analytiky, nebo aplikaci toho, co jsme v&nbsp;GA zjistili. 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