{"id":1812,"date":"2013-08-26T10:08:13","date_gmt":"2013-08-26T10:08:13","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=1812"},"modified":"2014-09-07T10:26:52","modified_gmt":"2014-09-07T08:26:52","slug":"lim-s-markem-prokopem-navod-k-pouziti","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/lim-s-markem-prokopem-navod-k-pouziti\/","title":{"rendered":"LIM 2013 s Markem Prokopem: N\u00e1vod k pou\u017eit\u00ed"},"content":{"rendered":"
<\/div>\n

Minul\u00fd t\u00fdden jsem se vr\u00e1til z \u00fa\u017easn\u00e9 akce L\u00e9to s internetov\u00fdm marketingem<\/a>. R\u00e1d bych \u00fa\u010dastn\u00edk\u016fm leto\u0161n\u00edho druh\u00e9ho term\u00ednu, p\u0159\u00edpadn\u011b i budouc\u00edm generac\u00edm, p\u0159edal n\u011bkolik rad.<\/p>\n

<\/p>\n

Dovolen\u00e1 nebo intenzivn\u00ed kurz<\/h2>\n

Malevil<\/a> nab\u00edz\u00ed neskute\u010dn\u00e9 mno\u017estv\u00ed vy\u017eit\u00ed. M\u016f\u017eete hr\u00e1t tenis, golf, jezdit v offroadech, na \u010dty\u0159kolk\u00e1ch, zaj\u00edt na mas\u00e1\u017ee i do v\u00ed\u0159ivky. Stejn\u011b tak ale m\u016f\u017eete str\u00e1vit dopoledne p\u0159edn\u00e1\u0161kou, odpoledne workshopem a ve\u010der dal\u0161\u00edm rozeb\u00edr\u00e1n\u00edm marketingov\u00fdch probl\u00e9m\u016f a diskuzemi.<\/p>\n

Rad\u011bji si dop\u0159edu promyslete, zda LIM br\u00e1t v\u00edce dovolenkov\u011b, nebo jej pojmete jako po\u0159\u00e1dn\u00fd z\u00e1p\u0159ah. Ka\u017ed\u00e1 z mo\u017enost\u00ed m\u00e1 n\u011bco do sebe. D\u00edky tomu, \u017ee jsem se rozhodl p\u0159edem, jsem se nemusel tahat s golfov\u00fdm bagem, proto\u017ee jsem v\u011bd\u011bl, \u017ee bych se na h\u0159i\u0161t\u011b stejn\u011b nedostal. Kdy\u017e<\/em> nad t\u00edm <\/em>tak <\/em>p\u0159em\u00fd\u0161l\u00edm, mo\u017en\u00e1 <\/em>to<\/em> bylo i kv\u016fli tomu, \u017ee jsem n\u011bjak nevychytal dopravu a nakonec musel autobusem.<\/em> To mi rozhodov\u00e1n\u00ed zna\u010dn\u011b uleh\u010dilo.<\/em><\/p>\n

<\/a>

Malevil po r\u00e1nu<\/p><\/div>\n

Nejd\u016fle\u017eit\u011bj\u0161\u00ed poznatky<\/h2>\n

1. P\u0159ipravte se na sp\u00e1nkov\u00fd deficit<\/h3>\n

Ve\u010dern\u00ed diskuze u bowlingu jsou tak zap\u00e1len\u00e9, \u017ee se od nich m\u00e1lokdy odtrhnete p\u0159ed t\u0159et\u00ed r\u00e1no. To vzhledem k brzk\u00e9mu za\u010d\u00e1tku programu moc m\u00edsta pro sp\u00e1nek neponech\u00e1v\u00e1.<\/p>\n

2. Vyu\u017eijte workshopy na maximum<\/h3>\n

Podle m\u011b jedna z nejhodnotn\u011bj\u0161\u00edch \u010d\u00e1st\u00ed LIMu, kterou ale \u010d\u00e1st \u00fa\u010dastn\u00edk\u016f opom\u00edj\u00ed. Kde jinde m\u00e1te mo\u017enost pracovat s kolegy marke\u0165\u00e1ky z jin\u00e9ho prost\u0159ed\u00ed a pozorovat je p\u0159i pr\u00e1ci? Nav\u00edc pokud se v\u00e1m je poda\u0159\u00ed p\u0159esv\u011bd\u010dit o vhodnosti sv\u00e9ho projektu, m\u016f\u017eete z\u00edskat cennou vazbu nejen od nich, ale i od lektor\u016f. Dal\u0161\u00ed radou by tedy mohlo b\u00fdt: \u201eNau\u010dte se pitchovat sv\u016fj projekt.\u201c<\/p>\n

3. S\u00ed\u0165ujte<\/h3>\n

\u010c\u00e1st, kterou obvykle zanedb\u00e1v\u00e1m j\u00e1. Na LIM jezd\u00ed \u0161irok\u00e1 \u0161k\u00e1la osobnost\u00ed: volnonoh\u00e1\u0159i, majitel\u00e9 agentur, z\u00e1stupci v\u011bt\u0161\u00edch firem a marke\u0165\u00e1ci obecn\u011b. Kde jinde potk\u00e1te pohromad\u011b tolik zaj\u00edmav\u00fdch lid\u00ed z oboru?<\/p>\n

4. Ned\u00e1vejte si t\u011bstoviny<\/h3>\n

Na z\u00e1v\u011br pro zm\u011bnu jedna prakti\u010dt\u011bj\u0161\u00ed rada. T\u011bstoviny na Malevilu opravdu moc neum\u00ed. Co m\u016f\u017eu za sebe doporu\u010dit je jehn\u011b\u010d\u00ed kol\u00ednko a hov\u011bz\u00ed \u017eebra, z doslechu pak tosk\u00e1nsk\u00fd tatar\u00e1k.<\/p>\n

<\/a><\/p>\n

 <\/p>\n

Pokud si o leto\u0161n\u00edm prvn\u00edm kurzu chcete p\u0159e\u010d\u00edst n\u011bco v\u00edc, odk\u00e1\u017eu v\u00e1s na \u010dl\u00e1nek Luk\u00e1\u0161e P\u00edtry<\/a>, Petra Jir\u00e1nka<\/a>, nebo Adama Hazdry<\/a>. P\u0159e\u010dt\u011bte si, jak\u00e9 bylo L\u00e9to s internetov\u00fdm marketingem 2014<\/a>.<\/p>\n

Kdybych m\u011bl akci shrnout p\u00e1r slovy, nejsp\u00ed\u0161 by se mi to nepoda\u0159ilo l\u00e9pe ne\u017e pr\u00e1v\u011b Petrovi: \u201eNejde o to, \u017ee V\u00e1m n\u011bkdo p\u0159edlo\u017e\u00ed konkr\u00e9tn\u00ed n\u00e1vody. Jde o zm\u011bnu my\u0161len\u00ed. O vystoupen\u00ed z t\u00e9 sv\u00e9 komfortn\u00ed z\u00f3ny, kdy si cvak\u00e1te to svoje, vcelku to \u0161lape, ale n\u011bjak zapom\u00edn\u00e1te na posun. LIM V\u00e1m od t\u00e9to choroby pom\u016f\u017ee, to mi v\u011b\u0159te.\u201c<\/p>\n

<\/a>

Z\u00e1v\u011bre\u010dn\u00e1<\/p><\/div>\n

Za fotky d\u00edky Petrovi Lipovsk\u00e9mu<\/a> a Tom\u00e1\u0161i Proch\u00e1zkovi<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Minul\u00fd t\u00fdden jsem se vr\u00e1til z \u00fa\u017easn\u00e9 akce L\u00e9to s internetov\u00fdm marketingem. R\u00e1d bych \u00fa\u010dastn\u00edk\u016fm leto\u0161n\u00edho druh\u00e9ho term\u00ednu, p\u0159\u00edpadn\u011b i budouc\u00edm generac\u00edm, p\u0159edal n\u011bkolik rad.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[32],"class_list":["post-1812","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-konference"],"yoast_head":"\nLIM 2013 s Markem Prokopem: N\u00e1vod k pou\u017eit\u00ed | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/lim-s-markem-prokopem-navod-k-pouziti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIM 2013 s Markem Prokopem: N\u00e1vod k pou\u017eit\u00ed | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Minul\u00fd t\u00fdden jsem se vr\u00e1til z \u00fa\u017easn\u00e9 akce L\u00e9to s internetov\u00fdm marketingem. 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