{"id":1717,"date":"2012-09-12T18:23:22","date_gmt":"2012-09-12T14:23:22","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=1717"},"modified":"2014-08-11T20:23:03","modified_gmt":"2014-08-11T18:23:03","slug":"rozhovor-likeable-media-2","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/rozhovor-likeable-media-2\/","title":{"rendered":"Rozhovor: Likeable Media"},"content":{"rendered":"
<\/div>\n

Abychom dok\u00e1zali nab\u00eddnout pohled na marketing a soci\u00e1ln\u00ed s\u00edt\u011b z v\u00edce \u00fahl\u016f pohled\u016f, rozhodli jsme se ned\u011blat rozhovory pouze s jedntolivci, ale tak\u00e9 se zaj\u00edmav\u00fdmi agenturami. Jednou z nich je tak\u00e9 Likeable Media<\/a>, firma zab\u00fdvaj\u00edc\u00ed se soci\u00e1ln\u00edmi s\u00edt\u011bmi a word of mouth marketingem. O tom, co znamen\u00e1 Facebook Preffered Developer, jak se d\u011bl\u00e1 pohovor po Twitteru a spoust\u011b dal\u0161\u00edch v\u011bc\u00ed jsme mluvili v tomto rozhovoru.<\/em>
\n\"Likeable
\n<\/p>\n

Mohla byste kr\u00e1tce popsat Likeable Media?<\/h3>\n

Jsme spole\u010dnost ocen\u011bn\u00e1 n\u011bkolika cenami, kter\u00e1 p\u016fsob\u00ed v oblasti soci\u00e1ln\u00edch m\u00e9di\u00ed a word of mouth marketingu s v\u00edce ne\u017e 200 klienty a kancel\u00e1\u0159emi ve v\u00edce jak t\u0159ech m\u011bstech. Jak\u00e1 je na\u0161e mise? Sna\u017e\u00edme se pomoc\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed i word of mouth marketingu pom\u00e1hat vytv\u00e1\u0159et v\u00edce transparentn\u00ed, komunikuj\u00edc\u00ed a obl\u00edben\u00e9 spole\u010dnosti, organizace i \u00fa\u0159ady.<\/p>\n

Kter\u00fd klient, se kter\u00fdm jste kdy spolupracovali, byl pro v\u00e1s nejzaj\u00edmav\u011bj\u0161\u00ed?<\/h3>\n

Mysl\u00edm, \u017ee v\u0161ichni jsou sv\u00fdm zp\u016fsobem zaj\u00edmav\u00ed, ale jedni z na\u0161ich nejnov\u011bj\u0161\u00edch klient\u016f jsou Medtronic a Logitech, rozhodn\u011b se t\u011b\u0161\u00edme na jejich cestu soci\u00e1ln\u00edmi s\u00edt\u011bmi.<\/p>\n

V\u0161imli jsme si, \u017ee jste d\u011blali skupinov\u00fd pohovor p\u0159es Twitter. Jak to cel\u00e9 prob\u00edhalo a je to v\u00e1\u0161 obvykl\u00fd zp\u016fsob d\u011bl\u00e1n\u00ed pohovor\u016f?<\/h3>\n

Pou\u017eili jsme Twitter chat za \u00fa\u010delem zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o na\u0161ich voln\u00fdch m\u00edstech. Nen\u00ed to obvykl\u00fd postup, sp\u00ed\u0161e taktika jak oslovit potenci\u00e1ln\u00ed z\u00e1jemce o pr\u00e1ci u n\u00e1s. Tito z\u00e1jemci o pr\u00e1ci v p\u0159edem ur\u010den\u00fd \u010das pos\u00edlali svoje odpov\u011bdi na na\u0161e ot\u00e1zky ozna\u010den\u00e9 hashtagem #Likeablejob. Byla to velmi \u00fasp\u011b\u0161n\u00e1 akce, ve v\u00fdsledku se tohoto pohovoru \u00fa\u010dastnilo 100 u\u017eivatel\u016f, ze kter\u00fdch jsme vybrali p\u011bt, kte\u0159\u00ed nakonec m\u00edsta dostali.<\/p>\n

Je podle v\u00e1s mo\u017en\u00e9 prod\u00e1vat p\u0159\u00edmo z Facebooku, nebo na n\u011bj nahl\u00ed\u017e\u00edte sp\u00ed\u0161 jako na n\u00e1stroj pro komunikaci a propagaci zna\u010dky?<\/h3>\n

V\u011b\u0159\u00edme, \u017ee Facebook je prim\u00e1rn\u011b m\u00edsto pro konverzaci. U\u017eivatel\u00e9 jsou na Facebooku hlavn\u011b proto, aby mohli ka\u017edodenn\u011b komunikovat s ostatn\u00edmi. Podle n\u00e1s tato soci\u00e1ln\u00ed s\u00ed\u0165 nen\u00ed prost\u0159edkem k p\u0159\u00edm\u00e9mu marketingu, sp\u00ed\u0161e cesta do ka\u017edodenn\u00edho \u017eivota va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n

Mysl\u00edte, \u017ee n\u011bkter\u00e9 obory nebo produkty jednodu\u0161e na soci\u00e1ln\u00ed s\u00edt\u011b nepat\u0159\u00ed?<\/h3>\n

Jsme toho n\u00e1zoru, \u017ee pro ka\u017edou zna\u010dku, spole\u010dnost i produkt existuje vhodn\u00e1 soci\u00e1ln\u00ed platforma. Znamen\u00e1 to tedy, \u017ee by ka\u017ed\u00e1 zna\u010dka m\u011bla b\u00fdt na Facebooku? Ne. Nap\u0159\u00edklad B2B spole\u010dnosti budou m\u00edt v\u011bt\u0161\u00ed konverzn\u00ed pom\u011br na LinkedIn.<\/p>\n

Co je podle v\u00e1s z\u00e1kladem \u00fasp\u011bchu na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/h3>\n

Poskytov\u00e1n\u00ed podn\u011btn\u00e9ho a zaj\u00edmav\u00e9ho obsahu, rychl\u00e9 odpov\u011bdi ka\u017ed\u00e9mu a rozhodn\u011b by si v\u0161echny spole\u010dnosti m\u011bly b\u00fdt jist\u00e9, \u017ee jejich fanou\u0161ci v\u00ed, \u017ee se na n\u011b mohou spolehnout a obr\u00e1tit s dotazem.<\/p>\n

Byli jste jmenov\u00e1ni jako 118. nejrychleji rostouc\u00ed US firma. M\u00e1te n\u011bjak\u00e9 rady pro spole\u010dnosti, kter\u00e9 se cht\u011bj\u00ed rozv\u00edjet rychleji?<\/h3>\n

Bu\u010fte vedouc\u00edm subjektem v soci\u00e1ln\u00edm prostoru. Chcete, aby v\u00e1s lid\u00e9 hledali, proto\u017ee va\u0161\u00ed firm\u011b d\u016fv\u011b\u0159uj\u00ed a v\u011b\u0159\u00ed v obsah, kter\u00fd poskytujete. Poskytujte mo\u017enost vzd\u011bl\u00e1n\u00ed a bud\u0165e samotn\u00fdm zdrojem informac\u00ed, co\u017e pom\u016f\u017ee roz\u0161\u00ed\u0159it pov\u011bdom\u00ed o v\u00e1s.<\/p>\n

Co je podle v\u00e1s nejv\u011bt\u0161\u00ed chyba, kter\u00e9 se firmy dopou\u0161t\u011bj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/h3>\n

Podle m\u011b je nejv\u011bt\u0161\u00ed chybou to, \u017ee firmy nenaslouchaj\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm. Skrz soci\u00e1ln\u00ed s\u00edt\u011b maj\u00ed mo\u017enost zjistit, co je zaj\u00edm\u00e1, co jim vad\u00ed, jejich doporu\u010den\u00ed i v\u00fdtky. Na z\u00e1klad\u011b t\u011bchto informac\u00ed potom mohou p\u0159izp\u016fsobit svou nab\u00eddku p\u0159\u00edmo podle jejich p\u0159\u00e1n\u00ed. V\u011bt\u0161ina z nich se ale rozhodla tuto v\u00fdhodu naprosto ignorovat!<\/p>\n

Jste jednou z 65 spole\u010dnost\u00ed ozna\u010den\u00fdch Facebook Preffered Developer. Co to znamen\u00e1?<\/h3>\n

Preffered Developer Badge je ocen\u011bn\u00ed pro firmy, kter\u00e9 vykazuj\u00ed vysok\u00e9 znalosti a p\u0159idanou hodnotu v oblastech jako jsou Str\u00e1nky, Reklamy, Aplikace a P\u0159ehledy. Tyto spole\u010dnosti p\u0159\u00edmo nejsou sponzorov\u00e1ny Facebookem. V podstat\u011b to funguje na podobn\u00e9 b\u00e1zi jako Google Adwords certifikace . Toto ozna\u010den\u00ed ukazuje, \u017ee firma m\u00e1 vysok\u00e9 standardy pr\u00e1ce a je z\u00e1rukou vysok\u00e9 kvality.<\/p>\n

Pokud se v\u00e1m rozhovor l\u00edbil, budeme r\u00e1di, kdy\u017e ho podpo\u0159\u00edte na soci\u00e1ln\u00edch s\u00edt\u00edch a vr\u00e1t\u00edte se p\u0159e\u010d\u00edst dal\u0161\u00ed rozhovory.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Abychom dok\u00e1zali nab\u00eddnout pohled na marketing a soci\u00e1ln\u00ed s\u00edt\u011b z v\u00edce \u00fahl\u016f pohled\u016f, rozhodli jsme se ned\u011blat rozhovory pouze s jedntolivci, ale tak\u00e9 se zaj\u00edmav\u00fdmi agenturami. Jednou z nich je tak\u00e9 Likeable Media, firma zab\u00fdvaj\u00edc\u00ed se soci\u00e1ln\u00edmi s\u00edt\u011bmi a word of mouth marketingem. O tom, co znamen\u00e1 Facebook Preffered Developer, jak se d\u011bl\u00e1 pohovor po Twitteru a spoust\u011b dal\u0161\u00edch v\u011bc\u00ed jsme mluvili v tomto rozhovoru.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[91],"class_list":["post-1717","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-rozhovor"],"yoast_head":"\nRozhovor: Likeable Media | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/rozhovor-likeable-media-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rozhovor: Likeable Media | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Abychom dok\u00e1zali nab\u00eddnout pohled na marketing a soci\u00e1ln\u00ed s\u00edt\u011b z v\u00edce \u00fahl\u016f pohled\u016f, rozhodli jsme se ned\u011blat rozhovory pouze s jedntolivci, ale tak\u00e9 se zaj\u00edmav\u00fdmi agenturami. 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