{"id":1521,"date":"2012-07-23T13:36:40","date_gmt":"2012-07-23T13:36:40","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=1521"},"modified":"2014-08-11T20:23:04","modified_gmt":"2014-08-11T18:23:04","slug":"6-marketingovych-prednasek-z-tedu-ktere-musite-videt","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/6-marketingovych-prednasek-z-tedu-ktere-musite-videt\/","title":{"rendered":"6 marketingov\u00fdch p\u0159edn\u00e1\u0161ek z TEDu, kter\u00e9 mus\u00edte vid\u011bt"},"content":{"rendered":"
<\/div>\n

Marketing i TED se \u0159ad\u00ed mezi v\u011bci, kter\u00e9 n\u00e1s v\u0161eobecn\u011b opravdu hodn\u011b bav\u00ed. A proto\u017ee oboj\u00ed jde velmi dob\u0159e dohromady, rozhodli jsme se pro v\u00e1s p\u0159ipravit \u010dl\u00e1nek s v\u00fdstupy, kter\u00e9 by m\u011bl vid\u011bt ka\u017ed\u00fd nad\u0161enec do marketingu. P\u0159ejeme v\u00e1m p\u0159\u00edjemnou z\u00e1bavu. Mimochodem, u\u017e te\u010f netrp\u011bliv\u011b vyhl\u00ed\u017e\u00edme dal\u0161\u00ed \u010desk\u00fd TEDx, kter\u00fd by m\u011bl b\u00fdt na podzim v Brn\u011b. Uvid\u00edme se tam?<\/em>
\n<\/p>\n

1. Dan Cobley: Co m\u011b fyzika nau\u010dila o marketingu<\/h2>\n

Mnoh\u00fdm z v\u00e1s asi bude zn\u00e1m\u00e9, p\u0159esto toto video nem\u016f\u017eeme vynechat. Fyzika a marketing, dv\u011b naprosto rozd\u00edln\u00e9 v\u011bci, kter\u00e9 na prvn\u00ed pohled nemaj\u00ed nic spole\u010dn\u00e9ho. Opak je ale pravdou a Dan Cobley n\u00e1m r\u00e1d vysv\u011btl\u00ed, kter\u00e9 fyzik\u00e1ln\u00ed principy pro n\u00e1s mohou b\u00fdt p\u0159\u00ednosn\u00e9 i p\u0159esto, \u017ee norm\u00e1ln\u011b je fyzika jen velmi, velmi nudn\u00fdm p\u0159edm\u011btem ve \u0161kole.<\/p>\n[ted id=941]\n

2.Simon Sinek: Jak velc\u00ed v\u016fdci inspiruj\u00ed k akci<\/h2>\n

\u010c\u00e1ste\u010dn\u011b v\u00fdlet do minulosti, \u010d\u00e1ste\u010dn\u011b vysv\u011btlen\u00ed, jak se produkt dost\u00e1v\u00e1 k lidem. Autor kn\u00ed\u017eky Start With Why, lektor a u\u010ditel na Columbijsk\u00e9 Univerzit\u011b a jeho 18ti minutov\u00e9 video. Pat\u0159\u00ed k vide\u016fm, kter\u00e9 by m\u011bl ka\u017ed\u00fd marketingov\u00fd specialista vid\u011bt, proto\u017ee ukazuje principy, je\u017e pom\u00e1haj\u00ed vytv\u00e1\u0159et zna\u010dky a jej\u00ed loaj\u00e1ln\u00ed z\u00e1kazn\u00edky. Tak\u00e9 proto, \u017ee jeho my\u0161len\u00ed nen\u00ed jen inovativn\u00ed, ale tak\u00e9 ve v\u00fdsledku zcela logick\u00e9 i p\u0159irozen\u00e9. Co si o tom v\u0161em mysl\u00edte? Revolu\u010dn\u00ed teorie nebo precizn\u00ed r\u00e9torika?<\/p>\n[ted id=848]\n

3. Rory Sutherland: \u017divotn\u00ed lekce od chl\u00e1pka z reklamy<\/h2>\n

Poutav\u011b, z\u00e1bavn\u011b a prakticky vypr\u00e1v\u00ed Rory Sutherland, \u010dlov\u011bk dlouh\u00e1 l\u00e9ta pracuj\u00edc\u00ed v reklam\u011b o n\u011bkter\u00fdch principech fungov\u00e1n\u00ed reklamy. Jak zm\u011bnit n\u00e1hled ve\u0159ejnosti na produkt pomoc\u00ed marketingu v\u011bd\u011bl u\u017e Friderich II. v 18. stolet\u00ed a d\u00edky Roryho p\u0159edn\u00e1\u0161ce to v\u00edme i my. A nejen to, do 16ti minut tohoto videa se ve\u0161lo spousta Roryho osobn\u00edho vtipu, pou\u017eiteln\u00fdch tip\u016f a prot\u0159el\u00e9ho marketingov\u00e9ho my\u0161len\u00ed.<\/p>\n[ted id=658]\n

4. Seth Godin a kr\u00e1jen\u00fd chleba<\/h2>\n

\u0158\u00edk\u00e1te si, co m\u00e1 spole\u010dn\u00e9ho marketing a kr\u00e1jen\u00fd chleba? Vlastn\u011b docela dost. Seth Godin, marketingov\u00fd guru a v\u00fdjime\u010dn\u00fd r\u00e9tor, vypr\u00e1v\u00ed o tom, jak by bez vyu\u017eit\u00ed marketingu kr\u00e1jen\u00fd chleba jako produkt vlastn\u011b nep\u0159e\u017eil a o tom, jak moc je d\u016fle\u017eit\u00e9 dostat va\u0161e my\u0161lenky mezi lidi. Jak se my\u0161lenky \u0161\u00ed\u0159\u00ed, jak funguje \u201etelevizn\u00ed komplex\u201c a taky o spoust\u011b dal\u0161\u00edch my\u0161lenek.<\/p>\n[ted id=28]\n

5. David Pogue: Jednoduchost prod\u00e1v\u00e1<\/h2>\n

Trochu del\u0161\u00ed video, trochu emotivn\u00ed r\u00e9torika, pomern\u011b zn\u00e1m\u00e1 fakta i absence \u010desk\u00fdch titulk\u016f. To v\u0161echno mluv\u00ed proti za\u0159azen\u00ed t\u00e9to p\u0159edn\u00e1\u0161ky mezi d\u016fle\u017eit\u00e9. P\u0159esto ale my\u0161lenka a princip tohoto vystoupen\u00ed Davida Pogueho, sloupka\u0159e New York Times p\u0159ed\u010d\u00ed v\u0161echna negativa. V dne\u0161n\u00ed dob\u011b, kdy je v\u0161e p\u0159ekombinovan\u00e9 a spole\u010dnosti se sna\u017e\u00ed nab\u00eddnout co nejv\u00edce mo\u017enost\u00ed se hod\u00ed p\u0159ipomenout si, \u017ee to co z\u00e1kazn\u00edci cht\u011bj\u00ed je jednoduchost a p\u0159ehlednost. Apple i Google pat\u0159\u00ed k t\u011bm pozitvn\u00edm p\u0159\u00edklad\u016fm, Microsoft k t\u011bm negativn\u00edm. Zkuste to.<\/p>\n[ted id=7]\n

6. Barry Schwartz: Paradox volby<\/h2>\n

\u010c\u00edm v\u00edc jsme svobodn\u00ed a m\u00e1me mo\u017enost se rozhodovat, t\u00edm v\u00edc jsme \u0161\u0165astn\u00ed. Dogma dne\u0161n\u00ed doby. V\u0161echny spole\u010dnosti zahlcuj\u00ed svoje z\u00e1kazn\u00edky obrovsk\u00fdm mno\u017estv\u00edm voleb, ze kter\u00fdch je extr\u00e9mn\u011b t\u011b\u017ek\u00e9 si vybrat. Video sv\u00fdm principem navazuj\u00edc\u00ed na \u201eJednoduchost prod\u00e1v\u00e1\u201c, tentokr\u00e1t v pod\u00e1n\u00ed Berryho Schwartze, americk\u00e9ho psychiatra, autora knihy Paradox volby-m\u00e9n\u011b je v\u00edce. Z hlediska marketingu rozhodn\u011b d\u016fle\u017eit\u00e9.<\/p>\n[ted id=93]\n

Kter\u00e1 p\u0159edn\u00e1\u0161ka se na TEDu (nebo i mimo n\u011bj) nejv\u00edce l\u00edb\u00ed v\u00e1m? Doporu\u010dte ji n\u00e1m i na\u0161im \u010dten\u00e1\u0159\u016fm do koment\u00e1\u0159\u016f. T\u011b\u0161\u00edme se!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing i TED se \u0159ad\u00ed mezi v\u011bci, kter\u00e9 n\u00e1s v\u0161eobecn\u011b opravdu hodn\u011b bav\u00ed. A proto\u017ee oboj\u00ed jde velmi dob\u0159e dohromady, rozhodli jsme se pro v\u00e1s p\u0159ipravit \u010dl\u00e1nek s v\u00fdstupy, kter\u00e9 by m\u011bl vid\u011bt ka\u017ed\u00fd nad\u0161enec do marketingu. P\u0159ejeme v\u00e1m p\u0159\u00edjemnou z\u00e1bavu. Mimochodem, u\u017e te\u010f netrp\u011bliv\u011b vyhl\u00ed\u017e\u00edme dal\u0161\u00ed \u010desk\u00fd TEDx, kter\u00fd by m\u011bl b\u00fdt na podzim v Brn\u011b. Uvid\u00edme se tam?<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-1521","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"\n6 marketingov\u00fdch p\u0159edn\u00e1\u0161ek z TEDu, kter\u00e9 mus\u00edte vid\u011bt | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/6-marketingovych-prednasek-z-tedu-ktere-musite-videt\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 marketingov\u00fdch p\u0159edn\u00e1\u0161ek z TEDu, kter\u00e9 mus\u00edte vid\u011bt | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Marketing i TED se \u0159ad\u00ed mezi v\u011bci, kter\u00e9 n\u00e1s v\u0161eobecn\u011b opravdu hodn\u011b bav\u00ed. A proto\u017ee oboj\u00ed jde velmi dob\u0159e dohromady, rozhodli jsme se pro v\u00e1s p\u0159ipravit \u010dl\u00e1nek s v\u00fdstupy, kter\u00e9 by m\u011bl vid\u011bt ka\u017ed\u00fd nad\u0161enec do marketingu. P\u0159ejeme v\u00e1m p\u0159\u00edjemnou z\u00e1bavu. Mimochodem, u\u017e te\u010f netrp\u011bliv\u011b vyhl\u00ed\u017e\u00edme dal\u0161\u00ed \u010desk\u00fd TEDx, kter\u00fd by m\u011bl b\u00fdt na podzim v Brn\u011b. 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