{"id":1462,"date":"2012-04-27T17:22:51","date_gmt":"2012-04-27T13:22:51","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=1462"},"modified":"2014-08-12T00:53:26","modified_gmt":"2014-08-11T22:53:26","slug":"ohlednuti-za-workshopem-o-socialnich-sitich","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/ohlednuti-za-workshopem-o-socialnich-sitich\/","title":{"rendered":"Ohl\u00e9dnut\u00ed za workshopem o&nbsp;soci\u00e1ln\u00edch s\u00edt\u00edch"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>\u010ctvrte\u010dn\u00ed podve\u010der jsme v\u011bnovali workshopu o&nbsp;soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00fd se konal v&nbsp;brn\u011bnsk\u00fdch kancel\u00e1\u0159\u00edch Michala Jan\u00edka. Pro tento workshop jsme p\u0159ipravovali kr\u00e1tkou, asi hodinovou p\u0159edn\u00e1\u0161ku, kter\u00e1 nakonec nesla n\u00e1zev \u201eO Facebook marketingu, komunikaci, nov\u00e9 Timeline a&nbsp;\u010detn\u00fdch m\u00fdtech\u201c. Slajdy z&nbsp;t\u00e9to prezentace si m\u016f\u017eete prohl\u00e9dnout pod&nbsp;t\u00edmto textem, <a href=\"http:\/\/www.slideshare.net\/IglooNET\/o-facebook-marketingu-komunikaci-nov-timeline-a-etnch-mtech\">st\u00e1hnout p\u0159\u00edpadn\u011b ze slideshare<\/a> a&nbsp;dal\u0161\u00ed informace pak naj\u00edt nap\u0159. na&nbsp;<a href=\"http:\/\/www.michaljanik.cz\/workshop-facebook-twitter\">webu Michala Jan\u00edka<\/a>.<!--more--><\/p>\n<h3>Koment\u00e1\u0159 k&nbsp;p\u0159edn\u00e1\u0161ce a&nbsp;jej\u00ed d\u016fle\u017eit\u00e9 body<\/h3>\n<p>V t\u00e9to prezentaci jsem znovu vyzdvihl <strong>obrovsk\u00fd rozd\u00edl mezi projekty<\/strong>. Je skute\u010dn\u011b n\u011bco \u00fapln\u011b jin\u00e9ho, pokud pracujete na&nbsp;Facebook komunikaci prvoligov\u00e9ho fotbalov\u00e9ho klubu, filmov\u00e9ho festivalu, politick\u00e9 strany \u010di nadn\u00e1rodn\u00ed korporace. Li\u0161\u00ed se c\u00edle, rozpo\u010dty, schvalovac\u00ed procesy, ale t\u0159eba tak\u00e9 mno\u017estv\u00ed obsahu a&nbsp;zdroj\u016f, se kter\u00fdmi m\u016f\u017eete pracovat. Zat\u00edmco n\u011bkter\u00e9 firmy a&nbsp;projekty jsou pro \u00fasp\u011bch na&nbsp;Facebooku p\u0159\u00edmo zrozeny, u&nbsp;n\u011bkter\u00fdch budete m\u00edt p\u0159i p\u0159\u00edprav\u011b strategie opravdu vr\u00e1sky na&nbsp;\u010dele. (V\u00edce \u010dt\u011bte v&nbsp;\u010dl\u00e1nku: <a href=\"http:\/\/www.facebook-reklamy.cz\/ma-vas-produkt-sanci.html\">M\u00e1 v\u00e1\u0161 produkt smysl propagovat na&nbsp;Facebooku?<\/a>)<\/p>\n<p>Na dal\u0161\u00edch slajdech jmenuji dal\u0161\u00ed <strong>d\u016fvody, pro\u010d se dnes o&nbsp;Facebook zaj\u00edm\u00e1 ta\u0159ka ka\u017ed\u00fd.<\/strong> Pokud se pod\u00edv\u00e1m na&nbsp;statistiky pr\u016fm\u011brn\u00e9ho eshopu (slajd \u010d. 14), zjist\u00edm, \u017ee&nbsp;jejich 5.&nbsp;nejv\u00fdnosn\u011bj\u0161\u00ed zdroj provozu je pr\u00e1v\u011b Facebook. To je pom\u011brn\u011b b\u011b\u017en\u00e1 situace, kterou nen\u00ed \u00fapln\u011b vhodn\u00e9 ignorovat. <strong>Facebook opravdu generuje prodeje eshop\u016fm&nbsp;<\/strong>a\u0165 u\u017e prost\u0159ednictv\u00edm samovoln\u00e9ho doporu\u010dov\u00e1n\u00ed mezi lidmi, \u010di c\u00edlen\u00fdmi statusy o&nbsp;novink\u00e1ch, slev\u00e1ch, akc\u00edch a&nbsp;sout\u011b\u017e\u00edch. To v\u0161e si tak\u00e9 m\u016f\u017eete zm\u011b\u0159it v&nbsp;Google Analytics (slajd \u010d. 46) - sta\u010d\u00ed si sd\u00edlen\u00e9 odkazy na&nbsp;zdi poctiv\u011b ozna\u010dovat skrze <a href=\"http:\/\/support.google.com\/googleanalytics\/bin\/answer.py?hl=cs&amp;answer=55578\">Google URL Builder<\/a>&nbsp;(\u010dt\u011bte <a href=\"http:\/\/www.facebook-reklamy.cz\/znackovani-facebook-reklam.html\">kr\u00e1tk\u00fd n\u00e1vod na&nbsp;ozna\u010dov\u00e1n\u00ed Facebook odkaz\u016f<\/a>).<\/p>\n<p>V prezentaci najdete op\u011bt a&nbsp;zase <strong>varov\u00e1n\u00ed nad nesmyslnost\u00ed cel\u00e9ho fenom\u00e9nu n\u00e1kupu fanou\u0161k\u016f.<\/strong> Nerad bych opakoval 100x to, co ji\u017e bylo vy\u0159\u010deno. Mohu jen doporu\u010dit <strong>fanou\u0161ky nenakupovat, nevym\u011b\u0148ovat<\/strong> a&nbsp;t\u011bmto technik\u00e1m se zpovzd\u00e1l\u00ed sm\u00e1t. V\u00edce o&nbsp;t\u00e9matu najdete na&nbsp;slajdech \u010d. 26 - 30, p\u011bknou prezentaci na&nbsp;toto t\u00e9ma nab\u00eddl <a href=\"http:\/\/www.slideshare.net\/ondrejjires\/obchod-s-hloupost-na-facebooku\">Ond\u0159ej Jire\u0161 z&nbsp;Dobr\u00e9ho Webu<\/a>. Tu doporu\u010duji. Pro dal\u0161\u00ed studium tohoto t\u00e9matu pak doporu\u010duji je\u0161t\u011b velmi <a href=\"http:\/\/lnkd.in\/9prBtF\">p\u011bknou diskusi na&nbsp;s\u00edti LinkedIn<\/a>, kter\u00e9 jsem se m\u011bl \u0161t\u011bst\u00ed \u00fa\u010dastnit, stejn\u011b jako jeden z&nbsp;provozovatel\u016f v\u00fdm\u011bnn\u00e9ho syst\u00e9mu fanou\u0161k\u016f. Zaj\u00edmav\u00e9 \u010dten\u00ed.<\/p>\n<p>Z\u00e1v\u011brem snad velmi d\u016fle\u017eit\u00e9 zopakov\u00e1n\u00ed z\u00e1klad\u016f. <strong>Nikdy nepou\u017e\u00edvejte Facebook jako newsletter.<\/strong> Nen\u00ed to newsletter a&nbsp;nebude v\u00e1m to fungovat, a&nbsp;to ani s&nbsp;minim\u00e1ln\u00ed n\u00e1vratnost\u00ed. Sna\u017ete se s&nbsp;fanou\u0161ky komunikovat, pozvat je do&nbsp;u\u017e\u0161\u00edho kruhu, nechat je nakouknout pod&nbsp;pokli\u010dku a&nbsp;nejl\u00e9pe je do&nbsp;toho v\u0161eho zapojit. Pr\u00e1v\u011b oni, va\u0161i z\u00e1kazn\u00edci, mohou (m\u011bli by!) rozhodovat o&nbsp;va\u0161ich dal\u0161\u00edch kroc\u00edch, o&nbsp;n\u00e1zvech a&nbsp;cen\u00e1ch produkt\u016f, slevov\u00fdch akc\u00edch, sout\u011b\u017e\u00edch a&nbsp;v\u0161em, co pro n\u011b p\u0159ipravujete. P\u0159\u00edklad newsletterov\u00e9 komunikace na&nbsp;Facebooku bez z\u0159ejm\u011b jak\u00fdchkoli v\u00fdsledk\u016f m\u016f\u017eete vid\u011bt na&nbsp;slajdu \u010d.&nbsp;41.<\/p>\n<p>Pokud si prezentaci prohl\u00ed\u017e\u00edte, vyu\u017eijte na&nbsp;<strong>p\u0159edposledn\u00edm slajdu bohat\u00e9ho zdroje doporu\u010den\u00fdch odkaz\u016f<\/strong> na&nbsp;t\u00e9ma Facebook marketing, PPC\u010dka na&nbsp;Facebooku a&nbsp;internetov\u00fd marketing obecn\u011b.<\/p>\n<iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/12713744\" width=\"803\" height=\"642\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br><br>\n<p>Na z\u00e1v\u011br bych cht\u011bl pod\u011bkovat Michalovi za pozv\u00e1n\u00ed na&nbsp;workshop a&nbsp;stejn\u011b tak d\u00edky v\u0161em \u00fa\u010dastn\u00edk\u016fm. Byla tu p\u011bkn\u00e1 atmosf\u00e9ra, akor\u00e1t je \u0161koda, \u017ee&nbsp;kv\u016fli nemoci nebyl m\u016fj v\u00fdkon \u00fapln\u011b 100%. Na&nbsp;<a href=\"http:\/\/www.michaljanik.cz\/workshop-facebook-twitter\">webu Michala Jan\u00edka<\/a> m\u016f\u017eete rovn\u011b\u017e vid\u011bt slajdy i&nbsp;z&nbsp;druh\u00e9 p\u0159edn\u00e1\u0161ky. Katka V\u00e1clavkov\u00e1 zde pom\u011brn\u011b obs\u00e1hle mluv\u00ed o&nbsp;<a href=\"http:\/\/www.slideshare.net\/michal.janik\/zklady-twitter-komunikace-pro-firmy-12710107\">z\u00e1kladech komunikace na&nbsp;Twitteru<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010ctvrte\u010dn\u00ed podve\u010der jsme v\u011bnovali workshopu o&nbsp;soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00fd se konal v&nbsp;brn\u011bnsk\u00fdch kancel\u00e1\u0159\u00edch Michala Jan\u00edka. Pro tento workshop jsme p\u0159ipravovali kr\u00e1tkou, asi hodinovou p\u0159edn\u00e1\u0161ku, kter\u00e1 nakonec nesla n\u00e1zev \u201eO Facebook marketingu, komunikaci, nov\u00e9 Timeline a&nbsp;\u010detn\u00fdch m\u00fdtech\u201c. Slajdy z&nbsp;t\u00e9to prezentace si m\u016f\u017eete prohl\u00e9dnout pod&nbsp;t\u00edmto textem, st\u00e1hnout p\u0159\u00edpadn\u011b ze slideshare a&nbsp;dal\u0161\u00ed informace pak naj\u00edt nap\u0159. na&nbsp;webu Michala Jan\u00edka.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[16,49,18],"class_list":["post-1462","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-facebook","tag-facebook-ads","tag-socialni-site"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ohl\u00e9dnut\u00ed za workshopem o soci\u00e1ln\u00edch s\u00edt\u00edch | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/ohlednuti-za-workshopem-o-socialnich-sitich\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ohl\u00e9dnut\u00ed za workshopem o soci\u00e1ln\u00edch s\u00edt\u00edch | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"\u010ctvrte\u010dn\u00ed podve\u010der jsme v\u011bnovali workshopu o&nbsp;soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00fd se konal v&nbsp;brn\u011bnsk\u00fdch kancel\u00e1\u0159\u00edch Michala Jan\u00edka. Pro tento workshop jsme p\u0159ipravovali kr\u00e1tkou, asi hodinovou p\u0159edn\u00e1\u0161ku, kter\u00e1 nakonec nesla n\u00e1zev \u201eO Facebook marketingu, komunikaci, nov\u00e9 Timeline a&nbsp;\u010detn\u00fdch m\u00fdtech\u201c. Slajdy z&nbsp;t\u00e9to prezentace si m\u016f\u017eete prohl\u00e9dnout pod&nbsp;t\u00edmto textem, st\u00e1hnout p\u0159\u00edpadn\u011b ze slideshare a&nbsp;dal\u0161\u00ed informace pak naj\u00edt nap\u0159. na&nbsp;webu Michala Jan\u00edka.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igloonet.cz\/blog\/ohlednuti-za-workshopem-o-socialnich-sitich\/\" \/>\n<meta property=\"og:site_name\" content=\"igloonet blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igloonet\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-27T13:22:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-11T22:53:26+00:00\" \/>\n<meta name=\"author\" content=\"Jind\u0159ich F\u00e1borsk\u00fd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@igloonet\" \/>\n<meta name=\"twitter:site\" content=\"@igloonet\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" 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Pro tento workshop jsme p\u0159ipravovali kr\u00e1tkou, asi hodinovou p\u0159edn\u00e1\u0161ku, kter\u00e1 nakonec nesla n\u00e1zev \u201eO Facebook marketingu, komunikaci, nov\u00e9 Timeline a&nbsp;\u010detn\u00fdch m\u00fdtech\u201c. 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