{"id":1445,"date":"2012-04-15T16:23:32","date_gmt":"2012-04-15T12:23:32","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=1445"},"modified":"2014-08-12T00:52:51","modified_gmt":"2014-08-11T22:52:51","slug":"aktualne-facebook-dnes-zmenil-zadavani-placenych-reklam-facebook-ads","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/aktualne-facebook-dnes-zmenil-zadavani-placenych-reklam-facebook-ads\/","title":{"rendered":"Aktu\u00e1ln\u011b: Facebook dnes zm\u011bnil zad\u00e1v\u00e1n\u00ed placen\u00fdch reklam (Facebook Ads)"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Placen\u00e1 reklama na&nbsp;Facebooku (Facebook Ads) je posledn\u00ed dobou ter\u010dem velk\u00e9ho mno\u017estv\u00ed zm\u011bn. Server <a href=\"http:\/\/www.m-journal.cz\/cs\/aktuality\/reklamy-na-facebooku-budou-mensi__s288x9039.html\">Marketing Journal<\/a>&nbsp;n\u00e1s informoval dne 23.&nbsp;b\u0159ezna, \u017ee&nbsp;Facebook chyst\u00e1 zmen\u0161en\u00ed prostoru pro reklamn\u00ed obr\u00e1zek i&nbsp;t\u011blo inzer\u00e1tu ve&nbsp;sv\u00fdch placen\u00fdch reklam\u00e1ch. Ke&nbsp;zkr\u00e1cen\u00ed prostoru pro reklamn\u00ed text ze 135 na&nbsp;90 znak\u016f skute\u010dn\u011b do\u0161lo dne 11.&nbsp;dubna - jako prvn\u00ed jsme o&nbsp;tom informovali na&nbsp;na\u0161em&nbsp;<a href=\"https:\/\/twitter.com\/igloonet\">Twitteru<\/a>.<!--more--><\/p>\n<p>Dnes r\u00e1no jsme p\u0159i kontrole reklamn\u00edch sestav zaregistrovali podstatn\u00e9 zm\u011bny u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed zad\u00e1v\u00e1n\u00ed nov\u00fdch reklam. U\u017eivatelsk\u00e9 prost\u0159ed\u00ed je subjektivn\u011b p\u0159ehledn\u011bj\u0161\u00ed, ale p\u0159edev\u0161\u00edm znateln\u011b rychlej\u0161\u00ed. Reklamy se sestavuj\u00ed na&nbsp;z\u00e1klad\u011b ur\u010dit\u00fdch ot\u00e1zek pro inzerenta. Tato forma je ur\u010dit\u011b p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed pro za\u010d\u00e1te\u010dn\u00edky. Pot\u011b\u0161ilo n\u00e1s, \u017ee&nbsp;v\u00fdpo\u010det potenci\u00e1ln\u00edho po\u010dtu u\u017eivatel\u016f, kter\u00fdm se reklama zobraz\u00ed, prob\u00edh\u00e1 nyn\u00ed opravdu okam\u017eit\u011b. Hlavn\u00ed zm\u011bnou je v\u0161ak nasazen\u00ed <strong>\u201eC\u00edl\u016f kampan\u011b\u201c - \u201eObjectives\u201c.<\/strong><\/p>\n<div id=\"attachment_1449\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"\/blog\/wp-content\/uploads\/2012\/04\/Screen-shot-2012-04-15-at-2.10.12-PM.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1449\" class=\"size-medium wp-image-1449\" src=\"\/blog\/wp-content\/uploads\/2012\/04\/Screen-shot-2012-04-15-at-2.10.12-PM-300x167.png\" alt=\"N\u00e1hled nov\u00e9ho u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed Facebook Ads\" width=\"300\" height=\"167\"><\/a><p id=\"caption-attachment-1449\" class=\"wp-caption-text\">N\u00e1hled nov\u00e9ho u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed Facebook Ads<\/p><\/div>\n<p>Nov\u011b si p\u0159i zakl\u00e1d\u00e1n\u00ed reklamy mus\u00edte vybrat c\u00edl kampan\u011b. Nab\u00edzen\u00e9 c\u00edle kampan\u011b se li\u0161\u00ed dle typu reklamy (tvo\u0159\u00edte reklamu pro Facebook str\u00e1nku, aplikaci \u010di pro webovou str\u00e1nku?) a&nbsp;p\u0159\u00edmo ovliv\u0148uj\u00ed cenov\u00fd model (platba za proklik vs. platba za zobrazen\u00ed):<\/p>\n<ul>\n<li><strong>P\u0159i propagaci Facebook str\u00e1nky<\/strong> m\u016f\u017ee b\u00fdt va\u0161\u00edm c\u00edlem z\u00edskat nejv\u011bt\u0161\u00ed po\u010det nov\u00fdch fanou\u0161k\u016f nebo nejv\u011bt\u0161\u00ed po\u010det proklik\u016f reklamy. V&nbsp;druh\u00e9m p\u0159\u00edpad\u011b se nic moc nem\u011bn\u00ed - jedn\u00e1 se o&nbsp;klasick\u00fd model platby za proklik (CPC). Zvol\u00edte si tedy, kolik jste ochotni platit za jeden proklik a&nbsp;uvid\u00edte, zdali va\u0161e reklama usp\u011bje vzhledem ke&nbsp;konkurenci. Zaj\u00edmav\u00e1 je v\u0161ak prvn\u00ed varianta, kdy Facebook v&nbsp;dan\u00e9m denn\u00edm \u010di celkov\u00e9m rozpo\u010dtu optimalizuje kampa\u0148 automaticky s&nbsp;c\u00edlem dosa\u017een\u00ed co nejvy\u0161\u0161\u00edho po\u010dtu fanou\u0161k\u016f. Zobrazuje jednodu\u0161e kampa\u0148 u\u017eivatel\u016fm, u&nbsp;kter\u00fdch p\u0159edpokl\u00e1d\u00e1, \u017ee&nbsp;jsou va\u0161imi potenci\u00e1ln\u00edmi fanou\u0161ky.<\/li>\n<\/ul>\n<ul>\n<li><strong>P\u0159i propagaci webov\u00e9 str\u00e1nky, eshopu \u010di jak\u00e9hokoli webov\u00e9ho obsahu<\/strong> Facebook automaticky ur\u010duje c\u00edl kampa\u0148e zam\u011b\u0159enou &nbsp;na zisk co nejv\u011bt\u0161\u00edho po\u010dtu proklik\u016f. To je podstatn\u00e1 zm\u011bna, proto\u017ee od&nbsp;t\u00e9to chv\u00edle nem\u00e1te p\u0159i propagaci webov\u00fdch str\u00e1nek mo\u017enost vyu\u017e\u00edt model platby za zobrazen\u00ed (CPM).<\/li>\n<\/ul>\n<p>V\u00edce se o&nbsp;zaveden\u00ed c\u00edl\u016f ve&nbsp;Facebook reklam\u00e1ch m\u016f\u017eete do\u010d\u00edst v&nbsp;ofici\u00e1ln\u00ed <a href=\"https:\/\/www.facebook.com\/help\/?page=376371842401649\">n\u00e1pov\u011bd\u011b Facebooku<\/a>.<\/p>\n<p><strong>Co to bude znamenat v&nbsp;praxi?<\/strong><\/p>\n<p>Zm\u011bna byla nasazena p\u0159ed p\u00e1r hodinami, a&nbsp;tak je\u0161t\u011b nem\u00e1me k&nbsp;dispozici \u017e\u00e1dn\u00e1 data o&nbsp;t\u011bchto nov\u00fdch form\u00e1tech. Na&nbsp;prvn\u00ed pohled vypad\u00e1 mo\u017enost c\u00edle kampan\u011b \u201eCo nejv\u011bt\u0161\u00ed po\u010det fanou\u0161k\u016f\u201c l\u00e1kav\u011b, ale v\u0161e bude z\u00e1viset na&nbsp;kone\u010dn\u00e9 cen\u011b, kterou budeme v&nbsp;praxi platit. Od&nbsp;t\u00e9to chv\u00edle ji\u017e prakticky nem\u016f\u017eeme volit mezi modely CPC a&nbsp;CPM, tak jako tomu bylo je\u0161t\u011b v\u010dera, a&nbsp;to je ur\u010dit\u011b velk\u00e1 \u0161koda. Model platby za zobrazen\u00ed (CPM) dosahoval u&nbsp;n\u011bkter\u00fdch specifick\u00fdch kampan\u00ed mnohem lep\u0161\u00edch v\u00fdsledk\u016f ne\u017e model platby za proklik (CPC). Jakmile zm\u011b\u0159\u00edme dopady t\u011bchto nov\u00fdch kampan\u00ed, budeme v\u00e1s informovat na&nbsp;na\u0161em <a href=\"http:\/\/www.facebook.com\/igloonet\">Facebooku<\/a> \u010di <a href=\"http:\/\/www.twitter.com\/igloonet\">Twitteru<\/a>.<\/p>\n<p>Je zn\u00e1mo, \u017ee&nbsp;Facebook pou\u017e\u00edv\u00e1 r\u016fzn\u00e9 verze u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed, kter\u00e9 postupn\u011b testuje a&nbsp;nasazuje. Z&nbsp;toho d\u016fvodu nemus\u00edte m\u00edt zat\u00edm n\u00e1mi popisovan\u00e9 nov\u00e9 rozhran\u00ed k&nbsp;dispozici.<\/p>\n<p><em>Zaj\u00edm\u00e1 v\u00e1s internetov\u00fd marketing, soci\u00e1ln\u00ed s\u00edt\u011b, vyu\u017eit\u00ed Facebooku \u010di Google Analytics v\u00edce do&nbsp;hloubky? Chcete tyto n\u00e1stroje pou\u017e\u00edvat efektivn\u011b k&nbsp;propagaci va\u0161\u00ed firmy? Pr\u00e1v\u011b pro v\u00e1s nab\u00edz\u00edme&nbsp;<a href=\"http:\/\/www.igloonet.cz\/skoleni?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=paticka\">v&nbsp;Brn\u011b odborn\u00e1 \u0161kolen\u00ed<\/a>, kter\u00e1 si zakl\u00e1daj\u00ed na&nbsp;praxi a&nbsp;re\u00e1ln\u00fdch zku\u0161enostech lektor\u016f. Nab\u00edz\u00edme v\u00e1m na\u0161e zku\u0161enosti a&nbsp;re\u00e1lnou praxi&nbsp;<a href=\"http:\/\/www.igloonet.cz\/skoleni?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=paticka\">ji\u017e od&nbsp;2&nbsp;290&nbsp;K\u010d<\/a>&nbsp;a&nbsp;k&nbsp;tomu a\u017e 90&nbsp;% slevy pro studenty.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Placen\u00e1 reklama na&nbsp;Facebooku (Facebook Ads) je posledn\u00ed dobou ter\u010dem velk\u00e9ho mno\u017estv\u00ed zm\u011bn. Server Marketing Journal&nbsp;n\u00e1s informoval dne 23.&nbsp;b\u0159ezna, \u017ee&nbsp;Facebook chyst\u00e1 zmen\u0161en\u00ed prostoru pro reklamn\u00ed obr\u00e1zek i&nbsp;t\u011blo inzer\u00e1tu ve&nbsp;sv\u00fdch placen\u00fdch reklam\u00e1ch. Ke&nbsp;zkr\u00e1cen\u00ed prostoru pro reklamn\u00ed text ze 135 na&nbsp;90 znak\u016f skute\u010dn\u011b do\u0161lo dne 11.&nbsp;dubna - jako prvn\u00ed jsme o&nbsp;tom informovali na&nbsp;na\u0161em&nbsp;Twitteru.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[16,49],"class_list":["post-1445","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-facebook","tag-facebook-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aktu\u00e1ln\u011b: Facebook dnes zm\u011bnil zad\u00e1v\u00e1n\u00ed placen\u00fdch reklam (Facebook Ads) | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/aktualne-facebook-dnes-zmenil-zadavani-placenych-reklam-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aktu\u00e1ln\u011b: Facebook dnes zm\u011bnil zad\u00e1v\u00e1n\u00ed placen\u00fdch reklam (Facebook Ads) | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Placen\u00e1 reklama na&nbsp;Facebooku (Facebook Ads) je posledn\u00ed dobou ter\u010dem velk\u00e9ho mno\u017estv\u00ed zm\u011bn. 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Ke&nbsp;zkr\u00e1cen\u00ed prostoru pro reklamn\u00ed text ze 135 na&nbsp;90 znak\u016f skute\u010dn\u011b do\u0161lo dne 11.&nbsp;dubna - jako prvn\u00ed jsme o&nbsp;tom informovali na&nbsp;na\u0161em&nbsp;Twitteru.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igloonet.cz\/blog\/aktualne-facebook-dnes-zmenil-zadavani-placenych-reklam-facebook-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"igloonet blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igloonet\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-15T12:23:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-11T22:52:51+00:00\" \/>\n<meta name=\"author\" content=\"Jind\u0159ich F\u00e1borsk\u00fd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@igloonet\" \/>\n<meta name=\"twitter:site\" content=\"@igloonet\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" 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Server Marketing Journal&nbsp;n\u00e1s informoval dne 23.&nbsp;b\u0159ezna, \u017ee&nbsp;Facebook chyst\u00e1 zmen\u0161en\u00ed prostoru pro reklamn\u00ed obr\u00e1zek i&nbsp;t\u011blo inzer\u00e1tu ve&nbsp;sv\u00fdch placen\u00fdch reklam\u00e1ch. 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