{"id":1014,"date":"2011-12-29T15:53:18","date_gmt":"2011-12-29T15:53:18","guid":{"rendered":"http:\/\/blog.igloonet.cz\/?p=1014"},"modified":"2014-08-11T20:23:04","modified_gmt":"2014-08-11T18:23:04","slug":"otevrme-dvere-kreativite-jsmemarketing","status":"publish","type":"post","link":"https:\/\/igloonet.cz\/blog\/otevrme-dvere-kreativite-jsmemarketing\/","title":{"rendered":"Otev\u0159me dve\u0159e kreativit\u011b - JsmeMarketing"},"content":{"rendered":"
<\/div>\n

Nejsi spokojen\u00fd s \u00farovn\u00ed, osnovou a z\u00edskan\u00fdmi znalostmi z marketingov\u00fdch p\u0159edm\u011bt\u016f ve \u0161kole? P\u0159ipad\u00e1 ti, \u017ee tohle mo\u017en\u00e1 nebude tak \u00fapln\u011b sta\u010dit k z\u00edsk\u00e1n\u00ed zaj\u00edmav\u00e9 a dob\u0159e placen\u00e9 pr\u00e1ce? M\u00e1\u0161 chu\u0165 d\u011blat n\u011bco smyslupln\u00e9ho, n\u011bco nav\u00edc? M\u00e1\u0161 chu\u0165 vyniknout, d\u011blat kreativn\u00ed v\u011bci a sezn\u00e1mit se p\u0159itom se zaj\u00edmav\u00fdmi lidmi? Nebo dokonce ji\u017e pracuje\u0161 v marketingu se soci\u00e1ln\u00edmi s\u00edt\u011bmi, chce\u0161 se d\u00e1l vzd\u011bl\u00e1vat a na opl\u00e1tku poskytnout ostatn\u00edm sv\u00e9 zku\u0161enosti? Sleduj JsmeMarketing.<\/a><\/p>\n

<\/a>
\n
\nP\u0159esn\u011b pro lidi jako jsi ty, jsem se rozhodl zalo\u017eit na Univerzit\u011b Palack\u00e9ho, ve V\u011bdeckotechnick\u00e9m parku v Olomouci<\/a> marketingov\u00fd think tank \u201eJsmeMarketing\u201c. Jde o otev\u0159enou komunitu lid\u00ed se z\u00e1jmem o racion\u00e1ln\u00ed, kreativn\u00ed a modern\u00ed metody marketingu. Jednodu\u0161e a konkr\u00e9tn\u011b: Po\u0159\u00e1d\u00e1me dv\u011b vzd\u011bl\u00e1vac\u00ed akce se zam\u011b\u0159en\u00edm na internetov\u00fd marketing a soci\u00e1ln\u00ed s\u00edt\u011b m\u011bs\u00ed\u010dn\u011b.<\/strong> R\u00e1d bych t\u00edmto podporoval kreativitu, praktick\u00e9 vzd\u011bl\u00e1n\u00ed a znalosti student\u016f vysok\u00fdch \u0161kol a dal\u0161\u00edch lid\u00ed se z\u00e1jmem o marketing a tvorbu vazeb mezi t\u011bmito lidmi. Ka\u017ed\u00fd z n\u00e1s m\u00e1 obrovsk\u00fd potenci\u00e1l, jen m\u00e1lokdo ho v\u0161ak vyu\u017e\u00edv\u00e1. Obrovsk\u00e1 \u0161koda.<\/p>\n

\"V<\/a>

P\u0159edstaven\u00ed JsmeMarketingu na OvaSrazu<\/p><\/div>\n

Pro\u010d soci\u00e1ln\u00ed s\u00edt\u011b?<\/h2>\n

Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch je rychle rostouc\u00edm oborem z\u00e1jm\u016f firem a to bez ohledu na jejich velikost \u010di odv\u011btv\u00ed (o rostouc\u00edch \u010dasov\u00fdch i finan\u010dn\u00edch investic\u00edch ze strany firem existuje cel\u00e1 \u0159ada v\u00fdzkum\u016f, nap\u0159. na Social Media Today<\/a> a BizJournal<\/a>, v \u010de\u0161tin\u011b pak t\u0159eba na M-Journal.cz<\/a>). Nen\u00ed divu - modern\u00ed internetov\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b skute\u010dn\u011b skr\u00fdvaj\u00ed obrovsk\u00fd potenci\u00e1l (\u00fasp\u011b\u0161n\u00e9 p\u0159\u00edklady a p\u0159\u00edpadov\u00e9 studie - nap\u0159. Facebook Marketing Solutions<\/a> a Simplyzesty<\/a>). Ten je v\u0161ak otev\u0159en jen kreativn\u00edm zna\u010dk\u00e1m\/spole\u010dnostem se skute\u010dn\u00fdm z\u00e1jmem, kter\u00e9 u\u017e pochopily jin\u00e1 pravidla hry.<\/p>\n

\u201eFacebook is not just another marketing channel; it offers opportunities for smart and nimble brands.\u201c soapcreative.com<\/a><\/p><\/blockquote>\n

A to op\u011bt nen\u00ed divu - p\u0159ek\u00e1\u017eky pro vstup zna\u010dky na soci\u00e1ln\u00ed s\u00edt\u011b tak\u0159ka neexistuj\u00ed, zalo\u017een\u00ed profilu je obvykle zdarma. Konkurence je zde tedy vysok\u00e1 a aplikov\u00e1n\u00ed star\u00fdch postup\u016f, pr\u016fm\u011brnost \u010di dokonce ignorace se nenos\u00ed. Spousta firem za\u010d\u00edn\u00e1 vyhled\u00e1vat asistenci v p\u0159\u00edprav\u011b jejich soci\u00e1ln\u00edch strategi\u00ed, v komunikaci na Facebooku a Twitteru a v reklamn\u00edch kampan\u00edch na t\u011bchto s\u00edt\u00edch. Nab\u00edz\u00ed se v\u00fdborn\u00e1 p\u0159\u00edle\u017eitost, vyvarovat se \u010detn\u00fdm m\u00fdt\u016fm a p\u0159em\u00fd\u0161let nad kreativn\u00edm vyu\u017eit\u00edm obrovsk\u00fdch mo\u017enost\u00ed, kter\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b vkl\u00e1daj\u00ed do rukou marke\u0165\u00e1k\u016f.<\/p>\n

\"Najde\u0161

Najde\u0161 se aspo\u0148 4x?<\/p><\/div>\n

Teorie nechat doma - My \u0159e\u0161\u00edme re\u00e1ln\u00e9 firmy a jejich strategie<\/h2>\n

Zn\u00ed to slibn\u011b, ale zat\u00edm p\u0159\u00edli\u0161 abstraktn\u011b? Zaj\u00edm\u00e1 t\u011b, jak chci plnit zm\u00edn\u011bn\u00e9 vize - podporovat kreativitu, znalosti a propojen\u00ed mezi lidmy se spole\u010dn\u00fdm z\u00e1jmem? Nyn\u00ed p\u0159ijde nejlep\u0161\u00ed \u010d\u00e1st. JsmeMarketing je tvo\u0159en t\u0159emi form\u00e1ty, p\u0159i\u010dem\u017e ten prvn\u00ed je zcela unik\u00e1tn\u00ed, alespo\u0148 co se \u010desk\u00e9ho prost\u0159ed\u00ed t\u00fd\u010de:<\/p>\n

    \n
  1. S.M.S. Workshop<\/strong><\/li>\n

    Workshop, kde sami dostanete \u0161anci n\u011bco vytvo\u0159it. Jedna m\u00edstnost, jeden mentor, p\u0159edem zn\u00e1m\u00e9 zad\u00e1n\u00ed a 16 \u00fa\u010dastn\u00edk\u016f rozd\u011blen\u00fdch do 4 skupin po 4. K dispozici jsou 4 hodiny \u010dasu a \u00fakol: Vytvo\u0159it z\u00e1kladn\u00ed strategii prezence re\u00e1ln\u00e9 firmy, zna\u010dky \u010di projektu n\u011bkter\u00e9ho z \u00fa\u010dastn\u00edk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch. Zam\u011b\u0159en\u00ed strategie je v ruk\u00e1ch jednotliv\u00fdch skupin, ale \u010dasto p\u016fjde o volbu s\u00edt\u00ed, jejich zp\u016fsob vyu\u017eit\u00ed a propojen\u00ed, formy a motivy komunikace, komunika\u010dn\u00ed pl\u00e1n, identifikaci a vyhled\u00e1n\u00ed c\u00edlov\u00e9 skupiny na soci\u00e1ln\u00edch s\u00edt\u00edch, n\u00e1vrh speci\u00e1ln\u00edch akc\u00ed apod. \u00da\u010dastn\u00edci dostanou p\u0159edem spolu se zad\u00e1n\u00edm i studijn\u00ed materi\u00e1l a p\u0159\u00edpadovou studii podobn\u00e9ho ji\u017e realizovan\u00e9ho p\u0159\u00edpadu. Z S.M.S. Workshopu nakonec vznikne jeden v\u00fdstup, kter\u00fd bude prezentov\u00e1n dan\u00e9 spole\u010dnosti a internetov\u00e9 ve\u0159ejnosti zdarma. Vznikne tak mimo jin\u00e9 zaj\u00edmav\u00fd zdroj inspirace pro v\u0161echny.<\/p>\n

    Toto jsou jen z\u00e1kladn\u00ed informace - podrobnosti budou zve\u0159ej\u0148ov\u00e1ny postupn\u011b.<\/p>\n

  2. Professional Lectures<\/strong><\/li>\n

    P\u0159edn\u00e1\u0161ky z oboru internetov\u00e9ho marketingu od lid\u00ed, kte\u0159\u00ed nab\u00edz\u00ed skute\u010dnou p\u0159idanou hodnotu pro poslucha\u010de. Hlavn\u00edmi t\u00e9maty p\u0159edn\u00e1\u0161ek jsou soci\u00e1ln\u00ed m\u00e9dia, SEO, webov\u00e1 analytika, PPC reklamy, internetov\u00fd marketing obecn\u011b atd. V Olomouci je moment\u00e1ln\u011b k dispozici pouze komunitn\u00ed Techspring a p\u0159itom zde existuje velk\u00fd z\u00e1jem o podobn\u00e9 akce. P\u0159edn\u00e1\u0161ky budou nab\u00eddnuty zdarma internetov\u00e9 komunit\u011b ve form\u00e1tu livebloggingu \u010di videonahr\u00e1vek.<\/p>\n

  3. Informal marketing<\/strong><\/li>\n

    Neform\u00e1ln\u00ed setk\u00e1n\u00ed lid\u00ed okolo JsmeMarketingu a dal\u0161\u00edch z\u00e1jemc\u016f o marketing, soci\u00e1ln\u00ed s\u00edt\u011b, podnik\u00e1n\u00ed apod. Jedn\u00e1 se o klasick\u00fd hospodsk\u00fd pokec ve stylu brn\u011bnsk\u00e9ho marketingov\u00e9ho \u0161kopku, OvaSrazu, BrnoPiva a podobn\u00fdch akc\u00ed.<\/p><\/ol>\n

    \n
    \"V<\/a>

    U\u017eivatelsk\u00e9 testov\u00e1n\u00ed S.M.S. workshopu<\/p><\/div><\/h2>\n

    Kdy, kde a pro koho?<\/h2>\n

    Prvn\u00ed akce za\u010d\u00ednaj\u00ed ve V\u011bdeckotechnick\u00e9m parku Univerzity Palack\u00e9ho v Olomouci v \u00fanoru 2012 a v\u0161echny podstatn\u00e9 informace budou v\u017edy komunikov\u00e1ny na webu projektu<\/a>, Twitteru<\/a>, Google+<\/a>. Akce budou otev\u0159eny zdarma v\u0161em, a\u010dkoliv z d\u016fvodu omezen\u00e9 kapacity workshop\u016f (16 lid\u00ed) budou preferov\u00e1ni studenti. JsmeMarketing p\u0159inese zaj\u00edmav\u00e9 speakery, projekty i p\u00e1r p\u0159ekvapen\u00ed : - ) L\u00edb\u00ed se ti projekt? Ud\u011bl\u00e1\u0161 mi radost jeho \u0161\u00ed\u0159en\u00edm na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/strong><\/p>\n

    Pod\u011bkov\u00e1n\u00ed<\/h3>\n

    Nerad bych zapomn\u011bl na pod\u011bkov\u00e1n\u00ed lidem, kte\u0159\u00ed mi poskytli zp\u011btnou vazbu, v\u011bnovali mi sv\u016fj \u010das \u010di se jinak pod\u00edleli na dosavadn\u00edm rozvoji JsmeMarketingu. Jedn\u00e1 se o Romana H\u0159ebeck\u00e9ho, Petra Pouchl\u00e9ho, Jirku Herinka, \u0160t\u011bp\u00e1na Kloko\u010dku, Ladislava Martin\u010d\u00edka, Honzu Tinku, Ond\u0159eje Mergla, Lu\u010fka Volejn\u00edka, Evu G\u00fcntherovou, Annu Marii Rebas a cca des\u00edtku student\u016f vysok\u00fdch \u0161kol.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Nejsi spokojen\u00fd s \u00farovn\u00ed, osnovou a z\u00edskan\u00fdmi znalostmi z marketingov\u00fdch p\u0159edm\u011bt\u016f ve \u0161kole? P\u0159ipad\u00e1 ti, \u017ee tohle mo\u017en\u00e1 nebude tak \u00fapln\u011b sta\u010dit k z\u00edsk\u00e1n\u00ed zaj\u00edmav\u00e9 a dob\u0159e placen\u00e9 pr\u00e1ce? M\u00e1\u0161 chu\u0165 d\u011blat n\u011bco smyslupln\u00e9ho, n\u011bco nav\u00edc? M\u00e1\u0161 chu\u0165 vyniknout, d\u011blat kreativn\u00ed v\u011bci a sezn\u00e1mit se p\u0159itom se zaj\u00edmav\u00fdmi lidmi? Nebo dokonce ji\u017e pracuje\u0161 v marketingu se soci\u00e1ln\u00edmi s\u00edt\u011bmi, chce\u0161 se d\u00e1l vzd\u011bl\u00e1vat a na opl\u00e1tku poskytnout ostatn\u00edm sv\u00e9 zku\u0161enosti? Sleduj JsmeMarketing.<\/p><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[70],"tags":[18,33],"class_list":["post-1014","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-socialni-site","tag-twitter"],"yoast_head":"\nOtev\u0159me dve\u0159e kreativit\u011b - JsmeMarketing | igloonet blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igloonet.cz\/blog\/otevrme-dvere-kreativite-jsmemarketing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otev\u0159me dve\u0159e kreativit\u011b - JsmeMarketing | igloonet blog\" \/>\n<meta property=\"og:description\" content=\"Nejsi spokojen\u00fd s \u00farovn\u00ed, osnovou a z\u00edskan\u00fdmi znalostmi z marketingov\u00fdch p\u0159edm\u011bt\u016f ve \u0161kole? P\u0159ipad\u00e1 ti, \u017ee tohle mo\u017en\u00e1 nebude tak \u00fapln\u011b sta\u010dit k z\u00edsk\u00e1n\u00ed zaj\u00edmav\u00e9 a dob\u0159e placen\u00e9 pr\u00e1ce? M\u00e1\u0161 chu\u0165 d\u011blat n\u011bco smyslupln\u00e9ho, n\u011bco nav\u00edc? M\u00e1\u0161 chu\u0165 vyniknout, d\u011blat kreativn\u00ed v\u011bci a sezn\u00e1mit se p\u0159itom se zaj\u00edmav\u00fdmi lidmi? Nebo dokonce ji\u017e pracuje\u0161 v marketingu se soci\u00e1ln\u00edmi s\u00edt\u011bmi, chce\u0161 se d\u00e1l vzd\u011bl\u00e1vat a na opl\u00e1tku poskytnout ostatn\u00edm sv\u00e9 zku\u0161enosti? 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